{"id":3234,"date":"2022-12-06T14:17:45","date_gmt":"2022-12-06T13:17:45","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=3234"},"modified":"2022-12-06T14:41:57","modified_gmt":"2022-12-06T13:41:57","slug":"campagnes-google-ads-tout-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/it\/tutto-quello-che-ce-da-sapere-sulle-campagne-pubblicitarie-di-google","title":{"rendered":"Campagne Google Ads: tutto quello che c'\u00e8 da sapere"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_fullwidth_menu menu_id=\u00a0\u00bb8&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout Us Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0&Prime; background_image=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/09\/vzftmxtl0dq.jpg\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|5%||5%\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10%||71px|||\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb animation_intensity_zoom=\u00a0\u00bb5%\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset7&Prime; box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb-200px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; admin_label=\u00a0\u00bbAbout Us Area\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb77px|0px|0px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; text_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#747d88&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_font_size=\u00a0\u00bb31px\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_color=\u00a0\u00bb#f7f7f7&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb6.7%|10%|6.7%|10%|true|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; box_shadow_vertical=\u00a0\u00bb15px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb45px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.15)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Campagne Google Ads: tutto quello che c'\u00e8 da sapere<\/h1>\n<p><em><br \/>France Web Design spiega il processo di creazione e mantenimento di una campagna Google Ads di successo. Rispondiamo alle domande pi\u00f9 frequenti.\u00a0<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb39px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/07\/279jjkbz3wa.jpg\u00a0\u00bb alt=\u00a0\u00bbperson writing on white notebook\u00a0\u00bb title_text=\u00a0\u00bbecriture article SEO\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb55%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||17px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Che cos'\u00e8 una campagna Google Ads?<\/h2>\n<p>Una campagna Google Ads \u00e8 una campagna pubblicitaria online gestita da Google Ads. Consente alle aziende di creare annunci che appaiono sulla pagina dei risultati del motore di ricerca (SERP) di Google e su altri siti di Google come YouTube e Gmail.<\/p>\n<p>L'obiettivo di un <a href=\"https:\/\/www.france-webdesign.com\/it\/campagne-google-ads-sea\/\">Campagna Google Ads<\/a> \u00e8 aumentare la visibilit\u00e0, generare lead e ottenere conversioni. Tuttavia, deve essere implementato e monitorato con attenzione: \u00e8 necessario selezionare le parole chiave giuste, creare annunci convincenti e regolare le offerte e i budget per garantire il successo delle campagne.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/calendly.com\/rdv-webdesign\/rendez-vous-google-ads\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbParlez \u00e0 une expert Google Ads aujourd&rsquo;hui\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; button_icon=\u00a0\u00bb&#x24;||divi||400&Prime; button_icon_color=\u00a0\u00bb#939393&Prime; button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb-51px|||-3px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|30px|||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb21px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb3254&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/images.png\u00a0\u00bb title_text=\u00a0\u00bbimages\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|900|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#0C71C3&Prime; text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb-3%|-6px||-10%||\u00a0\u00bb custom_padding=\u00a0\u00bb5.8%|13%|5.8%|13%|true|\u00a0\u00bb border_radii=\u00a0\u00bbon|1px|1px|1px|1px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#ACB9CA\u00a0\u00bb border_width_top=\u00a0\u00bb1px\u00a0\u00bb border_width_right=\u00a0\u00bb1px\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; box_shadow_horizontal=\u00a0\u00bb-5px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb10px\u00a0\u00bb box_shadow_color=\u00a0\u00bb#ACB9CA\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: right;\">400 crediti gratuiti per Google Ads<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">A l&rsquo;ouverture de votre compte, 400\u20ac de cr\u00e9dit Google Ads vous sont attribu\u00e9s gracieusement<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbrgba(249,249,249,0.93)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/dfwtwxrq2yq.jpg\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb background_blend=\u00a0\u00bbhue\u00a0\u00bb custom_padding=\u00a0\u00bb37px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb3255&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbService Section Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb|auto|22px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#747d88&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb35px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||2px|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<h3>I nostri servizi di google ads<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; text_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb text_text_color=\u00a0\u00bb#353740&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb100ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p>Alcuni punti