{"id":4467,"date":"2025-06-14T05:16:38","date_gmt":"2025-06-14T03:16:38","guid":{"rendered":"https:\/\/www.france-webdesign.com\/optimisation-des-ancres-de-liens-comment-choisir-les-bons-mots-cles"},"modified":"2025-06-14T05:16:38","modified_gmt":"2025-06-14T03:16:38","slug":"optimisation-des-ancres-de-liens-comment-choisir-les-bons-mots-cles","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/ar\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%86%d8%b5%d9%88%d8%b5-%d8%b1%d9%88%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d8%a7%d8%b1%d8%aa%d8%b3%d8%a7%d8%a1-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7","title":{"rendered":"\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0625\u0631\u0633\u0627\u0621: \u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629"},"content":{"rendered":"
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\n1. \u0645\u0637\u0627\u0628\u0642\u0629 \u062a\u0627\u0645\u0629: \u00ab \u0623\u062d\u0630\u064a\u0629 \u0633\u0644\u0627\u0645\u0629 \u062e\u0641\u064a\u0641\u0629
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\n3. \u0630\u064a\u0644 \u0637\u0648\u064a\u0644 \u0645\u0648\u0633\u0651\u0639: \u00ab \u0627\u0643\u062a\u0634\u0641 \u0623\u062d\u0630\u064a\u0629 \u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 S3 \u0644\u062f\u064a\u0646\u0627
\n4. \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629: \u00ab Caterpillar\u00ae
\n5. \u0646\u0635 \u0639\u0627\u0645 \/ \u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621: \u00ab \u0639\u0631\u0636 \u0627\u0644\u0646\u0645\u0627\u0630\u062c
\n6. \u0639\u0646\u0648\u0627\u0646 URL \u0639\u0627\u0631\u064d: \u00ab https:\/\/exemple.com\/categorie\/chaussures-securite\n<\/p>\n

\"\u062a\u0642\u0646\u064a\u0627\u062a<\/p>\n

\u0641\u064a \u0642\u0637\u0627\u0639 B2B\u060c \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0639\u0627\u0645\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0631\u0627\u062f\u0641\u0629 \u0644\u0640 \u00ab \u062a\u0646\u0632\u064a\u0644 \u0645\u0644\u0641 PDF \u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a SaaS B2C \u0633\u0646\u0641\u0636\u0651\u0644 \u062f\u0639\u0648\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0645\u062b\u0644 \u00ab \u0627\u0628\u062f\u0623 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 . \u0647\u0630\u0647 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062d\u0627\u064a\u062f\u0629: \u0641\u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u062f\u0644\u0627\u0644\u064a \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062a\u064a\u062d \u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0646\u0628\u0631\u0629 (Tone of Voice) \u0645\u0648\u0627\u0621\u0645\u0629 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0646\u0635\u0648\u0635 \u0645\u0639 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n

\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0648\u0627\u0628\u0637<\/h2>\n

\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0646\u0635 \u0631\u0627\u0628\u0637 \u064a\u0639\u0646\u064a \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0648\u0631\u0627\u0621 \u0643\u0644 URL \u0645\u0633\u062a\u0647\u062f\u0641. \u0648\u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 (on-page)\u060c \u064a\u0646\u0628\u063a\u064a \u0644\u0646\u0635 \u0627\u0644\u0631\u0627\u0628\u0637 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0627\u0644\u0627\u0645\u062a\u0646\u0627\u0639 \u0639\u0646 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (cannibalisation) \u0623\u0648 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0648\u064a\u062a\u0645\u062b\u0644 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0645\u064f\u062c\u0631\u0651\u0628 \u0641\u064a:<\/p>\n

