{"id":3234,"date":"2022-12-06T14:17:45","date_gmt":"2022-12-06T13:17:45","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=3234"},"modified":"2022-12-06T14:17:45","modified_gmt":"2022-12-06T13:17:45","slug":"campanas-de-google-ads-todo-lo-que-hay-que-saber","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/es\/campagnes-google-ads-tout-ce-quil-faut-savoir\/","title":{"rendered":"Campa\u00f1as de Google Ads: Todo lo que hay que saber"},"content":{"rendered":"
[et_pb_section fb_built="1" fullwidth="on" _builder_version="4.16" width="100%" global_colors_info="{}"][et_pb_fullwidth_menu menu_id="8" _builder_version="4.16" _module_preset="default" global_colors_info="{}"][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built="1" admin_label="About Us Section" _builder_version="4.18.0" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/09\/vzftmxtl0dq.jpg" width="100%" module_alignment="center" custom_margin="|5%||5%" custom_margin_tablet="" custom_margin_phone="|0px||0px" custom_margin_last_edited="on|phone" custom_padding="10%||71px|||" animation_style="zoom" animation_direction="top" animation_intensity_zoom="5%" box_shadow_style="preset7" box_shadow_horizontal="0px" box_shadow_vertical="-200px" box_shadow_color="#ffffff" global_colors_info="{}"][et_pb_row column_structure="2_3,1_3" admin_label="About Us Area" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="77px|0px|0px|0px|false|false" global_colors_info="{}"][et_pb_column type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Title" _builder_version="4.19.2" text_font="Raleway||||||||" text_text_color="#747d88" text_font_size="16px" text_line_height="1.9em" header_font="||||||||" header_text_align="left" header_font_size="31px" header_2_font="Montserrat|700||on|||||" header_2_font_size="42px" header_2_line_height="1.3em" background_color="#f7f7f7" background_size="initial" background_position="top_left" background_repeat="repeat" module_alignment="left" custom_margin="|||" custom_padding="6.7%|10%|6.7%|10%|true|" animation_style="slide" animation_direction="bottom" animation_intensity_slide="4%" animation_starting_opacity="100%" header_font_size_tablet="26px" header_font_size_phone="23px" header_font_size_last_edited="on|desktop" box_shadow_style="preset1" box_shadow_vertical="15px" box_shadow_blur="45px" box_shadow_color="rgba(0,0,0,0.15)" locked="off" global_colors_info="{}"]<\/p>\n

Campagnes Google Ads: Tout Ce Qu’il Faut Savoir<\/h1>\n


France Web Design vous explique le processus de cr\u00e9ation et de maintenance d’une campagne Google Ads r\u00e9ussie. Nous r\u00e9pondons aux questions les plus r\u00e9pandues.\u00a0<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" _builder_version="4.18.0" _module_preset="default" custom_padding="39px|||||" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.19.2" _module_preset="default" global_colors_info="{}" width="85%"][et_pb_column type="1_2" _builder_version="4.18.0" _module_preset="default" global_colors_info="{}"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/07\/279jjkbz3wa.jpg" alt="person writing on white notebook" title_text="ecriture article SEO" _builder_version="4.19.2" _module_preset="default" width="55%" module_alignment="center" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][\/et_pb_image][\/et_pb_column][et_pb_column type="1_2" _builder_version="4.18.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.19.2" _module_preset="default" custom_padding="||17px|||" global_colors_info="{}"]<\/p>\n

Qu’est-ce qu’une campagne Google Ads ?<\/h2>\n

Une campagne Google Ads est une campagne de publicit\u00e9 en ligne g\u00e9r\u00e9e par Google Ads. Elle permet aux entreprises de cr\u00e9er des annonces qui apparaissent sur la page de r\u00e9sultats des moteurs de recherche (SERP) de Google et sur d’autres sites Google tels que YouTube et Gmail.<\/p>\n

L’objectif d’une campagne Google Ads<\/a> est d’accro\u00eetre la visibilit\u00e9, de g\u00e9n\u00e9rer des prospects et d’obtenir des conversions. Cependant, elle doit \u00eatre soigneusement mise en place et contr\u00f4l\u00e9e : vous devez s\u00e9lectionner les bons mots cl\u00e9s, cr\u00e9er des annonces convaincantes et ajuster les ench\u00e8res et les budgets pour garantir le succ\u00e8s de vos campagnes.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_button button_url="https:\/\/calendly.com\/rdv-webdesign\/rendez-vous-google-ads" url_new_window="on" button_text="Parlez \u00e0 une expert Google Ads aujourd'hui" button_alignment="left" _builder_version="4.19.2" button_icon="$||divi||400" button_icon_color="#939393" button_on_hover="off" custom_margin="-51px|||-3px|false|false" custom_padding="|30px|||false|false" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" disabled_on="off|off|off" _builder_version="4.19.0" _module_preset="default" custom_padding="21px||40px|||" global_colors_info="{}" global_module="3254" theme_builder_area="post_content"][et_pb_row column_structure="2_5,3_5" use_custom_gutter="on" gutter_width="2" make_equal="on" _builder_version="4.19.0" _module_preset="default" width="100%" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="2_5" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/images.png" title_text="images" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][\/et_pb_column][et_pb_column type="3_5" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_text _builder_version="4.19.0" text_font="||||||||" text_text_color="#FFFFFF" text_font_size="16px" header_font="Montserrat||||||||" header_text_color="#ffffff" header_line_height="1.3em" header_2_font="Montserrat|900|||||||" header_2_text_color="#FFFFFF" background_color="#0C71C3" text_orientation="justified" custom_margin="-3%|-6px||-10%||" custom_padding="5.8%|13%|5.8%|13%|true|" border_radii="on|1px|1px|1px|1px" border_width_all="2px" border_color_all="#ACB9CA" border_width_top="1px" border_width_right="1px" border_width_bottom="1px" border_width_left="1px" box_shadow_style="preset3" box_shadow_horizontal="-5px" box_shadow_vertical="10px" box_shadow_color="#ACB9CA" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