chiave\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_6,1_6,1_6,1_6,1_6,1_6&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb max_width=\u00a0\u00bb1866px\u00a0\u00bb custom_margin=\u00a0\u00bb||||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb24px|19px|24px|19px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_6&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/analyse-google-ads.png\u00a0\u00bb title_text=\u00a0\u00bbanalyse google ads\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p><strong>Analisi<\/strong> parole chiave &amp;. <strong>consigli specifici\u00a0<\/strong>al vostro settore<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_6&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/performance-google-ads.png\u00a0\u00bb title_text=\u00a0\u00bbperformance google ads\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p><strong>Ottimizzazione continua<\/strong> delle campagne in base alle prestazioni<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_6&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/strategie-google-ads.png\u00a0\u00bb title_text=\u00a0\u00bbstrategie google ads\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p><strong>Sviluppo<\/strong> strategie ad alto ROI<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_6&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/developpement-google-ads.png\u00a0\u00bb title_text=\u00a0\u00bbdeveloppement google ads\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p><strong>Strumenti di misura<\/strong> des visites, points d&rsquo;entr\u00e9e, conversions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_6&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/conseiller-google-ads.png\u00a0\u00bb title_text=\u00a0\u00bbconseiller google ads\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p>Consulente per gli annunci di Google <strong>dedicato\u00a0<\/strong>e monitoraggio regolare<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_6&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/optimisation-google-ads.png\u00a0\u00bb title_text=\u00a0\u00bboptimisation google ads\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]<\/p>\n<p>A <strong>bilancio sotto controllo al 100%<\/strong> grazie a un soffitto predefinito<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSplit Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb94%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb94%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb152deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ffffff 0%|rgba(255,255,255,0.83) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#ffffff\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(255,255,255,0.83)\u00a0\u00bb background_image=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/carpenter-image-31.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.2&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb22px\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 style=\"text-align: center;\">Quali sono le diverse strategie di offerta per gli annunci di Google?<\/h2>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbCPC manuel \u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0e9;||divi||400&Prime; image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; header_level=\u00a0\u00bbh3&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||8px|||\u00a0\u00bb custom_padding=\u00a0\u00bb26px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: justify;\">1. Manuale CPC : <span>La strategia di offerta CPC manuale \u00e8 la pi\u00f9 adatta quando si desidera avere un maggiore controllo sulle offerte e sul costo per clic (CPC). \u00c8 anche una buona opzione se siete alle prime armi con Google Ads e non avete ancora abbastanza dati per utilizzare una strategia automatizzata. Questo tipo di offerta funziona bene per le campagne che si rivolgono a parole chiave o a un pubblico specifico, in quanto consente di impostare offerte diverse per ogni parola chiave o segmento di pubblico.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCPC am\u00e9lior\u00e9 \u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6c;||divi||400&Prime; image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb99deg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px\u00a0\u00bb custom_padding=\u00a0\u00bb13px||20px\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: justify;\"><span>CPC migliorato: questa strategia di offerta \u00e8 simile al CPC manuale, ma consente a Google Ads di regolare automaticamente le offerte verso l'alto o verso il basso per massimizzare le conversioni.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>La strategia CPC avanzata (eCPC) deve essere utilizzata quando si desidera aumentare il numero di conversioni dalle campagne Google Ads. Questa strategia regola automaticamente le offerte per massimizzare le conversioni all'interno del costo per conversione (CPA) target. L'eCPC \u00e8 ideale quando si ha un tasso di conversione costante e si vuole aumentare il volume delle conversioni mantenendo un determinato CPA.<\/span><\/p>\n<p style=\"text-align: justify;\">[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCPA cible\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x52;||divi||400&Prime; image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb15px||18px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: justify;\"><span>Target CPA: questa strategia di offerta consente di definire un costo per acquisizione (CPA) target e Google Ads regoler\u00e0 automaticamente le offerte per raggiungere questo obiettivo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>La strategia Target CPA su Google Ads deve essere utilizzata quando si desidera massimizzare le conversioni controllando il costo per acquisizione. Questa strategia \u00e8 ideale per le campagne che hanno un tasso di conversione stabile e dati sufficienti per definire con precisione un CPA target. \u00c8 inoltre consigliata agli inserzionisti che si trovano a proprio agio con l'automazione e che desiderano ottimizzare le proprie offerte in base alle prestazioni degli annunci.