{"id":4530,"date":"2025-07-31T05:25:02","date_gmt":"2025-07-31T03:25:02","guid":{"rendered":"https:\/\/www.france-webdesign.com\/limpact-des-avis-negatifs-sur-le-seo-comment-gerer-la-reputation-en-ligne-de-votre-entreprise-2"},"modified":"2025-07-31T05:25:02","modified_gmt":"2025-07-31T03:25:02","slug":"limpact-des-avis-negatifs-sur-le-seo-comment-gerer-la-reputation-en-ligne-de-votre-entreprise-2","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83","title":{"rendered":"\u039f \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf SEO: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c6\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2"},"content":{"rendered":"

\u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03bf\u03bd \u0391\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c4\u03c9\u03bd \u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u039a\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf SEO<\/h2>\n

\u03a4\u03bf SEO, \u03ae Search Engine Optimization, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b8\u03ad\u03c3\u03b7\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 SEO. \u039f\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03b4\u03c5\u03c3\u03bc\u03b5\u03bd\u03b5\u03af\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03bb\u03ac\u03c8\u03bf\u03c5\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf SEO \u03c3\u03b1\u03c2, \u03c1\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03cd \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c3\u03b1\u03c2 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n

\u03a0\u03ce\u03c2 \u03bf\u03b9 \u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u039a\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u0395\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf SEO<\/h2>\n

\u039f\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Google \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c4\u03ac\u03c3\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03b9 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2, \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5, \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9, \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c6\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u039f\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03bf\u03c5\u03c2 \u03cc\u03c4\u03b9 \u03bf \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c2 \u03ae \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n

\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u0394\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03a6\u03ae\u03bc\u03b7\u03c2 \u03b3\u03b9\u03b1 \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 SEO<\/h2>\n

\u0397 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03c3\u03c5\u03bd\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03c3\u03b1 \u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf. \u0391\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd. \u038c\u03c4\u03b1\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03c5\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c3\u03b1\u03c2. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03ba\u03b1\u03b9, \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03bf SEO \u03c3\u03b1\u03c2.<\/p>\n

\n

\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf;
\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac! <\/h2>\n

\u03a0\u03b1\u03c1\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/a><\/div>\n

\u039a\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/h2>\n

\u0391\u03c0\u03cc \u03c4\u03b7 \u03b3\u03b5\u03bd\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03b9\u03c3\u03af\u03c9\u03bd \u00ab Reviews \u03c3\u03c4\u03b9\u03c2 SERP, \u03c4\u03b1 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b1\u03bd\u03b1\u03c0\u03cc\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u039c\u03b9\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b7 Google Business Profile: \u03b4\u03b9\u03b1\u03c7\u03ad\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 featured snippets, \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c1\u03bf\u03c5\u03b6\u03ad\u03bb, \u03c3\u03c4\u03bf\u03c5\u03c2 aggregators (Trustpilot, Avis V\u00e9rifi\u00e9s, Yelp) \u03ba\u03b1\u03b9, \u03b5\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7. \u0397 Google \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03ae\u03b4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf 2020, \u03bc\u03ad\u03c3\u03c9 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf Google My Business, \u03cc\u03c4\u03b9 \u03b7 \u00ab \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c6\u03c1\u03b5\u03c3\u03ba\u03ac\u03b4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \"\u039f\u03c4\u03bf\u03c0\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1: \u03ad\u03bd\u03b1 \u03ba\u03cd\u03bc\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03af\u03c3\u03b5\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ce\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd SEO.<\/p>\n

\u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7 \u03c3\u03c4\u03b7 D\u00e9cathlon \u03c4\u03bf 2018 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc: \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7 viral \u03b4\u03b9\u03ac\u03b4\u03bf\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 tweet \u03c0\u03bf\u03c5 \u03ad\u03b4\u03b5\u03b9\u03c7\u03bd\u03b5 \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b7 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03c5\u03c0\u03ad\u03c3\u03c4\u03b7 \u03bc\u03b9\u03b1 \u03c7\u03b9\u03bf\u03bd\u03bf\u03c3\u03c4\u03b9\u03b2\u03ac\u03b4\u03b1 \u03b1\u03c0\u03cc \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 1 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b1 \u03c3\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2. \u03a4\u03b9\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03c5\u03c0\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac \u03c4\u03c1\u03b5\u03b9\u03c2 \u03ad\u03c9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Local Pack \u03b3\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u00ab v\u00eatements de sport Paris . \u0397 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac 12 %, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1\u03bd \u03ac\u03bc\u03b5\u03c3\u03bf \u03b4\u03b5\u03c3\u03bc\u03cc \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c6\u03ae\u03bc\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n

