{"id":4504,"date":"2025-07-07T05:16:28","date_gmt":"2025-07-07T03:16:28","guid":{"rendered":"https:\/\/www.france-webdesign.com\/strategies-de-seo-pour-les-sites-dautorite-comment-gagner-des-liens-et-renforcer-votre-marque"},"modified":"2025-07-07T05:16:28","modified_gmt":"2025-07-07T03:16:28","slug":"strategies-de-seo-pour-les-sites-dautorite-comment-gagner-des-liens-et-renforcer-votre-marque","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/ar\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d9%84%d9%85%d9%88%d8%a7%d9%82","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0644\u0637\u0629: \u0643\u064a\u0641 \u062a\u0643\u0633\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u062a\u0639\u0632\u0651\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"

\u0645\u0642\u062f\u0645\u0629<\/h2>\n

\u062a\u064f\u0639\u062f\u0651 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b SEO (Search Engine Optimization) \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u0648\u0644\u064a\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0648\u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062e\u0635\u0648\u0635\u060c \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u0639\u062a\u0631\u0641 \u0628\u0647\u0627 \u0641\u064a \u0642\u0637\u0627\u0639\u0647\u0627\u060c \u0641\u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631\u0647\u0627 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u064a\u0645\u062b\u0644 \u0623\u0648\u0644\u0648\u064a\u0629. \u0648\u0645\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0642\u0627\u0631\u0628\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0640 SEO\u060c \u064a\u062d\u062a\u0644 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 (\u0623\u0648 backlinks) \u0645\u0643\u0627\u0646\u0629 \u0628\u0627\u0631\u0632\u0629. \u0641\u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0634\u0626 \u0645\u0648\u0627\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0623\u062e\u0631\u0649 \u0645\u0631\u0645\u0648\u0642\u0629 \u0631\u0627\u0628\u0637\u064b\u0627 \u0625\u0644\u0649 \u0645\u062d\u062a\u0648\u0627\u0643\u060c \u064a\u0632\u064a\u062f \u0630\u0644\u0643 \u0645\u0646 \u0633\u0644\u0637\u0629 \u0645\u0648\u0642\u0639\u0643 \u0648\u064a\u062d\u0633\u0646 \u062a\u0631\u062a\u064a\u0628\u0647 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0644\u0643\u0646 \u0643\u064a\u0641 \u062a\u0631\u0628\u062d \u0647\u0630\u0647 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u062a\u0639\u0632\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0630\u064a \u0633\u0646\u062d\u0627\u0648\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646\u0647. <\/p>\n

\n

\u0647\u0644 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f
\u0627\u0637\u0644\u0628 \u0639\u0631\u0636 \u0623\u0633\u0639\u0627\u0631 \u0645\u062c\u0627\u0646\u064a! <\/h2>\n

\u0627\u0642\u062a\u0628\u0627\u0633 \u0645\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a><\/div>\n

html<\/p>\n

\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0644\u0637\u0629<\/h2>\n

\n\u0639\u0646\u062f\u0645\u0627 \u064a\u0645\u062a\u0644\u0643 \u0645\u0648\u0642\u0639 \u0645\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0642\u062f\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0634\u0647\u0631\u0629 \u2013 \u0648\u0633\u064a\u0644\u0629 \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0631\u064a\u0642\u0629\u060c SaaS \u0631\u0627\u0626\u062f \u0623\u0648 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0631\u0627\u0633\u062e\u0629 \u2013 \u0641\u0625\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0644\u0645 \u064a\u0639\u062f \u0645\u062c\u0631\u062f \u0633\u0639\u064a \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0623\u0633\u0627\u0633\u064a. \u0628\u0644 \u064a\u0635\u0628\u062d \u0636\u0631\u0648\u0631\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0648\u062a\u0631\u0633\u064a\u062e \u0635\u0648\u0631\u0629 \u0627\u0644\u062e\u0628\u064a\u0631 \u0641\u064a \u0646\u0638\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u062a\u064f\u0638\u0647\u0631 Google\u060c \u0641\u064a \u0623\u062d\u062f\u062b \u0625\u0635\u062f\u0627\u0631\u0627\u062a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u062a\u0647\u0627 (Helpful Content Update, SPAMBrain, \u0639\u0645\u0644\u064a\u0627\u062a \u0646\u0634\u0631 E-E-A-T)\u060c \u0635\u0631\u0627\u0645\u0629\u064b \u062e\u0627\u0635\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u064f\u062f\u0631\u0643\u0629 \u0643\u0642\u0627\u062f\u0629: \u0641\u0645\u062c\u0631\u062f \u062d\u062c\u0645 backlinks \u0644\u0645 \u064a\u0639\u062f \u0643\u0627\u0641\u064a\u064b\u0627\u060c \u0628\u0644 \u0644\u0627 \u0628\u062f \u0645\u0646 \u0631\u0648\u0627\u0628\u0637 \u0633\u064a\u0627\u0642\u064a\u0629\u060c \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u0639\u0636\u0648\u064a\u0629 \u0648\u0645\u0646 \u0646\u0637\u0627\u0642\u0627\u062a \u0630\u0627\u062a \u0633\u0645\u0639\u0629 \u0645\u0643\u0627\u0641\u0626\u0629 \u0623\u0648 \u0623\u0639\u0644\u0649. \u0625\u0646 \u062e\u0637\u0631 \u0648\u062c\u0648\u062f \u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0647\u0631\u0629 \u00ab\u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u00bb \u0648\u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0627\u0644\u0645\u064f\u0642\u0627\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062d\u0642\u064a\u0642\u064a\u061b \u0641\u0645\u0648\u0642\u0639 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0633\u064a\u0634\u0647\u062f \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u062a\u0644\u0627\u0634\u064a \u0645\u064a\u0632\u062a\u0647 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629.<\/p>\n

