Campaigns
Natural SEO
Link building is an essential step in improving the natural referencing of a website in the long term.
What is "backlinking"?
Google evaluates and references websites primarily on the basis of their relevance to readers. It is very important that the content answers all the questions on a given subject. What we call building backlinks is almost as important as the content of the website itself.
Google also monitors the relevance of the content and subject matter of the pages that link to you. Too many poor-quality links (from forums, for example) can have a negative impact on search engine rankings. Buying links en masse from unsafe sources, which used to be legendary, is no longer of much use today. Building high-quality backlinks (relevant and authoritative) is essential for a site that wants to be relevant in the long term.
What are the key elements of a successful SEO campaign?
1. Time
The first unconditional parameter: time. Although no one yet knows all the factors that come into play when Google determines the ranking of a website (Google's SEO ranking is based on around 200 ranking factors), the time factor is undeniably important in the natural ranking of a website. Time" is understood to mean both the age of the domain name and the durability of backlinks over time.
How long does it take for SEO to be effective?
Google SEO ranking on the first page takes time and will largely depend on the competitiveness of the sector and the keywords you want to rank for.
Companies sometimes invest large budgets in on-page optimisation, only to be surprised when tangible results are not forthcoming. Google itself now explains how long it really takes to achieve good, lasting results.
"As a general rule, rapid success is a long time coming.
In its usual wry humour, Google gives you an idea of the answer. For our part, we've noticed some notable changes between 2 and 5 months after the start of the SEO campaign for an uncompetitive sector, and from 6 - 9 months for a highly competitive sector.
2. The budget
First and foremost, the budget is not a parameter that should be determined by the agency, but by the client company. The agency will be able to offer you a tailored plan based on a monthly budget that you determine.
As part of our SEO approach, we will contact partner sites in the sector as well as specialist sites to submit optimised articles for publication. These articles are written by the agency, and the publishing site receives a share of the fee. The budget should therefore cover the cost of creating original content, putting partner sites in touch with each other and the cost of publishing articles, links or press releases.
This budget is usually no less than €500 per month.
3. high-performance analysis tools
Putting a search engine optimisation campaign into action is one thing, but being able to evaluate it, measure it and adjust it according to the results is quite another. In addition to the traditional free Google tools, other independent professional tools are essential, enabling us to accurately assess the evolution of a domain's referencing in relation to given keywords. France Web Design uses the following tools in particular:
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4. A competent agency
If one of your business objectives is to increase traffic to your site via Google in order to reach more customers, you first need to draw up a comprehensive plan setting out the budget for optimisation and the resources needed to achieve your objectives.
Many companies quickly come to the conclusion that successful search engine optimisation is best implemented with a professional service provider in the field, because not only are objectives generally achieved more quickly and sustainably, but when time and budget are taken into account, the costs of an SEO agency are often lower than those of using in-house resources.
SEO agencies
Professional SEO agencies not only provide the resources needed to work hard and sustainably on your search engine optimisation success, they often also have years of experience in creating more traffic and generating new customers via Google.
You can put this expertise to work for your company and benefit from the knowledge of professionals. You'll get closer to your goals more quickly and you'll be sure that only effective measures will be used for your SEO.
Our
natural referencing
A few key points
Preliminary analysis of your referee, drawing up a strategy based on your budget
Regular publication and ongoing optimisation of articles on our partner sites
Availability backlinks and referencing reports
Advisor France Web Design dedicated to your SEO project
400 free Google Ads credit
When you open a Google Ads account (sponsored referencing), you will receive €400 of Google Ads credit free of charge.
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