{"id":4530,"date":"2025-07-31T05:25:02","date_gmt":"2025-07-31T03:25:02","guid":{"rendered":"https:\/\/www.france-webdesign.com\/limpact-des-avis-negatifs-sur-le-seo-comment-gerer-la-reputation-en-ligne-de-votre-entreprise-2"},"modified":"2025-07-31T05:25:02","modified_gmt":"2025-07-31T03:25:02","slug":"limpact-des-avis-negatifs-sur-le-seo-comment-gerer-la-reputation-en-ligne-de-votre-entreprise-2","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/ar\/%d8%aa%d8%a3%d8%ab%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%b1%d8%a7%d8%ac%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d9%84%d8%a8%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%b3%d9%8a%d9%88-%d9%88%d9%83%d9%8a","title":{"rendered":"\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO): \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0645\u0639\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0634\u0631\u0643\u062a\u0643"},"content":{"rendered":"

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\n

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Core Updates: \u0639\u0642\u0648\u0628\u0627\u062a \u0633\u0645\u0639\u0629 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u0629<\/h3>\n

\u0644\u0627 \u062a\u064f\u062f\u0631\u062c Core Updates \u0635\u0631\u0627\u062d\u0629 \u0628\u064f\u0639\u062f \u00ab review \u061b \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u0634\u064a\u0631 \u0648\u062b\u0627\u0626\u0642 Google \u0625\u0644\u0649 \u0645\u0641\u0647\u0648\u0645 \u00ab reliability (\u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629) \u0636\u0645\u0646 E-E-A-T. \u0642\u062f \u064a\u0631\u0649 \u0645\u0648\u0642\u0639\u064c \u064a\u0631\u0627\u0643\u0645 \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0633\u0644\u0628\u064a\u0629 \u0623\u0646 \u062f\u0631\u062c\u0629 E-E-A-T \u0644\u062f\u064a\u0647 \u062a\u062a\u0622\u0643\u0644. \u0641\u064a \u064a\u0648\u0646\u064a\u0648 2021\u060c \u0623\u0638\u0647\u0631 \u062a\u062d\u062f\u064a\u062b \u00ab Product Reviews \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0623\u0635\u064a\u0644\u0629 \u064a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629. \u0648\u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633\u060c \u0642\u062f \u062a\u0624\u062f\u064a \u0631\u062f\u0648\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0628\u062a\u062c\u0631\u0628\u0629 \u0633\u064a\u0626\u0629 \u0625\u0644\u0649 \u062a\u062f\u0647\u0648\u0631 \u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u062c\u0648\u062f\u0629.<\/p>\n

\u0625\u0631\u0634\u0627\u062f\u0627\u062a Quality Raters: \u0627\u0644\u0633\u0645\u0639\u0629 \u0643\u0645\u0624\u0634\u0631 \u0645\u062d\u0648\u0631\u064a<\/h3>\n

\u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u0642\u064a\u0651\u0650\u0645\u0648\u0646 \u0627\u0644\u0628\u0634\u0631\u064a\u0648\u0646 \u0627\u0644\u0645\u0643\u0644\u0651\u064e\u0641\u0648\u0646 \u0645\u0646 Google \u0634\u0628\u0643\u0629 \u062a\u0642\u064a\u064a\u0645 \u062a\u0628\u062f\u0623 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 15 \u0645\u0646 \u0627\u0644\u0648\u062b\u064a\u0642\u0629: \u00ab Reputation of the website or creator of the main content . \u0648\u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a YMYL (Your Money, Your Life)\u060c \u0641\u0625\u0646 \u0623\u062f\u0646\u0649 \u062c\u062f\u0644 (\u0641\u0636\u064a\u062d\u0629 \u0645\u0646\u062a\u062c\u060c \u0625\u062c\u0631\u0627\u0621 \u0642\u0636\u0627\u0626\u064a\u060c \u0645\u0648\u062c\u0629 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0633\u0644\u0628\u064a\u0629) \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0635\u0646\u064a\u0641 \u00ab Lowest Page Quality Rating . \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0642\u062f \u064a\u0635\u0628\u062d \u0645\u062d\u062a\u0648\u0627\u0643 \u063a\u064a\u0631 \u0645\u0631\u0626\u064a \u0641\u0639\u0644\u064a\u064b\u0627\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0648\u0633\u0645 \u0627\u0644\u062a\u0642\u0646\u064a.<\/p>\n