\u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u0631\u0635\u064a\u062f \u0633\u0644\u0637\u062a\u0643: \u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621<\/h2>\n

\n\u062a\u0628\u062f\u0623 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u0631\u064a\u0631\u064a\u0629 \u0648netlinking \u0641\u0639\u0651\u0627\u0644\u0629 \u062d\u0642\u064b\u0627 \u0628\u062a\u062f\u0642\u064a\u0642 360\u00b0. \u0627\u0644\u0623\u062f\u0648\u0627\u062a: Ahrefs \u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0641 backlinks\u060c \u0648Google Search Console \u0644\u0641\u0647\u0645 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0645\u0631\u0633\u0627\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629\u060c \u0648Majestic \u0628\u0641\u0636\u0644 \u00ab Link Context . \u0645\u0624\u0634\u0631\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629: Domain Rating\/Authority\u060c \u062a\u0648\u0632\u064a\u0639 follow\/nofollow\u060c freshness score\u060c topical trust flow \u0648\u062a\u0646\u0648\u0639 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u064f\u062d\u064a\u0644\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u064b\u0627. \u0639\u0628\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0645\u0639\u064a\u0627\u0631 \u0642\u0637\u0627\u0639\u064a (\u0639\u0628\u0631 \u0645\u064a\u0632\u0629 \u00ab Link Intersect \u0623\u0648 \u0645\u062c\u0631\u062f \u062a\u0635\u062f\u064a\u0631 \u0645\u062a\u0642\u0627\u0637\u0639 \u0639\u0644\u0649 Data Studio)\u060c \u0633\u062a\u062d\u062f\u062f \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062c\u0648\u062f\u0629 (\u0631\u0648\u0627\u0628\u0637 \u0645\u0643\u0631\u0631\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 .edu \u0648\u0627\u062d\u062f\u060c \u0645\u062b\u0644\u064b\u0627) \u0648\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0639\u0645\u064a\u0627\u0621 (\u063a\u064a\u0627\u0628 \u062a\u0627\u0645 \u0644\u0640 backlinks \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 podcasts\u060c \u063a\u064a\u0627\u0628 co-citation \u0636\u0645\u0646 papers \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0642\u0637\u0627\u0639\u0643 B2B \u062a\u0642\u0646\u064a\u064b\u0627). \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0647\u0648 \u0645\u0627 \u0633\u064a\u0648\u062c\u0647 \u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0648\u0631\u0634: \u0625\u0646\u062a\u0627\u062c \u00ab linkable asset \u060c \u0645\u0642\u0627\u0628\u0644\u0629 \u0635\u062d\u0641\u064a\u064a\u0646\u060c \u0625\u0637\u0644\u0627\u0642 \u062f\u0631\u0627\u0633\u0629 \u0633\u0648\u0642 \u0645\u0645\u0644\u0648\u0643\u0629 \u0623\u0648 \u062a\u0641\u0639\u064a\u0644 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0635\u062d\u0641\u064a\u0629.<\/p>\n

\u0625\u0646\u0634\u0627\u0621 \u2039 linkable assets \u203a \u062a\u0639\u0632\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n

\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629: \u0631\u0627\u0641\u0639\u0629 \u0631\u0627\u0628\u062d\u0629 \u062a\u0627\u0631\u064a\u062e\u064a\u064b\u0627<\/h3>\n

\n\u0644\u0646\u0623\u062e\u0630 \u0645\u062b\u0627\u0644 HubSpot. \u0641\u0642\u062f \u0623\u062f\u0631\u0643 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0628\u0643\u0631\u064b\u0627 \u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u062d\u0648\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0641\u062a\u062d \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0646\u0645\u0648 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u062a\u0647\u0645 \u0627\u0644\u0635\u062d\u0627\u0641\u0629. \u0639\u0628\u0631 \u0646\u0634\u0631 \u00ab The State of Marketing \u0633\u0646\u0648\u064a\u064b\u0627\u060c \u062a\u0648\u0644\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0626\u0627\u062a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629\u060c \u0645\u0639 \u062a\u0631\u0633\u064a\u062e HubSpot \u0643\u0645\u0631\u062c\u0639 \u0623\u0643\u0627\u062f\u064a\u0645\u064a. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0645\u062d\u062f\u0648\u062f\u0629: \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u0646 \u0642\u0627\u0639\u062f\u0629 CRM\u060c \u0645\u0631\u0626\u064a\u0627\u062a Datawrap\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642per\u060c \u0648\u0632\u0627\u0648\u064a\u0629 \u0648\u0627\u0636\u062d\u0629\u061b \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0645\u0643\u0633\u0628 \u0647\u0627\u0626\u0644 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648SEO. \u0644\u0625\u0639\u0627\u062f\u0629 \u0625\u0646\u062a\u0627\u062c \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c:
\n1) \u062d\u062f\u0651\u062f \u062a\u062c\u0645\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0644\u0643 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0633\u0648\u0627\u0643\u061b
\n2) \u0646\u0638\u0651\u0645\u0647\u0627 \u0641\u064a \u062f\u0641\u062a\u0631 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0645\u0639 \u0633\u0631\u062f \u0642\u0635\u0635\u064a\u061b
\n3) \u0642\u062f\u0651\u0645 \u062d\u0642\u064a\u0628\u0629 \u0635\u062d\u0641\u064a\u0629 (\u0631\u0633\u0648\u0645 \u0628\u064a\u0627\u0646\u064a\u0629\u060c \u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a\u060c \u0645\u062a\u062d\u062f\u062b \u0631\u0633\u0645\u064a \u0645\u062a\u0627\u062d).<\/p>\n