\n1. \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0634\u062c\u0631\u064a\u0629 \u0625\u0644\u0649 \u0639\u0646\u0627\u0642\u064a\u062f \u0645\u0648\u0636\u0648\u0639\u064a\u0629 \u0639\u0628\u0631 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 Louvain \u0623\u0648 K-means \u0639\u0644\u0649 \u062a\u0644\u0627\u0632\u0645\u0627\u062a N-grammes.
\n2. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0647\u064a\u0645\u0646\u0629 (\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0643\u0627\u0646\u060c \u0645\u0646\u062a\u062c) \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0643\u062a\u0634\u0627\u0641\u0647\u0627 \u0639\u0628\u0631 \u0648\u0627\u062c\u0647\u0629 \u0628\u0631\u0645\u062c\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a Natural Language \u0645\u0646 Google \u0623\u0648 SpaCy.
\n3. \u0645\u0637\u0627\u0628\u0642\u0629 \u0646\u064a\u0629 \u0627\u0644\u0628\u062d\u062b Search (Know, Do, Website, Visit-In-Person.
\n4. \u0631\u0628\u0637 \u0643\u0644 \u0639\u0646\u0642\u0648\u062f \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u0633\u064a \u0634\u0628\u0647 \u0627\u0644\u0645\u064f\u062d\u0633\u0651\u064e\u0646\u0629\u060c \u062a\u062f\u0645\u062c \u0643\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u0627\u0644\u062a\u0646\u0648\u0639 \u0627\u0644\u0645\u0639\u062c\u0645\u064a.
\n5. \u062a\u062d\u062f\u064a\u062f \u0639\u062a\u0628\u0627\u062a \u0627\u0644\u062a\u0639\u0631\u0651\u0636 \u0644\u0645\u0631\u062d\u0644\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 (\u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u0633\u064a \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0644\u0643\u0644 \u0646\u0637\u0627\u0642 \u0645\u064f\u062d\u064a\u0644).\n<\/p>\n

\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062f\u0644\u0627\u0644\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629<\/h3>\n

\u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062d\u0631\u0641: \u0625\u0646\u0647\u0627 \u0643\u064a\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0645\u0641\u0627\u0647\u064a\u0645 \u0641\u0631\u0639\u064a\u0629. \u0639\u0645\u0644\u064a\u064b\u0627\u060c \u0646\u062d\u0633\u0628 \u062f\u0631\u062c\u0629 \u00ab CoSim (Cosine Similarity) \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0645\u062a\u062c\u0647\u064a \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (Word2Vec \u0623\u0648 Word Embeddings BERT). \u0625\u0630\u0627 \u062a\u062c\u0627\u0648\u0632\u062a \u0627\u0644\u062f\u0631\u062c\u0629 \u0639\u062a\u0628\u0629 0,7\u060c \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0632\u0627\u0626\u062f\u0629 \u062f\u0644\u0627\u0644\u064a\u064b\u0627\u061b \u0639\u0646\u062f\u0647\u0627 \u0633\u0646\u062e\u062a\u0627\u0631 \u0628\u062f\u064a\u0644\u0627\u064b \u0623\u0643\u062b\u0631 \u0637\u0631\u0641\u064a\u0629 \u0644\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062d\u0642\u0644 \u0627\u0644\u0645\u0639\u062c\u0645\u064a \u062f\u0648\u0646 \u062a\u0643\u0631\u0627\u0631.<\/p>\n

TF-IDF\u060c FastText\u060c \u0648\u062a\u0623\u062b\u064a\u0631 \u00ab Triple C <\/h3>\n