400\u20ac de cr\u00e9dit Google Ads offerts<\/h2>\n

 <\/p>\n

A l’ouverture de votre compte, 400\u20ac de cr\u00e9dit Google Ads vous sont attribu\u00e9s gracieusement<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" _builder_version="4.19.2" _module_preset="default" background_color="rgba(249,249,249,0.93)" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/dfwtwxrq2yq.jpg" background_position="top_center" background_blend="hue" custom_padding="37px|||||" global_colors_info="{}" global_module="3255" theme_builder_area="post_content"][et_pb_row admin_label="Service Section Title" _builder_version="4.16" custom_margin="|auto|22px|auto||" custom_padding="||0px|||" animation_style="fade" animation_direction="top" locked="off" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_text admin_label="Title" _builder_version="4.16" text_font="Montserrat||||||||" text_text_color="#747d88" text_font_size="16px" text_line_height="1.9em" header_font="||||||||" header_2_font="Montserrat|700||on|||||" header_2_font_size="42px" header_2_line_height="1.3em" header_3_font="Montserrat|700||on|||||" header_3_font_size="35px" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" max_width="700px" module_alignment="center" custom_margin="||2px|||" animation_style="slide" animation_direction="bottom" animation_intensity_slide="4%" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

Nos services google ads<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ text_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb100ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n

En quelques points cl\u00e9s\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure="1_6,1_6,1_6,1_6,1_6,1_6" use_custom_gutter="on" gutter_width="2" _builder_version="4.19.0" _module_preset="default" background_enable_color="off" background_enable_image="off" background_blend="overlay" width="85%" max_width="1866px" custom_margin="||||true|false" custom_padding="24px|19px|24px|19px|true|true" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="1_6" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/analyse-google-ads.png" title_text="analyse google ads" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][et_pb_text _builder_version="4.19.0" _module_preset="default" text_font="||||||||" text_font_size="17px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

Analyse<\/strong> des mots cl\u00e9s & conseils sp\u00e9cifiques\u00a0<\/strong>\u00e0 votre secteur<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_6" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/performance-google-ads.png" title_text="performance google ads" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][et_pb_text _builder_version="4.19.0" _module_preset="default" text_font="||||||||" text_font_size="17px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

Optimisation en continu<\/strong> de vos campagnes en fonction des performances<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_6" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/strategie-google-ads.png" title_text="strategie google ads" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][et_pb_text _builder_version="4.19.0" _module_preset="default" text_font="||||||||" text_font_size="17px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

D\u00e9veloppement<\/strong> de strat\u00e9gies \u00e0 fort R.O.I<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_6" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/developpement-google-ads.png" title_text="developpement google ads" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][et_pb_text _builder_version="4.19.0" _module_preset="default" text_font="||||||||" text_font_size="17px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

Outils de mesure<\/strong> des visites, points d’entr\u00e9e, conversions<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_6" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/conseiller-google-ads.png" title_text="conseiller google ads" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][et_pb_text _builder_version="4.19.0" _module_preset="default" text_font="||||||||" text_font_size="17px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

Conseiller Google Ads d\u00e9di\u00e9\u00a0<\/strong>et un suivi r\u00e9gulier<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type="1_6" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/optimisation-google-ads.png" title_text="optimisation google ads" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][et_pb_text _builder_version="4.19.0" _module_preset="default" text_font="||||||||" text_font_size="17px" text_orientation="center" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

Un budget ma\u00eetris\u00e9 \u00e0 100%<\/strong> gr\u00e2ce \u00e0 un plafond pr\u00e9-d\u00e9fini<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" admin_label="Split Section" _builder_version="4.16" custom_padding="0px||0px|" animation_style="fold" animation_direction="bottom" animation_intensity_fold="4%" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" use_custom_gutter="on" gutter_width="2" make_equal="on" module_class=" et_pb_row_fullwidth" _builder_version="4.16" width="94%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="94%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" make_fullwidth="on" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.16" use_background_color_gradient="on" background_color_gradient_direction="152deg" background_color_gradient_stops="#ffffff 0%|rgba(255,255,255,0.83) 100%" background_color_gradient_overlays_image="on" background_color_gradient_start="#ffffff" background_color_gradient_end="rgba(255,255,255,0.83)" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/carpenter-image-31.jpg" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.19.2" header_font="||||||||" header_2_font="||||||||" header_2_font_size="22px" custom_margin="||27px|||" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<\/p>\n

Quelles sont les diff\u00e9rentes strat\u00e9gies d’ench\u00e8res pour les annonces Google ?<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbCPC manuel \u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01″ _builder_version=\u00a0\u00bb4.19.2″ header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||8px|||\u00a0\u00bb custom_padding=\u00a0\u00bb26px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