\u0627\u0644\u062d\u0627\u0633\u0628\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629: \u0627\u0643\u062a\u0633\u0627\u0628 \u0631\u0648\u0627\u0628\u0637 \u0648\u062a\u0648\u0644\u064a\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/h3>\n

\n\u0647\u064a\u0645\u0646 Moz \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u00ab domain authority checker \u0628\u0641\u0636\u0644 \u0648\u064a\u062f\u062c\u062a \u0645\u062c\u0627\u0646\u064a \u0628\u0633\u064a\u0637. \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0622\u0644\u0627\u0641 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0645\u0646 \u0645\u062f\u0648\u0646\u0627\u062a \u062a\u0648\u0635\u064a \u0628\u0647 \u0641\u064a \u0634\u0631\u0648\u062d\u0627\u062a\u0647\u0627 SEO. \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0646\u0633\u062e\u062a HelloSafe \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0628\u0631 \u062d\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0642\u0631\u0648\u0636\u060c \u0648\u062a\u0636\u0627\u0639\u0641 M\u00e9t\u00e9oFrance \u0631\u0648\u0627\u0628\u0637\u0647 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0623\u0631\u0628\u0639 \u0645\u0631\u0627\u062a \u0641\u064a \u0623\u064a\u0627\u0645 \u0645\u0648\u062c\u0627\u062a \u0627\u0644\u062d\u0631 \u0628\u0641\u0636\u0644 \u00ab \u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 . \u0644\u0644\u0646\u062c\u0627\u062d: \u0627\u0633\u062a\u0647\u062f\u0641 \u0646\u0642\u0637\u0629 \u0623\u0644\u0645 \u0645\u062d\u062f\u062f\u0629 (\u0645\u062b\u0644 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0628\u0635\u0645\u0629 \u0627\u0644\u0643\u0631\u0628\u0648\u0646\u064a\u0629)\u060c \u0648\u062d\u0644\u0651\u0647\u0627 \u0628\u0623\u062f\u0627\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642\u0643 \u0627\u0644\u0641\u0631\u0639\u064a\u060c \u0648\u0627\u062c\u0639\u0644 \u0627\u0644\u062f\u0645\u062c \u00ab embeddable \u0643\u064a \u062a\u062a\u0645\u0643\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0648\u0646 \u0645\u0646 \u0625\u062f\u0631\u0627\u062c \u0627\u0644\u0648\u062f\u062c\u062a (\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a backlink)<\/p>\n

\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u062c\u0639\u0644 PR \u0648SEO \u064a\u062a\u0642\u0627\u0631\u0628\u0627\u0646<\/h2>\n

\n\u0645\u0641\u0647\u0648\u0645 \u00ab Digital PR \u0627\u0644\u0630\u064a \u0646\u0634\u0623 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 (\u0648\u062f\u0641\u0639\u062a\u0647 \u0648\u0643\u0627\u0644\u0629 Rise at Seven) \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0645\u0648\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0644\u062a\u0648\u0644\u064a\u062f \u0631\u0648\u0627\u0628\u0637 \u0630\u0627\u062a \u0633\u0644\u0637\u0629 \u0639\u0627\u0644\u064a\u0629. \u0628\u062f\u0644 \u0625\u0631\u0633\u0627\u0644 \u0628\u064a\u0627\u0646 \u0635\u062d\u0641\u064a \u0635\u0650\u0631\u0641 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u064a\u062a\u0645 \u062a\u0642\u062f\u064a\u0645 \u0642\u0635\u0629 \u062c\u062f\u064a\u0631\u0629 \u0628\u0645\u0642\u0627\u0644 \u0644\u0627\u064a\u0641\u0633\u062a\u0627\u064a\u0644 \u0623\u0648 \u062a\u0642\u0631\u064a\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a. \u0645\u062b\u0627\u0644 \u0645\u0634\u0647\u0648\u0631: \u0639\u0645\u0644\u064a\u0629 \u00ab Most Instagrammable Street Art \u0627\u0644\u062a\u064a \u0623\u064f\u0646\u062c\u0632\u062a \u0644\u0635\u0627\u0644\u062d PrettyLittleThing\u061b \u062e\u0631\u064a\u0637\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0639\u0631\u0636 \u0639\u0644\u0649 \u0635\u062d\u0641\u064a\u064a Guardian\u060c \u0648\u062e\u0637\u0627\u0641 \u062d\u0648\u0644 \u0627\u0632\u062f\u0647\u0627\u0631 \u0631\u062d\u0644\u0627\u062a city breaks \u0628\u0639\u062f COVID. \u062d\u0635\u0644\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 do-follow \u0641\u064a \u0642\u0633\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0639\u0644\u0649 \u0642\u0641\u0632\u0629 \u0641\u064a \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 Google Trends. \u0644\u0646\u0642\u0644 \u0627\u0644\u0648\u0635\u0641\u0629: \u062d\u062f\u0651\u062f \u0632\u0627\u0648\u064a\u0629 \u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0645\u0639 \u0642\u064a\u0645\u0643 (\u0645\u062b\u0644 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u062f\u0627\u0626\u0631\u064a \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0627\u0644\u0623\u062b\u0627\u062b)\u060c \u0627\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0645\u0631\u0626\u064a\u0627\u062a \u062d\u0635\u0631\u064a\u0629\u060c \u062d\u0636\u0651\u0631 \u00ab one-pager \u0633\u0647\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0628\u064a\u0627\u0646\u064b\u0627 \u0635\u062d\u0641\u064a\u064b\u0627 \u0645\u064f\u0643\u064a\u0651\u0641\u064b\u0627 \u0628\u062d\u0633\u0628 \u0627\u0644\u0628\u0644\u062f.<\/p>\n