\u0625\u0646 \u062f\u0645\u062c \u0645\u0631\u0627\u0633\u064d \u0645\u062a\u0646\u0648\u0639\u0629 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a\u0645\u0627 \u064a\u064f\u0633\u0645\u0651\u0649 \u062a\u0623\u062b\u064a\u0631 \u00ab Triple C : \u0627\u0644\u0627\u062a\u0633\u0627\u0642\u060c \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0642\u064a\u0629. \u062a\u064f\u0633\u062a\u062e\u062f\u0645 TF-IDF \u0647\u0646\u0627 \u0643\u0635\u0645\u0627\u0645 \u0623\u0645\u0627\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0645\u062b\u0651\u064e\u0644\u0629 \u062a\u0645\u062b\u064a\u0644\u0627\u064b \u0646\u0627\u0642\u0635\u064b\u0627 \u0641\u064a \u0643\u0648\u0631\u0628\u0633 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a. \u0648\u064a\u062a\u064a\u062d FastText\u060c \u0628\u0641\u0636\u0644 \u0648\u062d\u062f\u0627\u062a\u0647 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u062a\u0648\u0644\u064a\u062f \u0645\u0631\u0627\u0633\u064d \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0643\u0646\u0647\u0627 \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u0636\u0648\u0639\u064a\u064b\u0627 (\u0645\u062b\u0627\u0644: \u00ab casque antibruit pour perceuse \u0645\u0634\u062a\u0642\u0629 \u0645\u0646 \u00ab casque antibruit perceuse ).<\/p>\n

\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0631\u0627\u0633\u064a\u0643 \u0648\u062a\u062f\u0642\u064a\u0642\u0647\u0627<\/h2>\n

\u0627\u0632\u062f\u0627\u062f \u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0628\u0639\u062f Penguin: \u062a\u0639\u0631\u0636 Ahrefs \u0648Majestic \u0648SEMrush \u0627\u0644\u0622\u0646 \u062a\u0642\u0631\u064a\u0631\u064b\u0627 \u0628\u0639\u0646\u0648\u0627\u0646 \u00ab Anchor Cloud . \u0641\u064a Ahrefs\u060c \u064a\u062c\u0632\u0651\u0626 \u0645\u062e\u0637\u0637 \u0627\u0644\u062f\u0648\u0646\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0646\u0648\u0639 (exact\/partiel). \u064a\u064e\u062d\u0644\u0651\u0644 \u0645\u0631\u0634\u062d \u00ab words \u0645\u062a\u0648\u0633\u0637 \u0637\u0648\u0644 \u0627\u0644\u0645\u0631\u0633\u0627\u0629\u061b \u0648\u0642\u062f \u062a\u0634\u064a\u0631 \u0642\u0645\u0629 \u063a\u064a\u0631 \u0645\u0639\u062a\u0627\u062f\u0629 \u0639\u0646\u062f \u062b\u0644\u0627\u062b \u0643\u0644\u0645\u0627\u062a \u0625\u0644\u0649 \u062d\u0645\u0644\u0629 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0635\u064a\u063a\u062a \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0627\u0647\u0631. \u0644\u0627 \u062a\u0648\u0641\u0631 Google Search Console\u060c \u0636\u0645\u0646 \u00ab Liens > Sites r\u00e9f\u00e9rents \u060c \u0643\u0644 \u0627\u0644\u0645\u0631\u0627\u0633\u064a \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u064a\u062d \u0643\u0634\u0641 \u0647\u062c\u0648\u0645 SEO \u0633\u0644\u0628\u064a \u0639\u0646\u062f\u0645\u0627 \u0646\u0631\u0649 \u0641\u062c\u0623\u0629 \u00ab casino online \u0623\u0648 \u00ab viagra generico \u062a\u062a\u062f\u0641\u0642. \u0648\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u064a\u062a\u064a\u062d Screaming Frog SEO Spider\u060c \u0645\u0642\u062a\u0631\u0646\u064b\u0627 \u0628\u062a\u0635\u062f\u064a\u0631 \u0645\u0646 Majestic\u060c \u0625\u062c\u0631\u0627\u0621 \u062a\u0642\u0627\u0637\u0639 \u0628\u064a\u0646 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0635\u0627\u062f\u0631\/\u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0648\u0627\u0631\u062f\u061b \u0648\u0627\u0644\u0647\u062f\u0641: \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u062f\u0644\u0627\u0644\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0648\u0646\u0635 \u0627\u0644\u0641\u0642\u0631\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629.<\/p>\n