\u03a0\u03ce\u03c2 \u03b7 Google \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c6\u03ae\u03bc\u03b7\u03c2<\/h2>\n

\u03a4\u03b1 Core Updates: \u03ad\u03bc\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c0\u03bf\u03b9\u03bd\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7<\/h3>\n

\u03a4\u03b1 Core Updates \u03b4\u03b5\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c1\u03b7\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u00ab review ; \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Google \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03b7\u03c2 \u00ab reliability (\u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1) \u03c3\u03c4\u03bf E-E-A-T. \u0388\u03bd\u03b1\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03cd\u03b5\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 E-E-A-T \u03bd\u03b1 \u03c6\u03b8\u03b5\u03af\u03c1\u03b5\u03c4\u03b1\u03b9. \u03a4\u03bf\u03bd \u0399\u03bf\u03cd\u03bd\u03b9\u03bf \u03c4\u03bf\u03c5 2021, \u03c4\u03bf update \u00ab Product Reviews \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03b5\u03c1\u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b2\u03b1\u03b8\u03bc\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n

\u039f\u03b9 Quality Raters Guidelines: \u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c9\u03c2 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2<\/h3>\n

\u039f\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9 \u03b7 Google \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 15 \u03c4\u03bf\u03c5 \u03b5\u03b3\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5: \u00ab Reputation of the website or creator of the main content . \u03a3\u03b5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 YMYL (Your Money, Your Life), \u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b9\u03ba\u03c1\u03ae \u03b4\u03b9\u03b1\u03bc\u03ac\u03c7\u03b7 (\u03c3\u03ba\u03ac\u03bd\u03b4\u03b1\u03bb\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b4\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2) \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u00ab Lowest Page Quality Rating . \u03a3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1: \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03cc\u03c1\u03b1\u03c4\u03bf, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7.<\/p>\n

\u039f\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03bf \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc SEO<\/h2>\n

\u03a3\u03c4\u03bf Local Pack, \u03bf \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03bc\u03b2\u03b9\u03b2\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2, \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2. \u039f\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c0\u03b9\u03bf \u03b5\u03cd\u03c0\u03bb\u03b1\u03c3\u03c4\"\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae: \u03b1\u03c6\u03c5\u03c0\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf \u03c4\u03b1\u03be\u03b9\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7\u03c2. \u0388\u03bd\u03b1 \u03c0\u03b1\u03c1\u03b9\u03c3\u03b9\u03bd\u03cc \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03bc\u03b5 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03cc\u03bd\u03bf\u03bc\u03b1 \u00ab Le Bistrot Bleu \u03ad\u03c0\u03b5\u03c3\u03b5 \u03b1\u03c0\u03cc 4,2 \u03c3\u03b5 3,1 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bb\u03b7\u03c4\u03b7\u03c1\u03af\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c4\u03bf 2022. \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1: \u03b5\u03be\u03b1\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf Top 3 \u03c3\u03c4\u03bf \u00ab restaurant fran\u00e7ais 15e arrondissement \u03c0\u03b1\u03c1\u03ac \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03b3\u03b3\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 Moz Local (2023) \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b9\u03c3\u03cc \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03bc\u03b5 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 5 % \u03c4\u03bf\u03c5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03bf\u03cd \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf pack.<\/p>\n

\u0395\u03c6\u03ad \u03bd\u03c4\u03cc\u03bc\u03b9\u03bd\u03bf: \u03b1\u03c0\u03cc \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5 \u03c4\u03bf\u03be\u03b9\u03ba\u03ac backlinks<\/h2>\n

