{"id":168,"date":"2019-02-06T16:19:32","date_gmt":"2019-02-06T15:19:32","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=168"},"modified":"2021-09-28T15:48:13","modified_gmt":"2021-09-28T13:48:13","slug":"identite-visuelle-entreprise","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/es\/identidad-visual-corporativa","title":{"rendered":"Identidad visual corporativa"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1\u2033 admin_label=\u00a0\u00bbAbout Us Section\u00a0\u00bb _builder_version=\u00a0\u00bb3.22.3\u2033 background_image=\u00a0\u00bb\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/creation-sites-vitrine.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb|5%||5%\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10%|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb5%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7\u2033 box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb-200px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbAbout Us Area\u00a0\u00bb _builder_version=\u00a0\u00bb3.25\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb77px|0px|0px|0px|false|false\u00a0\u00bb column_structure=\u00a0\u00bb2_3,1_3\u2033][et_pb_column type=\u00a0\u00bb2_3\u2033 _builder_version=\u00a0\u00bb3.25\u2033 custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4\u2033 text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#747d88\u2033 text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_color=\u00a0\u00bb#f7f7f7\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb10%|10%|10%|10%\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1\u2033 box_shadow_vertical=\u00a0\u00bb15px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb45px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.15)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<h1>Identidad corporativa<\/h1>\n<p>\u00a0Identificarlo y elegirlo<\/p>\n<p>[\\\/et_pb_text][\\\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3\u2033 _builder_version=\u00a0\u00bb3.25\u2033 custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1\u2033 _builder_version=\u00a0\u00bb3.22.3\u2033][et_pb_row _builder_version=\u00a0\u00bb3.25\u2033 background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4\u2033 _builder_version=\u00a0\u00bb3.25\u2033 custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.27.4\u2033]<\/p>\n<h2>Elegir la identidad visual de su empresa<\/h2>\n<p>Una identidad fuerte y reconocible es la base del \u00e9xito de cualquier empresa. Pero, \u00bfqu\u00e9 hace que una identidad visual sea reconocible, eficaz y rentable? En <strong>elemento b\u00e1sico para una empresa<\/strong>La identidad visual es absolutamente crucial y debe pensarse cuidadosamente.<\/p>\n<p>Aplicar todos los valores morales y comerciales de una marca a los soportes visuales -tangibles o intangibles- para identificar, diferenciar y promocionar claramente una empresa. Una identidad de marca es mucho m\u00e1s que un simple conjunto de elementos reconocibles y transponibles. Es un s\u00edmbolo \u00fanico que trasciende los medios para causar una impresi\u00f3n duradera en la mente del observador.<\/p>\n<h2>\u00bfPor qu\u00e9 es importante la identidad corporativa?<\/h2>\n<ul>\n<li><span style=\"text-decoration: underline;\">Diferenciaci\u00f3n<\/span><em>. <\/em>En primer lugar, l\u00f3gicamente, ayuda a diferenciar una empresa de otra. Esto es esencial si quiere posicionarse correctamente en el mercado y llegar a sus clientes objetivo.<\/li>\n<li><span style=\"text-decoration: underline;\">El esp\u00edritu.<\/span>\u00a0Dado que una empresa es en su mayor parte una entidad moral, su identidad visual ser\u00e1 su tarjeta de visita, su personalidad. Revelar\u00e1 los sentimientos de las personas que trabajan con ella.<\/li>\n<li><span style=\"text-decoration: underline;\">Identificaci\u00f3n<\/span>. Una identidad visual acertada permite distinguir una marca de las dem\u00e1s y establecer un contacto poderoso con el consumidor. Una marca recurrente y claramente identificable a los ojos del cliente se integrar\u00e1 mejor en su memoria. Se trata aqu\u00ed de describir la raz\u00f3n de ser de la empresa de forma art\u00edstica, apelando directamente a las emociones del observador y evitando al mismo tiempo los textos largos. Tomemos el ejemplo de Ryanair. Los colores muy vivos elegidos por la compa\u00f1\u00eda a\u00e9rea para su identidad visual le permiten tener un impacto muy amplio a un coste muy bajo.<\/li>\n<\/ul>\n<h2>Colores de la marca<\/h2>\n<p>Numerosos estudios psicol\u00f3gicos han demostrado que los colores tienen un impacto significativo y diferenciado seg\u00fan cu\u00e1les se elijan. La identidad visual de una empresa suele incluir un color dominante y un color secundario.<\/p>\n<ul>\n<li>\u00a0<span style=\"text-decoration: underline;\">Azul<\/span> tiende a evocar confianza. A menudo se encuentra en la identidad visual de los bancos, por ejemplo.