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/h4orxql2kga-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbagence web profession lib\u00e9rale\u00a0\u00bb title_text=\u00a0\u00bbcr\u00e9ation site profession lib\u00e9rale\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb55px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; width=\u00a0\u00bb94%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb94%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; make_fullwidth=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/ebb8fe-nztm.jpg\u00a0\u00bb alt=\u00a0\u00bbagence web profession lib\u00e9rale\u00a0\u00bb title_text=\u00a0\u00bbPhoto par Georgia de Lotz\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; custom_margin=\u00a0\u00bb55px||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb152deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#ffffff 0%|rgba(255,255,255,0.83) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#ffffff\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(255,255,255,0.83)\u00a0\u00bb background_image=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/carpenter-image-31.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.2&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb22px\u00a0\u00bb custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2 style=\"text-align: center;\">Quali sono le diverse strategie di offerta per gli annunci di Google?<\/h2>\n<p>[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbROAS cible\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe0e9;||divi||400&Prime; image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; header_level=\u00a0\u00bbh3&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||8px|||\u00a0\u00bb custom_padding=\u00a0\u00bb26px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: justify;\"><span>Target ROAS: questa strategia di offerta consente di definire un obiettivo di ritorno sull'investimento (ROAS) e Google Ads regoler\u00e0 automaticamente le offerte per raggiungere tale obiettivo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>La strategia ROAS target su Google Ads si utilizza al meglio quando si ha in mente un obiettivo specifico di ritorno sull'investimento (ROAS). Questa strategia pu\u00f2 essere utilizzata per ottimizzare le campagne in modo da ottenere il ROAS desiderato, pur mantenendo una certa flessibilit\u00e0 nelle offerte e nel budget. \u00c8 utile anche quando si cerca di massimizzare le conversioni all'interno di un determinato budget o costo per clic (CPC).<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbMoins utilis\u00e9es: CPM affichable et Part d&rsquo;impression cible\u00a0\u00bb url=\u00a0\u00bb#\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#x6c;||divi||400&Prime; image_icon_width=\u00a0\u00bb45px\u00a0\u00bb admin_label=\u00a0\u00bbService 01&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_text_color=\u00a0\u00bb#1f1f1f\u00a0\u00bb header_font_size=\u00a0\u00bb22px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb99deg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px\u00a0\u00bb custom_padding=\u00a0\u00bb13px||20px\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb30%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; icon_font_size=\u00a0\u00bb45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>CPM visualizzabile: questa strategia di offerta consente di fare offerte sulle impressioni in base alla probabilit\u00e0 che vengano viste dagli utenti.<\/p>\n<p style=\"text-align: justify;\">Quota di impressioni target: questa strategia di offerta consente di definire una quota di impressioni target e Google Ads regoler\u00e0 automaticamente le offerte per raggiungere questo obiettivo.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbTestimonials\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.3&Prime; background_color=\u00a0\u00bbrgba(0,0,0,0.42)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb95deg\u00a0\u00bb background_image=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/web-design-background-03.jpg\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb custom_padding=\u00a0\u00bb36px||60px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb4%\u00a0\u00bb global_module=\u00a0\u00bb1579&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb custom_width_px=\u00a0\u00bb710px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTestimonials Section Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; header_font=\u00a0\u00bbMontserrat||||\u00a0\u00bb header_font_size=\u00a0\u00bb36px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_width=\u00a0\u00bb710px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb20%\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2>Testimonianze Francia Web Design<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#ffffff \" divider_weight=\"3px \" disabled_on=\"off|off|off \" _builder_version=\"4.16\u2033 background_color_gradient_direction=\"90deg \" max_width=\"100px \" module_alignment=\"center \" height=\"5px \" custom_margin=\"||5px||false|false \" custom_padding=\"||20px| \" animation_style=\"slide \" animation_direction=\"bottom \" locked=\"off \" global_colors_info=\"{}\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\u2033 use_custom_gutter=\"on \" _builder_version=\"4.16\u2033 background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" width=\"84% \" max_width=\"2560px \" custom_padding=\"0px||||| \" global_colors_info=\"{}\"][et_pb_column type=\"1_3\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_testimonial author=\"Karla Bernat \" job_title=\"professione libera\" portrait_url=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/karla-bernat-1.jpg \" quote_icon=\"off \" admin_label=\"Testimonianza 01\u2033 _builder_version=\"4.16\u2033 body_font=\"|||| \" body_font_size=\"16px \" use_background_color=\"off \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" background_layout=\"dark \" animation_style=\"fold \" animation_direction=\"right \" animation_intensity_fold=\"20% \" global_colors_info=\"{}\"]<\/p>\n<p><em>\u00a0\"\u00a0<\/em><em>Lavorare con France Web-Design \u00e8 stata una completa soddisfazione. Il sito che abbiamo creato supera davvero le mie aspettative.