\u0388\u03bd\u03b1 bad buzz \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c5\u03c7\u03bd\u03ac \u03ad\u03bd\u03b1 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03bf \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf Streisand: \u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03c4\u03b1\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03ac\u03c1\u03b8\u03c1\u03b1, \u03c0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03bc\u03c0\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf domain \u03c3\u03b1\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c6\u03bf\u03c1\u03b5\u03af\u03c2 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03af\u03b1\u03c2. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 linkologue \u03c4\u03b7\u03c2 CognitiveSEO \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 United Airlines (2017) \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b9\u03c7\u03bc\u03ae 18 000 referring domains, \u03b5\u03ba \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c4\u03c1\u03af\u03c4\u03bf \u03ba\u03c1\u03af\u03b8\u03b7\u03ba\u03b5 \u00ab unverified . \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 backlinks \u03be\u03b5\u03c0\u03b7\u03b4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2, fora \u03ae \u03b5\u03be\u03bf\u03c1\u03b3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 blogs, \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac trust flow \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 10. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b7 Google \u03b9\u03c3\u03c7\u03c5\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03b3\u03bd\u03bf\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03bf\u03be\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03c9\u03bd, \u03b7 \u03b7\u03bc\u03b9-\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03ba\u03cd\u03c1\u03c9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 (\u03c0.\u03c7. \u00ab horrible experience ) \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c1\u03af\u03be\u03b5\u03b9 \u03c4\u03bf \u03c3\u03ba\u03bf\u03c1 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b1 keywords \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c3\u03b1\u03c2.<\/p>\n

\u03a8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03ba\u03bb\u03b9\u03ba<\/h2>\n

\u03a4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc CTR \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c4\u03b9\u03b3\u03bc\u03b9\u03b1\u03af\u03b1 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf BrightLocal (\u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 2024), 79 % \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 4,0 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9\u03b1 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u00ab \u03ad\u03bd\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 . \u038c\u03bc\u03c9\u03c2 \u03b7 Google \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9\u03b1 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03bb\u03b9\u03ad\u03c2. \u03a3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03af\u03c3\u03b5\u03c9\u03bd, \u03b7 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u00ab Les avis les plus pertinents \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1. \u039c\u03b9\u03b1 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 CTR \u03ba\u03b1\u03c4\u03ac \u03bc\u03cc\u03bb\u03b9\u03c2 2 % \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03ae \u03c3\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac \u03bc\u03af\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 SERP, \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03c6\u03ae\u03bc\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03ae\u03bc\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n

\u03a0\u03c1\u03c9\u03c4\u03cc\u03ba\u03bf\u03bb\u03bb\u03bf \u03c0\u03c1\u03bf\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd<\/h2>\n

\u0392\u03ae\u03bc\u03b1 1: \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd<\/h3>\n

\u03a1\u03c5\u03b8\u03bc\u03af\u03c3\u03c4\u03b5 Google Alerts, Talkwalker \u03ae BrandMentions \u03bc\u03b5 \u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5: \u00ab \u00ab\u00a0\u038c\u03bd\u03bf\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2\u00a0\u00bb + \u03b1\u03c0\u03ac\u03c4\u03b7 , \u00ab \u038c\u03bd\u03bf\u03bc\u03b1\u039c\u03ac\u03c1\u03ba\u03b1\u03c2 + \u03ba\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 . \u03a3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf API \u03c4\u03bf\u03c5 Google Business: \u03b8\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 webhook \u03bc\u03cc\u03bb\u03b9\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae.<\/p>\n

\u0392\u03ae\u03bc\u03b1 2: \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf CRM \u03c3\u03b1\u03c2<\/h3>\n

\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf Zapier \u03ae \u03c4\u03bf Make (\u03c0\u03c1\u03ce\u03b7\u03bd Integromat) \u03bc\u03b5 \u03c4\u03bf CRM \u03c3\u03b1\u03c2 (HubSpot, Salesforce). \u039a\u03ac\u03b8\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03ad\u03bd\u03b1 ticket \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2. \u0397 Gartner \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03c4\u03cc\u03c2 24 \u03c9\u03c1\u03ce\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac 46 % \u03c4\u03bf\u03bd \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae.<\/p>\n

