{"id":3234,"date":"2022-12-06T14:17:45","date_gmt":"2022-12-06T13:17:45","guid":{"rendered":"https:\/\/www.france-webdesign.com\/?p=3234"},"modified":"2022-12-06T14:41:57","modified_gmt":"2022-12-06T13:41:57","slug":"campagnes-google-ads-tout-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/www.france-webdesign.com\/sv\/allt-du-behover-veta-om-google-ads-kampanjer","title":{"rendered":"Google Ads-kampanjer: Allt du beh\u00f6ver veta"},"content":{"rendered":"

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Google Ads-kampanjer: Allt du beh\u00f6ver veta<\/h1>\n


France Web Design f\u00f6rklarar processen med att skapa och uppr\u00e4tth\u00e5lla en framg\u00e5ngsrik Google Ads-kampanj. Vi svarar p\u00e5 de vanligaste fr\u00e5gorna.\u00a0<\/em><\/p>\n

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Vad \u00e4r en Google Ads-kampanj?<\/h2>\n

En Google Ads-kampanj \u00e4r en onlineannonseringskampanj som hanteras av Google Ads. Det g\u00f6r det m\u00f6jligt f\u00f6r f\u00f6retag att skapa annonser som visas p\u00e5 Googles resultatsida f\u00f6r s\u00f6kmotorer (SERP) och p\u00e5 andra Google-webbplatser som YouTube och Gmail.<\/p>\n

Syftet med en Google Ads-kampanj<\/a> \u00e4r att \u00f6ka synligheten, generera leads och uppn\u00e5 konverteringar. Det m\u00e5ste dock implementeras och \u00f6vervakas noggrant: du m\u00e5ste v\u00e4lja r\u00e4tt s\u00f6kord, skapa \u00f6vertygande annonser och justera bud och budgetar f\u00f6r att s\u00e4kerst\u00e4lla att dina kampanjer blir framg\u00e5ngsrika.<\/p>\n

 <\/p>\n

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400 gratis Google Ads-kredit<\/h2>\n

 <\/p>\n

N\u00e4r du \u00f6ppnar ditt konto f\u00e5r du 400 euro i gratis Google Ads-kredit<\/p>\n

 <\/p>\n

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V\u00e5ra tj\u00e4nster f\u00f6r Google-annonser<\/h3>\n

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N\u00e5gra viktiga punkter\u00a0<\/p>\n

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Analys<\/strong> nyckelord &. s\u00e4rskilda r\u00e5d\u00a0<\/strong>till din sektor<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\u2033 _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/performance-google-ads.png \" title_text=\"performance google ads \" align=\"center \" _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][\/et_pb_image][et_pb_text _builder_version=\"4.19.0\u2033 _module_preset=\"default \" text_font=\"|||||||| \" text_font_size=\"17px \" text_orientation=\"center \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"]<\/p>\n

Kontinuerlig optimering<\/strong> av dina kampanjer baserat p\u00e5 resultat<\/p>\n

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Utveckling<\/strong> strategier med h\u00f6g avkastning<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\u2033 _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/developpement-google-ads.png \" title_text=\"utveckling google ads \" align=\"center \" _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][\/et_pb_image][et_pb_text _builder_version=\"4.19.0\u2033 _module_preset=\"default \" text_font=\"|||||||| \" text_font_size=\"17px \" text_orientation=\"center \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"]<\/p>\n

Verktyg f\u00f6r m\u00e4tning<\/strong> bes\u00f6k, ing\u00e5ngspunkter, konverteringar<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_6\u2033 _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/conseiller-google-ads.png \" title_text=\"conseiller google ads \" align=\"center \" _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][\/et_pb_image][et_pb_text _builder_version=\"4.19.0\u2033 _module_preset=\"default \" text_font=\"|||||||| \" text_font_size=\"17px \" text_orientation=\"center \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"]<\/p>\n

Google Ads r\u00e5dgivare dedikerad\u00a0<\/strong>och regelbunden \u00f6vervakning<\/p>\n

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A budget under kontroll vid 100%<\/strong> tack vare ett f\u00f6rdefinierat tak<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 admin_label=\"Delad sektion \" _builder_version=\"4.16\u2033 custom_padding=\"0px||0px| \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"4% \" global_colors_info=\"{} \"][et_pb_row column_structure=\"1_2,1_2\u2033 use_custom_gutter=\"on \" gutter_width=\"2\u2033 make_equal=\"on \" module_class=\"et_pb_row_fullwidth\" _builder_version=\"4.16\u2033 width=\"94% \" width_tablet=\"80% \" width_phone= \" \" width_last_edited=\"on|desktop \" max_width=\"94% \" max_width_tablet=\"80% \" max_width_phone= \" \" max_width_last_edited=\"on|desktop \" make_fullwidth=\"on \" global_colors_info=\"{} \"][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 use_background_color_gradient=\"on \" background_color_gradient_direction=\"152deg \" background_color_gradient_stops=\"#ffffff 0%|rgba(255,255,255,0.83) 100% \" background_color_gradient_overlays_image=\"on \" background_color_gradient_start=\"#ffffff \" background_color_gradient_end=\"rgba(255,255,255,0.83) \" background_image=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/carpenter-image-31.jpg \" custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_text _builder_version=\"4.19.2\u2033 header_font=\"|||||||| \" header_2_font=\"|||||||| \" header_2_font_size=\"22px \" custom_margin=\"||27px|| \" hover_enabled=\"0\u2033 global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