\u062f\u0648\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0641\u064a netlinking<\/h2>\n

\n\u0646\u0646\u0633\u0649 \u0643\u062b\u064a\u0631\u064b\u0627 \u0623\u0646 \u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u062a\u0648\u0644\u0651\u062f \u0631\u0648\u0627\u0628\u0637 \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0637\u0628\u064a\u0639\u064a\u0629: \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u062b\u060c \u0645\u0644\u062e\u0635 blog\u060c \u0648\u062a\u063a\u0631\u064a\u062f\u0627\u062a \u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0631\u0636. \u0628\u0646\u062a Salesforce \u062c\u0628\u0627\u0644\u064b\u0627 \u0645\u0646 backlinks \u0628\u0641\u0636\u0644 Dreamforce\u061b \u0625\u0630 \u062a\u0645\u062a\u0644\u0643 \u0643\u0644 \u062c\u0644\u0633\u0629 \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u063a\u064a\u0644 \u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0645\u0639 \u0646\u0635\u0648\u0635 transcript \u062a\u0641\u062a\u062d \u0641\u0631\u0635\u0629 \u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a embedded. \u0634\u0647\u062f\u062a \u0646\u0633\u062e 2022 \u0638\u0647\u0648\u0631 1 800 \u0646\u0637\u0627\u0642 \u0645\u064f\u062d\u064a\u0644 \u062c\u062f\u064a\u062f (\u0627\u0644\u0645\u0635\u062f\u0631: Ahrefs). \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062c\u0647\u0629 \u0623\u0635\u063a\u0631\u060c \u0642\u062f \u064a\u0624\u062f\u064a \u0631\u0639\u0627\u064a\u0629 \u0645\u0633\u0627\u0631 track \u0641\u064a \u0645\u0639\u0631\u0636 \u0645\u062a\u062e\u0635\u0635 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u0631\u0641\u0642\u0629 \u0628\u0645\u0644\u0641 PDF \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0632\u064a\u0644 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642\u0647\u0627 \u0627\u0644\u062e\u0627\u0635 \u0625\u0644\u0649 \u0625\u0637\u0644\u0627\u0642 \u0633\u064a\u0644 \u0645\u0646 \u0627\u0644\u0631\u0648\u0627\u0628\u0637. \u0645\u0643\u0627\u0641\u0623\u0629: \u062b\u0642\u0629 \u0623\u0639\u0644\u0649 \u0639\u0628\u0631 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0643\u0645\u0627 \u0634\u0648\u0647\u062f \u0641\u064a Vivatech.<\/p>\n

\u0627\u0644\u0646\u0634\u0631 \u0643\u0636\u064a\u0641 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0644\u0643\u0646 \u0627\u0646\u062a\u0642\u0627\u0626\u064a<\/h2>\n

\n\u0644\u0627 \u064a\u0632\u0627\u0644 \u062f\u0639\u0648\u0629 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u064a\u0646 \u0644\u0644\u0646\u0634\u0631 \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0625\u0639\u0644\u0627\u0645 \u0623\u062e\u0631\u0649 \u0623\u0645\u0631\u064b\u0627 \u0630\u0627 \u0635\u0644\u0629\u060c \u0648\u0644\u0643\u0646 \u0645\u0639 \u0642\u0627\u0639\u062f\u062a\u064a\u0646: \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0627\u0644\u0641\u0639\u0644. \u0645\u0646\u0630 2022\u060c \u062a\u0634\u062f\u0651\u062f Google \u0639\u0644\u0649 \u062a\u0645\u064a\u064a\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0643\u062b\u0627\u0641\u0629 \u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0636\u064a\u0648\u0641. \u062e\u0630 \u0645\u062b\u0627\u0644 Ahrefs\u061b \u0641\u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627 \u062a\u0643\u062a\u0628 50 \u0645\u0642\u0627\u0644\u064b\u0627 \u0636\u064a\u0641\u064b\u0627 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u060c \u0628\u0644 \u062a\u0646\u0634\u0631 4 \u0625\u0644\u0649 5 \u0645\u0642\u0627\u0644\u0627\u062a \u0631\u0623\u064a \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u062e\u0635\u0651\u0635 \u0639\u0644\u0649 Search Engine Journal \u0648Search Engine Land \u0623\u0648 Smashing Magazine. \u064a\u062a\u0636\u0645\u0646 \u0643\u0644\u0651\u064c \u0645\u0646\u0647\u0627 \u0631\u0627\u0628\u0637\u064b\u0627 \u062e\u0644\u0641\u064a\u064b\u0627 deep-link\u00e9 (\u0625\u0644\u0649 \u062f\u0644\u064a\u0644 \u0645\u062d\u062f\u0651\u062f) \u0648\u062a\u0639\u0627\u0648\u0646 \u0639\u0644\u0627\u0645\u0629 (co-branding) \u064a\u0639\u0632\u0651\u0632 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629. \u0627\u0644\u0622\u0644\u064a\u0629: \u0625\u0639\u062f\u0627\u062f pitch \u0641\u0631\u064a\u062f\u060c \u0648\u0627\u0642\u062a\u0631\u0627\u062d \u0632\u0627\u0648\u064a\u0629 \u062d\u0635\u0631\u064a\u0629 (\u062f\u0631\u0627\u0633\u0629 \u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0648\u0635\u0648\u0644 Beta)\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0639\u0644\u0649 do-follow\u060c \u0645\u0639 \u062a\u0630\u0643\u0651\u0631 \u0623\u0646 \u062d\u062a\u0649 no-follow valuable \u0641\u064a NYTimes \u064a\u0633\u0627\u0648\u064a \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 do-follow \u0641\u064a \u0645\u062f\u0648\u0646\u0629 \u0623\u062f\u0644\u0651\u0629.<\/p>\n

