{"id":168,"date":"2019-02-06T16:19:32","date_gmt":"2019-02-06T15:19:32","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=168"},"modified":"2021-09-28T15:48:13","modified_gmt":"2021-09-28T13:48:13","slug":"identite-visuelle-entreprise","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity","title":{"rendered":"Corporate Visual Identity"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1\u2033 admin_label=\u00a0\u00bbAbout Us Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3\u2033 background_image=\u00a0\u00bb\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/creation-sites-vitrine.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb|5%||5%\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10%|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb5%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7\u2033 box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb-200px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbAbout Us Area\u00a0\u00bb _builder_version=\u00a0\u00bb3.25\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb77px|0px|0px|0px|false|false\u00a0\u00bb column_structure=\u00a0\u00bb2_3,1_3\u2033][et_pb_column type=\u00a0\u00bb2_3\u2033 _builder_version=\u00a0\u00bb3.25\u2033 custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4\u2033 text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#747d88\u2033 text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_color=\u00a0\u00bb#f7f7f7\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb10%|10%|10%|10%\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1\u2033 box_shadow_vertical=\u00a0\u00bb15px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb45px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.15)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<h1>Corporate identity<\/h1>\n<p>\u00a0Identifying and choosing it<\/p>\n<p>[\\\/et_pb_text][\\\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3\u2033 _builder_version=\u00a0\u00bb3.25\u2033 custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1\u2033 _builder_version=\u00a0\u00bb3.22.3\u2033][et_pb_row _builder_version=\u00a0\u00bb3.25\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4\u2033 _builder_version=\u00a0\u00bb3.25\u2033 custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.27.4\u2033]<\/p>\n<h2>Choosing your company's visual identity<\/h2>\n<p>A strong, recognisable identity is the foundation of any successful business. But what makes a visual identity recognisable, effective and profitable? Real <strong>basic element for a company<\/strong>Visual identity is absolutely crucial and needs to be carefully thought through.<\/p>\n<p>Applying all the moral and commercial values of a brand to visual media - whether tangible or intangible - to clearly identify, differentiate and promote a company. A brand identity is much more than a simple set of recognisable and transposable elements. It's a unique symbol that transcends media to make a lasting impression on the mind of the observer.<\/p>\n<h2>Why is corporate identity important?<\/h2>\n<ul>\n<li><span style=\"text-decoration: underline;\">Differentiation<\/span><em>. <\/em>First of all, logically, it helps to differentiate one company from another. This is essential if you want to position yourself correctly in the market and reach your target customers.<\/li>\n<li><span style=\"text-decoration: underline;\">The spirit.<\/span>\u00a0Since a company is for the most part a moral entity, its visual identity will be its business card, its personality. It will reveal the feelings of the people who work with it.<\/li>\n<li><span style=\"text-decoration: underline;\">Identification<\/span>. A successful visual identity makes it possible to distinguish a brand from others and establish a powerful contact with the consumer. A brand that is recurrent and clearly identifiable in the eyes of the customer will be better integrated into their memory. The aim here is to describe the company's raison d'\u00eatre in an artistic way, appealing directly to the emotions of the observer while avoiding lengthy text. Let's take Ryanair as an example. The very bright colours chosen by the airline for its visual identity allow it to have a very wide impact at a very low cost.<\/li>\n<\/ul>\n<h2>Brand colours<\/h2>\n<p>Numerous psychological studies have shown that colours have a significant and differentiated impact depending on which ones are chosen. A company's visual identity will often include a dominant colour and a secondary colour.<\/p>\n<ul>\n<li>\u00a0<span style=\"text-decoration: underline;\">Blue<\/span> tends to evoke confidence. It is often found in the visual identity of banks, for example.<\/li>\n<li><span style=\"text-decoration: underline;\">Yellow and red<\/span> express activity, movement and intensity. These colours are preferred by sports event organisers, for example.<\/li>\n<li><span style=\"text-decoration: underline;\">White<\/span> evokes wisdom<\/li>\n<\/ul>\n<h2>Typography<\/h2>\n<p>The typography of a company's visual identity will also have a major psychological impact on the customer. Lettering is a very powerful tool that marketing professionals pay particular attention to when choosing a brand identity. Serif\" fonts (in which the letters have a \"pointed end\") were widely used in the early days of the Internet and web design because they were considered sophisticated. However, they have gradually been discarded in favour of 'sans-serif' characters. By making a small change to the typeface of its logo, Google caused a small earthquake on the web and in the world of web design in the early 2010s. Less aggressive and more legible, the sans-serif typeface is much more widely used in corporate identity these days.