Vilka \u00e4r de olika budstrategierna f\u00f6r Google-annonser?<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\"CPC manual \" url=\"# \" use_icon=\"on \" font_icon=\"\ue0e9||divi||400\u2033 image_icon_width=\"45px \" admin_label=\"Service 01\u2033 _builder_version=\"4.19.2\u2033 header_level=\"h3\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"22px \" header_line_height=\"1.1em \" body_font=\"|||||||| \" body_font_size=\"16px \" body_line_height=\"1.9em \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" text_orientation=\"center \" custom_margin=\"||8px||| \" custom_padding=\"26px||||| \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"30% \" hover_enabled=\"0\u2033 icon_font_size=\"45px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

1. CPC-manual : Den manuella CPC-budgivningsstrategin \u00e4r den mest l\u00e4mpliga n\u00e4r du vill ha st\u00f6rre kontroll \u00f6ver dina bud och din kostnad per klick (CPC). Det \u00e4r ocks\u00e5 ett bra alternativ om du \u00e4r nyb\u00f6rjare p\u00e5 Google Ads och \u00e4nnu inte har tillr\u00e4ckligt med data f\u00f6r att anv\u00e4nda en automatiserad strategi. Den h\u00e4r typen av budgivning fungerar bra f\u00f6r kampanjer som riktar sig till specifika s\u00f6kord eller m\u00e5lgrupper, eftersom den l\u00e5ter dig st\u00e4lla in olika bud f\u00f6r varje s\u00f6kord eller m\u00e5lgruppssegment.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\"CPC am\u00e9lior\u00e9 \" url=\"# \" use_icon=\"on \" font_icon=\"l||divi||400\u2033 image_icon_width=\"45px \" admin_label=\"Service 01\u2033 _builder_version=\"4.19.2\u2033 header_level=\"h2\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"22px \" header_line_height=\"1.1em \" body_font=\"|||||||| \" body_font_size=\"16px \" body_line_height=\"1.9em \" background_color_gradient_direction=\"99deg \" parallax=\"on \" text_orientation=\"center \" custom_margin=\"||0px \" custom_padding=\"13px||20px \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"30% \" hover_enabled=\"0\u2033 icon_font_size=\"45px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

F\u00f6rb\u00e4ttrad CPC: denna budgivningsstrategi liknar manuell CPC, men g\u00f6r att Google Ads automatiskt kan justera dina bud upp\u00e5t eller ned\u00e5t f\u00f6r att maximera konverteringarna.<\/span><\/p>\n

Den f\u00f6rb\u00e4ttrade CPC-strategin (eCPC) b\u00f6r anv\u00e4ndas n\u00e4r du vill \u00f6ka antalet konverteringar fr\u00e5n dina Google Ads-kampanjer. Den h\u00e4r strategin justerar automatiskt buden f\u00f6r att maximera konverteringarna inom ramen f\u00f6r din m\u00e5lkostnad per konvertering (CPA). eCPC \u00e4r perfekt n\u00e4r du har en konstant konverteringsfrekvens och vill \u00f6ka volymen av konverteringar samtidigt som du beh\u00e5ller en viss CPA.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\"CPA cible \" url=\"# \" use_icon=\"on \" font_icon=\"R||divi||400\u2033 image_icon_width=\"45px \" admin_label=\"Service 01\u2033 _builder_version=\"4.19.2\u2033 header_level=\"h2\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"22px \" header_line_height=\"1.1em \" body_font=\"|||||||| \" body_font_size=\"16px \" body_line_height=\"1.9em \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" text_orientation=\"center \" custom_padding=\"15px||18px||false|false \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"30% \" hover_enabled=\"0\u2033 icon_font_size=\"45px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

M\u00e5l-CPA: Med den h\u00e4r budgivningsstrategin kan du definiera en m\u00e5lkostnad per f\u00f6rv\u00e4rv (CPA) och Google Ads justerar automatiskt dina bud f\u00f6r att uppn\u00e5 detta m\u00e5l.<\/span><\/p>\n