\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a: \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0630\u064a\u0644 \u0627\u0644\u0637\u0648\u064a\u0644 \u0648\u062c\u0630\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637<\/h2>\n

\n\u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0644\u0644\u0645\u062d\u062a\u0648\u0649 (\u0645\u062b\u0644 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629\u060c \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629) \u0623\u0646 \u064a\u0636\u0627\u0639\u0641 \u0641\u0631\u0635 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0625\u0630\u0627 \u0627\u062d\u062a\u0631\u0645 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0646\u0648\u0639\u064a\u0629. \u0623\u0646\u0634\u0623\u062a Zapier \u0623\u0643\u062b\u0631 \u0645\u0646 25 000 \u0635\u0641\u062d\u0629 \u062a\u062a\u0636\u0645\u0646 \u062a\u0631\u0643\u064a\u0628\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a (Slack + Gmail integration guide)\u061b \u0648\u062a\u0635\u0628\u062d \u0643\u0644 \u0635\u0641\u062d\u0629 \u0623\u0635\u0644\u064b\u0627 \u0644\u0645\u062f\u0648\u0646\u0629 \u062a\u0642\u0646\u064a\u0629 \u062a\u0628\u062d\u062b \u0639\u0646 \u0645\u062b\u0627\u0644 \u0644\u062a\u0648\u0636\u064a\u062d \u062f\u0631\u0633 \u062a\u0639\u0644\u064a\u0645\u064a. \u0627\u0644\u062d\u0635\u064a\u0644\u0629: +45 % \u0645\u0646 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u064f\u062d\u064a\u0644\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u062e\u0644\u0627\u0644 \u0639\u0627\u0645\u064a\u0646 (\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 2022). \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643:
\n1) \u0625\u0646\u0634\u0627\u0621 \u0642\u0627\u0644\u0628 \u0635\u0641\u062d\u0629 \u063a\u0646\u064a (FAQ\u060c \u0644\u0642\u0637\u0627\u062a \u0634\u0627\u0634\u0629\u060c CTA \u0645\u064f\u062d\u0627\u0630\u0649 \u0644\u0644\u0633\u064a\u0627\u0642)\u061b
\n2) \u062a\u063a\u0630\u064a\u062a\u0647 \u0639\u0628\u0631 API \u0623\u0648 \u0642\u0627\u0639\u062f\u0629 \u062f\u0627\u062e\u0644\u064a\u0629\u061b
\n3) \u0645\u0631\u0627\u0642\u0628\u0629 Search Console \u0644\u062d\u0630\u0641 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0632\u0648\u0645\u0628\u064a \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 crawl budget.<\/p>\n

\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0645\u0639\u0629 \u0648E-E-A-T: \u0627\u0644\u0633\u0644\u0637\u0629 \u0628\u0645\u064a\u0632\u0627\u0646 Google<\/h2>\n

\n\u0623\u0635\u0628\u062d E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) \u062c\u0632\u0621\u064b\u0627 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 Search Quality Rater Guidelines. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0648\u0642\u0639 \u0630\u064a \u0633\u0644\u0637\u0629\u060c \u062a\u0635\u0628\u062d \u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0645\u0646 \u0642\u0650\u0628\u0644 \u0643\u062a\u0651\u0627\u0628 \u0645\u064f\u0639\u0631\u0651\u0641\u064a\u0646\u060c \u0648\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0635\u0627\u062f\u0631\u060c \u0648\u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0627\u062a. Mayo Clinic\u060c \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0635\u062d\u064a\u060c \u064a\u0646\u0633\u0628 \u0643\u0644 \u0645\u062d\u062a\u0648\u0649 \u0625\u0644\u0649 \u0637\u0628\u064a\u0628\u060c \u0648\u064a\u0639\u0631\u0636 \u062a\u0627\u0631\u064a\u062e \u0622\u062e\u0631 \u0645\u0631\u0627\u062c\u0639\u0629 \u0637\u0628\u064a\u0629\u060c \u0648\u064a\u0633\u0631\u062f \u0645\u0631\u0627\u062c\u0639 PubMed. \u0639\u0646\u062f\u0647\u0627 \u062a\u062a\u0642\u0627\u0637\u0639 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0637\u0628\u064a\u0639\u064a\u064b\u0627 \u0646\u062d\u0648 \u0635\u0641\u062d\u0629 \u0627\u0644\u0643\u0627\u062a\u0628\u060c \u0645\u0627 \u064a\u0639\u0632\u0651\u0632 \u062a\u0631\u0627\u0628\u0637\u064b\u0627 \u062f\u0627\u062e\u0644\u064a\u064b\u0627 \u062d\u0645\u064a\u062f\u064b\u0627. \u0642\u0627\u0626\u0645\u0629 \u0645\u0647\u0627\u0645\u0643: \u0625\u0646\u0634\u0627\u0621 author pages\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 schema.org\/Person\u060c \u0639\u0631\u0636 \u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0639\u0644\u0649 LinkedIn\u060c \u0648\u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u00ab review process visible (\u0645\u0631\u0628\u0639 \u0645\u0631\u0627\u062c\u0639\u0629 \u0641\u064a \u0623\u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u0644).<\/p>\n