1. CPC manuel : La strat\u00e9gie d’ench\u00e8res CPC manuelles est la plus adapt\u00e9e lorsque vous souhaitez avoir un meilleur contr\u00f4le sur vos ench\u00e8res et votre co\u00fbt par clic (CPC). C’est \u00e9galement une bonne option si vous d\u00e9butez avec Google Ads et que vous ne disposez pas encore de suffisamment de donn\u00e9es pour utiliser une strat\u00e9gie automatis\u00e9e. Ce type d’ench\u00e8res fonctionne bien pour les campagnes qui ciblent des mots cl\u00e9s ou des audiences sp\u00e9cifiques, car il vous permet de d\u00e9finir des ench\u00e8res diff\u00e9rentes pour chaque mot cl\u00e9 ou segment d’audience.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCPC am\u00e9lior\u00e9 \u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbl||divi||400″ image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01″ _builder_version=\u00a0\u00bb4.19.2″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb99deg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px\u00a0\u00bb custom_padding=\u00a0\u00bb13px||20px\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

CPC am\u00e9lior\u00e9 : cette strat\u00e9gie d’ench\u00e8res est similaire au CPC manuel, mais elle permet \u00e0 Google Ads d’ajuster automatiquement vos ench\u00e8res \u00e0 la hausse ou \u00e0 la baisse afin de maximiser les conversions.<\/span><\/p>\n

La strat\u00e9gie du CPC am\u00e9lior\u00e9 (eCPC) doit \u00eatre utilis\u00e9e lorsque vous souhaitez augmenter le nombre de conversions de vos campagnes Google Ads. Cette strat\u00e9gie ajuste automatiquement les ench\u00e8res afin de maximiser les conversions dans le cadre de votre co\u00fbt par conversion (CPA) cible. L’eCPC est id\u00e9al lorsque vous avez un taux de conversion constant et que vous cherchez \u00e0 augmenter le volume des conversions tout en maintenant un certain CPA.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCPA cible\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbR||divi||400″ image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01″ _builder_version=\u00a0\u00bb4.19.2″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb15px||18px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

CPA cible : cette strat\u00e9gie d’ench\u00e8res vous permet de d\u00e9finir un co\u00fbt par acquisition (CPA) cible et Google Ads ajustera automatiquement vos ench\u00e8res afin d’atteindre cet objectif.<\/span><\/p>\n

La strat\u00e9gie CPA cible sur Google Ads doit \u00eatre utilis\u00e9e lorsque vous souhaitez maximiser les conversions tout en contr\u00f4lant votre co\u00fbt par acquisition. Cette strat\u00e9gie est id\u00e9ale pour les campagnes qui ont un taux de conversion stable et suffisamment de donn\u00e9es pour d\u00e9finir avec pr\u00e9cision un CPA cible. Elle est \u00e9galement recommand\u00e9e aux annonceurs qui sont \u00e0 l’aise avec l’automatisation et qui cherchent \u00e0 optimiser leurs ench\u00e8res en fonction des performances de leurs annonces.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type="1_2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/h4orxql2kga-scaled.jpg" alt="agence web profession lib\u00e9rale" title_text="cr\u00e9ation site profession lib\u00e9rale" align="center" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.16" custom_margin="55px||" global_colors_info="{}"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure="1_2,1_2" use_custom_gutter="on" gutter_width="2" make_equal="on" module_class=" et_pb_row_fullwidth" _builder_version="4.19.2" width="94%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="94%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" hover_enabled="0" make_fullwidth="on" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="1_2" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/ebb8fe-nztm.jpg" alt="agence web profession lib\u00e9rale" title_text="Photo par Georgia de Lotz" align="center" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.19.2" custom_margin="55px||" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][\/et_pb_image][\/et_pb_column][et_pb_column type="1_2" _builder_version="4.16" use_background_color_gradient="on" background_color_gradient_direction="152deg" background_color_gradient_stops="#ffffff 0%|rgba(255,255,255,0.83) 100%" background_color_gradient_overlays_image="on" background_color_gradient_start="#ffffff" background_color_gradient_end="rgba(255,255,255,0.83)" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/carpenter-image-31.jpg" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.19.2" header_font="||||||||" header_2_font="||||||||" header_2_font_size="22px" custom_margin="||27px|||" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<\/p>\n

Quelles sont les diff\u00e9rentes strat\u00e9gies d’ench\u00e8res pour les annonces Google ?<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbROAS cible\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01″ _builder_version=\u00a0\u00bb4.19.2″ header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||8px|||\u00a0\u00bb custom_padding=\u00a0\u00bb26px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

ROAS cible : cette strat\u00e9gie d’ench\u00e8res vous permet de d\u00e9finir un retour sur investissement cible (ROAS) et Google Ads ajustera automatiquement vos ench\u00e8res afin d’atteindre cet objectif.<\/span><\/p>\n

La strat\u00e9gie ROAS cible sur Google Ads est utilis\u00e9e de pr\u00e9f\u00e9rence lorsque vous avez un objectif sp\u00e9cifique de retour sur investissement (ROAS) en t\u00eate. Cette strat\u00e9gie peut \u00eatre utilis\u00e9e pour optimiser vos campagnes afin d’atteindre le ROAS souhait\u00e9, tout en conservant une certaine souplesse dans les ench\u00e8res et la budg\u00e9tisation. Elle est \u00e9galement utile si vous essayez de maximiser les conversions dans une certaine fourchette de budget ou de co\u00fbt par clic (CPC).<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbMoins utilis\u00e9es: CPM affichable et Part d’impression cible\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbl||divi||400″ image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01″ _builder_version=\u00a0\u00bb4.19.2″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb99deg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px\u00a0\u00bb custom_padding=\u00a0\u00bb13px||20px\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