<\/em><\/p>\n<p>Scoprite il suo sito web: <a href=\"https:\/\/www.karla-bernat.com\/\">Psicologo francese a Berlino<\/a>\u00a0 &#8211; <strong>creato con questa offerta<\/strong><\/p>\n<p>[et_pb_testimonial][\/et_pb_column][et_pb_column type=\"1_3\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"|| \"][et_pb_testimonial author=\"M. Yu \" job_title=\"Imprenditore\" portrait_url=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/portraits-circle-small_6.png \" quote_icon=\"off \" admin_label=\"Testimonianza 01\u2033 _builder_version=\"4.16\u2033 body_font=\"|||| \" body_font_size=\"16px \" use_background_color=\"off \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" background_layout=\"dark \" animation_style=\"fold \" animation_direction=\"left \" animation_intensity_fold=\"20% \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<p><em>\"Un approccio professionale e un lavoro ben fatto\".<\/em><\/p>\n<p>Scoprite il suo sito web:\u00a0<a href=\"https:\/\/www.fuji-ascenseurs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ascensori Fuji<\/a>\u00a0&#8211; <strong>creato con questa offerta<\/strong><\/p>\n<p>[et_pb_testimonial][\/et_pb_column][et_pb_column type=\"1_3\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"|| \"][et_pb_testimonial author=\"Mme Chaveau \" job_title=\"Profession lib\u00e9rale \" portrait_url=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/image-1.jpg \" quote_icon=\"off \" admin_label=\"Testimonianza 01\u2033 _builder_version=\"4.16\u2033 body_font=\"|||| \" body_font_size=\"16px \" use_background_color=\"off \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" background_layout=\"dark \" animation_style=\"fold \" animation_direction=\"left \" animation_intensity_fold=\"20% \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<p><em>\"Veloce da configurare e conforme...\"<\/em><\/p>\n<p>Scoprite il suo sito web: <a href=\"https:\/\/www.medecin-dentiste.fr\/\">Studio dentistico<\/a> &#8211; <strong>creato con questa offerta<\/strong><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb21px||40px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb3254&Prime; theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/images.png\u00a0\u00bb title_text=\u00a0\u00bbimages\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|900|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_color=\u00a0\u00bb#0C71C3&Prime; text_orientation=\u00a0\u00bbjustified\u00a0\u00bb custom_margin=\u00a0\u00bb-3%|-6px||-10%||\u00a0\u00bb custom_padding=\u00a0\u00bb5.8%|13%|5.8%|13%|true|\u00a0\u00bb border_radii=\u00a0\u00bbon|1px|1px|1px|1px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#ACB9CA\u00a0\u00bb border_width_top=\u00a0\u00bb1px\u00a0\u00bb border_width_right=\u00a0\u00bb1px\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; 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global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbperson typing on MacBook Pro keys\u00a0\u00bb title_text=\u00a0\u00bbPhoto by Cleo Vermij\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; background_color=\u00a0\u00bbrgba(244,244,244,0)\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb4px|0px|7px|0px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; make_fullwidth=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb965px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/r02wxt3-pyw.jpg\u00a0\u00bb alt=\u00a0\u00bbMacBook Air on table\u00a0\u00bb title_text=\u00a0\u00bbPhoto by Will Francis\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.2&Prime; custom_margin=\u00a0\u00bb96px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb53px||53px||true|\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb5%|7%|5%|7%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbComment puis-je mesurer les performances de ma campagne Google Ads ?\u00a0\u00bb button_url=\u00a0\u00bb#\u00a0\u00bb admin_label=\u00a0\u00bbFeature 01&Prime; 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button_text_color_hover=\u00a0\u00bb#6eba01&Prime; button_border_color_hover=\u00a0\u00bb#6eba01&Prime; button_border_radius_hover=\u00a0\u00bb0&Prime; button_letter_spacing_hover=\u00a0\u00bb2&Prime; button_bg_color_hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_size__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#6eba01&Prime; button_one_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_text_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_one_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_color__hover=\u00a0\u00bb#6eba01&Prime; button_one_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_border_radius__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_border_radius__hover=\u00a0\u00bb0&Prime; button_one_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_border_radius__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_letter_spacing__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_letter_spacing__hover=\u00a0\u00bb2&Prime; button_one_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_letter_spacing__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb button_bg_color__hover=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb button_one_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb button_two_bg_color__hover_enabled=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime; header_level=\u00a0\u00bbh3&Prime;]<\/p>\n<p><span>Come posso misurare le prestazioni della mia campagna Google Ads? <\/span><\/p>\n<p><span>Per misurare le prestazioni della vostra campagna Google Ads, potete utilizzare diversi indicatori come il costo per clic (CPC), il tasso di attraversamento dei clic (CTR), il costo per acquisizione (CPA), il tasso di conversione e il ritorno sull'investimento (ROI). \u00c8 inoltre possibile utilizzare gli strumenti di reporting integrati di Google Ads per monitorare le prestazioni della campagna nel tempo. Inoltre, \u00e8 possibile utilizzare strumenti di analisi di terze parti per comprendere meglio le prestazioni delle campagne.