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\u0641\u064a Local Pack\u060c \u062a\u062c\u062f \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062a\u0633\u0648\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0633\u0627\u0641\u0629 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u0627\u0644\u0628\u0631\u0648\u0632. \u062a\u0634\u0643\u0644 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0634\u0643\u0651\u0644\"\u0625\u062f\u0627\u0631\u0629: \u0641\u0647\u064a \u062a\u0628\u0639\u062b \u0627\u0644\u062b\u0642\u0629 \u0648\u062a\u063a\u0630\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u0641\u0631\u0632. \u0627\u0646\u062e\u0641\u0636 \u0645\u0637\u0639\u0645 \u0628\u0627\u0631\u064a\u0633\u064a \u0633\u064f\u0645\u0651\u064a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u064b\u0627 \u00ab Le Bistrot Bleu \u0645\u0646 4,2 \u0625\u0644\u0649 3,1 \u0646\u062c\u0645\u0629 \u0628\u0639\u062f \u062a\u0633\u0645\u0645 \u063a\u0630\u0627\u0626\u064a \u062d\u0638\u064a \u0628\u062a\u063a\u0637\u064a\u0629 \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0641\u064a 2022. \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0627\u062e\u062a\u0641\u0627\u0621 \u0645\u0646 Top 3 \u0639\u0644\u0649 \u00ab restaurant fran\u00e7ais 15e arrondissement \u0631\u063a\u0645 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0631\u0628 \u0627\u0644\u0645\u062a\u0645\u0627\u062b\u0644\u0629. \u062a\u064f\u0642\u062f\u0651\u0631 \u062f\u0631\u0627\u0633\u0629 Moz Local (2023) \u0623\u0646 \u0643\u0644 \u0646\u0635\u0641 \u0646\u062c\u0645\u0629 \u0623\u0642\u0644 \u064a\u0639\u0627\u062f\u0644 \u0627\u0646\u062e\u0641\u0627\u0636\u064b\u0627 \u0628\u0646\u0633\u0628\u0629 5 % \u0641\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0636\u0645\u0646 \u0627\u0644\u062d\u0632\u0645\u0629.<\/p>\n

\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062f\u0648\u0645\u064a\u0646\u0648: \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0627\u0644\u0633\u0627\u0645\u0629<\/h2>\n

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\u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631<\/h2>\n

\u064a\u0639\u062a\u0645\u062f CTR \u0627\u0644\u0639\u0636\u0648\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0641\u0648\u0631\u064a \u0628\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629. \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 BrightLocal (\u062a\u0642\u0631\u064a\u0631 2024)\u060c \u064a\u0631\u0649 79 % \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0646 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0623\u0642\u0644 \u0645\u0646 4,0 \u0646\u062c\u0648\u0645 \u064a\u0639\u0643\u0633 \u00ab \u0645\u0634\u0643\u0644\u0629 \u062e\u0637\u064a\u0631\u0629 . \u0648\u0645\u0639 \u0630\u0644\u0643 \u062a\u0639\u0631\u0636 Google \u0627\u0644\u0646\u062c\u0648\u0645 \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u062e\u0645\u0633 \u0645\u0631\u0627\u062c\u0639\u0627\u062a\u060c \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0642\u062f\u064a\u0645\u0629. \u0648\u0641\u064a \u062d\u0627\u0644 \u0648\u062c\u0648\u062f \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u062d\u062f\u064a\u062b\u0629\u060c \u0641\u0625\u0646 \u0639\u0628\u0627\u0631\u0629 \u00ab Les avis les plus pertinents \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0623\u0648\u0644\u064b\u0627. \u0625\u0646 \u0627\u0646\u062e\u0641\u0627\u0636 CTR \u0628\u0645\u0642\u062f\u0627\u0631 2 % \u0641\u0642\u0637 \u0642\u062f \u064a\u0624\u062e\u0631 \u062a\u0631\u062a\u064a\u0628\u0643 \u0645\u0631\u062a\u0628\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 SERP \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0645\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0633\u0645\u0639\u0629 \u062a\u0639\u0645\u0644 \u0643\u0625\u0634\u0627\u0631\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n