CPM affichable : Cette strat\u00e9gie d’ench\u00e8res vous permet d’ench\u00e9rir sur les impressions en fonction de leur probabilit\u00e9 d’\u00eatre vues par les utilisateurs.<\/p>\n

Part d’impression cible : Cette strat\u00e9gie d’ench\u00e8res vous permet de d\u00e9finir une part d’impression cible et Google Ads ajustera automatiquement vos ench\u00e8res afin d’atteindre cet objectif.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" disabled_on="off|off|off" admin_label="Testimonials" _builder_version="4.6.3" background_color="rgba(0,0,0,0.42)" background_color_gradient_direction="95deg" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/web-design-background-03.jpg" background_blend="overlay" custom_padding="36px||60px||false|false" animation_style="fold" animation_direction="bottom" animation_intensity_fold="4%" global_module="1579" saved_tabs="all" global_colors_info="{}"][et_pb_row _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||0px|||" custom_width_px="710px" locked="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" background_position="top_left" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Testimonials Section Title" _builder_version="4.19.2" header_font="Montserrat||||" header_font_size="36px" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" background_layout="dark" max_width="710px" module_alignment="center" animation_style="fold" animation_direction="bottom" animation_intensity_fold="20%" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"]<\/p>\n

T\u00e9moignages France Web Design<\/h2>\n

[\/et_pb_text][et_pb_divider color="#ffffff" divider_weight="3px" disabled_on="off|off|off" _builder_version="4.16" background_color_gradient_direction="90deg" max_width="100px" module_alignment="center" height="5px" custom_margin="||5px||false|false" custom_padding="||20px|" animation_style="slide" animation_direction="bottom" locked="off" global_colors_info="{}"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure="1_3,1_3,1_3" use_custom_gutter="on" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" width="84%" max_width="2560px" custom_padding="0px|||||" global_colors_info="{}"][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="Karla Bernat" job_title="profession lib\u00e9rale" portrait_url="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/karla-bernat-1.jpg" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="right" animation_intensity_fold="20%" global_colors_info="{}"]<\/p>\n

\u00a0\u00ab\u00a0<\/em>C’est une totale satisfaction de travailler avec France Web-Design. Le site cr\u00e9\u00e9 d\u00e9passe r\u00e9ellement mes attentes.\u00a0\u00bb<\/em><\/p>\n

D\u00e9couvrez son site : Psychologue fran\u00e7aise \u00e0 Berlin<\/a>\u00a0 – cr\u00e9\u00e9 avec cette offre<\/strong><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="M. Yu" job_title="Entrepreneur" portrait_url="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/portraits-circle-small_6.png" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="left" animation_intensity_fold="20%" locked="off" global_colors_info="{}"]<\/p>\n

\u00ab\u00a0Une approche professionnelle et un travail accompli.\u00a0\u00bb<\/em><\/p>\n

D\u00e9couvrez son site:\u00a0Ascenseurs Fuji<\/a>\u00a0– cr\u00e9\u00e9 avec cette offre<\/strong><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="Mme Chaveau" job_title="Profession lib\u00e9rale" portrait_url="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/image-1.jpg" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="left" animation_intensity_fold="20%" locked="off" global_colors_info="{}"]<\/p>\n

\u00ab\u00a0Une mise en place rapide et conforme..\u00a0\u00bb<\/em><\/p>\n

D\u00e9couvrez son site: Cabinet dentaire<\/a> – cr\u00e9\u00e9 avec cette offre<\/strong><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" disabled_on="off|off|off" _builder_version="4.19.0" _module_preset="default" custom_padding="21px||40px|||" global_colors_info="{}" global_module="3254" theme_builder_area="post_content"][et_pb_row column_structure="2_5,3_5" use_custom_gutter="on" gutter_width="2" make_equal="on" _builder_version="4.19.0" _module_preset="default" width="100%" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="2_5" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/images.png" title_text="images" align="center" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][\/et_pb_image][\/et_pb_column][et_pb_column type="3_5" _builder_version="4.19.0" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_text _builder_version="4.19.0" text_font="||||||||" text_text_color="#FFFFFF" text_font_size="16px" header_font="Montserrat||||||||" header_text_color="#ffffff" header_line_height="1.3em" header_2_font="Montserrat|900|||||||" header_2_text_color="#FFFFFF" background_color="#0C71C3" text_orientation="justified" custom_margin="-3%|-6px||-10%||" custom_padding="5.8%|13%|5.8%|13%|true|" border_radii="on|1px|1px|1px|1px" border_width_all="2px" border_color_all="#ACB9CA" border_width_top="1px" border_width_right="1px" border_width_bottom="1px" border_width_left="1px" box_shadow_style="preset3" box_shadow_horizontal="-5px" box_shadow_vertical="10px" box_shadow_color="#ACB9CA" global_colors_info="{}" theme_builder_area="post_content"]<\/p>\n