\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621: \u0627\u0644\u062a\u062f\u0642\u064a\u0642\u060c \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u060c \u0627\u0644\u062a\u0643\u064a\u0651\u0641<\/h2>\n

\n\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629: \u0639\u062f\u062f \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u064f\u062d\u064a\u0644\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0633\u0644\u0637\u0629 (Spoiler : DA >60 \u0623\u0648 DR >70 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u062a\u0628\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u0647\u0645). \u064a\u0644\u064a \u0630\u0644\u0643 \u0646\u0645\u0648 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 (Google Trends\u060c \u0648GSC Impressions \u0639\u0644\u0649 [\u0627\u0644\u0639\u0644\u0627\u0645\u0629 + \u0643\u0644\u0645\u0629 \u0645\u0641\u062a\u0627\u062d\u064a\u0629]) \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0641\u064a Looker Studio\u060c \u0627\u062f\u0645\u062c \u0645\u0646\u062d\u0646\u0649 referring domains \u0645\u0639 \u0627\u0644\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0644\u0639\u0632\u0644 \u0627\u0644\u0633\u0628\u0628\u064a\u0629. \u0623\u062f\u0631\u062c \u0623\u064a\u0636\u064b\u0627 Brand Lift \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a YouGov \u0623\u0648 \u0623\u062f\u0627\u0629 Brand Lift \u0645\u0646 Google Ads (\u0644\u062d\u0645\u0644\u0627\u062a YouTube)\u061b \u0641\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0645\u064f\u0633\u0627\u0639\u064e\u062f \u0642\u062f \u062a\u0628\u0631\u0651\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 PR \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 no-follow.<\/p>\n

\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629: \u0639\u0642\u0648\u0628\u0627\u062a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0635\u0651\u0644<\/h2>\n

\n\u064a\u0628\u0642\u0649 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0645\u063a\u0631\u064a\u064b\u0627\u060c \u062d\u062a\u0649 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629. \u062a\u0639\u0631\u0651\u0636\u062a Toyota UK \u0644\u0627\u0646\u062e\u0641\u0627\u0636 \u0641\u064a \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a 2020 \u0628\u0639\u062f \u0634\u0631\u0627\u0643\u0629 \u0636\u062e\u0645\u0629 \u0645\u0639 \u0634\u0628\u0643\u0629 \u0645\u062f\u0648\u0646\u0627\u062a \u0633\u064a\u0627\u0631\u0627\u062a \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0631\u0637. \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u062f\u0629: \u062a\u0646\u0635\u0651\u0644 \u0639\u0628\u0631 Google Search Console\u060c \u0625\u0632\u0627\u0644\u0629 \u064a\u062f\u0648\u064a\u0629 \u0644\u0640 2 000 \u0645\u0631\u0633\u0627\u0629 \u0645\u064f\u062d\u0633\u0651\u0646\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647\u060c \u0648\u0639\u0648\u062f\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u0631\u062a\u064a\u0628\u0627\u062a. \u0627\u0644\u0648\u0642\u0627\u064a\u0629 \u062e\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u062c\u061b \u0627\u0641\u0631\u0636 \u0645\u064a\u062b\u0627\u0642\u064b\u0627 \u0623\u062e\u0644\u0627\u0642\u064a\u064b\u0627 \u062f\u0627\u062e\u0644\u064a\u064b\u0627 \u064a\u062d\u0638\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0643\u062b\u064a\u0641 \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0633\u064a\u0637\u0631\u0629. \u0647\u0644 \u062a\u0634\u0643\u0651 \u0641\u064a Negative SEO\u061f \u0627\u0633\u062a\u062e\u062f\u0645 Search Console Link Report + Ahrefs New & Lost \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0630\u0631\u0648\u0629 \u063a\u064a\u0631 \u0637\u0628\u064a\u0639\u064a\u0629\u060c \u062b\u0645 \u062a\u0646\u0635\u0651\u0644 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 (\u0645\u0644\u0641 .txt) \u0645\u0639 \u062a\u0648\u062b\u064a\u0642 \u0643\u0644 step.<\/p>\n

\u0627\u0644\u062a\u0622\u0632\u0631 \u0645\u0639 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/h2>\n