\u062a\u062d\u0644\u064a\u0644 \u062d\u0627\u0644\u0629: \u0639\u0642\u0648\u0628\u0629 \u00ab Penguin \u0644\u0639\u0627\u0645 2012 \u0648\u062f\u0631\u0627\u0633\u0629 Interflora<\/h2>\n

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\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a: \u062f\u0645\u062c \u0645\u0631\u0627\u0633\u064a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 UX \u0648CRO<\/h2>\n

\u062a\u062a\u062c\u0627\u0647\u0644 \u0641\u0631\u0642 SEO \u0643\u062b\u064a\u0631\u0629 \u0645\u0633\u0627\u0647\u0645\u0629 CRO (Conversion Rate Optimization) \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0631\u0627\u0633\u064a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u0641\u0627\u0644\u0645\u0650\u0631\u0633\u0627\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0625\u0634\u0627\u0631\u0629 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629: \u0625\u0646\u0647\u0627 \u062a\u0641\u0627\u0639\u0644 \u062f\u0642\u064a\u0642 \u064a\u0648\u062c\u0651\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0623\u0638\u0647\u0631\u062a \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u0627\u0647\u0627 Baymard Institute \u0623\u0646 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u00ab en savoir plus \u0628\u0635\u064a\u0627\u063a\u0629 \u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0641\u0627\u0626\u062f\u0629 (\u00ab voir les tutoriels vid\u00e9o de 3 min ) \u064a\u0632\u064a\u062f \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0628\u0646\u0633\u0628\u0629 12 %. \u0639\u0644\u0649 \u0635\u0639\u064a\u062f SEO\u060c \u064a\u0631\u0633\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0633\u0646 \u0627\u0644\u0633\u0644\u0648\u0643\u064a (\u0627\u0646\u062e\u0641\u0627\u0636 pogo-sticking) \u0623\u064a\u0636\u064b\u0627 \u0625\u0634\u0627\u0631\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0625\u0644\u0649 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 RankBrain. \u0648\u0628\u0627\u0644\u0645\u062b\u0644\u060c \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0642\u062f \u062a\u0624\u062f\u064a \u0645\u0631\u0627\u0633\u064a CTA \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u062c\u062f\u064b\u0627 \u0625\u0644\u0649 \u00ab l\u2019effet goulot : \u0625\u0630 \u062a\u0633\u062a\u062d\u0648\u0630 \u0639\u0644\u0649 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0634\u0627\u0634\u0629 \u0648\u062a\u062e\u0641\u0636 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629. \u0648\u0645\u0646 \u0647\u0646\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B (Google Optimize \u0623\u0648 Optimizely) \u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0645\u0639 \u0623\u062f\u0627\u0621 UX.<\/p>\n

\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0625\u0631\u0633\u0627\u0621 \u0641\u064a \u0646\u0638\u0627\u0645 mobile-first<\/h2>\n