\u0392\u03ae\u03bc\u03b1 3: \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03bd\u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/h3>\n

\u039c\u03b9\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 Harvard Business Review (2018) \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03bd\u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03cc\u03bd\u03bf\u03c2 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf 33 % \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03b9\u03c4\u03ce\u03bd \u03c3\u03b5 \u00ab \u03c0\u03b1\u03b8\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03ad\u03c2 . \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u00ab \u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b3\u03bf\u03ae\u03c4\u03b5\u03c5\u03c3\u03ae \u03c3\u03b1\u03c2\u00b7 97 % \u03c4\u03c9\u03bd \u03b4\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b1\u03c2 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03b5\u03bd\u03c4\u03cc\u03c2 48 \u03c9\u03c1\u03ce\u03bd. \u039c\u03cc\u03bb\u03b9\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b1\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 24 \u03c9\u03c1\u03ce\u03bd. \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ae \u03b1\u03bc\u03c5\u03bd\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u00b7 \u03b7 Google \u03b4\u03af\u03bd\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03c9\u03c2 \u03c3\u03ae\u03bc\u03b1 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n

\u039c\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2<\/h2>\n

United Airlines : \u00ab United Breaks Guitars <\/h3>\n

\u03a4\u03bf 2009, \u03bf \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03cc\u03c2 Dave Carroll \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c4\u03c1\u03b1\u03b3\u03bf\u03cd\u03b4\u03b9 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b5\u03af \u03c4\u03b7 United \u03cc\u03c4\u03b9 \u03ad\u03c3\u03c0\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b9\u03b8\u03ac\u03c1\u03b1 \u03c4\u03bf\u03c5. \u03a4\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03c4\u03b1 150 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2. \u039c\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03b7 \u03bc\u03b5\u03c4\u03bf\u03c7\u03ae UA \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac 10 %, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 180 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u0391\u03c0\u03cc SEO \u03ac\u03c0\u03bf\u03c8\u03b7, \u03c3\u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u00ab United Airlines \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7, \u03c4\u03bf \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03cc \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03bf\u03c5 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf YouTube \u03b3\u03b9\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2. \u0395\u03bb\u03bb\u03b5\u03af\u03c8\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03c9\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03ad\u03c4\u03c1\u03c9\u03bd, \u03b7 United \u03ac\u03c6\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bd\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 SERP, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2.<\/p>\n

Nestl\u00e9 vs Greenpeace : \u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 KitKat<\/h3>\n

\u03a4\u03bf 2010, \u03b7 Greenpeace \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03c9\u03b4\u03b5\u03af \u03c4\u03bf KitKat \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03b3\u03b5\u03af\u03bb\u03b5\u03b9 \u03c4\u03bf \u03c6\u03bf\u03b9\u03bd\u03b9\u03ba\u03ad\u03bb\u03b1\u03b9\u03bf. \u0397 Nestl\u00e9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03c0\u03c5\u03c1\u03bf\u03b4\u03bf\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03cc \u03bc\u03c0\u03bf\u03ca\u03ba\u03bf\u03c4\u03ac\u03b6. \u03a4\u03b1 \u03c6\u03cc\u03c1\u03bf\u03c5\u03bc Reddit \u03ba\u03b1\u03b9 4chan \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9: 300 000 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac tweets \u03c3\u03b5 48 \u03ce\u03c1\u03b5\u03c2. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf SEO, \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 Nestl\u00e9 \u03c3\u03c4\u03b7 Wikip\u00e9dia \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ce\u03c1\u03b1 \u03bc\u03b5 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u00ab controverses . \u039c\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03b9 \u03cc\u03c0\u03c9\u03c2 The Guardian \u03ae CNN \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd backlinks \u03c3\u03c4\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7 \u00ab Nestl\u00e9 palm oil scandal . \u0393\u03b9\u03b1 18 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 Page 1 \u03c3\u03c4\u03bf \u00ab Nestl\u00e9 sustainability \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03ba\u03ac\u03bd\u03b4\u03b1\u03bb\u03bf, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03c9\u03bd marketing campaigns \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2.<\/p>\n

