{"id":1262,"date":"2019-06-20T13:36:11","date_gmt":"2019-06-20T11:36:11","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=1262"},"modified":"2019-06-20T13:36:11","modified_gmt":"2019-06-20T11:36:11","slug":"creacion-de-logotipo-para-empresas","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/es\/creation-de-logo-pour-entreprises\/","title":{"rendered":"Creaci\u00f3n de logotipos para empresas"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">[et_pb_section fb_built=&quot;1&quot; fullwidth=&quot;on&quot; admin_label=&quot;Page Header&quot; _builder_version=&quot;3.24&quot; parallax=&quot;on&quot; custom_margin=&quot;0px||-12px&quot; custom_padding=&quot;0px||0px&quot;][et_pb_fullwidth_header title=&quot;Cr\u00e9ation de logos pour les entreprises &quot; header_scroll_down=&quot;on&quot; scroll_down_icon=&quot;%%1%%&quot; scroll_down_icon_size=&quot;48px&quot; button_one_url=&quot;\/exemple-site-menuisier-charpentier\/&quot; button_two_url=&quot;#&quot; background_overlay_color=&quot;rgba(0,0,0,0.67)&quot; admin_label=&quot;Hero Section&quot; _builder_version=&quot;3.24&quot; title_font=&quot;Montserrat|on|||&quot; title_text_align=&quot;left&quot; title_font_size=&quot;50px&quot; title_line_height=&quot;1.4em&quot; content_font_size=&quot;22px&quot; content_line_height=&quot;1.8em&quot; background_color_gradient_direction=&quot;152deg&quot; background_image=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/office-594132_1920.jpg&quot; parallax=&quot;on&quot; parallax_method=&quot;on&quot; custom_button_one=&quot;on&quot; button_one_text_size=&quot;16px&quot; button_one_bg_color=&quot;#ACB9CA&quot; button_one_border_width=&quot;0px&quot; button_one_border_color=&quot;#ffffff&quot; button_one_border_radius=&quot;0&quot; button_one_letter_spacing=&quot;2&quot; button_one_font=&quot;Montserrat|||on|&quot; button_one_use_icon=&quot;off&quot; custom_button_two=&quot;on&quot; button_two_text_size=&quot;16px&quot; button_two_border_color=&quot;#ffffff&quot; button_two_border_radius=&quot;0&quot; button_two_letter_spacing=&quot;2&quot; button_two_font=&quot;Montserrat|||on|&quot; button_two_use_icon=&quot;off&quot; module_alignment=&quot;left&quot; custom_margin=&quot;|||0px&quot; custom_padding=&quot;133px||186px|||&quot; animation_style=&quot;fade&quot; button_one_text_color_hover=&quot;#6eba01&quot; button_two_text_color_hover=&quot;#6eba01&quot; button_one_border_color_hover=&quot;#ffffff&quot; button_two_border_color_hover=&quot;#ffffff&quot; button_one_border_radius_hover=&quot;0&quot; button_two_border_radius_hover=&quot;0&quot; button_one_letter_spacing_hover=&quot;2&quot; button_two_letter_spacing_hover=&quot;2&quot; button_one_bg_color_hover=&quot;#ffffff&quot; button_two_bg_color_hover=&quot;#ffffff&quot; button_one_text_size__hover_enabled=&quot;off&quot; button_two_text_size__hover_enabled=&quot;off&quot; button_one_text_color__hover_enabled=&quot;on&quot; button_one_text_color__hover=&quot;#ACB9CA&quot; button_two_text_color__hover_enabled=&quot;on&quot; button_two_text_color__hover=&quot;#6eba01&quot; button_one_border_width__hover_enabled=&quot;off&quot; button_two_border_width__hover_enabled=&quot;off&quot; button_one_border_color__hover_enabled=&quot;on&quot; button_one_border_color__hover=&quot;#ffffff&quot; button_two_border_color__hover_enabled=&quot;on&quot; button_two_border_color__hover=&quot;#ffffff&quot; button_one_border_radius__hover_enabled=&quot;on&quot; button_one_border_radius__hover=&quot;0&quot; button_two_border_radius__hover_enabled=&quot;on&quot; button_two_border_radius__hover=&quot;0&quot; button_one_letter_spacing__hover_enabled=&quot;on&quot; button_one_letter_spacing__hover=&quot;2&quot; button_two_letter_spacing__hover_enabled=&quot;on&quot; button_two_letter_spacing__hover=&quot;2&quot; button_one_bg_color__hover_enabled=&quot;on&quot; button_one_bg_color__hover=&quot;#ffffff&quot; button_two_bg_color__hover_enabled=&quot;on&quot; button_two_bg_color__hover=&quot;#ffffff&quot;]<\/p>\n<p>Logos