<\/p>\n<h2>The trend<\/h2>\n<p>The beginnings of web design and the Internet generally pushed communications agencies to create complex logos and visual identities, as if they had to prove their ability to create highly elaborate visuals, often filled with special characters, shadows and relief. In recent years, the trend has been reversed. The visual identity of brands has increasingly turned towards simplistic, uncluttered, minimalist forms with no superfluous elements.<\/p>\n<p>[\\\/et_pb_text][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1\u2033 admin_label=\u00a0\u00bbFooter\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7\u2033 background_color=\u00a0\u00bbrgba(255,255,255,0.75)\u00a0\u00bb background_image=\u00a0\u00bb\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/section-background.jpg\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb background_video_pause_outside_viewport=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||-59px|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||60px||true|\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_module=\u00a0\u00bb2009\u2033][et_pb_row column_structure=\u00a0\u00bb3_5,2_5\u2033 use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2\u2033 make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.7\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5\u2033 _builder_version=\u00a0\u00bb4.7.7\u2033 background_color=\u00a0\u00bbrgba(255,255,255,0.6)\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb50px|40px|50px|40px\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.7\u2033 text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#747d88\u2033 text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||9px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb]<\/p>\n<h3>Let's talk about your digital project!<\/h3>\n<p>[\\\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.7\u2033 text_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740\u2033 text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||25px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb100ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb]<\/p>\n<p>Receive the complete offer<\/p>\n<p>[\\\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.7.7\u2033 custom_margin=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">[contact-form-7 id=\"1213\u2033 title=\"Contact form 1\u2033]<\/p>\n<p>[\\\/et_pb_text][\\\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5\u2033 _builder_version=\u00a0\u00bb4.7.7\u2033 background_color=\u00a0\u00bbrgba(255,255,255,0.61)\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb50px|20px|50px|20px|false|true\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-france-webdesign-GRIS.png\u00a0\u00bb title_text=\u00a0\u00bblogo france webdesign GREY\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.7\u2033 _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb46%\u00a0\u00bb custom_margin=\u00a0\u00bb-10px||||false|false\u00a0\u00bb][\\\/et_pb_image][et_pb_code _builder_version=\u00a0\u00bb4.8.1\u2033 _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-11px|||||\u00a0\u00bb][reviews_rating more=\u00a0\u00bbRead more\u00a0\u00bb][\\\/et_pb_code][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>A company\u2019s visual identity  Identifying it well and choosing itChoosing your company\u2019s visual identity A strong identity is recognisable and is at the heart of any successful business. But what makes a visual identity a recognisable, effective and profitable element? A true fundamental element for a business, visual identity is absolutely crucial and its development [\u2026]<\/p>","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% France Web-Design","_yoast_wpseo_metadesc":"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,12],"tags":[16,26,25,22,23,24],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-webdesign-entreprise","tag-charte-graphique-entreprise","tag-choisir-police-de-caractere","tag-choisir-typographie","tag-identite-visuelle","tag-identite-visuelle-entreprise","tag-logo-pour-entreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Identit\u00e9 Visuelle d&#039;une Entreprise - France Web-Design<\/title>\n<meta name=\"description\" content=\"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Identit\u00e9 Visuelle d&#039;une Entreprise - France Web-Design\" \/>\n<meta property=\"og:description\" content=\"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-06T15:19:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T13:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/02\/logo-online-shop-png-5-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"FR-Webdesign\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FR-Webdesign\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity\"},\"author\":{\"name\":\"FR-Webdesign\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#\\\/schema\\\/person\\\/3311de2c5ed609b9aeb6c2bf138987d7\"},\"headline\":\"L&rsquo;Identit\u00e9 Visuelle d&rsquo;une Entreprise\",\"datePublished\":\"2019-02-06T15:19:32+00:00\",\"dateModified\":\"2021-09-28T13:48:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity\"},\"wordCount\":1333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-online-shop-png-5-1.png\",\"keywords\":[\"charte graphique entreprise\",\"choisir police de caract\u00e8re\",\"choisir typographie\",\"identit\u00e9 visuelle\",\"identit\u00e9 visuelle entreprise\",\"logo pour entreprise\"],\"articleSection\":[\"Non class\u00e9\",\"webdesign entreprise\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity\",\"name\":\"L'Identit\u00e9 Visuelle d'une Entreprise - France Web-Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-online-shop-png-5-1.png\",\"datePublished\":\"2019-02-06T15:19:32+00:00\",\"dateModified\":\"2021-09-28T13:48:13+00:00\",\"description\":\"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#primaryimage\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-online-shop-png-5-1.png\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-online-shop-png-5-1.png\",\"width\":570,\"height\":407},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/corporate-visual-identity#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.france-webdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;Identit\u00e9 