{"id":1114,"date":"2019-02-22T14:55:25","date_gmt":"2019-02-22T13:55:25","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=1114"},"modified":"2019-02-22T14:55:25","modified_gmt":"2019-02-22T13:55:25","slug":"les-editeurs-de-sites-gratuits-pages-jaunes-wix-jimdo","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/es\/les-editeurs-de-sites-gratuits-pages-jaunes-wix-jimdo\/","title":{"rendered":"Los inconvenientes de los editores de sitios gratuitos"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><div class=\"fwd-dv\"><div class=\"fwd-dv-section\"><div class=\"fwd-dv-entete\"><h2>Las desventajas de los editores de sitios web gratuitos<\/h2><p>Ciertamente econ\u00f3micos, los editerus de sitios gratuitos tipo Wix o P\u00e1ginas Amarillas impondr\u00e1n r\u00e1pidamente l\u00edmites en t\u00e9rminos de posicionamiento y de personalizaci\u00f3n<\/p><\/div><\/div><div class=\"fwd-dv-section\"><div class=\"fwd-dv-row fwd-dv-row-n1\" style=\"grid-template-columns:1fr\"><div class=\"fwd-dv-col\"><div class=\"fwd-dv-blurb\"><h3 class=\"fwd-dv-blurb-titre\">Los creadores de sitios web gratuitos<\/h3><div id=\"fws_5c6fff924ad7a\" data-midnight=\"dark\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row full-width-section standard_section\">\n<div class=\"col span_12 dark left\">\n<div class=\"vc_col-sm-8 wpb_column column_container vc_column_container col centered-text no-extra-padding instance-2\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"col span_12 section-title text-align-center extra-padding\">\n<p style=\"text-align: left;\">Los editores de contenido en l\u00ednea pueden resultar atractivos para particulares y empresas que no disponen de un gran presupuesto para su visibilidad en l\u00ednea. Aunque financieramente interesantes, estos editores de sitios en l\u00ednea (como P\u00e1ginas Amarillas, Orange, Free, Wix, etc.) esconden muchos inconvenientes. Peque\u00f1o repaso de los pros y los contras de estas grandes plataformas.<\/p>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_5c6fff924d896\" data-midnight=\"dark\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row standard_section\">\n<div class=\"row-bg-wrap instance-2\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fwd-dv-section\"><div class=\"fwd-dv-row fwd-dv-row-n1\" style=\"grid-template-columns:1fr\"><div class=\"fwd-dv-col\"><div class=\"fwd-dv-blurb\"><h3 class=\"fwd-dv-blurb-titre\">1. El argumento de la gratuidad<\/h3><p style=\"text-align: left;\">No nos enga\u00f1emos: un sitio gratuito puede ser tu soluci\u00f3n, si:<\/p>\n<ul>\n<li style=\"text-align: left;\">No dispones de ning\u00fan presupuesto.<\/li>\n<li style=\"text-align: left;\">Pasar tiempo delante de una pantalla aprendiendo su funcionamiento no te asusta.<\/li>\n<li style=\"text-align: left;\">No prev\u00e9s trabajar el posicionamiento de este sitio en el futuro.<\/li>\n<li style=\"text-align: left;\">No tienes miedo de obtener un resultado \u00ab\u00a0barato\u00a0\u00bb, \u00ab\u00a0low-cost\u00a0\u00bb, debido a los diferentes anuncios, m\u00e1s o menos agresivos, que aparecer\u00e1n en la pantalla de tus visitantes.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Marcas todas las casillas de arriba: l\u00e1nzate sin m\u00e1s demora a la aventura gratuita. Sin embargo, \u00bfcu\u00e1l es la utilidad de tu sitio web si este debe permanecer en la sombra, sin posicionar y sin visitas, y sobre todo sin credibilidad?<\/p>\n<p style=\"text-align: left;\"><span>\u00abGratis\u00bb o de bajo coste siempre suena demasiado bonito para ser verdad. El problema de los sitios \u00abprefabricados\u00bb es que te conviertes en el producto de estas empresas. Debido a la baja contribuci\u00f3n econ\u00f3mica, estos editores de sitios utilizan los sitios creados en su plataforma para: por un lado, redirigir tr\u00e1fico hacia el \u00absitio madre\u00bb y as\u00ed ofrecer sus servicios a tus visitantes, pero por supuesto tambi\u00e9n mostrar publicidad.