\u039c\u03b9\u03ba\u03c1\u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7: \u03b7 \u03c0\u03b9\u03c4\u03c3\u03b1\u03c1\u03af\u03b1 \u00ab La Dolce Vita <\/h3>\n

\u03a4\u03bf 2021, \u03bc\u03b9\u03b1 \u03c0\u03b9\u03c4\u03c3\u03b1\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7 \u039b\u03c5\u03ce\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 78 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 1 \u03b1\u03c3\u03c4\u03ad\u03c1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bd\u03cd\u03c7\u03c4\u03b1: \u03ad\u03bd\u03b1\u03c2 influencer \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 \u03b1\u03c1\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ad\u03bd\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b3\u03b5\u03cd\u03bc\u03b1. \u039f \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1, \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9 \u03ad\u03bd\u03b1 story \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c3\u03ba\u03ae\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b5\u03c5\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2. \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1: 112 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 5 \u03b1\u03c3\u03c4\u03ad\u03c1\u03c9\u03bd \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 48 \u03ce\u03c1\u03b5\u03c2, \u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc 2,8 \u03c3\u03b5 4,3. \u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf Le Progr\u00e8s, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc backlink \u00ab dofollow . \u0394\u03cd\u03bf \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b7 \u03c0\u03b9\u03c4\u03c3\u03b1\u03c1\u03af\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf \u00ab pizzeria Lyon 2 . \u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf SEO.<\/p>\n

SEO \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03b1\u03b8\u03bc\u03af\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b9\u03c7\u03bc\u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd<\/h2>\n

\u0395\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 Schema \u00ab Review<\/h3>\n

\u03a4\u03bf Schema \u00ab aggregateRating \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03cc \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1. \u0397 Google \u03b1\u03c0\u03bf-\u03b5\u03c5\u03c1\u03b5\u03c4\u03b7\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c1\u03cd\u03b2\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03ba\u03b1\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ad\u03c3\u03c9 JavaScript. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1 \u03c4\u03b7 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03bf\u03bc\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03ba\u03af\u03bb\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03c0\u03b1\u03b8\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03b4\u03af\u03bf \u00ab itemReviewed \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 Product \u03ae \u03ad\u03bd\u03b1 LocalBusiness \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf.<\/p>\n

\u03a0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u00ab Helpful \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2<\/h3>\n

\u03a4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03c4\u03af\u03b4\u03bf\u03c4\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03ba\u03cd\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, FAQ \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd, \u03ba\u03b1\u03b9 \u03ac\u03c1\u03b8\u03c1\u03b1 blog \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd Helpful Content Update (HCU 2022), \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7 Google \u03cc\u03c4\u03b9 \u03b4\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b1\u03c2.<\/p>\n

\u03a3\u03c4\u03b7\u03c1\u03b9\u03c7\u03c4\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 backlinks \u03b1\u03c0\u03cc \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03af\u03b1<\/h3>\n

\u03a3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c6\u03cc\u03c1\u03bf\u03c5\u03bc, \u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03b3\u03bd\u03ce\u03bc\u03b7\u03c2 \u03c3\u03c4\u03bf Medium \u03ae \u03c3\u03c4\u03bf LinkedIn Pulse, \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03a4\u03cd\u03c0\u03bf. Backlinks \u03b1\u03c0\u03cc domains .edu \u03ae .gouv \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03b1\u03b8\u03bc\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c1\u03bf\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03c9\u03bd \u03b1\u03c0\u03cc \u03c3\u03ba\u03b1\u03bd\u03b4\u03b1\u03bb\u03bf\u03b8\u03b7\u03c1\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1. \u039f \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03c4\u03b7\u03c2 Google \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2\u00b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b6\u03c5\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c3\u03b1\u03c2.<\/p>\n

\u0397 \u03bd\u03bf\u03bc\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b7\u03b8\u03b9\u03ba\u03ae<\/h2>\n