<\/span><\/p>\n<h4>Quali strumenti posso utilizzare per misurare le conversioni dagli annunci di Google?<\/h4>\n<p>Il monitoraggio delle conversioni di Google Ads \u00e8 lo strumento pi\u00f9 utilizzato per misurare le conversioni da Google Ads. Consente di monitorare le conversioni derivanti dai clic sugli annunci, comprese le vendite, i contatti e le registrazioni. \u00c8 possibile utilizzare anche strumenti di terze parti come Google Analytics, AdRoll e Mixpanel per misurare le conversioni da Google Ads.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.19.2&Prime; background_color=\u00a0\u00bbrgba(255,255,255,0.95)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/dfwtwxrq2yq.jpg\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0px|0px|false|false\u00a0\u00bb top_divider_height=\u00a0\u00bb0px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbperson typing on MacBook Pro keys\u00a0\u00bb title_text=\u00a0\u00bbPhoto by Cleo Vermij\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; 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Questo vi aiuter\u00e0 a evitare spese eccessive e a garantire il successo della vostra campagna. <\/span><\/li>\n<li><span>Scegliere le parole chiave giuste: La scelta delle parole chiave giuste per la vostra campagna Google Ads \u00e8 essenziale per il suo successo. Assicuratevi di ricercare e selezionare parole chiave pertinenti alla vostra attivit\u00e0 e al vostro pubblico di riferimento.<\/span><\/li>\n<li><span>Monitorare le campagne: una volta lanciata la campagna Google Ads, \u00e8 importante monitorarla regolarmente per assicurarsi che stia dando i risultati desiderati. Questo vi aiuter\u00e0 ad apportare le modifiche necessarie e a massimizzare il ritorno sull'investimento.<\/span><\/li>\n<li><span>Testate diversi formati di annunci: testare diversi formati di annunci \u00e8 un ottimo modo per ottimizzare le vostre campagne Google Ads. Provate diversi formati di annunci, come gli annunci di testo, gli annunci display, gli annunci video e altri ancora, per vedere quali sono i pi\u00f9 performanti per la vostra attivit\u00e0.<\/span><\/li>\n<li><span>Tracciare le conversioni: Il monitoraggio delle conversioni \u00e8 essenziale per misurare il successo delle vostre campagne Google Ads. Assicuratevi di impostare il monitoraggio delle conversioni in modo da poter misurare il numero di lead o di vendite ottenute dalle vostre campagne.<\/span>\n<\/li>\n<\/ol>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#eaeaea\u00a0\u00bb background_image=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/handyman-07.jpg\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0px|0px|false|false\u00a0\u00bb top_divider_height=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bb et_pb_row_fullwidth\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bbrgba(244,244,244,0)\u00a0\u00bb width=\u00a0\u00bb94%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb max_width=\u00a0\u00bb89%\u00a0\u00bb max_width_tablet=\u00a0\u00bb80%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb4px|0px|7px|0px|false|false\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb965px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb5%|7%|5%|7%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_cta title=\u00a0\u00bbComment savoir si vos concurrents cliquent sur vos annonces dans les campagnes Google Ads\u00a0\u00bb button_url=\u00a0\u00bb#\u00a0\u00bb admin_label=\u00a0\u00bbFeature 01&Prime; 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Google non fornisce alcuna informazione sulle persone che cliccano sui vostri annunci. Tuttavia, \u00e8 possibile monitorare l'attivit\u00e0 dei concorrenti utilizzando strumenti di terze parti come SEMrush o SpyFu. Questi strumenti possono fornirvi informazioni sulle campagne pubblicitarie dei vostri concorrenti, comprese le parole chiave a cui si rivolgono e quanto spendono per le loro campagne.<\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/iusj25iyu1c-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbprofession liberale site internet\u00a0\u00bb title_text=\u00a0\u00bbsite internet liberal\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb-3px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb53px||53px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFooter\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bbrgba(255,255,255,0.75)\u00a0\u00bb background_image=\u00a0\u00bb\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/section-background.jpg\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb background_video_pause_outside_viewport=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||-59px|||\u00a0\u00bb custom_padding=\u00a0\u00bb60px||60px||true|\u00a0\u00bb global_module=\u00a0\u00bb2009&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; 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Rispondiamo alle domande pi\u00f9 frequenti. Che cos\u2019\u00e8 una campagna Google Ads? Una campagna Google Ads \u00e8 una campagna di pubblicit\u00e0 online gestita da Google Ads. Essa consente agli [\u2026]<\/p>","protected":false},"author":1,"featured_media":3238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. 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