\u0642\u0644\u0628\u062a \u0641\u0647\u0631\u0633\u0629 Mobile-First \u0628\u0639\u0636 \u0627\u0644\u0642\u0648\u0627\u0639\u062f. \u0639\u0644\u0649 \u0634\u0627\u0634\u0629 \u0628\u0639\u0631\u0636 360 px\u060c \u062a\u0643\u0641\u064a \u0623\u0631\u0628\u0639 \u0625\u0644\u0649 \u062e\u0645\u0633 \u0643\u0644\u0645\u0627\u062a \u0642\u0628\u0644 \u0641\u0631\u0636 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0633\u0637\u0631 \u062c\u062f\u064a\u062f. \u0644\u0630\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u0643\u0646 \u0639\u0644\u0649 \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u00ab guide complet sur la gestion de tr\u00e9sorerie pour PME \u060c \u0633\u0646\u062e\u062a\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u00ab guide tr\u00e9sorerie PME . \u064a\u0641\u0631\u0636 \u0647\u0630\u0627 \u0627\u0644\u0625\u064a\u062c\u0627\u0632 \u062a\u0631\u062a\u064a\u0628\u064b\u0627 \u0644\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0640tokens: \u0646\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0646\u062d\u0630\u0641 stop words. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062a\u0631\u0645 \u0627\u0644\u0645\u0631\u0627\u0633\u064a \u0645\u0639\u0627\u064a\u064a\u0631 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (WCAG 2.1): \u062a\u062c\u0646\u0628 \u00ab cliquez ici (\u063a\u064a\u0631 \u0648\u0635\u0641\u064a)\u060c \u0648\u0625\u0636\u0627\u0641\u0629 \u062a\u0631\u0643\u064a\u0632 \u0645\u0631\u0626\u064a \u0644\u0644\u062a\u0646\u0642\u0644 \u0639\u0628\u0631 \u0644\u0648\u062d\u0629 \u0627\u0644\u0645\u0641\u0627\u062a\u064a\u062d. \u062a\u062f\u0645\u062c \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 Core Web Vitals \u0645\u0624\u0634\u0631 CLS (Cumulative Layout Shift)\u061b \u0648\u0642\u062f \u064a\u0624\u062f\u064a \u0631\u0627\u0628\u0637 \u0645\u064f\u0646\u0633\u0651\u0642 \u0639\u0628\u0631 font-weight<\/strong> \u0644\u0643\u0646 \u062f\u0648\u0646 \u0645\u0633\u0627\u062d\u0629 \u0645\u062a\u0627\u062d\u0629 \u0625\u0644\u0649 \u062a\u0648\u0644\u064a\u062f shift \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0643\u0633\u0648\u0644 \u0644\u0644\u062e\u0637\u060c \u0645\u0645\u0627 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0643\u0644\u0651\u064d \u0645\u0646 UX \u0648SEO.<\/p>\n

\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0631\u0627\u0633\u064a: Passage Ranking\u060c NLP \u0648\u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a<\/h2>\n

\u0625\u0646 \u0646\u0634\u0631 \u0645\u064a\u0632\u0629 Passage Ranking (2021) \u0648MUM (Multitask Unified Model\u060c 2022) \u064a\u064f\u0639\u0644\u0646 \u062a\u0637\u0648\u0631\u064b\u0627 \u0641\u064a \u062f\u0648\u0631 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629. \u0644\u0645 \u062a\u0639\u062f Google \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0644\u0641\u0647\u0645 \u0633\u064a\u0627\u0642 \u0641\u0642\u0631\u0629\u061b \u0625\u0630 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0635\u0644\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062c\u0645\u0644\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0638\u0644 \u0627\u0644\u0646\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0648\u0633\u0645\u064b\u0627 \u0635\u0631\u064a\u062d\u064b\u0627 \u064a\u0648\u062c\u0651\u0647 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0641\u064a \u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a. \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631\u060c \u0642\u062f \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u0645\u0648\u0633\u0651\u064e\u0639\u0629 (\u00ab \u0643\u064a\u0641 \u062a\u0635\u0644\u062d \u063a\u0633\u0627\u0644\u0629 \u0635\u062d\u0648\u0646 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u00ab \u0625\u0635\u0644\u0627\u062d \u063a\u0633\u0627\u0644\u0629 \u0635\u062d\u0648\u0646 ) \u0645\u0646 Passage Ranking \u0644\u0623\u0646\u0647\u0627 \u062a\u0624\u0637\u0651\u0631 \u0627\u0644\u0646\u064a\u0629 \u0628\u062f\u0642\u0629. \u0648\u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0623\u0637\u0648\u0644\u060c \u064a\u0645\u0643\u0646 \u062a\u062e\u064a\u0651\u0644 \u062a\u0631\u062c\u064a\u062d \u0647\u062c\u064a\u0646: 50 % \u0643\u064a\u0627\u0646 \u0645\u064f\u0639\u062a\u0631\u0641 \u0628\u0647 (\u0639\u0628\u0631 Freebase\/Wikidata)\u060c 50 % \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u0633\u0644\u0648\u0643\u064a\u0629 (\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0642\u0636\u064a \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631). \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0645\u0627\u0634\u0649 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00ab Entity SEO : \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0641\u0646\u0627\u0646\u064a\u0646\u060c \u0648\u0628\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639\u060c \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a (NFT\u060c Web3) \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0645\u062c\u0631\u062f \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629.<\/p>\n