Strategin M\u00e5l-CPA i Google Ads b\u00f6r anv\u00e4ndas n\u00e4r du vill maximera konverteringen och samtidigt kontrollera kostnaden per f\u00f6rv\u00e4rv. Den h\u00e4r strategin \u00e4r idealisk f\u00f6r kampanjer som har en stabil konverteringsfrekvens och tillr\u00e4ckligt med data f\u00f6r att exakt definiera en m\u00e5l-CPA. Den rekommenderas ocks\u00e5 f\u00f6r annons\u00f6rer som \u00e4r bekv\u00e4ma med automatisering och som vill optimera sina bud baserat p\u00e5 annonsernas resultat.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/h4orxql2kga-scaled.jpg \" alt=\"agence web profession lib\u00e9rale \" title_text=\"cr\u00e9ation site profession lib\u00e9rale \" align=\"center \" align_tablet=\"center \" align_phone= \" \" align_last_edited=\"on|desktop \" _builder_version=\"4.16\u2033 custom_margin=\"55px|| \" global_colors_info=\"{} \"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\u2033 use_custom_gutter=\"on \" gutter_width=\"2\u2033 make_equal=\"on \" module_class=\"et_pb_row_fullwidth\" _builder_version=\"4.19.2\u2033 width=\"94% \" width_tablet=\"80% \" width_phone= \" \" width_last_edited=\"on|desktop \" max_width=\"94% \" max_width_tablet=\"80% \" max_width_phone= \" \" max_width_last_edited=\"on|desktop \" hover_enabled=\"0\u2033 make_fullwidth=\"on \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_image src= \"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/12\/ebb8fe-nztm.jpg \" alt=\"agence web profession lib\u00e9rale \" title_text=\"Foto av Georgia de Lotz \" align=\"center \" align_tablet=\"center \" align_phone=\" \" align_last_edited=\"on|desktop \" _builder_version=\"4.19.2\u2033 custom_margin=\"55px|| \" hover_enabled=\"0\u2033 global_colors_info=\"{}\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 use_background_color_gradient=\"on \" background_color_gradient_direction=\"152deg \" background_color_gradient_stops=\"#ffffff 0%|rgba(255,255,255,0.83) 100% \" background_color_gradient_overlays_image=\"on \" background_color_gradient_start=\"#ffffff \" background_color_gradient_end=\"rgba(255,255,255,0.83) \" background_image=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/carpenter-image-31.jpg \" custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_text _builder_version=\"4.19.2\u2033 header_font=\"|||||||| \" header_2_font=\"|||||||| \" header_2_font_size=\"22px \" custom_margin=\"||27px|| \" hover_enabled=\"0\u2033 global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

Vilka \u00e4r de olika budstrategierna f\u00f6r Google-annonser?<\/h2>\n

[\/et_pb_text][et_pb_blurb title=\"ROAS m\u00e5l \" url=\"# \" use_icon=\"on \" font_icon=\"\ue0e9||divi||400\u2033 image_icon_width=\"45px \" admin_label=\"Service 01\u2033 _builder_version=\"4.19.2\u2033 header_level=\"h3\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"22px \" header_line_height=\"1.1em \" body_font=\"|||||||| \" body_font_size=\"16px \" body_line_height=\"1.9em \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" text_orientation=\"center \" custom_margin=\"||8px||| \" custom_padding=\"26px||||| \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"30% \" hover_enabled=\"0\u2033 icon_font_size=\"45px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

M\u00e5l ROAS: Med den h\u00e4r budstrategin kan du definiera ett m\u00e5l f\u00f6r avkastningen p\u00e5 investeringen (ROAS) och Google Ads justerar automatiskt dina bud f\u00f6r att uppn\u00e5 detta m\u00e5l.<\/span><\/p>\n

Strategin f\u00f6r ROAS-m\u00e5l i Google Ads anv\u00e4nds b\u00e4st n\u00e4r du har ett specifikt ROAS-m\u00e5l (avkastning p\u00e5 investeringen) i \u00e5tanke. Den h\u00e4r strategin kan anv\u00e4ndas f\u00f6r att optimera dina kampanjer f\u00f6r att uppn\u00e5 \u00f6nskad ROAS, samtidigt som du beh\u00e5ller viss flexibilitet i budgivning och budgetering. Den \u00e4r ocks\u00e5 anv\u00e4ndbar om du f\u00f6rs\u00f6ker maximera konverteringarna inom en viss budget eller ett visst intervall f\u00f6r kostnad per klick (CPC).<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\"Mindre anv\u00e4nt: Displayable CPM and Target Print Share\" url=\"# \" use_icon=\"on \" font_icon=\"l||divi||400\u2033 image_icon_width=\"45px \" admin_label=\"Service 01\u2033 _builder_version=\"4.19.2\u2033 header_level=\"h2\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"22px \" header_line_height=\"1.1em \" body_font= \"|||||||| \" body_font_size= \"16px \" body_line_height= \"1.9em \" background_color_gradient_direction=\"99deg \" parallax=\"on \" text_orientation=\"center \" custom_margin=\"||0px \" custom_padding=\"13px||20px \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"30% \" hover_enabled=\"0\u2033 icon_font_size=\"45px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

Displayable CPM: Med den h\u00e4r budstrategin kan du l\u00e4gga bud p\u00e5 visningar baserat p\u00e5 sannolikheten f\u00f6r att de ska ses av anv\u00e4ndare.<\/p>\n