\u0628\u0631\u0648\u062a\u0648\u0643\u0648\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/h2>\n

\u0627\u0644\u062e\u0637\u0648\u0629 1: \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/h3>\n

\u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f Google Alerts \u0648Talkwalker \u0623\u0648 BrandMentions \u0645\u0639 \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0646\u0648\u0639: \u00ab \u00ab\u00a0Nom de la marque\u00a0\u00bb + arnaque \u060c \u00ab NomMarque + mauvaise exp\u00e9rience . \u0648\u0623\u0643\u0645\u0644 \u0630\u0644\u0643 \u0639\u0628\u0631 API Google Business: \u0633\u062a\u062a\u0644\u0642\u0649 webhook \u0628\u0645\u062c\u0631\u062f \u0646\u0634\u0631 \u0645\u0631\u0627\u062c\u0639\u0629.<\/p>\n

\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0645\u0631\u0643\u0632\u0646\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0627\u062e\u0644 \u0646\u0638\u0627\u0645 CRM \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<\/h3>\n

\u0627\u0631\u0628\u0637 Zapier \u0623\u0648 Make (ex-Integromat) \u0628\u0646\u0638\u0627\u0645 CRM \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 (HubSpot, Salesforce). \u0643\u0644 \u0645\u0631\u0627\u062c\u0639\u0629 \u0633\u0644\u0628\u064a\u0629 \u062a\u0641\u062a\u062d \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u062a\u0630\u0643\u0631\u0629 \u0644\u062f\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0627 \u064a\u0642\u0644\u0651\u0635 \u0632\u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629. \u062a\u064f\u0642\u062f\u0651\u0631 Gartner \u0623\u0646 \u0627\u0644\u0631\u062f \u062e\u0644\u0627\u0644 24 \u0633\u0627\u0639\u0629 \u064a\u0642\u0644\u0651\u0644 \u0628\u0646\u0633\u0628\u0629 46 % \u062e\u0637\u0631 \u0623\u0646 \u064a\u0639\u062f\u0651\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0631\u0627\u062c\u0639\u062a\u0647 \u0645\u0646 \u0645\u062d\u0627\u064a\u062f\u0629 \u0625\u0644\u0649 \u0633\u0644\u0628\u064a\u0629.<\/p>\n

\u0627\u0644\u062e\u0637\u0648\u0629 3: \u0627\u0644\u0631\u062f \u0628\u062a\u0639\u0627\u0637\u0641 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629<\/h3>\n