vectoriels et logos matriciels. Quel type de logo choisir pour votre entreprise<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3&Prime; custom_padding=\u00a0\u00bb27px||18px||false|false\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb url=\u00a0\u00bb#\u00a0\u00bb admin_label=\u00a0\u00bbService 01&Prime; _builder_version=\u00a0\u00bb3.19.5&Prime; header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.8em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb65px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb]<\/p>\n<div id=\"fws_5c6fff924ad7a\" data-midnight=\"dark\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row full-width-section standard_section \">\n<div class=\"col span_12 dark left\">\n<div class=\"vc_col-sm-8 wpb_column column_container vc_column_container col centered-text no-extra-padding instance-2\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"col span_12 section-title text-align-center extra-padding\">\n<h2>Qu&rsquo;est ce qu&rsquo;un bon logo<\/h2>\n<p>Le logo est la porte d&rsquo;entr\u00e9e de tout prospect dans sa relation avec une entreprise. C&rsquo;est la premi\u00e8re chose qu&rsquo;on voit, qui doit sauter aux yeux. C&rsquo;est le vecteur de communication num\u00e9ro 1 pour une marque, indispensable pour cr\u00e9er une identit\u00e9 forte.<\/p>\n<p>Un logo se doit de :<\/p>\n<ul>\n<li>\u00catre rapidement reconnaissable<\/li>\n<li>Faire passer un message clair en un temps tr\u00e8s rapide<\/li>\n<li>Pouvoir se d\u00e9cliner en plusieurs versions, sous plusieurs formes<\/li>\n<li>S&rsquo;adapter \u00e0 plusieurs supports et formats<\/li>\n<li>\u00catre compr\u00e9hensible de tous, quel que soit la culture ou la langue.<\/li>\n<li>Se fondre dans les bonnes pratiques graphiques actuelles<\/li>\n<li>Durer dans le temps<\/li>\n<\/ul>\n<p>La cr\u00e9ation d&rsquo;un logo est l&rsquo;art de faire passer une \u00e9motion orient\u00e9e et claire en un laps de temps court.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_5c6fff924d896\" data-midnight=\"dark\" data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row standard_section \">\n<div class=\"row-bg-wrap instance-2\"><\/div>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&quot;2_5&quot; _builder_version=&quot;3.25&quot; background_position=&quot;top_left&quot; custom_padding=&quot;|||&quot; custom_padding__hover=&quot;|||&quot;][et_pb_image src=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2018\/11\/home-office-01.jpg&quot; show_bottom_space=&quot;off&quot; align_tablet=&quot;center&quot; align_phone=&quot;&quot; align_last_edited=&quot;on|desktop&quot; _builder_version=&quot;3.24&quot; custom_margin=&quot;145px||&quot;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&quot;1&quot; admin_label=&quot;Split Section&quot; _builder_version=&quot;4.6.3&quot; custom_margin=&quot;-28px||||false|false&quot; custom_padding=&quot;0px||12px||false|false&quot; animation_style=&quot;fold&quot; animation_direction=&quot;bottom&quot; animation_intensity_fold=&quot;4%&quot; hover_enabled=&quot;0&quot; title_text=&quot;web-design-01&quot; background_image=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/web-design-01.jpg&quot; sticky_enabled=&quot;0&quot;][et_pb_row