\n\u064a\u0645\u0643\u0646 \u0644\u0623\u0635\u0644\u064d \u064a\u064f\u0646\u0634\u0631 \u0639\u0644\u0649 LinkedIn \u0623\u0648 Twitter Spaces \u0623\u0646 \u064a\u0648\u0633\u0651\u0639 \u0646\u0637\u0627\u0642 \u0648\u0635\u0648\u0644\u0647 \u0648\u064a\u0636\u0627\u0639\u0641 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a. \u0645\u062b\u0627\u0644: \u0627\u0644\u0625\u0646\u0641\u0648\u063a\u0631\u0627\u0641 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a \u0645\u0646 Canva \u062d\u0648\u0644 \u062a\u0637\u0648\u0651\u0631 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0623\u062d\u062f\u062b \u0636\u062c\u0629 \u0623\u0648\u0644\u064b\u0627 \u0639\u0644\u0649 Pinterest\u060c \u062b\u0645 \u062a\u0645 \u062a\u0636\u0645\u064a\u0646\u0647 \u0645\u0646 \u0642\u0650\u0628\u0644 Forbes \u0648Entrepreneur\u060c \u0645\u0648\u0644\u0651\u062f\u064b\u0627 +180 \u0646\u0637\u0627\u0642\u064b\u0627 \u0645\u064f\u062d\u064a\u0644\u064b\u0627. \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u062e\u0637\u0651\u0637 \u0644\u062a\u0642\u0648\u064a\u0645 content flywheel: \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0637\u0648\u064a\u0644 + \u0625\u0646\u0641\u0648\u063a\u0631\u0627\u0641 + \u0641\u064a\u062f\u064a\u0648 TikTok \u0642\u0635\u064a\u0631 + \u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0628\u0648\u062f\u0643\u0627\u0633\u062a. \u0643\u0644 \u0635\u064a\u063a\u0629 \u0645\u0635\u063a\u0651\u0631\u0629 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 URL \u0627\u0644\u0631\u0626\u064a\u0633\u064a (\u062d\u0645\u0644\u0629 canonical) \u0648\u062a\u062d\u062b\u0651 \u0627\u0644\u0645\u0628\u062f\u0639\u064a\u0646 \u0648\u0627\u0644\u0635\u062d\u0641\u064a\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f \u0628\u0647\u0627.<\/p>\n

\u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637<\/h2>\n

\n\u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0645\u064f\u0648\u0635\u0649 \u0628\u0647: SEO strategist\u060c \u0648PR manager\u060c \u0648data journalist. \u0645\u0646\u0647\u062c\u064a\u0629 \u0631\u0634\u064a\u0642\u0629: sprint 1 \u0644\u0639\u0635\u0641 \u0630\u0647\u0646\u064a \u0644\u0644\u0623\u0641\u0643\u0627\u0631\u060c sprint 2 \u0644\u0644\u0625\u0646\u062a\u0627\u062c\u060c sprint 3 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 outreach. \u0627\u0644\u0623\u062f\u0648\u0627\u062a: Monday \u0644\u0644\u0645\u062a\u0627\u0628\u0639\u0629\u060c Pitchbox \u0644\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0645\u062e\u0635\u0651\u0635\u060c Notion \u0644\u0644\u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u062d\u0631\u064a\u0631\u064a \u0648BuzzSumo \u0644\u0631\u0635\u062f trending topics. QBR (Quarterly Business Review): \u0646\u0639\u0631\u0636 \u062a\u0642\u062f\u0651\u0645 Domain Authority\u060c \u0648\u062a\u0637\u0648\u0651\u0631 part de voix (Semrush Sensor) \u0648\u062c\u062f\u0648\u0644 \u0627\u0644\u0641\u0631\u0635 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062c\u0647\u062f. \u0648\u0636\u0648\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u064a\u062a\u062c\u0646\u0628 \u0645\u062a\u0644\u0627\u0632\u0645\u0629 one-shot campaign \u0627\u0644\u062a\u064a \u062a\u064f\u0646\u0633\u0649 \u0628\u0639\u062f \u0634\u0647\u0631.<\/p>\n

\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062f\u0648\u0644\u064a: \u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u062f\u0648\u0646 \u062a\u0645\u064a\u064a\u0639 \u0627\u0644\u0642\u0648\u0629<\/h2>\n