M\u00e5l f\u00f6r visningsandel: Med den h\u00e4r budstrategin kan du definiera en m\u00e5ls\u00e4ttning f\u00f6r visningsandel och Google Ads kommer automatiskt att justera dina bud f\u00f6r att uppn\u00e5 denna m\u00e5ls\u00e4ttning.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 disabled_on=\"off|off|off \" admin_label=\"Testimonials\" _builder_version=\"4.6.3\u2033 background_color=\"rgba(0,0,0,0.42) \" background_color_gradient_direction=\"95deg \" background_image=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/web-design-background-03.jpg \" background_blend=\"overlay \" custom_padding=\"36px||60px||false|false \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"4% \" global_module=\"1579\u2033 saved_tabs=\"all \" global_colors_info=\"{} \"][et_pb_row _builder_version=\"4.16\u2033 background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" custom_padding=\"||0px||| \" custom_width_px=\"710px \" locked=\"off \" global_colors_info=\"{} \"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 background_position=\"top_left \" custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_text admin_label=\"Testimonials Section Title \" _builder_version=\"4.19.2\u2033 header_font=\"Montserrat|||| \" header_font_size=\"36px \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" text_orientation=\"center \" background_layout=\"dark \" max_width=\"710px \" module_alignment=\"center \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"20% \" hover_enabled=\"0\u2033 global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n

Vittnesm\u00e5l Frankrike Webbdesign<\/h2>\n

[\/et_pb_text][et_pb_divider color=\"#ffffff \" divider_weight=\"3px \" disabled_on=\"off|off|off \" _builder_version=\"4.16\u2033 background_color_gradient_direction=\"90deg \" max_width=\"100px \" module_alignment=\"center \" height=\"5px \" custom_margin=\"||5px||false|false \" custom_padding=\"||20px| \" animation_style=\"slide \" animation_direction=\"bottom \" locked=\"off \" global_colors_info=\"{}\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\u2033 use_custom_gutter=\"on \" _builder_version=\"4.16\u2033 background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" width=\"84% \" max_width=\"2560px \" custom_padding=\"0px||||| \" global_colors_info=\"{}\"][et_pb_column type=\"1_3\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_testimonial author=\"Karla Bernat \" job_title=\"profession lib\u00e9rale \" portrait_url=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/karla-bernat-1.jpg \" quote_icon=\"off \" admin_label=\"Testimonial 01\u2033 _builder_version=\"4.16\u2033 body_font=\"|||| \" body_font_size=\"16px \" use_background_color=\"off \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" background_layout=\"dark \" animation_style=\"fold \" animation_direction=\"right \" animation_intensity_fold=\"20% \" global_colors_info=\"{}\"]<\/p>\n

\u00a0\"\u00a0<\/em>Att arbeta med France Web-Design har varit en fullst\u00e4ndig tillfredsst\u00e4llelse. Den webbplats vi har skapat \u00f6vertr\u00e4ffar verkligen mina f\u00f6rv\u00e4ntningar.<\/em><\/p>\n

Uppt\u00e4ck hans webbplats: Fransk psykolog i Berlin<\/a>\u00a0 – skapade med detta erbjudande<\/strong><\/p>\n

[et_pb_testimonial][\/et_pb_column][et_pb_column type=\"1_3\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_testimonial author=\"M. Yu \" job_title=\"Entrepren\u00f6r \" portrait_url=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/portraits-circle-small_6.png \" quote_icon=\"off \" admin_label=\"Testimonial 01\u2033 _builder_version=\"4.16\u2033 body_font=\"|||| \" body_font_size=\"16px \" use_background_color=\"off \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" background_layout=\"dark \" animation_style=\"fold \" animation_direction=\"left \" animation_intensity_fold=\"20% \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n

\"Ett professionellt arbetss\u00e4tt och ett v\u00e4l utf\u00f6rt arbete.\"<\/em><\/p>\n

Uppt\u00e4ck dess webbplats:\u00a0Fuji hissar<\/a>\u00a0– skapade med detta erbjudande<\/strong><\/p>\n

[et_pb_testimonial][\/et_pb_column][et_pb_column type=\"1_3\u2033 _builder_version=\"4.16\u2033 custom_padding=\"||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_testimonial author=\"Mme Chaveau \" job_title=\"Profession lib\u00e9rale \" portrait_url=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/image-1.jpg \" quote_icon=\"off \" admin_label=\"Testimonial 01\u2033 _builder_version=\"4.16\u2033 body_font=\"|||| \" body_font_size=\"16px \" use_background_color=\"off \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" background_layout=\"dark \" animation_style=\"fold \" animation_direction=\"left \" animation_intensity_fold=\"20% \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n