\u0642\u0627\u0626\u0645\u0629 \u062a\u062d\u0642\u0642 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0635\u0648\u0635\u0643 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0648\u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627<\/h2>\n

\n1. \u062c\u0645\u0639 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 (anchor texts) \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0639\u0628\u0631 Ahrefs \u0648\u062a\u0648\u062d\u064a\u062f\u0647\u0627 \u0636\u0645\u0646 Google Sheets.
\n2. \u062a\u0637\u0628\u064a\u0639\u0647\u0627 (\u0623\u062d\u0631\u0641 \u0635\u063a\u064a\u0631\u0629\u060c \u062d\u0630\u0641 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0645) \u0648\u0648\u064e\u0633\u0652\u0645\u0647\u0627 \u0648\u0641\u0642 \u0627\u0644\u062a\u0635\u0646\u064a\u0641.
\n3. \u062d\u0633\u0627\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u062a\u0645\u0627\u0645\u064b\u0627 \u0644\u0643\u0644 \u0643\u0644\u0645\u0629 \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0623\u0648\u0644\u0648\u064a\u0629 \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0627\u0644\u0648\u0633\u064a\u0637 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639.
\n4. \u062a\u062d\u062f\u064a\u062f \u062d\u0635\u0635 \u0644\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0644\u0643\u0644 \u062d\u0645\u0644\u0629: \u062d\u062f \u0623\u0642\u0635\u0649 20 % \u0645\u0637\u0627\u0628\u0642\u0629\u060c 30 % \u062c\u0632\u0626\u064a\u0629\u060c 30 % \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c 20 % URL\/CTA (\u062a\u064f\u0636\u0628\u0637 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639).
\n5. \u0644\u0643\u0644 \u0635\u0641\u062d\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u062a\u0648\u0644\u064a\u062f \u062b\u0644\u0627\u062b \u0635\u064a\u063a \u0644\u0644\u0646\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629: \u0642\u0635\u064a\u0631\u0629\u060c \u0645\u062a\u0648\u0633\u0637\u0629\u060c \u0648\u0630\u064a\u0644 \u0637\u0648\u064a\u0644.
\n6. \u0625\u0639\u062f\u0627\u062f \u062a\u062a\u0628\u0651\u0639 \u0634\u0647\u0631\u064a \u0639\u0628\u0631 API Ahrefs \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062a\u0642\u0644\u0628\u0627\u062a \u0628\u0645\u0642\u062f\u0627\u0631 5 % \u0623\u0648 \u0623\u0643\u062b\u0631.
\n7. \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Screaming Frog + Visual Crawl Map \u0644\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629.
\n8. \u062a\u0646\u0641\u064a\u0630 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0639\u0644\u0649 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0640 CTA \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0643\u0633\u0628 UX\/SEO.
\n9. \u062a\u062d\u062f\u064a\u062b \u0645\u0644\u0641 \u0627\u0644\u062a\u0646\u0635\u0651\u0644 \u0643\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631 \u0625\u0630\u0627 \u0638\u0647\u0631\u062a \u0646\u0635\u0648\u0635 \u0645\u0631\u0633\u0627\u0629 \u0633\u0627\u0645\u0629.
\n10. \u0645\u0632\u0627\u0645\u0646\u0629 \u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0645\u0639 \u0642\u0627\u0639\u062f\u0629 Knowledge Graph (\u0639\u0628\u0631 Schema.org\/Thing) \u0644\u0644\u0643\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.\n<\/p>\n

