{"id":988803,"date":"2026-01-31T14:19:33","date_gmt":"2026-01-31T13:19:33","guid":{"rendered":"https:\/\/v2.h-wd.fr\/comment-analyser-la-concurrence-locale-immobiliere\/"},"modified":"2026-01-31T14:19:33","modified_gmt":"2026-01-31T13:19:33","slug":"how-to-analyze-the-local-real-estate-competition","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/en\/comment-analyser-la-concurrence-locale-immobiliere\/","title":{"rendered":"How to analyze your local competition intelligently"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<h1>How to analyze your local competition intelligently<\/h1>\n<p>Measuring isn\u2019t about collecting numbers. It\u2019s about tracking the indicators that help you decide, prioritize, and improve what really matters.<\/p>\n<h2>Why this topic really matters<\/h2>\n<p>How to analyze your local competition intelligently isn\u2019t just a communication topic. It\u2019s often a tipping point between an online presence that vaguely exists and a presence that truly helps to persuade, qualify, and convert. When this lever is handled well, it improves both perceived quality, visibility, and commercial performance.<\/p>\n<h2>The mistakes we see most often<\/h2>\n<ul>\n<li>Analyzing numbers out of context.<\/li>\n<li>Confusing site activity with business impact.<\/li>\n<li>Tracking too many indicators and using none of them.<\/li>\n<li>Looking only at traffic without measuring conversion.<\/li>\n<\/ul>\n<p>The problem isn\u2019t just the loss of effectiveness. It\u2019s also the cumulative effect: a blurry message attracts less-qualified traffic, which converts less well, then pushes you to compensate with more budget or more content. The classic very energy-intensive loop.<\/p>\n<h2>What to prioritize putting in place<\/h2>\n<ul>\n<li>Looking at trends rather than isolated spikes.<\/li>\n<li>Sharing data in a clear, actionable way.<\/li>\n<li>Choosing a few truly useful KPIs.<\/li>\n<li>Connecting traffic, source, page, and conversion.<\/li>\n<\/ul>\n<p>Locally, work on your geographic pages, your Google Business Profile, the consistency of your contact details, and your on-the-ground proof. That\u2019s often where the most profitable visibility is won.<\/p>\n<p>In other words, we\u2019re looking less for the \u201cbig trick\u201d than for the right alignment between structure, message, visibility, and conversion. The most solid results often come from simple decisions, well executed, and repeated long enough to produce a real effect.<\/p>\n<h2>The France Web Design perspective<\/h2>\n<p>Measuring less but better is better than observing everything without ever making trade-offs.<\/p>\n<p>In practice, we almost always recommend linking this topic to a concrete audit of the relevant site or funnel: which pages truly carry the effort, which proofs reassure, which forms slow things down, which content needs to be strengthened, and where valuable demand gets lost. It\u2019s rarely technology alone that blocks things. It\u2019s often the assembly.<\/p>\n<blockquote>\n<p>The web rewards clarity, consistency, and follow-through more than flashy announcements. It\u2019s a bit less sexy than a magic promise. It\u2019s also much more profitable.<\/p>\n<\/blockquote>\n<p><strong>Need a clear look at your site, your SEO, or your acquisition?<\/strong> Take stock with our <a href=\"https:\/\/www.france-webdesign.com\/audit-gratuit-agence-immobiliere\/\">free audit<\/a> or contact <a href=\"https:\/\/www.france-webdesign.com\/contact\/\">France Web Design<\/a>.<\/p>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>","protected":false},"excerpt":{"rendered":"<p>Measuring isn\u2019t about collecting numbers. It\u2019s about tracking the indicators that help you decide, prioritize, and improve what matters\u2026<\/p>","protected":false},"author":2,"featured_media":988549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"analyse concurrence immobili\u00e8re locale","_yoast_wpseo_title":"Comment analyser la concurrence locale immobili\u00e8re","_yoast_wpseo_metadesc":"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026","_yoast_wpseo_opengraph-title":"Comment analyser la concurrence locale immobili\u00e8re","_yoast_wpseo_opengraph-image":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","_yoast_wpseo_twitter-title":"Comment analyser la concurrence locale immobili\u00e8re","_yoast_wpseo_twitter-image":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","footnotes":""},"categories":[50,79],"tags":[],"class_list":["post-988803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-actualites","category-concurrence-immobiliere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment analyser votre concurrence locale intelligemment | France Web Design<\/title>\n<meta name=\"description\" content=\"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.france-webdesign.com\/en\/how-to-analyze-the-local-real-estate-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment analyser votre concurrence locale intelligemment\" \/>\n<meta property=\"og:description\" content=\"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.france-webdesign.com\/en\/how-to-analyze-the-local-real-estate-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"France Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-31T13:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg\" \/>\n<meta name=\"author\" content=\"blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Comment analyser votre concurrence locale intelligemment\" \/>\n<meta name=\"twitter:description\" content=\"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/\"},\"author\":{\"name\":\"blog\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/person\\\/4d36e90c8c2c644a7e1ffdbcb408b983\"},\"headline\":\"Comment analyser votre concurrence locale intelligemment\",\"datePublished\":\"2026-01-31T13:19:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/\"},\"wordCount\":445,\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg\",\"articleSection\":[\"Actualit\u00e9s digitales\",\"Analyse