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span><\/span><\/p>\n<p style=\"text-align: left;\"><span><\/span><\/p>\n<p style=\"text-align: left;\"><span><\/span><\/p><\/div><\/div><\/div><div class=\"fwd-dv-row fwd-dv-row-n1\" style=\"grid-template-columns:1fr\"><div class=\"fwd-dv-col\"><div class=\"fwd-dv-blurb\"><h3 class=\"fwd-dv-blurb-titre\">2. Una dependencia total<\/h3><div id=\"fws_5c6fff9251189\" data-midnight=\"dark\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row full-width-content standard_section vertically-align-columns\">\n<div class=\"col span_12 dark left\">\n<div class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent instance-8\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left;\">Estos sitios gratuitos (o casi) est\u00e1n bloqueados. En todos los sentidos.<\/p>\n<p style=\"text-align: left;\">En primer lugar, no est\u00e1n<span>\u00a0<\/span><strong>programados a partir de un c\u00f3digo\u00a0<a href=\"http:\/\/fr.wikipedia.org\/wiki\/Open_source\">open source<\/a><\/strong>\u00a0p\u00fablicamente accesible y que permite confirmar la fiabilidad y neutralidad del sistema de manera independiente.<br \/> Las soluciones de c\u00f3digo abierto como <strong>WordPress<\/strong> o<span>\u00a0<\/span><a href=\"http:\/\/www.joomla.fr\/actualites\/infos-techniques\/item\/1446-qu-est-ce-que-joomla\">Joomla<\/a><span>\u00a0<\/span>permiten a los desarrolladores familiarizarse con el sistema y dise\u00f1ar plugins o aplicaciones compatibles, a menudo gratuitas, que contribuyen enormemente a mejorar la experiencia del usuario. En el caso de los \u00abcreadores web low-cost\u00bb, el c\u00f3digo permanece privado y las herramientas solo son desarrolladas por los equipos de la empresa, lo que limita en gran medida la cantidad, diversidad y neutralidad de lo que se ofrece.<\/p>\n<p style=\"text-align: left;\">Tambi\u00e9n hay que saber que, al estar alojado en su servicio y en un sistema no \u00abopen source\u00bb desarrollado por la empresa, tu sitio queda vinculado a esa misma sociedad y muy a menudo no ser\u00e1 compatible con ninguna otra plataforma. Si la empresa echa el cierre o si quieres cambiar de proveedor,<strong><span>\u00a0<\/span><\/strong>habr\u00e1 que rehacerlo todo desde cero.\u00a0<\/p>\n<p style=\"text-align: left;\"><strong><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_5c6fff9253f9a\" data-midnight=\"dark\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row standard_section\">\n<div class=\"row-bg-wrap instance-6\"><\/div>\n<\/div><\/div><\/div><\/div><div class=\"fwd-dv-row fwd-dv-row-n1\" style=\"grid-template-columns:1fr\"><div class=\"fwd-dv-col\"><div class=\"fwd-dv-blurb\"><h3 class=\"fwd-dv-blurb-titre\">3. Un serio freno para su posicionamiento<\/h3><p style=\"text-align: left;\">En lo que respecta al posicionamiento natural, las nuevas p\u00e1ginas creadas a partir de herramientas gratuitas en l\u00ednea (especialmente con \u00absolocal\u00bb) son consideradas como sitios en toda regla por Google. Sin embargo, el editor del sitio mantiene el control sobre la manera en que se organizar\u00e1n las secciones, la manera en que los motores de b\u00fasqueda \u00ableer\u00e1n\u00bb tu sitio.<\/p>\n<p style=\"text-align: left;\">Los modelos de sitios propuestos suelen ser poco numerosos (incluso muy poco numerosos), lo que plantea un problema \u2014dejando de lado la falta de originalidad\u2014 a nivel de la<span>\u00a0<\/span><strong>duplicaci\u00f3n de contenido<\/strong><span>\u00a0<\/span>en Google: el motor de b\u00fasqueda detecta las similitudes en el c\u00f3digo de todas estas p\u00e1ginas y la clasificaci\u00f3n del dominio se ve degradada, ya que aunque el texto pueda ser diferente, el c\u00f3digo ser\u00e1 efectivamente byte por byte similar al de miles de otros sitios web.