\u039f \u0393\u039a\u03a0\u0394 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1 \u00ab \u03b4\u03b9\u03ba\u03b1\u03af\u03c9\u03bc\u03b1 \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2 (\u03ac\u03c1\u03b8\u03c1\u03bf 17)\u00b7 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03af\u03c0\u03c4\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7\u03c2. \u039c\u03cc\u03bd\u03bf \u03bf\u03b9 \u03c0\u03c1\u03bf\u03b4\u03ae\u03bb\u03c9\u03c2 \u03b4\u03c5\u03c3\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03c8\u03b5\u03c5\u03b4\u03b5\u03af\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03b8\u03bf\u03cd\u03bd. \u0397 Amazon \u03b1\u03c0\u03ad\u03bb\u03c5\u03c3\u03b5 6 000 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf 2021 \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c8\u03b5\u03c5\u03b4\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03c7\u03b5\u03b9\u03c1\u03b1\u03b3\u03ce\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ac \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 SEO \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf. \u039f\u03bc\u03bf\u03af\u03c9\u03c2, \u03b7 \u03b3\u03b1\u03bb\u03bb\u03b9\u03ba\u03ae \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 (Loi n\u00b0 2016-1321 pour une R\u00e9publique num\u00e9rique) \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1: \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd \u03bf \u03c3\u03c5\u03bd\u03c4\u03ac\u03ba\u03c4\u03b7\u03c2 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u03a4\u03bf \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03cc\u03c2 \u03c3\u03b5 \u03c8\u03b5\u03c5\u03b4\u03b5\u03af\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c4\u03b9\u03bc\u03b1 \u03ad\u03c9\u03c2 300 000 \u20ac \u03ba\u03b1\u03b9 \u03b4\u03cd\u03bf \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c6\u03c5\u03bb\u03ac\u03ba\u03b9\u03c3\u03b7.<\/p>\n

\u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ce\u03bc\u03b5\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/h2>\n

Semrush Review Management :<\/strong> \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af Google, Facebook, Yelp \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2.
\nReviewTrackers :<\/strong> \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03cc\u03bd\u03bf \u03c7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03bf NLP \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf-\u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.
\nGoogle Looker Studio + API GMB :<\/strong> \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2.
\nAhrefs Alerts :<\/strong> \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b1 backlinks \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03ac\u03c1\u03b8\u03c1\u03b1.
\nReputation.com :<\/strong> \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 NPS \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ce\u03bd \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2.<\/p>\n

\u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2 90 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd<\/h2>\n

\u0397\u03bc\u03ad\u03c1\u03b1 1-7 : \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2, \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b7\u03b3\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd.
\n\u0397\u03bc\u03ad\u03c1\u03b5\u03c2 8-14: \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 playbook \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd.
\n\u0397\u03bc\u03ad\u03c1\u03b5\u03c2 15-30: \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c9\u03bd 1-2 \u03b1\u03c3\u03c4\u03ad\u03c1\u03c9\u03bd, \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.
\n\u0397\u03bc\u03ad\u03c1\u03b5\u03c2 31-45: \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 email \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03c5\u03bd\u03b8\u03bf\u03cd\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 5 \u03b1\u03c3\u03c4\u03ad\u03c1\u03c9\u03bd.
\n\u0397\u03bc\u03ad\u03c1\u03b5\u03c2 46-60: \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c1\u03b9\u03ce\u03bd \u03ac\u03c1\u03b8\u03c1\u03c9\u03bd \u00ab Helpful \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1.
\n\u0397\u03bc\u03ad\u03c1\u03b5\u03c2 61-75: outreach \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc\/\u03b5\u03b8\u03bd\u03b9\u03ba\u03cc \u03a4\u03cd\u03c0\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2.
\n\u0397\u03bc\u03ad\u03c1\u03b5\u03c2 76-90: \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 KPI: \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 SEO, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 CTR. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5.<\/p>\n