column_structure=&quot;1_3,2_3&quot; use_custom_gutter=&quot;on&quot; gutter_width=&quot;2&quot; make_equal=&quot;on&quot; module_class=&quot; et_pb_row_fullwidth&quot; _builder_version=&quot;3.25&quot; parallax=&quot;on&quot; width=&quot;94%&quot; width_tablet=&quot;80%&quot; width_phone=&quot;&quot; width_last_edited=&quot;on|desktop&quot; max_width=&quot;94%&quot; max_width_tablet=&quot;80%&quot; max_width_phone=&quot;&quot; max_width_last_edited=&quot;on|desktop&quot; custom_padding=&quot;0|0px|50px|0px|false|false&quot; make_fullwidth=&quot;on&quot;][et_pb_column type=&quot;1_3&quot; _builder_version=&quot;3.25&quot; use_background_color_gradient=&quot;on&quot; background_color_gradient_start=&quot;#ffffff&quot; background_color_gradient_end=&quot;rgba(255,255,255,0.83)&quot; background_color_gradient_direction=&quot;152deg&quot; background_color_gradient_overlays_image=&quot;on&quot; custom_padding=&quot;|||&quot; custom_padding__hover=&quot;|||&quot;][et_pb_image src=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/logo_04-1.png&quot; show_bottom_space=&quot;off&quot; align=&quot;center&quot; _builder_version=&quot;3.29.3&quot; width=&quot;100%&quot; min_height=&quot;100px&quot; custom_margin=&quot;118px||||false|false&quot;][\/et_pb_image][et_pb_image src=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/logo_02-1.png&quot; show_bottom_space=&quot;off&quot; align=&quot;center&quot; _builder_version=&quot;3.29.3&quot; width=&quot;100%&quot; min_height=&quot;100px&quot; custom_margin=&quot;118px||||false|false&quot;][\/et_pb_image][et_pb_image src=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/logo_03-1.png&quot; show_bottom_space=&quot;off&quot; align=&quot;center&quot; _builder_version=&quot;3.29.3&quot; width=&quot;100%&quot; min_height=&quot;100px&quot; custom_margin=&quot;118px||||false|false&quot;][\/et_pb_image][\/et_pb_column][et_pb_column type=&quot;2_3&quot; _builder_version=&quot;3.25&quot; use_background_color_gradient=&quot;on&quot; background_color_gradient_start=&quot;#ffffff&quot; background_color_gradient_end=&quot;rgba(255,255,255,0.83)&quot; background_color_gradient_direction=&quot;152deg&quot; background_color_gradient_overlays_image=&quot;on&quot; custom_padding=&quot;|||&quot; custom_padding__hover=&quot;|||&quot;][et_pb_blurb url=&quot;#&quot; use_icon=&quot;on&quot; font_icon=&quot;%%155%%&quot; icon_color=&quot;rgba(0,0,0,0)&quot; content_max_width=&quot;1045px&quot; admin_label=&quot;Service 01&quot; _builder_version=&quot;3.29.3&quot; header_level=&quot;h2&quot; header_font=&quot;Montserrat||||&quot; header_text_align=&quot;center&quot; header_text_color=&quot;#1f1f1f&quot; header_font_size=&quot;22px&quot; header_line_height=&quot;1.8em&quot; body_font=&quot;||||||||&quot; body_text_align=&quot;left&quot; body_font_size=&quot;16px&quot; body_line_height=&quot;1.9em&quot; background_size=&quot;initial&quot; background_position=&quot;top_left&quot; background_repeat=&quot;repeat&quot; min_height=&quot;721px&quot; custom_margin=&quot;-25px|||-3px|false|false&quot; custom_padding=&quot;2%|2%|2.6%|2%|false|false&quot; animation_style=&quot;fold&quot; animation_direction=&quot;bottom&quot; animation_intensity_fold=&quot;30%&quot;]<\/p>\n<h2>Les diff\u00e9rents types de logos<\/h2>\n<p>Lors de la cr\u00e9ation d&rsquo;une charte graphique et d&rsquo;un site internet, la cr\u00e9ation d&rsquo;un logo devient rapidement in\u00e9vitable. Il existe plusieurs types de logos:<\/p>\n<ul>\n<li><strong>Les logos vectoriels<br \/> <\/strong>Les logos vectoriels sont r\u00e9alis\u00e9s \u00e0 partir de vecteurs, de formules math\u00e9matiques leur permettant de s&rsquo;agrandir \u00e0 l&rsquo;infini sans perte de qualit\u00e9. La d\u00e9finition \/ r\u00e9solution du logo ne p\u00e2tit pas de l&rsquo;agrandissement de celui ci, car il ne comporte pas d&rsquo;images pixelis\u00e9es mais de lignes ou courbes calcul\u00e9es par la machine qui l&rsquo;affiche.