<\/li>\n<li><span style=\"text-decoration: underline;\">Amarillo y rojo<\/span> expresan actividad, movimiento e intensidad. Estos colores son los preferidos, por ejemplo, por los organizadores de eventos deportivos.<\/li>\n<li><span style=\"text-decoration: underline;\">Blanco<\/span> evoca sabidur\u00eda<\/li>\n<\/ul>\n<h2>Tipograf\u00eda<\/h2>\n<p>La tipograf\u00eda de la identidad visual de una empresa tambi\u00e9n tendr\u00e1 un gran impacto psicol\u00f3gico en el cliente. La tipograf\u00eda es una herramienta muy poderosa a la que los profesionales del marketing prestan especial atenci\u00f3n a la hora de elegir la identidad de una marca. Las fuentes \"serif\" (en las que las letras tienen un \"extremo puntiagudo\") se utilizaban mucho en los primeros tiempos de Internet y el dise\u00f1o web porque se consideraban sofisticadas. Sin embargo, poco a poco se han ido descartando en favor de los caracteres \"sans-serif\". Al hacer un peque\u00f1o cambio en el tipo de letra de su logotipo, Google provoc\u00f3 un peque\u00f1o terremoto en la web y en el mundo del dise\u00f1o web a principios de la d\u00e9cada de 2010. Menos agresiva y m\u00e1s legible, la tipograf\u00eda sans-serif es mucho m\u00e1s utilizada en la identidad corporativa hoy en d\u00eda.<\/p>\n<h2>La tendencia<\/h2>\n<p>En general, los inicios del dise\u00f1o web y de Internet empujaron a las agencias de comunicaci\u00f3n a crear logotipos e identidades visuales complejos, como si tuvieran que demostrar su capacidad para crear elementos visuales muy elaborados, a menudo llenos de caracteres especiales, sombras y relieve. En los \u00faltimos a\u00f1os, la tendencia se ha invertido. La identidad visual de las marcas ha virado cada vez m\u00e1s hacia formas simplistas, despejadas, minimalistas y sin elementos superfluos.<\/p>\n<p>[\\\/et_pb_text][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1\u2033 admin_label=\u00a0\u00bbFooter\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.7\u2033 background_color=\u00a0\u00bbrgba(255,255,255,0.75)\u00a0\u00bb background_image=\u00a0\u00bb\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/section-background.jpg\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb background_video_pause_outside_viewport=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||-59px|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||60px||true|\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_module=\u00a0\u00bb2009\u2033][et_pb_row column_structure=\u00a0\u00bb3_5,2_5\u2033 use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb 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header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||9px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb]<\/p>\n<h3>\u00a1Hablemos de tu proyecto digital!<\/h3>\n<p>[\\\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.7\u2033 text_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740\u2033 text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||25px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb100ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb]<\/p>\n<p>Recibe la oferta completa<\/p>\n<p>[\\\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.7.7\u2033 custom_margin=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">[contact-form-7 id=\"1213\u2033 title=\"Formulario de contacto 1\u2033]<\/p>\n<p>[\\\/et_pb_text][\\\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5\u2033 _builder_version=\u00a0\u00bb4.7.7\u2033 background_color=\u00a0\u00bbrgba(255,255,255,0.61)\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb50px|20px|50px|20px|false|true\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo-france-webdesign-GRIS.png\u00a0\u00bb title_text=\u00a0\u00bblogo france webdesign GRIS\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.7\u2033 _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb46%\u00a0\u00bb custom_margin=\u00a0\u00bb-10px||||false|false\u00a0\u00bb][\\\/et_pb_image][et_pb_code _builder_version=\u00a0\u00bb4.8.1\u2033 _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-11px|||||\u00a0\u00bb][reviews_rating more=\u00a0\u00bbLeer todo\u00a0\u00bb][\\\/et_pb_code][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Identidad visual de una empresa \u00a0Identificarla bien y elegirlaElegir la identidad visual de tu empresa Una identidad fuerte es reconocible est\u00e1 en la base de cualquier empresa de \u00e9xito. Pero, \u00bfqu\u00e9 hace que una identidad visual sea un elemento reconocible, eficaz y rentable?\u00a0Verdadero elemento fundamental para una empresa, la identidad visual es absolutamente crucial y su elaboraci\u00f3n [\u2026]<\/p>","protected":false},"author":1,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% France Web-Design","_yoast_wpseo_metadesc":"Identit\u00e9 visuelle pour une entreprise, lib\u00e9ral, artisan. 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