\u062e\u0644\u0627\u0635\u0629 \u0639\u0645\u0644\u064a\u0629<\/h2>\n

\u0644\u0645 \u064a\u0639\u062f \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0641\u0646\u0651 \u062d\u0634\u0648 \u0646\u0635 \u0645\u0637\u0627\u0628\u0642 \u0641\u064a \u0643\u0644 URL \u0634\u0631\u064a\u0643\u061b \u0628\u0644 \u0647\u0648 \u0647\u0646\u062f\u0633\u0629 \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u0644\u063a\u0648\u064a \u064a\u0639\u0643\u0633 \u062b\u0631\u0627\u0621 \u0639\u0627\u0644\u0645\u0643 \u0627\u0644\u062f\u0644\u0627\u0644\u064a \u0645\u0639 \u0627\u062d\u062a\u0631\u0627\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0632\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u060c \u0648\u0641\u0647\u0645 \u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a UX\u060c \u062a\u064f\u0648\u0627\u0626\u0650\u0645 \u0646\u0635\u0648\u0635\u0643 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0645\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u0648\u062a\u0630\u0643\u0651\u0631\u0646\u0627 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0640 Interflora \u0623\u0648 \u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0641\u0631 \u0628\u0623\u0646 \u0646\u0635\u064b\u0627 \u0645\u0631\u0633\u0627\u0629 \u0633\u064a\u0626 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u062f \u064a\u0643\u0644\u0651\u0641 \u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0646\u0635\u064b\u0627 \u0645\u0631\u0633\u0627\u0629 \u0645\u064f\u0635\u0627\u063a\u064b\u0627 \u0643\u062c\u0633\u0631 \u0645\u0639\u0631\u0641\u0629 \u064a\u0645\u0646\u062d \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u0627\u0639\u062a\u0645\u062f \u062d\u0648\u0643\u0645\u0629 \u0644\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0646\u0648\u0651\u0639\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0633\u064a\u0627\u0642\u061b \u0633\u062a\u062a\u062d\u0633\u0646 \u0631\u0624\u064a\u062a\u0643 \u0641\u064a SERP\u060c \u0648\u0643\u0630\u0644\u0643 \u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0643.<\/p>\n

\n

\u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062e\u062f\u0645\u0627\u062a \u0635\u064a\u0627\u0646\u0629 \u0645\u0648\u0627\u0642\u0639 \u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627 <\/h2>\n

\u0627\u0643\u062a\u0634\u0641 \u0639\u0631\u0648\u0636\u0646\u0627<\/a><\/div>\n