\"Snabb att installera och kompatibel...\"<\/em><\/p>\n

Uppt\u00e4ck dess webbplats: Tandl\u00e4karpraktik<\/a> – skapade med detta erbjudande<\/strong><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 disabled_on=\"off|off|off \" _builder_version=\"4.19.0\u2033 _module_preset=\"default \" custom_padding=\"21px||40px||| \" global_colors_info=\"{} \" global_module=\"3254\u2033 theme_builder_area=\"post_content \"][et_pb_row column_structure=\"2_5,3_5\u2033 use_custom_gutter=\"on \" gutter_width=\"2\u2033 make_equal=\"on \" _builder_version=\"4.19.0\u2033 _module_preset=\"default \" width=\"100% \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][et_pb_column type=\"2_5\u2033 _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/images.png \" title_text=\"images\" align=\"center\" _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\u2033 _builder_version=\"4.19.0\u2033 _module_preset=\"default \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"][et_pb_text _builder_version=\"4.19.0\u2033 text_font=\"|||||||| \" text_text_color=\"#FFFFFF \" text_font_size=\"16px \" header_font=\"Montserrat|||||||| \" header_text_color=\"#ffffff \" header_line_height=\"1.3em \" header_2_font=\"Montserrat|900||||||| \" header_2_text_color=\"#FFFFFF \" background_color=\"#0C71C3\u2033 text_orientation=\"justified \" custom_margin=\"-3%|-6px||-10%|| \" custom_padding=\"5.8%|13%|5.8%|13%|true| \" border_radii=\"on|1px|1px|1px|1px \" border_width_all=\"2px \" border_color_all=\"#ACB9CA \" border_width_top=\"1px \" border_width_right=\"1px \" border_width_bottom=\"1px \" border_width_left=\"1px \" box_shadow_style=\"preset3\u2033 box_shadow_horizontal=\"-5px \" box_shadow_vertical=\"10px \" box_shadow_color=\"#ACB9CA \" global_colors_info=\"{} \" theme_builder_area=\"post_content \"]<\/p>\n

400 gratis Google Ads-kredit<\/h2>\n

 <\/p>\n

N\u00e4r du \u00f6ppnar ditt konto f\u00e5r du 400 euro i gratis Google Ads-kredit<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.19.2\u2033 background_color=\"rgba(255,255,255,0.95) \" background_image=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/dfwtwxrq2yq.jpg \" background_blend=\"overlay \" custom_margin=\"|0px||0px \" custom_padding=\"0|0px|0px|0px|false|false \" top_divider_height=\"0px \" hover_enabled=\"0\u2033 global_colors_info=\"{} \" alt=\"person som skriver p\u00e5 MacBook Pro-tangenter \" title_text=\"Foto av Cleo Vermij \" sticky_enabled=\"0\u2033][et_pb_row column_structure=\"2_5,3_5\u2033 use_custom_gutter=\"on \" gutter_width=\"1\u2033 make_equal=\"on \" module_class=\"et_pb_row_fullwidth\" _builder_version=\"4.19.2\u2033 background_color=\"rgba(244,244,244,0) \" width=\"100% \" width_tablet=\"80% \" width_phone= \" \" width_last_edited=\"on|desktop \" max_width=\"89% \" max_width_tablet=\"80% \" max_width_phone= \" \" max_width_last_edited=\"on|desktop \" custom_padding=\"4px|0px|7px|0px|false|false \" hover_enabled=\"0\u2033 make_fullwidth=\"on \" custom_width_px=\"965px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033][et_pb_column type=\"2_5\u2033 _builder_version=\"4.16\u2033 custom_padding=\"0px|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2022\/11\/r02wxt3-pyw.jpg\" alt=\"MacBook Air p\u00e5 bord\" title_text=\"Foto av Will Francis\" show_bottom_space=\"off\" align_tablet=\"center\" align_phone=\" \" align_last_edited=\"on|desktop\" _builder_version=\"4.19.2\u2033 custom_margin=\"96px||||| \" custom_padding=\"53px||53px||true| \" hover_enabled=\"0\u2033 global_colors_info=\"{} \" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\u2033 _builder_version=\"4.16\u2033 background_enable_color=\"off \" custom_padding=\"5%|7%|5%|7% \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_cta title=\"Hur kan jag m\u00e4ta resultatet f\u00f6r min Google Ads-kampanj?\" button_url=\"# \" admin_label=\"Funktion 01\u2033 _builder_version=\"4.19.2\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"26px \" header_line_height=\"1.4em \" body_font_size=\"16\u2033 body_line_height=\"1.9em \" use_background_color=\"off \" custom_button=\"on \" button_text_color=\"#ffffff \" button_bg_color=\"#ACB9CA \" button_border_color=\"#ffffff \" button_border_radius= \"0\u2033 button_letter_spacing=\"2\u2033 button_font=\"Montserrat||on| \" button_use_icon=\"off \" text_orientation=\"left \" background_layout=\"light \" module_alignment= \"left \" custom_margin=\"||| \" custom_padding=\"||| \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"15% \" hover_enabled=\"0\u2033 button_text_color_hover=\"#6eba01\u2033 button_border_color_hover=\"#6eba01\u2033 button_border_radius_hover=\"0\u2033 button_letter_spacing_hover=\"2\u2033 button_bg_color_hover=\"rgba(0,0,0,0) \" saved_tabs=\"all \" locked=\"off \" global_colors_info=\"{} \" button_text_size__hover_enabled=\"off \" button_one_text_size__hover_enabled=\"off \" button_two_text_size__hover_enabled=\"off \" button_text_color__hover_enabled=\"on \" button_text_color__hover=\"#6eba01\u2033 button_one_text_color__hover_enabled=\"off \" button_two_text_color__hover_enabled=\"off \" button_border_width__hover_enabled=\"off \" button_one_border_width__hover_enabled=\"off \" button_two_border_width__hover_enabled=\"off \" button_border_color__hover_enabled=\"on \" button_border_color__hover=\"#6eba01\u2033 button_one_border_color__hover_enabled=\"off \" button_two_border_color__hover_enabled=\"off \" button_border_radius__hover_enabled=\"on \" button_border_radius__hover=\"0\u2033 button_one_border_radius__hover_enabled=\"off \" button_two_border_radius__hover_enabled=\"off \" button_letter_spacing__hover_enabled=\"on \" button_letter_spacing__hover=\"2\u2033 button_one_letter_spacing__hover_enabled=\"off \" button_two_letter_spacing__hover_enabled=\"off \" button_bg_color__hover_enabled=\"on \" button_bg_color__hover=\"rgba(0,0,0,0)\" button_one_bg_color__hover_enabled=\"off \" button_two_bg_color__hover_enabled=\"off \" sticky_enabled=\"0\u2033 header_level=\"h3\u2033]<\/p>\n