\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/h2>\n

\u039f\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7: \u03b4\u03bf\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae SEO \u03bc\u03b9\u03b1\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2. \u039c\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03c9\u03bd Core Updates, \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf Local Pack \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03b9\u03ba, \u03c4\u03bf \u03bd\u03b1 \u03b1\u03b3\u03bd\u03bf\u03b5\u03af \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03ba\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03ba\u03ae \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03ae \u03c4\u03b7\u03c2, \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2. \u039f\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae SEO \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03be\u03bf\u03bc\u03ac\u03bb\u03c5\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1. \u0397 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7, \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b8\u03bf\u03b4\u03b9\u03ba\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n

\n

\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03cd \u03bc\u03b1\u03c2 WordPress <\/h2>\n

\u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b1\u03c2<\/a><\/div>","protected":false},"excerpt":{"rendered":"

\u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03bf\u03bd \u0391\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c4\u03c9\u03bd \u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u039a\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf SEO \u03a4\u03bf SEO, \u03ae \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u039c\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b8\u03ad\u03c3\u03b7\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd [\u2026]<\/p>","protected":false},"author":6,"featured_media":4423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"\"Avis N\u00e9gatifs\" \"R\u00e9putation en Ligne\"","_yoast_wpseo_title":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","_yoast_wpseo_metadesc":"\"D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!\"","_yoast_wpseo_opengraph-title":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","_yoast_wpseo_twitter-image":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[732,723],"tags":[],"class_list":["post-4530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-de-la-reputation-en-ligne","category-gestion-de-reputation-en-ligne"],"yoast_head":"\nL'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise<\/title>\n<meta name=\"description\" content=\""D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.france-webdesign.com\/el\/\u03bf-\u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2-\u03c4\u03c9\u03bd-\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd-\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd-\u03c3\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise\" \/>\n<meta property=\"og:description\" content=\""D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.france-webdesign.com\/el\/\u03bf-\u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2-\u03c4\u03c9\u03bd-\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd-\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd-\u03c3\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T03:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/06\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"France Web Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise\" \/>\n<meta name=\"twitter:label1\" content=\"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\" \/>\n\t<meta name=\"twitter:data1\" content=\"France Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u03bb\u03b5\u03c0\u03c4\u03ac\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83\"},\"author\":{\"name\":\"France Web Design\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#\\\/schema\\\/person\\\/65b48efe476a565b43792f05b599baf8\"},\"headline\":\"L’Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise\",\"datePublished\":\"2025-07-31T03:25:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83\"},\"wordCount\":2194,\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg\",\"articleSection\":[\"Gestion De La R\u00e9putation En Ligne\",\"Gestion De R\u00e9putation En Ligne\"],\"inLanguage\":\"el\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83\",\"name\":\"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg\",\"datePublished\":\"2025-07-31T03:25:02+00:00\",\"description\":\"\\\"D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!\\\"\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#breadcrumb\"},\"inLanguage\":\"el\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg\",\"width\":2500,\"height\":1668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.france-webdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#website\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/\",\"name\":\"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux\",\"description\":\"France Web Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"el\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#organization\",\"name\":\"Cr\u00e9ation de sites pour entreprises et professionnels\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/france-webdesign-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/france-webdesign-logo.png\",\"width\":442,\"height\":127,\"caption\":\"Cr\u00e9ation de sites pour entreprises et professionnels\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/el\\\/#\\\/schema\\\/person\\\/65b48efe476a565b43792f05b599baf8\",\"name\":\"France Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"el\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/353d1e47891e71f8e36c807826ce389cbf5e5314c95e20c304cbb6841d935640?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/353d1e47891e71f8e36c807826ce389cbf5e5314c95e20c304cbb6841d935640?