1. \u00ab \u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0631\u0633\u0627\u0629\u061f \u00bb
\n2. \u00ab \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u00bb
\n3. \u00ab \u0645\u0627 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0627\u0631\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0631\u0648\u0627\u0628\u0637\u0643 \u0627\u0644\u0645\u0631\u0633\u0627\u0629\u061f \u00bb
\n4. \u00ab \u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u00bb
\n5. \u00ab \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u00bb
\n6. \u00ab \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u064f\u062d\u0633\u0651\u0646 \u0644\u0646\u0635\u0648\u0635 \u0631\u0648\u0627\u0628\u0637\u0643 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u00bb
\n7. \u00ab\u00a0\u0643\u064a\u0641 \u062a\u064f\u062d\u0633\u0651\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u061f\u00a0\u00bb
\n8. \u00ab\u00a0\u0641\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u00a0\u00bb
\n9. \u00ab\u00a0\u0623\u0647\u0645\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u00a0\u00bb
\n10. \u00ab\u00a0\u0639\u0632\u0651\u0632 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 \u0644\u062f\u064a\u0643 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u064f\u062d\u0633\u0651\u0646\u0629\u00a0\u00bb
\n11. \u00ab\u00a0\u0646\u0635\u0627\u0626\u062d \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u00a0\u00bb
\n12. \u00ab\u00a0\u0645\u0641\u0627\u062a\u064a\u062d \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a\u0643 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062c\u064a\u062f\u064b\u0627 \u0648\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 \u0644\u062f\u064a\u0643\u00a0\u00bb
\n13. \u00ab\u00a0\u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a SEO \u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 \u0628\u0641\u0636\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u00a0\u00bb
\n14. \u00ab\u00a0\u0641\u0646 \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637: \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0628\u0639\u0646\u0627\u064a\u0629\u00a0\u00bb
\n15. \u00ab\u00a0\u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u00a0\u00bb
\n16. \u00ab\u00a0\u0623\u062a\u0642\u0646 \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 \u0639\u0628\u0631 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u00a0\u00bb
\n17. \u00ab\u00a0\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637: \u0645\u0639\u064a\u0627\u0631 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u00a0\u00bb
\n18. \u00ab\u00a0\u0643\u064a\u0641 \u062a\u0632\u064a\u062f \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u062f\u064a\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u00a0\u00bb
\n19. \u00ab\u00a0\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0645\u062b\u0644: \u062f\u0644\u064a\u0644 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u00a0\u00bb
\n20. \u00ab\u00a0\u0644\u0645\u0627\u0630\u0627 \u0648\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637\u061f\u00a0\u00bb<\/p>\n

\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f<\/h3>\n

1. https:\\\/\\\/www.journaldunet.com\\\/solutions\\\/seo-referencement\\\/1193747-seo-quel-est-l-impact-des-ancres-de-liens-en-2017\\\/<\/p>\n

2. https:\\\/\\\/optimiz.me\\\/choisir-ses-mots-cles\\\/<\/p>\n

3. https:\\\/\\\/www.redacteur.com\\\/blog\\\/astuces-seo-comment-bien-optimiser-vos-ancres-de-liens\\\/<\/p>\n

4. https:\\\/\\\/webissime.fr\\\/seo-comment-optimiser-les-ancres-de-liens\\\/<\/p>\n

5. https:\\\/\\\/fr.oncrawl.com\\\/seo-technique\\\/ancres-de-liens-impact-seo\\\/<\/p>\n

6. https:\\\/\\\/www.anthedesign.fr\\\/webmarketing\\\/optimisation-ancres-de-liens\\\/<\/p>\n

7. https:\\\/\\\/www.powertrafic.fr\\\/choisir-les-bons-mots-cles-referencement\\\/<\/p>\n

8. https:\\\/\\\/www.seo.fr\\\/glossaire\\\/optimisation-des-anchors-texts<\/p>\n

9. https:\\\/\\\/www.seo-genie.fr\\\/2018\\\/02\\\/16\\\/optimiser-ancres-de-liens-seo\\\/<\/p>\n

10. https:\\\/\\\/editoile.fr\\\/faq\\\/qu-est-ce-que-le-seo\\\/optimize-anchor-text-link-juice\\\/<\/p>","protected":false},"excerpt":{"rendered":"

\u00ab \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637. \u0639\u0632\u0651\u0632 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u062f\u064a\u0643 \u0648\u062d\u0633\u0651\u0646 \u0638\u0647\u0648\u0631\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0641\u0636\u0644 \u0646\u0635\u0627\u0626\u062d\u0646\u0627. \u00ab \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637: \u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u064f\u0639\u062f\u0651 \u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0631\u0628\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062a\u062a\u064a\u062d \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 [\u2026]<\/p>","protected":false},"author":6,"featured_media":4388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\"Ancres Liens\"","_yoast_wpseo_title":"Optimisation des Ancres de Liens : Comment Choisir les Bons Mots-Cl\u00e9s","_yoast_wpseo_metadesc":"\"D\u00e9couvrez comment choisir les bons mots-cl\u00e9s pour optimiser les ancres de liens. 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