400\u20ac de cr\u00e9dit Google Ads offerts<\/h2>\n

 <\/p>\n

A l’ouverture de votre compte, 400\u20ac de cr\u00e9dit Google Ads vous sont attribu\u00e9s gracieusement<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" _builder_version="4.19.2" background_color="rgba(255,255,255,0.95)" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/dfwtwxrq2yq.jpg" background_blend="overlay" custom_margin="|0px||0px" custom_padding="0|0px|0px|0px|false|false" top_divider_height="0px" hover_enabled="0" global_colors_info="{}" alt="person typing on MacBook Pro keys" title_text="Photo by Cleo Vermij" sticky_enabled="0"][et_pb_row column_structure="2_5,3_5" use_custom_gutter="on" gutter_width="1" make_equal="on" module_class=" et_pb_row_fullwidth" _builder_version="4.19.2" background_color="rgba(244,244,244,0)" width="100%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_padding="4px|0px|7px|0px|false|false" hover_enabled="0" make_fullwidth="on" custom_width_px="965px" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="2_5" _builder_version="4.16" custom_padding="0px|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/r02wxt3-pyw.jpg" alt="MacBook Air on table" title_text="Photo by Will Francis" show_bottom_space="off" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.19.2" custom_margin="96px|||||" custom_padding="53px||53px||true|" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][\/et_pb_image][\/et_pb_column][et_pb_column type="3_5" _builder_version="4.16" background_enable_color="off" custom_padding="5%|7%|5%|7%" global_colors_info="{}" custom_padding__hover="|||"][et_pb_cta title="Comment puis-je mesurer les performances de ma campagne Google Ads ?" button_url="#" admin_label="Feature 01" _builder_version="4.19.2" header_font="Montserrat||||" header_text_color="#1f1f1f" header_font_size="26px" header_line_height="1.4em" body_font_size="16" body_line_height="1.9em" use_background_color="off" custom_button="on" button_text_color="#ffffff" button_bg_color="#ACB9CA" button_border_color="#ffffff" button_border_radius="0" button_letter_spacing="2" button_font="Montserrat|||on|" button_use_icon="off" text_orientation="left" background_layout="light" module_alignment="left" custom_margin="|||" custom_padding="|||" animation_style="fold" animation_direction="bottom" animation_intensity_fold="15%" hover_enabled="0" button_text_color_hover="#6eba01" button_border_color_hover="#6eba01" button_border_radius_hover="0" button_letter_spacing_hover="2" button_bg_color_hover="rgba(0,0,0,0)" saved_tabs="all" locked="off" global_colors_info="{}" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#6eba01" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#6eba01" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="0" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="2" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="rgba(0,0,0,0)" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" sticky_enabled="0" header_level="h3"]<\/p>\n

Comment puis-je mesurer les performances de ma campagne Google Ads ? <\/span><\/p>\n

Pour mesurer les performances de votre campagne Google Ads, vous pouvez utiliser diff\u00e9rents indicateurs tels que le co\u00fbt par clic (CPC), le taux de clics (CTR), le co\u00fbt par acquisition (CPA), le taux de conversion et le retour sur investissement (ROI). Vous pouvez \u00e9galement utiliser les outils de reporting int\u00e9gr\u00e9s de Google Ads pour suivre les performances de votre campagne dans le temps. En outre, vous pouvez utiliser des outils d’analyse tiers pour mieux comprendre les performances de vos campagnes.<\/span><\/p>\n

Quels outils puis-je utiliser pour mesurer les conversions des annonces Google ?<\/h4>\n

Google Ads Conversion Tracking est l’outil le plus couramment utilis\u00e9 pour mesurer les conversions \u00e0 partir de Google Ads. Il vous permet de suivre les conversions \u00e0 partir des clics sur vos annonces, notamment les ventes, les pistes et les inscriptions. Vous pouvez \u00e9galement utiliser des outils tiers tels que Google Analytics, AdRoll et Mixpanel pour mesurer les conversions \u00e0 partir des annonces Google.<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" _builder_version="4.19.2" background_color="rgba(255,255,255,0.95)" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/dfwtwxrq2yq.jpg" background_blend="overlay" custom_margin="|0px||0px" custom_padding="0|0px|0px|0px|false|false" top_divider_height="0px" hover_enabled="0" global_colors_info="{}" alt="person typing on MacBook Pro keys" title_text="Photo by Cleo Vermij" sticky_enabled="0"][et_pb_row column_structure="2_5,3_5" use_custom_gutter="on" gutter_width="1" make_equal="on" module_class=" et_pb_row_fullwidth" _builder_version="4.19.2" background_color="rgba(244,244,244,0)" width="100%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_padding="4px|0px|7px|0px|false|false" hover_enabled="0" make_fullwidth="on" custom_width_px="965px" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="2_5" _builder_version="4.16" custom_padding="0px|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/r02wxt3-pyw.jpg" alt="MacBook Air on table" title_text="Photo by Will Francis" show_bottom_space="off" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.19.2" custom_margin="96px|||||" custom_padding="53px||53px||true|" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][\/et_pb_image][\/et_pb_column][et_pb_column type="3_5" _builder_version="4.16" background_enable_color="off" custom_padding="5%|7%|5%|7%" global_colors_info="{}" custom_padding__hover="|||"][et_pb_cta title="\u00c0 quoi faut-il faire attention lors de la cr\u00e9ation d'une campagne Google Ads" button_url="#" admin_label="Feature 01" _builder_version="4.19.2" header_font="Montserrat||||" header_text_color="#1f1f1f" header_font_size="26px" header_line_height="1.4em" body_font_size="16" body_line_height="1.9em" use_background_color="off" custom_button="on" button_text_color="#ffffff" button_bg_color="#ACB9CA" button_border_color="#ffffff" button_border_radius="0" button_letter_spacing="2" button_font="Montserrat|||on|" button_use_icon="off" text_orientation="left" background_layout="light" module_alignment="left" custom_margin="|||" custom_padding="|||" animation_style="fold" animation_direction="bottom" animation_intensity_fold="15%" hover_enabled="0" button_text_color_hover="#6eba01" button_border_color_hover="#6eba01" button_border_radius_hover="0" button_letter_spacing_hover="2" button_bg_color_hover="rgba(0,0,0,0)" saved_tabs="all" locked="off" global_colors_info="{}" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#6eba01" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#6eba01" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="0" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="2" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="rgba(0,0,0,0)" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" sticky_enabled="0"]<\/p>\n