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/353d1e47891e71f8e36c807826ce389cbf5e5314c95e20c304cbb6841d935640?s=96&d=mm&r=g\",\"caption\":\"France Web Design\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","description":"\"D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.france-webdesign.com\/el\/\u03bf-\u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2-\u03c4\u03c9\u03bd-\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd-\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd-\u03c3","og_locale":"el_GR","og_type":"article","og_title":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","og_description":"\"D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!\"","og_url":"https:\/\/www.france-webdesign.com\/el\/\u03bf-\u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2-\u03c4\u03c9\u03bd-\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd-\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd-\u03c3","og_site_name":"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux","article_published_time":"2025-07-31T03:25:02+00:00","og_image":[{"width":2500,"height":1668,"url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/06\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg","type":"image\/jpeg"}],"author":"France Web Design","twitter_card":"summary_large_image","twitter_title":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","twitter_misc":{"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc":"France Web Design","\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2":"11 \u03bb\u03b5\u03c0\u03c4\u03ac"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#article","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83"},"author":{"name":"France Web Design","@id":"https:\/\/www.france-webdesign.com\/el\/#\/schema\/person\/65b48efe476a565b43792f05b599baf8"},"headline":"L’Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","datePublished":"2025-07-31T03:25:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83"},"wordCount":2194,"publisher":{"@id":"https:\/\/www.france-webdesign.com\/el\/#organization"},"image":{"@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/06\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg","articleSection":["Gestion De La R\u00e9putation En Ligne","Gestion De R\u00e9putation En Ligne"],"inLanguage":"el"},{"@type":"WebPage","@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83","url":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83","name":"L'Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/el\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage"},"image":{"@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/06\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg","datePublished":"2025-07-31T03:25:02+00:00","description":"\"D\u00e9couvrez comment les avis n\u00e9gatifs impactent votre SEO et apprenez \u00e0 g\u00e9rer la r\u00e9putation en ligne de votre entreprise efficacement. Augmentez votre visibilit\u00e9 digitale!\"","breadcrumb":{"@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#breadcrumb"},"inLanguage":"el","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83"]}]},{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#primaryimage","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/06\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/06\/Agence-Web-Design-SEO-referencement-pexels-mikael-blomkvist-6476589.jpg","width":2500,"height":1668},{"@type":"BreadcrumbList","@id":"https:\/\/www.france-webdesign.com\/el\/%ce%bf-%ce%b1%ce%bd%cf%84%ce%af%ce%ba%cf%84%cf%85%cf%80%ce%bf%cf%82-%cf%84%cf%89%ce%bd-%ce%b1%cf%81%ce%bd%ce%b7%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%ba%cf%81%ce%b9%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%cf%83#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.france-webdesign.com\/"},{"@type":"ListItem","position":2,"name":"L’Impact des Avis N\u00e9gatifs sur le SEO : Comment G\u00e9rer la R\u00e9putation en Ligne de Votre Entreprise"}]},{"@type":"WebSite","@id":"https:\/\/www.france-webdesign.com\/el\/#website","url":"https:\/\/www.france-webdesign.com\/el\/","name":"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux","description":"France Web Design","publisher":{"@id":"https:\/\/www.france-webdesign.com\/el\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.france-webdesign.com\/el\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"el"},{"@type":"Organization","@id":"https:\/\/www.france-webdesign.com\/el\/#organization","name":"Cr\u00e9ation de sites pour entreprises et professionnels","url":"https:\/\/www.france-webdesign.com\/el\/","logo":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/www.france-webdesign.com\/el\/#\/schema\/logo\/image\/","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2018\/12\/france-webdesign-logo.png","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2018\/12\/france-webdesign-logo.png","width":442,"height":127,"caption":"Cr\u00e9ation de sites pour entreprises et professionnels"},"image":{"@id":"https:\/\/www.france-webdesign.com\/el\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.france-webdesign.com\/el\/#\/schema\/person\/65b48efe476a565b43792f05b599baf8","name":"France Web Design","image":{"@type":"ImageObject","inLanguage":"el","@id":"https:\/\/secure.gravatar.com\/avatar\/353d1e47891e71f8e36c807826ce389cbf5e5314c95e20c304cbb6841d935640?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/353d1e47891e71f8e36c807826ce389cbf5e5314c95e20c304cbb6841d935640?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/353d1e47891e71f8e36c807826ce389cbf5e5314c95e20c304cbb6841d935640?s=96&d=mm&r=g","caption":"France Web Design"}}]}},"_links":{"self":[{"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/posts\/4530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/comments?post=4530"}],"version-history":[{"count":0,"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/posts\/4530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/media\/4423"}],"wp:attachment":[{"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/media?parent=4530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/categories?post=4530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/el\/wp-json\/wp\/v2\/tags?post=4530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}