concurrentielle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/\",\"name\":\"Comment analyser votre concurrence locale intelligemment | France Web Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg\",\"datePublished\":\"2026-01-31T13:19:33+00:00\",\"description\":\"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg\",\"width\":1500,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/comment-analyser-la-concurrence-locale-immobiliere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.france-webdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment analyser votre concurrence locale intelligemment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/\",\"name\":\"France Web Design\",\"description\":\"Agence web design, SEO, Google Ads et cr\u00e9ation de sites qui convertissent\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.france-webdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#organization\",\"name\":\"France Web Design\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/agence-2.png\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/agence-2.png\",\"width\":919,\"height\":134,\"caption\":\"France Web Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/person\\\/4d36e90c8c2c644a7e1ffdbcb408b983\",\"name\":\"blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"caption\":\"blog\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to analyze your local competition intelligently | France Web Design","description":"Measuring isn\u2019t about collecting numbers. It\u2019s about tracking the indicators that help you decide, prioritize, and improve what matters\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.france-webdesign.com\/en\/how-to-analyze-the-local-real-estate-competition\/","og_locale":"en_US","og_type":"article","og_title":"Comment analyser votre concurrence locale intelligemment","og_description":"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026","og_url":"https:\/\/www.france-webdesign.com\/en\/how-to-analyze-the-local-real-estate-competition\/","og_site_name":"France Web Design","article_published_time":"2026-01-31T13:19:33+00:00","og_image":[{"url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","type":"","width":"","height":""}],"author":"blog","twitter_card":"summary_large_image","twitter_title":"Comment analyser votre concurrence locale intelligemment","twitter_description":"Mesurer ne consiste pas \u00e0 collectionner des chiffres. Il s\u2019agit de suivre les indicateurs qui aident \u00e0 d\u00e9cider, prioriser et am\u00e9liorer ce qui compte\u2026","twitter_image":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","twitter_misc":{"Written by":"blog","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#article","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/"},"author":{"name":"blog","@id":"https:\/\/www.france-webdesign.com\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983"},"headline":"Comment analyser votre concurrence locale intelligemment","datePublished":"2026-01-31T13:19:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/"},"wordCount":445,"publisher":{"@id":"https:\/\/www.france-webdesign.com\/#organization"},"image":{"@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","articleSection":["Actualit\u00e9s digitales","Analyse concurrentielle"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/","url":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/","name":"How to analyze your local competition intelligently | France Web Design","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#primaryimage"},"image":{"@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","datePublished":"2026-01-31T13:19:33+00:00","description":"Measuring isn\u2019t about collecting numbers. It\u2019s about tracking the indicators that help you decide, prioritize, and improve what matters\u2026","breadcrumb":{"@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#primaryimage","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2025\/11\/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg","width":1500,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.france-webdesign.com\/comment-analyser-la-concurrence-locale-immobiliere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.france-webdesign.com\/"},{"@type":"ListItem","position":2,"name":"Comment analyser votre concurrence locale intelligemment"}]},{"@type":"WebSite","@id":"https:\/\/www.france-webdesign.com\/#website","url":"https:\/\/www.france-webdesign.com\/","name":"France Web Design","description":"Web design agency, SEO, Google Ads and creation of sites that convert","publisher":{"@id":"https:\/\/www.france-webdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.france-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.france-webdesign.com\/#organization","name":"France Web Design","url":"https:\/\/www.france-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.france-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2023\/04\/agence-2.png","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2023\/04\/agence-2.png","width":919,"height":134,"caption":"France Web Design"},"image":{"@id":"https:\/\/www.france-webdesign.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.france-webdesign.com\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983","name":"blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","caption":"blog"}}]}},"_links":{"self":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/posts\/988803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/comments?post=988803"}],"version-history":[{"count":0,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/posts\/988803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/media\/988549"}],"wp:attachment":[{"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/media?parent=988803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/categories?post=988803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/en\/wp-json\/wp\/v2\/tags?post=988803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}