\n\u062a\u0648\u0627\u062c\u0647 \u0634\u0631\u0643\u0629 glob-nav (\u0645\u062b\u0644\u064b\u0627 Decathlon) \u063a\u0627\u0644\u0628\u064b\u0627 \u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0648\u064a: \u0647\u0644 \u0646\u062d\u062a\u0627\u062c \u0646\u0637\u0627\u0642\u064b\u0627 \u0644\u0643\u0644 \u0628\u0644\u062f \u0623\u0645 \u0646\u0637\u0627\u0642\u064b\u0627 \u0641\u0631\u0639\u064a\u064b\u0627\u061f \u0641\u064a\u0645\u0627 \u064a\u062e\u0635 netlinking\u060c \u064a\u062c\u0630\u0628 ccTLD (\u0646\u0637\u0627\u0642 \u0628\u0644\u062f .de\u060c .es) \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 \u0645\u062d\u0644\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0637\u0628\u064a\u0639\u064a\u0629 (\u0635\u062d\u0641\u060c \u062c\u0627\u0645\u0639\u0627\u062a\u060c \u0634\u0631\u0643\u0627\u0621). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0633\u062a\u0641\u064a\u062f decathlon.de \u0645\u0646 1 200 \u0631\u0627\u0628\u0637 \u0645\u0646 \u0635\u062d\u0641 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0623\u0644\u0645\u0627\u0646\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0633\u064a\u062d\u0635\u0644 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u0641\u0631\u0639\u064a de.decathlon.com \u0625\u062d\u0635\u0627\u0626\u064a\u064b\u0627 \u0639\u0644\u0649 \u0639\u062f\u062f \u0623\u0642\u0644. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 server \u0644\u064a\u0633\u062a \u0628\u0644\u0627 \u0623\u062b\u0631\u061b \u0635\u064a\u0627\u0646\u0629\u060c \u062a\u0643\u0631\u0627\u0631 \u0645\u062d\u062a\u0648\u0649\u060c \u0625\u0644\u062e. \u0648\u0644\u0650\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u0648\u062d\u0651\u062f\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 hub \u062f\u0648\u0644\u064a\u0629 (.com) \u0645\u0639 \u062f\u0644\u064a\u0644 \/fr \/es \/de \u0623\u0646 \u062a\u0648\u062d\u0651\u062f link juice. \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u064a\u0629: \u0627\u062e\u062a\u0631 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0623\u0633\u0647\u0644 \u0635\u064a\u0627\u0646\u0629\u064b\u060c \u062b\u0645 \u0639\u0648\u0651\u0636 \u0646\u0642\u0635 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0639\u0628\u0631 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0644\u0644\u0634\u0631\u0627\u0643\u0627\u062a (\u063a\u0631\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u0629\u060c \u0627\u0644\u062c\u0645\u0639\u064a\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0645\u062f\u0648\u0646\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u0629) \u0641\u064a \u0643\u0644 \u0644\u063a\u0629.<\/p>\n

\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u0644\u0627\u0632\u0645\u0627\u062a<\/h2>\n

\n\u0627\u0644\u0628\u0627\u0643 \u0644\u064a\u0646\u0643 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a (\u0648\u0633\u0645 <a>) \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629\u061b Google BERT \u0648MUM \u064a\u0641\u0647\u0645\u0627\u0646 \u0627\u0644\u062a\u0644\u0627\u0632\u0645 \u0627\u0644\u062f\u0644\u0627\u0644\u064a. \u0645\u062b\u0627\u0644: \u0639\u0646\u062f\u0645\u0627 \u064a\u0630\u0643\u0631 Financial Times \u0634\u0631\u0643\u062a\u064e\u064a Stripe \u0648Revolut \u0641\u064a \u0627\u0644\u0641\u0642\u0631\u0629 \u0646\u0641\u0633\u0647\u0627\u060c \u062d\u062a\u0649 \u0645\u0646 \u062f\u0648\u0646 \u0631\u0627\u0628\u0637\u060c \u062a\u0633\u062a\u0641\u064a\u062f Stripe \u0645\u0646 \u0645\u0643\u0633\u0628 \u0641\u064a \u0627\u0644\u0633\u0644\u0637\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0631\u0628 \u0627\u0644\u0633\u064a\u0627\u0642\u064a. \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0630\u0644\u0643\u060c \u0634\u062c\u0651\u0639\u0648\u0627 \u0630\u0643\u0631 \u0639\u0644\u0627\u0645\u062a\u0643\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629\u060c \u062d\u062a\u0649 \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 \u0648\u0636\u0639 \u0627\u0644\u0631\u0627\u0628\u0637 \u0645\u0633\u062a\u062d\u064a\u0644\u0627\u064b (\u0628\u064a\u0627\u0646\u0627\u062a \u0635\u062d\u0641\u064a\u0629 \u0648\u0631\u0642\u064a\u0629 \u064a\u064f\u0639\u0627\u062f \u0646\u0634\u0631\u0647\u0627 \u0628\u0635\u064a\u063a\u0629 PDF\u060c \u0645\u0642\u0627\u0644\u0627\u062a \u0631\u0623\u064a \u0644\u062c\u0645\u0639\u064a\u0627\u062a). \u0623\u0636\u064a\u0641\u0648\u0627 « Click to Tweet \u0641\u064a \u0645\u0642\u0627\u0644\u0627\u062a\u0643\u0645 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0627\u0644\u0646\u0635\u064a\u0629\u061b \u062d\u062a\u0649 \u0645\u0646 \u062f\u0648\u0646 \u0631\u0627\u0628\u0637\u060c \u062a\u0631\u0628\u0637 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0643\u064a\u0627\u0646\u0643\u0645 \u0628\u0645\u0641\u0627\u0647\u064a\u0645 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u0627 \u064a\u062d\u0633\u0651\u0646 Knowledge Graph \u0644\u062f\u064a\u0643\u0645.<\/p>\n

\u062a\u0635\u0648\u0651\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a: \u0645\u063a\u0646\u0627\u0637\u064a\u0633 \u0644\u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649<\/h2>\n

\n\u064a\u064f\u0633\u062a\u0634\u0647\u062f \u0628\u0640 The Pudding \u0623\u0648 \u0625\u0646\u0641\u0648\u063a\u0631\u0627\u0641\u064a\u0643 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 \u0628\u0648\u0635\u0641\u0647\u0645\u0627 \u0633\u0627\u062f\u0629 \u0647\u0630\u0627 \u0627\u0644\u0641\u0646. \u0633\u0631\u0651\u0647\u0645\u0627 \u0644\u064a\u0633 \u0628\u0635\u0631\u064a\u064b\u0627 \u0641\u0642\u0637\u061b \u0628\u0644 \u064a\u0648\u0641\u0651\u0631\u0627\u0646 \u0643\u0648\u062f \u062a\u0636\u0645\u064a\u0646