    \n
  1. Fixez un budget r\u00e9aliste : Avant de cr\u00e9er une campagne Google Ads, il est important de fixer un budget r\u00e9aliste que vous pouvez vous permettre. Cela vous permettra d’\u00e9viter de d\u00e9penser trop et de garantir le succ\u00e8s de votre campagne. <\/span><\/li>\n
  2. Choisissez les bons mots cl\u00e9s : Le choix des bons mots cl\u00e9s pour votre campagne Google Ads est essentiel \u00e0 sa r\u00e9ussite. Veillez \u00e0 effectuer des recherches et \u00e0 s\u00e9lectionner des mots cl\u00e9s pertinents pour votre entreprise et votre public cible.<\/span><\/li>\n
  3. Surveillez vos campagnes : Une fois votre campagne Google Ads lanc\u00e9e, il est important de la surveiller r\u00e9guli\u00e8rement pour vous assurer qu’elle donne les r\u00e9sultats escompt\u00e9s. Cela vous aidera \u00e0 faire des ajustements si n\u00e9cessaire et \u00e0 maximiser votre retour sur investissement.<\/span><\/li>\n
  4. Testez diff\u00e9rents formats d’annonces : Tester diff\u00e9rents formats d’annonces est un excellent moyen d’optimiser vos campagnes Google Ads. Essayez diff\u00e9rents formats d’annonces tels que les annonces textuelles, les annonces d’affichage, les annonces vid\u00e9o, et plus encore, pour voir lesquels sont les plus performants pour votre entreprise.<\/span><\/li>\n
  5. Suivez les conversions : Le suivi des conversions est essentiel pour mesurer le succ\u00e8s de vos campagnes Google Ads. Assurez-vous de configurer le suivi des conversions afin de pouvoir mesurer le nombre de prospects ou de ventes que vous obtenez gr\u00e2ce \u00e0 vos campagnes.<\/span>\n<\/li>\n<\/ol>\n

    [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" _builder_version="4.16" background_color="#eaeaea" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/handyman-07.jpg" background_blend="overlay" custom_margin="|0px||0px" custom_padding="0|0px|0px|0px|false|false" top_divider_height="0px" global_colors_info="{}"][et_pb_row column_structure="3_5,2_5" use_custom_gutter="on" gutter_width="2" make_equal="on" module_class=" et_pb_row_fullwidth" _builder_version="4.16" background_color="rgba(244,244,244,0)" width="94%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_padding="4px|0px|7px|0px|false|false" make_fullwidth="on" custom_width_px="965px" global_colors_info="{}"][et_pb_column type="3_5" _builder_version="4.16" background_enable_color="off" custom_padding="5%|7%|5%|7%" global_colors_info="{}" custom_padding__hover="|||"][et_pb_cta title="Comment savoir si vos concurrents cliquent sur vos annonces dans les campagnes Google Ads" button_url="#" admin_label="Feature 01" _builder_version="4.19.2" header_font="Montserrat||||" header_text_color="#1f1f1f" header_font_size="26px" header_line_height="1.4em" body_font_size="16" body_line_height="1.9em" use_background_color="off" custom_button="on" button_text_color="#ffffff" button_bg_color="#ACB9CA" button_border_color="#ffffff" button_border_radius="0" button_letter_spacing="2" button_font="Montserrat|||on|" button_use_icon="off" text_orientation="left" background_layout="light" module_alignment="left" custom_margin="|||" custom_padding="|||" animation_style="fold" animation_direction="bottom" animation_intensity_fold="15%" hover_enabled="0" button_text_color_hover="#6eba01" button_border_color_hover="#6eba01" button_border_radius_hover="0" button_letter_spacing_hover="2" button_bg_color_hover="rgba(0,0,0,0)" saved_tabs="all" locked="off" global_colors_info="{}" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#6eba01" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#6eba01" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="0" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="2" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="rgba(0,0,0,0)" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" sticky_enabled="0" header_level="h3"]<\/p>\n

    Malheureusement, il n’existe aucun moyen de savoir si vos concurrents consultent vos annonces dans les campagnes Google Ads. Google ne fournit aucune information sur les personnes qui cliquent sur vos annonces. Toutefois, vous pouvez surveiller l’activit\u00e9 de vos concurrents en utilisant des outils tiers tels que SEMrush ou SpyFu. Ces outils peuvent vous fournir des informations sur les campagnes publicitaires de vos concurrents, notamment les mots cl\u00e9s qu’ils ciblent et les sommes qu’ils d\u00e9pensent pour leurs campagnes.<\/span><\/p>\n