Hur kan jag m\u00e4ta resultatet av min Google Ads-kampanj? <\/span><\/p>\n

F\u00f6r att m\u00e4ta resultatet av din Google Ads-kampanj kan du anv\u00e4nda olika indikatorer som kostnad per klick (CPC), klickfrekvens (CTR), kostnad per f\u00f6rv\u00e4rv (CPA), konverteringsfrekvens och avkastning p\u00e5 investeringen (ROI). Du kan ocks\u00e5 anv\u00e4nda Google Ads integrerade rapporteringsverktyg f\u00f6r att sp\u00e5ra kampanjens resultat \u00f6ver tid. Dessutom kan du anv\u00e4nda analysverktyg fr\u00e5n tredje part f\u00f6r att b\u00e4ttre f\u00f6rst\u00e5 resultatet av dina kampanjer.<\/span><\/p>\n

Vilka verktyg kan jag anv\u00e4nda f\u00f6r att m\u00e4ta konverteringar fr\u00e5n Google-annonser?<\/h4>\n

Google Ads Conversion Tracking \u00e4r det mest anv\u00e4nda verktyget f\u00f6r att m\u00e4ta konverteringar fr\u00e5n Google Ads. Det g\u00f6r att du kan sp\u00e5ra konverteringar fr\u00e5n klick p\u00e5 dina annonser, inklusive f\u00f6rs\u00e4ljning, leads och registreringar. Du kan ocks\u00e5 anv\u00e4nda verktyg fr\u00e5n tredje part som Google Analytics, AdRoll och Mixpanel f\u00f6r att m\u00e4ta konverteringar fr\u00e5n Google Ads.<\/p>\n

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    \n
  1. S\u00e4tt en realistisk budget: Innan du skapar en Google Ads-kampanj \u00e4r det viktigt att du s\u00e4tter en realistisk budget som du har r\u00e5d med. P\u00e5 s\u00e5 s\u00e4tt undviker du att spendera f\u00f6r mycket och s\u00e4kerst\u00e4ller att din kampanj blir framg\u00e5ngsrik. <\/span><\/li>\n
  2. V\u00e4lj r\u00e4tt s\u00f6kord: Att v\u00e4lja r\u00e4tt s\u00f6kord f\u00f6r din Google Ads-kampanj \u00e4r avg\u00f6rande f\u00f6r att den ska bli framg\u00e5ngsrik. Se till att du unders\u00f6ker och v\u00e4ljer nyckelord som \u00e4r relevanta f\u00f6r ditt f\u00f6retag och din m\u00e5lgrupp.<\/span><\/li>\n
  3. \u00d6vervaka dina kampanjer: N\u00e4r du har startat din Google Ads-kampanj \u00e4r det viktigt att \u00f6vervaka den regelbundet f\u00f6r att se till att den ger de resultat du vill ha. Detta hj\u00e4lper dig att g\u00f6ra justeringar om det beh\u00f6vs och maximera din avkastning p\u00e5 investeringen.<\/span><\/li>\n
  4. Testa olika annonsformat: Att testa olika annonsformat \u00e4r ett bra s\u00e4tt att optimera dina Google Ads-kampanjer. Testa olika annonsformat som textannonser, displayannonser, videoannonser med mera f\u00f6r att se vilka som fungerar b\u00e4st f\u00f6r ditt f\u00f6retag.<\/span><\/li>\n
  5. Sp\u00e5ra konverteringar: Konverteringssp\u00e5rning \u00e4r viktigt f\u00f6r att m\u00e4ta framg\u00e5ngen f\u00f6r dina Google Ads-kampanjer. Se till att du st\u00e4ller in konverteringssp\u00e5rning s\u00e5 att du kan m\u00e4ta antalet leads eller f\u00f6rs\u00e4ljningar som du f\u00e5r fr\u00e5n dina kampanjer.<\/span>\n<\/li>\n<\/ol>\n