\u062a\u0643\u0634\u0641 \u062f\u0631\u0627\u0633\u0629 \u0644\u0640 Harvard Business Review (2018) \u0623\u0646 \u0646\u0628\u0631\u0629 \u0645\u062a\u0639\u0627\u0637\u0641\u0629 \u0645\u0635\u062d\u0648\u0628\u0629 \u0628\u062d\u0644\u0648\u0644 \u0645\u064f\u0631\u0642\u0651\u0645\u0629 \u062a\u064f\u062d\u0648\u0651\u0644 33 % \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u0642\u062f\u064a\u0646 \u0625\u0644\u0649 \u00ab promoteurs passifs . \u0645\u062b\u0627\u0644: \u00ab \u0646\u062d\u0646 \u0646\u062a\u0641\u0647\u0645 \u0625\u062d\u0628\u0627\u0637\u0643\u061b 97 % \u0645\u0646 \u0637\u0631\u0648\u062f\u0646\u0627 \u062a\u0635\u0644 \u062e\u0644\u0627\u0644 48 \u0633\u0627\u0639\u0629. \u0644\u0642\u062f \u0623\u0637\u0644\u0642\u0646\u0627 \u0644\u0644\u062a\u0648 \u062a\u062d\u0642\u064a\u0642\u064b\u0627 \u062f\u0627\u062e\u0644\u064a\u064b\u0627 \u0648\u0633\u0646\u0639\u064a\u062f \u0644\u0643 \u0631\u0633\u0648\u0645 \u0627\u0644\u0634\u062d\u0646 \u062e\u0644\u0627\u0644 24 \u0633\u0627\u0639\u0629. \u062a\u062c\u0646\u0628 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0623\u0648 \u0627\u0644\u062f\u0641\u0627\u0639\u064a\u0629\u061b \u0641\u0640 Google \u062a\u064f\u0642\u062f\u0651\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0625\u0634\u0627\u0631\u0629 \u062c\u0648\u062f\u0629.<\/p>\n

\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629<\/h2>\n

United Airlines : \u00ab United Breaks Guitars <\/h3>\n

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Nestl\u00e9 vs Greenpeace : \u0642\u0636\u064a\u0629 KitKat<\/h3>\n

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\u062a\u062c\u0627\u0631\u0629 \u0645\u062d\u0644\u064a\u0629 \u0635\u063a\u064a\u0631\u0629: \u0628\u064a\u062a\u0632\u0627 \u00ab La Dolce Vita <\/h3>\n

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\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a SEO \u0644\u062a\u0639\u0648\u064a\u0636 \u0630\u0631\u0648\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/h2>\n

\u062a\u0646\u0641\u064a\u0630 \u062a\u0631\u0645\u064a\u0632 Schema \u00ab Review \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/h3>\n

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\u0623\u0641\u0636\u0644 \u062a\u0631\u064a\u0627\u0642 \u0644\u0645\u0648\u062c\u0629 \u0633\u0644\u0628\u064a\u0629 \u0647\u0648 \u0646\u0634\u0631 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0645\u062b\u0627\u0631\u0629\u060c \u0648\u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062f\u0648\u0646\u0629 \u062a\u0641\u0635\u0651\u0644 \u062a\u062d\u0633\u064a\u0646\u0627\u062a\u0643\u0645 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c\u060c \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0641\u064a\u062f (HCU 2022)\u060c \u064a\u064f\u0638\u0647\u0631 \u0644\u062c\u0648\u062c\u0644 \u0623\u0646\u0643\u0645 \u062a\u0636\u0639\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0635\u0648\u0631\u062a\u0643\u0645.<\/p>\n

\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 \u0630\u0627\u062a \u0633\u0644\u0637\u0629 \u0645\u062d\u0627\u064a\u062f\u0629<\/h3>\n

\u0634\u0627\u0631\u0643\u0648\u0627 \u0641\u064a \u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0645\u0647\u0646\u064a\u0629\u060c \u0648\u0627\u0643\u062a\u0628\u0648\u0627 \u0645\u0642\u0627\u0644\u0627\u062a \u0631\u0623\u064a \u0639\u0644\u0649 Medium \u0623\u0648 LinkedIn Pulse\u060c \u0648\u0627\u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u062d\u0627\u0641\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629. \u064a\u0645\u0643\u0646 \u0644\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0645\u0646 \u0646\u0637\u0627\u0642\u0627\u062a .edu \u0623\u0648 .gouv \u0623\u0646 \u062a\u0639\u0648\u0651\u0636 \u0633\u064a\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0648\u0633\u0627\u0626\u0644 \u0625\u0639\u0644\u0627\u0645 \u0645\u062b\u064a\u0631\u0629. \u062a\u0645\u0646\u062d \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062c\u0648\u062c\u0644 \u0648\u0632\u0646\u0627\u064b \u0623\u0639\u0644\u0649 \u0644\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0630\u0627\u062a \u0633\u0645\u0639\u0629 \u0642\u0648\u064a\u0629\u061b \u0627\u0633\u062a\u063a\u0644\u0648\u0627 \u0630\u0644\u0643 \u0644\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0627\u0632\u0646 \u0645\u0644\u0641\u0643\u0645.<\/p>\n