    [\/et_pb_cta][\/et_pb_column][et_pb_column type="2_5" _builder_version="4.16" custom_padding="0px|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/iusj25iyu1c-scaled.jpg" alt="profession liberale site internet" title_text="site internet liberal" show_bottom_space="off" align_tablet="center" align_phone="" align_last_edited="on|desktop" _builder_version="4.16" custom_margin="-3px|||||" custom_padding="53px||53px||true|" global_colors_info="{}"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built="1" admin_label="Footer" module_id="contact" _builder_version="4.16" background_color="rgba(255,255,255,0.75)" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/section-background.jpg" background_blend="overlay" background_video_pause_outside_viewport="off" custom_margin="||-59px|||" custom_padding="60px||60px||true|" global_module="2009" saved_tabs="all" global_colors_info="{}"][et_pb_row column_structure="3_5,2_5" use_custom_gutter="on" gutter_width="2" make_equal="on" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" custom_margin="||||false|true" custom_padding="||||false|false" global_colors_info="{}"][et_pb_column type="3_5" _builder_version="4.16" background_color="rgba(255,255,255,0.6)" background_position="top_left" custom_padding="50px|40px|50px|40px" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Title" _builder_version="4.17.4" text_font="Montserrat||||||||" text_text_color="#747d88" text_font_size="16px" text_line_height="1.9em" header_font="||||||||" header_2_font="Montserrat|700||on|||||" header_2_font_size="42px" header_2_line_height="1.3em" header_3_font="Montserrat|700||on|||||" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" max_width="700px" module_alignment="center" custom_margin="||9px|||" animation_style="slide" animation_direction="bottom" animation_intensity_slide="4%" global_colors_info="{}"]<\/p>\n

