Creating professional websites: key aspects
Find out what a professional website does and its key aspects.
Key aspects of a professional website
What are the main aspects that make a website a professional tool in the service of your ambitions?
The pyramid of important points
A visual guide to the essential steps involved in setting up a professional website
France Web-Design and latest creations
Our offer for professional visibility
The 3 crucial aspects of a professional website
France Web-Design can help you with all aspects of your town hall's online communications.
- The site must be clean and designed on a sustainable basis
Your website represents your company, your products, your services and, ultimately, your brand. So it's important to be visually appealing, polished and professional.
It is now clear that search engines attach particular importance to the age of a domain when determining its ranking. As a result, older sites generally rank higher than more recent ones. It is therefore very important to have administrator access to your site and to ensure that it is built on a modular, scalable basis, such as the open source system. Websites built using "Solocal" or "Wix", for example, are not open source and it is highly unlikely that you will be able to run your site without the involvement of these companies. This is in contrast to CMS such as WordPress or Joomla.
When it comes to design, white spaces and clean layouts are increasingly in vogue and always pleasant, making them easy to read. Let your message shine through with quality photographs and graphics.
Each page must be fast and functional, because any page can become the one and only way in and out of a prosect. (You probably arrived at this page without going through the home page!) Broken, slow or buggy areas will leave your visitors frustrated and encourage them to leave.
- The website must be intuitive.
It is crucial to constantly put yourself in the visitor's shoes in order to determine the "logical" actions that will be taken by a visitor. It's also a good idea to regularly ask friends or family to browse your site and stand next to them to see the actions they take. Site visitors are always in a hurry.
Don't play around with elements that are too detailed or with a degree of understanding that is too exaggerated. In helping visitors to use, enjoy and stay on your website, user experience (UX) plays a key role. Simple, logical navigation with an obvious hierarchy should be visible at all times. Regularly use logical and identifiable visual cues.
Just as crucial and decisive for navigation, the site must function quickly, correctly and smoothly. Build to Web standards W3CIf you're a web designer, be sure to reread the articles you've written and regularly test the speed and functionality settings. There are many tools available to designers, such as the tools embedded in Chrome: Lighthouse or the famous GTMetrixYou can use it to visualise the loading cascade of a website. Very instructive!
Your site needs to meet the needs of both web users looking for a specific answer to a question and ordinary visitors, the 'curious' passing by. Help users complete their tasks quickly with on-site search and keep them engaged by suggesting related content and minimising dead ends.
- The conversion method must remain simple and visible.
Let's not forget that the main objective is to convert the visitor. Whether this is via a subscription, a sale, a message sent via the form... (Direct links to email addresses should be banned!) Many visitors have very little patience. The majority of conversions are made via the contact form, and the simple fact of having to click on another page to access the form is a no-go, which will deprive you of the most lazy (or less gifted) of your visitors. It's also always useful to have a telephone number displayed, as some web users (particularly mobile visitors) prefer to call.
Of course, anti-robot devices are now the norm, so you'll need to install one.
Lately, a very particular style of contact form has been developing: the step-by-step form: this allows you to ask your visitor just one question at a time. A simple line break ("enter") moves on to the next question. This is very useful for channelling the visitor's attention, and for not discouraging your visitor if your form is particularly long!
- The long-term strategy is defined
- Analysis tools are in place
- Texts are optimised
- The conversion method is simple and visible
- The website is intuitive
- The base is clean and durable
Our latest web creations
Discover our latest web creations for
SMEs, self-employed & tradesmen
Chocolatier
Creation of a website for an artisan chocolate maker in Morocco
International Therapy Centre
Creation of a website for an international therapy centre
Accountant
Creation of a website for a chartered accountant in Strasbourg - Eastern France
Psychologist
Website redesign for a freelance psychologist
Dentist
Creation of a website for a dental practice
Town Hall
Redesign of the website for a town hall in Normandy. Video, photo and live webcam creation
Installer
Design and implementation of a kitchen installer's website. Integration of the client's logo
Real Estate Agency
Saint Denis Immobilier called on us to redesign their website, which included a number of technical requirements
Importer
Development of the FUJI ascenseurs website: importer in Annecy
Testimonials
"Website complies with specifications, attractive price".
Discover the site: Ste Marguerite sur Mer Town Hall – created with France Web-Design
Discover his website: French psychologist in Berlin – created with France Web-Design
"A professional approach and a job well done."
Discover its website: Fuji lifts – created with France Web-Design
Complete web ranges
& specific to professionals
France Web-Design can help you with all aspects of online communication for your business showcase
Our range of websites for businesses and professionals is scalable and brings together a set of features designed to communicate easily and skilfully with your customers.
Our 360° agency offers you a website with the following functionalities
- Responsive architecture (adapts to mobiles/tablets)
- Choice of design
- Translations
- Contact forms, access card
- 15 pages (can be added free of charge)
- Newsletter modules, popup windows, messaging
- Writing optimised content
- Google Analytics installation
- Referencing module
- Booking module - appointments
- Compatible with online sales
- Simple, intuitive administration interface
- RGPD compliance
- Secure and available
- Delivery in about 30 days
Billion visits to Google in 2019 (similarweb)
%
market share for Google (Gstatcounter 2019)
Our specialisations
The agency also offers its services through its specialist hotel - restaurant - tourism branch: Hotel Web-Design. Discover our second portfolio to find out more about our creations
Let's talk about your web project!
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