    [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.16\u2033 background_color=\"#eaeaea \" background_image=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/handyman-07.jpg \" background_blend=\"overlay \" custom_margin=\"|0px||0px \" custom_padding=\"0|0px|0px|0px|false|false \" top_divider_height=\"0px \" global_colors_info=\"{} \"][et_pb_row column_structure=\"3_5,2_5\u2033 use_custom_gutter=\"on \" gutter_width=\"2\u2033 make_equal=\"on \" module_class=\"et_pb_row_fullwidth\" _builder_version=\"4.16\u2033 background_color=\"rgba(244,244,244,0) \" width=\"94% \" width_tablet=\"80% \" width_phone= \" \" width_last_edited=\"on|desktop \" max_width=\"89% \" max_width_tablet=\"80% \" max_width_phone= \" \" max_width_last_edited= \"on|desktop \" custom_padding=\"4px|0px|7px|0px|false|false \" make_fullwidth=\"on \" custom_width_px=\"965px \" global_colors_info=\"{} \"][et_pb_column type=\"3_5\u2033 _builder_version=\"4.16\u2033 background_enable_color=\"off \" custom_padding=\"5%|7%|5%|7% \" global_colors_info=\"{} \" custom_padding__hover=\"|||\"][et_pb_cta title=\"Hur man vet om dina konkurrenter klickar p\u00e5 dina annonser i Google Ads-kampanjer\" button_url=\"# \" admin_label=\"Funktion 01\u2033 _builder_version=\"4.19.2\u2033 header_font=\"Montserrat|||| \" header_text_color=\"#1f1f1f \" header_font_size=\"26px \" header_line_height=\"1.4em \" body_font_size=\"16\u2033 body_line_height=\"1.9em \" use_background_color=\"off \" custom_button=\"on \" button_text_color=\"#ffffff \" button_bg_color=\"#ACB9CA \" button_border_color=\"#ffffff \" button_border_radius= \"0\u2033 button_letter_spacing=\"2\u2033 button_font=\"Montserrat||on| \" button_use_icon=\"off \" text_orientation=\"left \" background_layout=\"light \" module_alignment= \"left \" custom_margin=\"||| \" custom_padding=\"||| \" animation_style=\"fold \" animation_direction=\"bottom \" animation_intensity_fold=\"15% \" hover_enabled=\"0\u2033 button_text_color_hover=\"#6eba01\u2033 button_border_color_hover=\"#6eba01\u2033 button_border_radius_hover=\"0\u2033 button_letter_spacing_hover=\"2\u2033 button_bg_color_hover=\"rgba(0,0,0,0) \" saved_tabs=\"all \" locked=\"off \" global_colors_info=\"{} \" button_text_size__hover_enabled=\"off \" button_one_text_size__hover_enabled=\"off \" button_two_text_size__hover_enabled=\"off \" button_text_color__hover_enabled=\"on \" button_text_color__hover=\"#6eba01\u2033 button_one_text_color__hover_enabled=\"off \" button_two_text_color__hover_enabled=\"off \" button_border_width__hover_enabled=\"off \" button_one_border_width__hover_enabled=\"off \" button_two_border_width__hover_enabled=\"off \" button_border_color__hover_enabled=\"on \" button_border_color__hover=\"#6eba01\u2033 button_one_border_color__hover_enabled=\"off \" button_two_border_color__hover_enabled=\"off \" button_border_radius__hover_enabled=\"on \" button_border_radius__hover=\"0\u2033 button_one_border_radius__hover_enabled=\"off \" button_two_border_radius__hover_enabled=\"off \" button_letter_spacing__hover_enabled=\"on \" button_letter_spacing__hover=\"2\u2033 button_one_letter_spacing__hover_enabled=\"off \" button_two_letter_spacing__hover_enabled=\"off \" button_bg_color__hover_enabled=\"on \" button_bg_color__hover=\"rgba(0,0,0,0)\" button_one_bg_color__hover_enabled=\"off \" button_two_bg_color__hover_enabled=\"off \" sticky_enabled=\"0\u2033 header_level=\"h3\u2033]<\/p>\n

    Tyv\u00e4rr finns det inget s\u00e4tt att veta om dina konkurrenter tittar p\u00e5 dina annonser i Google Ads-kampanjer. Google tillhandah\u00e5ller inte n\u00e5gon information om de personer som klickar p\u00e5 dina annonser. Du kan dock \u00f6vervaka dina konkurrenters aktivitet med hj\u00e4lp av verktyg fr\u00e5n tredje part som SEMrush eller SpyFu. Dessa verktyg kan ge dig information om dina konkurrenters reklamkampanjer, inklusive de s\u00f6kord de riktar in sig p\u00e5 och hur mycket de spenderar p\u00e5 sina kampanjer.<\/span><\/p>\n