Visuelle d&rsquo;une Entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/\",\"name\":\"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux\",\"description\":\"France Web Design\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#organization\",\"name\":\"Cr\u00e9ation de sites pour entreprises et professionnels\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/france-webdesign-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/france-webdesign-logo.png\",\"width\":442,\"height\":127,\"caption\":\"Cr\u00e9ation de sites pour entreprises et professionnels\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/en\\\/#\\\/schema\\\/person\\\/3311de2c5ed609b9aeb6c2bf138987d7\",\"name\":\"FR-Webdesign\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6fcc2f15419679d0130cb5d8281d232525e7e46448f5db9b20f0556bc7b61b99?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6fcc2f15419679d0130cb5d8281d232525e7e46448f5db9b20f0556bc7b61b99?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6fcc2f15419679d0130cb5d8281d232525e7e46448f5db9b20f0556bc7b61b99?s=96&d=mm&r=g\",\"caption\":\"FR-Webdesign\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'Identit\u00e9 Visuelle d'une Entreprise - France Web-Design","description":"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity","og_locale":"en_GB","og_type":"article","og_title":"L'Identit\u00e9 Visuelle d'une Entreprise - France Web-Design","og_description":"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise","og_url":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity","og_site_name":"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux","article_published_time":"2019-02-06T15:19:32+00:00","article_modified_time":"2021-09-28T13:48:13+00:00","og_image":[{"width":570,"height":407,"url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/02\/logo-online-shop-png-5-1.png","type":"image\/png"}],"author":"FR-Webdesign","twitter_card":"summary_large_image","twitter_misc":{"Written by":"FR-Webdesign","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#article","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity"},"author":{"name":"FR-Webdesign","@id":"https:\/\/www.france-webdesign.com\/en\/#\/schema\/person\/3311de2c5ed609b9aeb6c2bf138987d7"},"headline":"L&rsquo;Identit\u00e9 Visuelle d&rsquo;une Entreprise","datePublished":"2019-02-06T15:19:32+00:00","dateModified":"2021-09-28T13:48:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity"},"wordCount":1333,"commentCount":0,"publisher":{"@id":"https:\/\/www.france-webdesign.com\/en\/#organization"},"image":{"@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/02\/logo-online-shop-png-5-1.png","keywords":["charte graphique entreprise","choisir police de caract\u00e8re","choisir typographie","identit\u00e9 visuelle","identit\u00e9 visuelle entreprise","logo pour entreprise"],"articleSection":["Non class\u00e9","webdesign entreprise"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity","url":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity","name":"L'Identit\u00e9 Visuelle d'une Entreprise - France Web-Design","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#primaryimage"},"image":{"@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/02\/logo-online-shop-png-5-1.png","datePublished":"2019-02-06T15:19:32+00:00","dateModified":"2021-09-28T13:48:13+00:00","description":"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. Choisir sa charte graphique et logo, creer un site internet avec identit\u00e9 visuelle pour son entreprise","breadcrumb":{"@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#primaryimage","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/02\/logo-online-shop-png-5-1.png","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/02\/logo-online-shop-png-5-1.png","width":570,"height":407},{"@type":"BreadcrumbList","@id":"https:\/\/www.france-webdesign.com\/en\/corporate-visual-identity#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.france-webdesign.com\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;Identit\u00e9 Visuelle d&rsquo;une Entreprise"}]},{"@type":"WebSite","@id":"https:\/\/www.france-webdesign.com\/en\/#website","url":"https:\/\/www.france-webdesign.com\/en\/","name":"Cr\u00e9ation de sites pour PME, artisans et lib\u00e9raux","description":"France Web Design","publisher":{"@id":"https:\/\/www.france-webdesign.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.france-webdesign.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.france-webdesign.com\/en\/#organization","name":"Cr\u00e9ation de sites pour entreprises et professionnels","url":"https:\/\/www.france-webdesign.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.france-webdesign.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2018\/12\/france-webdesign-logo.png","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2018\/12\/france-webdesign-logo.png","width":442,"height":127,"caption":"Cr\u00e9ation de sites pour entreprises et professionnels"},"image":{"@id":"https:\/\/www.france-webdesign.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.france-webdesign.com\/en\/#\/schema\/person\/3311de2c5ed609b9aeb6c2bf138987d7","name":"FR-Webdesign","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6fcc2f15419679d0130cb5d8281d232525e7e46448f5db9b20f0556bc7b61b99?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6fcc2f15419679d0130cb5d8281d232525e7e46448f5db9b20f0556bc7b61b99?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6fcc2f15419679d0130cb5d8281d232525e7e46448f5db9b20f0556bc7b61b99?s=96&d=mm&r=g","caption":"FR-Webdesign"}}]}},"_links":{"self":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}