\u00a0 Ils sont indispensables pour des entreprises ayant besoin d&rsquo;imprimer ou d&rsquo;afficher leur logo sur des surfaces tr\u00e8s importantes (billboards, affichage urbain). C&rsquo;est la cat\u00e9gorie la plus r\u00e9pandue de logo parmi les agences de communication print et web. Leur conception se fait \u00e0 partir des logiciels vectoriels tel que AI (Adobe Illustrator).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Les logos matriciels<\/strong><br \/> A la diff\u00e9rence des logos vectoriels, les logos matriciels sont faits avec des pixels. Ils ont l&rsquo;avantage de pouvoir int\u00e9grer des images \/ symboles ext\u00e9rieures mais ont le d\u00e9savantage de perdre en r\u00e9solution d\u00e8s que l&rsquo;on agrandit le logo. Cela n&rsquo;est pas n\u00e9cessairement une d\u00e9savantage lorsque le logo n&rsquo;est vou\u00e9 qu&rsquo;\u00e0 \u00eatre utilis\u00e9 sur le web ou des supports mod\u00e9r\u00e9s en termes de dimensions.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>L&rsquo;agence France Web-Design est sp\u00e9cialis\u00e9e dans la <a href=\"\/\">cr\u00e9ation de sites internet<\/a> pour les lib\u00e9raux, artisans et PME. Contactez nous aujourd&rsquo;hui pour parler de votre projet<\/p>\n<p style=\"text-align: left;\"><span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&quot;1&quot; admin_label=&quot;Footer&quot; module_id=&quot;contact&quot; _builder_version=&quot;3.22.3&quot; background_image=&quot;https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2018\/12\/business-01.jpg&quot; parallax=&quot;on&quot; custom_padding=&quot;90px||90px|&quot; saved_tabs=&quot;all&quot; custom_margin=&quot;-5px|||||&quot;][et_pb_row column_structure=&quot;1_3,2_3&quot; use_custom_gutter=&quot;on&quot; gutter_width=&quot;2&quot; make_equal=&quot;on&quot; _builder_version=&quot;3.25&quot; background_size=&quot;initial&quot; background_position=&quot;top_left&quot; background_repeat=&quot;repeat&quot; custom_padding=&quot;|||&quot;][et_pb_column type=&quot;1_3&quot; _builder_version=&quot;3.25&quot; background_color=&quot;#ffffff&quot; background_position=&quot;top_left&quot; custom_padding=&quot;50px|40px|50px|40px&quot; custom_padding__hover=&quot;|||&quot;][et_pb_text admin_label=&quot;Contact US Title&quot; _builder_version=&quot;3.27.4&quot; text_font_size=&quot;16px&quot; header_font=&quot;Montserrat||||&quot; header_text_color=&quot;#1f1f1f&quot; header_font_size=&quot;22px&quot; custom_padding=&quot;0px|0px|0px|0px&quot; animation_style=&quot;fold&quot; animation_direction=&quot;bottom&quot; animation_intensity_fold=&quot;20%&quot;]<\/p>\n<h1>Prendre contact<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbContact US Text\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb custom_margin=\u00a0\u00bb20px||40px|\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb]<\/p>\n<p>Prenez contact d\u00e8s aujourd&rsquo;hui<\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%104%%\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb28px\u00a0\u00bb icon_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.6&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb]<\/p>\n<p>+33 9 70 73 14 94\u00a0<br \/>(prix d&rsquo;un appel local)<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb%%238%%\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb28px\u00a0\u00bb icon_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbEmail\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.6&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb]<\/p>\n<p>formulaire ci contre<\/p>\n<p>[\/et_pb_blurb][et_pb_social_media_follow _builder_version=\u00a0\u00bb3.0.87&Prime;][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; 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