    [\/et_pb_cta][\/et_pb_column][et_pb_column type=\"2_5\u2033 _builder_version=\"4.16\u2033 custom_padding=\"0px||| \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/iusj25iyu1c-scaled.jpg \" alt=\"profession liberale site internet \" title_text=\"site internet liberal \" show_bottom_space=\"off \" align_tablet=\"center \" align_phone= \" \" align_last_edited=\"on|desktop \" _builder_version=\"4.16\u2033 custom_margin=\"-3px||||| \" custom_padding=\"53px||53px||true| \" global_colors_info=\"{} \"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 admin_label=\"Sidfot \" module_id=\"kontakt \" _builder_version=\"4.16\u2033 background_color=\"rgba(255,255,255,0.75) \" background_image=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/section-background.jpg \" background_blend=\"overlay \" background_video_pause_outside_viewport=\"off \" custom_margin=\"||-59px||| \" custom_padding=\"60px||60px||true| \" global_module=\"2009\u2033 saved_tabs=\"all \" global_colors_info=\"{} \"][et_pb_row column_structure=\"3_5,2_5\u2033 use_custom_gutter=\"on \" gutter_width=\"2\u2033 make_equal=\"on \" _builder_version=\"4.16\u2033 background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" width=\"100% \" custom_margin=\"||||false|true \" custom_padding=\"||||false|false \" global_colors_info=\"{}\"][et_pb_column type=\"3_5\u2033 _builder_version=\"4.16\u2033 background_color=\"rgba(255,255,255,0.6) \" background_position=\"top_left \" custom_padding=\"50px|40px|50px|40px \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_text admin_label=\"Titel \" _builder_version=\"4.17.4\u2033 text_font=\"Montserrat|||||||| \" text_text_color=\"#747d88\u2033 text_font_size=\"16px \" text_line_height=\"1.9em \" header_font=\"|||||||| \" header_2_font=\"Montserrat|700||on||||| \" header_2_font_size=\"42px \" header_2_line_height=\"1.3em \" header_3_font=\"Montserrat|700||on||||| \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" text_orientation=\"center \" max_width=\"700px \" module_alignment=\"center \" custom_margin=\"||9px||| \" animation_style=\"slide \" animation_direction=\"bottom \" animation_intensity_slide=\"4% \" global_colors_info=\"{}\"]<\/p>\n

    L\u00e5t oss prata om ditt webbprojekt!<\/h3>\n

    [\/et_pb_text][et_pb_text admin_label=\"Undertitel \" _builder_version=\"4.17.4\u2033 text_font=\"Montserrat|||| \" text_text_color=\"#353740\u2033 text_font_size=\"16px \" text_line_height=\"1.8em \" header_font=\"|||||||| \" background_size=\"initial \" background_position=\"top_left \" background_repeat=\"repeat \" text_orientation=\"center \" max_width=\"700px \" module_alignment=\"center \" custom_margin=\"||25px|| \" animation_style=\"slide \" animation_direction=\"bottom \" animation_delay=\"100ms \" animation_intensity_slide=\"4% \" global_colors_info=\"{}\"]<\/p>\n

    Kontakta en digital expert<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 custom_margin=\"|0px||0px|false|true \" global_colors_info=\"{} \"]<\/p>\n

    [kontaktformul\u00e4r-7 id=\"1213\u2033 title=\"Kontaktformul\u00e4r 1\u2033]<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\u2033 _builder_version=\"4.16\u2033 background_color=\"rgba(255,255,255,0.61) \" background_position=\"top_left \" custom_padding=\"50px|20px|50px|20px|false|true \" global_colors_info=\"{} \" custom_padding__hover=\"||| \"][et_pb_image src=\"\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/logo-france-webdesign-GRIS.png \" title_text=\"logo france webdesign GRIS \" _builder_version=\"4.16\u2033 _module_preset=\"default \" width=\"46% \" custom_margin=\"-10px||||false|false \" global_colors_info=\"{} \"][\/et_pb_image][et_pb_code _builder_version=\"4.16\u2033 _module_preset=\"default \" custom_margin=\"-11px||||| \" global_colors_info=\"{} \"][reviews_rating more=\"L\u00e4s alla\"][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

    Google Ads-kampanjer: Allt du beh\u00f6ver veta France Web Design f\u00f6rklarar processen f\u00f6r att skapa och uppr\u00e4tth\u00e5lla en framg\u00e5ngsrik Google Ads-kampanj. Vi svarar p\u00e5 de vanligaste fr\u00e5gorna. Vad \u00e4r en Google Ads-kampanj? En Google Ads-kampanj \u00e4r en onlineannonseringskampanj som hanteras av Google Ads. Det g\u00f6r det m\u00f6jligt [...]<\/p>","protected":false},"author":1,"featured_media":3238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Campagnes Google Ads: comment les cr\u00e9er, comment les g\u00e9rer. 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