<\/p>\n<p style=\"text-align: left;\">Al crear un sitio en la plataforma, el cliente dar\u00e1 algo de posicionamiento al sitio del proveedor de servicios al verse obligado a mantener enlaces que apunten hacia este. Como lo contrario no existe, el proveedor no ofrece un posicionamiento \u00abnaturalmente bueno\u00bb al sitio creado en su plataforma, contrariamente a los argumentos de muchos comerciales.<a href=\"http:\/\/www.lemonde.fr\/technologies\/article\/2013\/05\/28\/la-guerre-des-commerciaux-fait-rage-entre-pages-jaunes-et-google_3419416_651865.html\"><span>\u00a0<\/span>Este art\u00edculo<\/a><span>\u00a0<\/span>da testimonio de ello.<\/p>\n<p style=\"text-align: left;\">\n<\/p><p style=\"text-align: left;\"><\/p><\/div><\/div><\/div><div class=\"fwd-dv-row fwd-dv-row-n1\" style=\"grid-template-columns:1fr\"><div class=\"fwd-dv-col\"><div class=\"fwd-dv-blurb\"><h3 class=\"fwd-dv-blurb-titre\">4. La imposibilidad de crear una identidad y evolucionar<\/h3><p>Debido al car\u00e1cter exclusivo de la plataforma en la que crea su p\u00e1gina, cualquier intento de evoluci\u00f3n de su sitio web se topar\u00e1 con la imposibilidad de poder migrar hacia otro sistema \/ otra palteforma. Su <strong>empresa<\/strong> crece, desea integrar una tienda en l\u00ednea o simplemente un m\u00f3dulo, quiere cambiar el modelo de su sitio web\u2026 Todas estas funcionalidades \u00ab de base \u00bb disponibles en las plataformas open source le ser\u00e1n inaccesibles debido a la incompatibilidad prevista por sus proveedores.<\/p>\n<p>Tambi\u00e9n es evidente que no podr\u00e1 construirse <a href=\"https:\/\/www.france-webdesign.com\/identite-visuelle-entreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">la identidad visual de su empresa<\/a> debido a la estandarizaci\u00f3n del modelo utilizado y al car\u00e1cter restringido de las funcionalidades. \u00a1No olvide que un sitio P\u00e1ginas Amarillas (Solocal), Wix, Jimdo Orange, Free u otro no le pertenece!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p><\/div><\/div><\/div><\/div><div class=\"fwd-dv-section\" id=\"contact\"><div class=\"fwd-dv-row fwd-dv-row-n2\" style=\"grid-template-columns:33.33fr 66.67fr\"><div class=\"fwd-dv-col\"><div class=\"fwd-dv-text\"><h2>Contactar<\/h2><\/div><div class=\"fwd-dv-text\"><p>P\u00f3ngase en contacto hoy mismo<\/p><\/div><div class=\"fwd-dv-blurb\"><p>+33 9 70 73 14 94\u00a0<br \/>(precio de una llamada local)<\/p><\/div><div class=\"fwd-dv-blurb\"><p>formulario de al lado<\/p><\/div><\/div><div class=\"fwd-dv-col\"><div class=\"fwd-dv-text\"><p style=\"text-align: center;\"><\/p><p class=\"fwd-dv-bouton\"><a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.france-webdesign.com\/es\/contact\/\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Contactarnos<\/span><\/span><\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Las desventajas de los editores de sitios web gratuitosCiertamente econ\u00f3micos, los editores de sitios web gratuitos como Wix o P\u00e1ginas Amarillas impondr\u00e1n r\u00e1pidamente l\u00edmites en t\u00e9rminos de posicionamiento y personalizaci\u00f3nLos creadores de sitios web gratuitos Los editores de contenido en l\u00ednea pueden resultar atractivos para los particulares y las empresas que no disponen de un gran presupuesto para\u2026<\/p>","protected":false},"author":2,"featured_media":1058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":"","footnotes":""},"categories":[123,1],"tags":[119,120,121,122],"class_list":["post-1114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editeurs-de-sites-gratuits","category-non-classe","tag-creation-site-gratuit","tag-creation-site-pages-jaunes","tag-creation-site-webself","tag-creation-site-wix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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