\u0627\u0644\u0634\u0631\u0639\u064a\u0629 \u0648\u0627\u0644\u0623\u062e\u0644\u0627\u0642<\/h2>\n

\u064a\u0648\u0641\u0631 RGPD \u00ab\u062d\u0642 \u0627\u0644\u0645\u062d\u0648\u00bb (\u0627\u0644\u0645\u0627\u062f\u0629 17)\u061b \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u062f\u0631\u062c \u0636\u0645\u0646 \u062d\u0631\u064a\u0629 \u0627\u0644\u062a\u0639\u0628\u064a\u0631. \u0644\u0627 \u064a\u0645\u0643\u0646 \u062d\u0630\u0641 \u0633\u0648\u0649 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0643\u0648\u0646 \u062a\u0634\u0647\u064a\u0631\u064a\u0629 \u0623\u0648 \u0643\u0627\u0630\u0628\u0629 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d. \u0642\u0627\u0645\u062a \u0623\u0645\u0627\u0632\u0648\u0646 \u0628\u0641\u0635\u0644 6,000 \u0628\u0627\u0626\u0639 \u0641\u064a 2021 \u0644\u0646\u0634\u0631\u0647\u0645 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0645\u0632\u064a\u0641\u0629\u060c \u0645\u0627 \u064a\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0628\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u064a\u0634\u0643\u0644 \u062e\u0637\u0631\u0627\u064b \u0642\u0627\u0646\u0648\u0646\u064a\u0627\u064b \u0648\u062e\u0637\u0631\u0627\u064b \u0639\u0644\u0649 SEO. \u0643\u0630\u0644\u0643\u060c \u064a\u0641\u0631\u0636 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0641\u0631\u0646\u0633\u064a (\u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0631\u0642\u0645 2016-1321 \u0645\u0646 \u0623\u062c\u0644 \u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0631\u0642\u0645\u064a\u0629) \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629: \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0648\u0636\u064a\u062d \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0643\u0627\u062a\u0628 \u0642\u062f \u0627\u0634\u062a\u0631\u0649 \u0627\u0644\u0645\u0646\u062a\u062c. \u0625\u0646 \u0627\u0644\u062a\u0648\u0627\u0637\u0624 \u0641\u064a \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0645\u0632\u064a\u0641\u0629 \u064a\u0639\u0631\u0651\u0636 \u0644\u063a\u0631\u0627\u0645\u0627\u062a \u062a\u0635\u0644 \u0625\u0644\u0649 300,000 \u20ac \u0648\u0633\u0646\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0633\u062c\u0646.<\/p>\n

\u0623\u062f\u0648\u0627\u062a \u0645\u0648\u0635\u0649 \u0628\u0647\u0627<\/h2>\n

Semrush Review Management :<\/strong> \u064a\u062c\u0645\u0639 Google \u0648Facebook \u0648Yelp \u0648\u064a\u0646\u0628\u0651\u0647 \u0625\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a.
\nReviewTrackers :<\/strong> \u064a\u0631\u0635\u062f \u0627\u0644\u0646\u0628\u0631\u0629 \u0628\u0641\u0636\u0644 NLP \u0648\u064a\u0642\u062a\u0631\u062d \u0631\u062f\u0648\u062f\u0627\u064b \u0645\u064f\u0639\u062f\u0651\u0629 \u0645\u0633\u0628\u0642\u0627\u064b.
\nGoogle Looker Studio + API GMB :<\/strong> \u0639\u0631\u0636 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u064a\u064a\u0645.
\nAhrefs Alerts :<\/strong> \u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0645\u0646 \u0645\u0642\u0627\u0644\u0627\u062a \u0633\u0644\u0628\u064a\u0629.
\nReputation.com :<\/strong> \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a NPS \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639.<\/p>\n