    Parlons de votre projet web!<\/h3>\n

    [\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4″ text_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||25px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb100ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Contacter un expert digital<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    [contact-form-7 id=\u00a0\u00bb1213″ title=\u00a0\u00bbContact form 1″]<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type="2_5" _builder_version="4.16" background_color="rgba(255,255,255,0.61)" background_position="top_left" custom_padding="50px|20px|50px|20px|false|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_image src="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/logo-france-webdesign-GRIS.png" title_text="logo france webdesign GRIS" _builder_version="4.16" _module_preset="default" width="46%" custom_margin="-10px||||false|false" global_colors_info="{}"][\/et_pb_image][et_pb_code _builder_version="4.16" _module_preset="default" custom_margin="-11px|||||" global_colors_info="{}"][reviews_rating more="Tout lire"][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p><\/div>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    [et_pb_section fb_built="1" fullwidth="on" _builder_version="4.16" width="100%" global_colors_info="{}"][et_pb_fullwidth_menu menu_id="8" _builder_version="4.16" _module_preset="default" global_colors_info="{}"][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built="1" admin_label="About Us Section" _builder_version="4.18.0" background_image="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/09\/vzftmxtl0dq.jpg" width="100%" module_alignment="center" custom_margin="|5%||5%" custom_margin_tablet="" custom_margin_phone="|0px||0px" custom_margin_last_edited="on|phone" custom_padding="10%||71px|||" animation_style="zoom" animation_direction="top" animation_intensity_zoom="5%" box_shadow_style="preset7" box_shadow_horizontal="0px" box_shadow_vertical="-200px" box_shadow_color="#ffffff" global_colors_info="{}"][et_pb_row column_structure="2_3,1_3" admin_label="About Us Area" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="77px|0px|0px|0px|false|false" global_colors_info="{}"][et_pb_column type="2_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Title" _builder_version="4.19.2" text_font="Raleway||||||||" text_text_color="#747d88" text_font_size="16px" text_line_height="1.9em" header_font="||||||||" header_text_align="left" header_font_size="31px"…<\/p>\n","protected":false},"author":2,"featured_media":3238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. Tout ce qu'il faut savoir sur les budgets et meilleures pratiques Adwords","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":"","footnotes":""},"categories":[181],"tags":[176,178,180],"class_list":["post-3234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-gestion-campagne-google-ads","tag-agence-web-pour-psychologue","tag-creation-site-psychotherapeute","tag-web-design-psychologue"],"yoast_head":"\nCampagnes Google Ads: Tout Ce Qu'il Faut Savoir - France Web Design<\/title>\n<meta name=\"description\" content=\"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. Tout ce qu'il faut savoir sur les budgets et meilleures pratiques Adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.france-webdesign.com\/es\/campanas-de-google-ads-todo-lo-que-hay-que-saber\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagnes Google Ads: Tout Ce Qu'il Faut Savoir - France Web Design\" \/>\n<meta property=\"og:description\" content=\"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. Tout ce qu'il faut savoir sur les budgets et meilleures pratiques Adwords\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.france-webdesign.com\/es\/campanas-de-google-ads-todo-lo-que-hay-que-saber\/\" \/>\n<meta property=\"og:site_name\" content=\"France Web Design\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T13:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/tlzhfrlj6ny.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/\"},\"author\":{\"name\":\"blog\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/person\\\/4d36e90c8c2c644a7e1ffdbcb408b983\"},\"headline\":\"Campagnes Google Ads: Tout Ce Qu’il Faut Savoir\",\"datePublished\":\"2022-12-06T13:17:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/\"},\"wordCount\":8819,\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/tlzhfrlj6ny.jpg\",\"keywords\":[\"agence web pour psychologue\",\"creation site psychoth\u00e9rapeute\",\"web design psychologue\"],\"articleSection\":[\"Creation Gestion Campagne Google Ads\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/\",\"name\":\"Campagnes Google Ads: Tout Ce Qu'il Faut Savoir - France Web Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/tlzhfrlj6ny.jpg\",\"datePublished\":\"2022-12-06T13:17:45+00:00\",\"description\":\"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. Tout ce qu'il faut savoir sur les budgets et meilleures pratiques Adwords\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/tlzhfrlj6ny.jpg\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/tlzhfrlj6ny.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"person using both laptop and smartphone\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/campagnes-google-ads-tout-ce-quil-faut-savoir\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.france-webdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campagnes Google Ads: Tout Ce Qu’il Faut Savoir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/\",\"name\":\"France Web Design\",\"description\":\"Agence web design, SEO, Google Ads et cr\u00e9ation de sites qui convertissent\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.france-webdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#organization\",\"name\":\"France Web Design\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/agence-2.png\",\"contentUrl\":\"https:\\\/\\\/www.france-webdesign.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/agence-2.png\",\"width\":919,\"height\":134,\"caption\":\"France Web Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.france-webdesign.com\\\/#\\\/schema\\\/person\\\/4d36e90c8c2c644a7e1ffdbcb408b983\",\"name\":\"blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"caption\":\"blog\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campa\u00f1as de Google Ads: Todo lo que necesitas saber - France Web Design","description":"Campa\u00f1as de Google Ads: c\u00f3mo crearlas, c\u00f3mo gestionarlas. Todo lo que hay que saber sobre los presupuestos y las mejores pr\u00e1cticas de Adwords","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.france-webdesign.com\/es\/campanas-de-google-ads-todo-lo-que-hay-que-saber\/","og_locale":"es_ES","og_type":"article","og_title":"Campagnes Google Ads: Tout Ce Qu'il Faut Savoir - France Web Design","og_description":"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. Tout ce qu'il faut savoir sur les budgets et meilleures pratiques Adwords","og_url":"https:\/\/www.france-webdesign.com\/es\/campanas-de-google-ads-todo-lo-que-hay-que-saber\/","og_site_name":"France Web Design","article_published_time":"2022-12-06T13:17:45+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/tlzhfrlj6ny.jpg","type":"image\/jpeg"}],"author":"blog","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"blog","Tiempo de lectura":"13 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#article","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/"},"author":{"name":"blog","@id":"https:\/\/www.france-webdesign.com\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983"},"headline":"Campagnes Google Ads: Tout Ce Qu’il Faut Savoir","datePublished":"2022-12-06T13:17:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/"},"wordCount":8819,"publisher":{"@id":"https:\/\/www.france-webdesign.com\/#organization"},"image":{"@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/tlzhfrlj6ny.jpg","keywords":["agence web pour psychologue","creation site psychoth\u00e9rapeute","web design psychologue"],"articleSection":["Creation Gestion Campagne Google Ads"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/","url":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/","name":"Campa\u00f1as de Google Ads: Todo lo que necesitas saber - France Web Design","isPartOf":{"@id":"https:\/\/www.france-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#primaryimage"},"image":{"@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/tlzhfrlj6ny.jpg","datePublished":"2022-12-06T13:17:45+00:00","description":"Campa\u00f1as de Google Ads: c\u00f3mo crearlas, c\u00f3mo gestionarlas. Todo lo que hay que saber sobre los presupuestos y las mejores pr\u00e1cticas de Adwords","breadcrumb":{"@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#primaryimage","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/tlzhfrlj6ny.jpg","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/tlzhfrlj6ny.jpg","width":1600,"height":1067,"caption":"person using both laptop and smartphone"},{"@type":"BreadcrumbList","@id":"https:\/\/www.france-webdesign.com\/campagnes-google-ads-tout-ce-quil-faut-savoir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.france-webdesign.com\/"},{"@type":"ListItem","position":2,"name":"Campagnes Google Ads: Tout Ce Qu’il Faut Savoir"}]},{"@type":"WebSite","@id":"https:\/\/www.france-webdesign.com\/#website","url":"https:\/\/www.france-webdesign.com\/","name":"Dise\u00f1o web de Francia","description":"Agencia de dise\u00f1o web, SEO, Google Ads y creaci\u00f3n de sitios que convierten","publisher":{"@id":"https:\/\/www.france-webdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.france-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.france-webdesign.com\/#organization","name":"Dise\u00f1o web de Francia","url":"https:\/\/www.france-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.france-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2023\/04\/agence-2.png","contentUrl":"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2023\/04\/agence-2.png","width":919,"height":134,"caption":"France Web Design"},"image":{"@id":"https:\/\/www.france-webdesign.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.france-webdesign.com\/#\/schema\/person\/4d36e90c8c2c644a7e1ffdbcb408b983","name":"blog","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","caption":"blog"}}]}},"_links":{"self":[{"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/3234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/comments?post=3234"}],"version-history":[{"count":0,"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/3234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/media\/3238"}],"wp:attachment":[{"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/media?parent=3234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/categories?post=3234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.france-webdesign.com\/es\/wp-json\/wp\/v2\/tags?post=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}