\u062e\u0637\u0629 \u0639\u0645\u0644 \u0644\u0645\u062f\u0629 90 \u064a\u0648\u0645\u0627\u064b<\/h2>\n

\u0627\u0644\u064a\u0648\u0645 1-7: \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0633\u0645\u0639\u0629\u060c \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a.
\n\u0627\u0644\u064a\u0648\u0645 8-14: \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0625\u0646\u0634\u0627\u0621 \u062f\u0644\u064a\u0644 \u0625\u0631\u0634\u0627\u062f\u064a \u0644\u0644\u0631\u062f\u0648\u062f.
\n\u0627\u0644\u064a\u0648\u0645 15-30: \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0646\u062c\u0645\u0629 1-2\u060c \u0631\u062f\u0648\u062f \u0645\u062e\u0635\u0635\u0629.
\n\u0627\u0644\u064a\u0648\u0645 31-45: \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0629 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0623\u0635\u064a\u0644\u0629 \u0630\u0627\u062a 5 \u0646\u062c\u0648\u0645.
\n\u0627\u0644\u064a\u0648\u0645 46-60: \u0646\u0634\u0631 \u062b\u0644\u0627\u062b\u0629 \u0645\u0642\u0627\u0644\u0627\u062a \u00ab Helpful \u062a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629.
\n\u0627\u0644\u064a\u0648\u0645 61-75: \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0635\u062d\u0627\u0641\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629\/\u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0646\u0634\u0631 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a.
\n\u0627\u0644\u064a\u0648\u0645 76-90: \u062a\u062d\u0644\u064a\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPI): \u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0645\u0648\u0627\u0642\u0639 SEO\u060c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR). \u0627\u0636\u0628\u0637.<\/p>\n

\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/h2>\n

\u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0627\u0644\u0628\u0639\u062f \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0628\u0633\u064a\u0637: \u0641\u0647\u064a \u062a\u064f\u0634\u0643\u0651\u0644 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0644\u0640SEO \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0628\u064a\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (Core Updates)\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (Local Pack) \u0648\u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0646\u0642\u0631\u060c \u0641\u0625\u0646 \u0625\u0647\u0645\u0627\u0644 \u0646\u0642\u062f \u0633\u064a\u0626 \u064a\u0639\u0646\u064a \u0625\u0639\u0627\u0642\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0636\u0648\u064a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0643\u0644 \u062a\u0642\u064a\u064a\u0645 \u0633\u064a\u0626 \u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u0641\u0631\u0635\u0629 \u0644\u0625\u062b\u0628\u0627\u062a \u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u060c \u0648\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0645\u0644\u0641 \u0627\u0644\u0633\u0644\u0637\u0629. \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0645\u0639\u0629 \u0636\u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 SEO \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0644\u0627 \u062a\u0644\u0627\u062d\u0638 \u0641\u0642\u0637 \u062a\u0647\u062f\u0626\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u060c \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629. \u064a\u0638\u0644 \u0627\u0644\u0631\u062f \u0628\u0633\u0631\u0639\u0629 \u0648\u0628\u0635\u062f\u0642 \u0648\u0628\u0645\u0646\u0647\u062c\u064a\u0629 \u0623\u0641\u0636\u0644 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n

\n

\u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u062e\u062f\u0645\u0627\u062a \u0635\u064a\u0627\u0646\u0629 \u0645\u0648\u0627\u0642\u0639 \u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627 <\/h2>\n

\u0627\u0643\u062a\u0634\u0641 \u0639\u0631\u0648\u0636\u0646\u0627<\/a><\/div>","protected":false},"excerpt":{"rendered":"

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