Google Ads campaigns: Everything you need to know
France Web Design explains the process of creating and maintaining a successful Google Ads campaign. We answer the most frequently asked questions.
What is a Google Ads campaign?
A Google Ads campaign is an online advertising campaign managed by Google Ads. It allows businesses to create ads that appear on Google's search engine results page (SERP) and on other Google sites such as YouTube and Gmail.
The aim of a Google Ads campaign is to increase visibility, generate leads and achieve conversions. However, it needs to be carefully implemented and monitored: you need to select the right keywords, create compelling ads and adjust bids and budgets to ensure the success of your campaigns.
400 free Google Ads credit
When you open your account, you will receive €400 of free Google Ads credit
Our google ads services
A few key points
Analysis key words &. specific advice to your sector
Continuous optimisation of your campaigns based on performance
Development high ROI strategies
Measurement tools visits, entry points, conversions
Google Ads Advisor dedicated and regular monitoring
A budget under control at 100% thanks to a pre-defined ceiling
What are the different bidding strategies for Google ads?
CPC manual
1. CPC manual : The manual CPC bidding strategy is the most suitable when you want to have greater control over your bids and your cost per click (CPC). It's also a good option if you're new to Google Ads and don't yet have enough data to use an automated strategy. This type of bidding works well for campaigns that target specific keywords or audiences, as it allows you to set different bids for each keyword or audience segment.
Improved CPC
Enhanced CPC: this bidding strategy is similar to manual CPC, but allows Google Ads to automatically adjust your bids upwards or downwards in order to maximise conversions.
The enhanced CPC (eCPC) strategy should be used when you want to increase the number of conversions from your Google Ads campaigns. This strategy automatically adjusts bids to maximise conversions within your target cost per conversion (CPA). The eCPC is ideal when you have a constant conversion rate and are looking to increase the volume of conversions while maintaining a certain CPA.
Target CPA
Target CPA: this bidding strategy allows you to define a target cost per acquisition (CPA) and Google Ads will automatically adjust your bids to achieve this target.
The Target CPA strategy on Google Ads should be used when you want to maximise conversions while controlling your cost per acquisition. This strategy is ideal for campaigns that have a stable conversion rate and sufficient data to accurately define a target CPA. It is also recommended for advertisers who are comfortable with automation and are looking to optimise their bids based on the performance of their ads.
What are the different bidding strategies for Google ads?
Target ROAS
Target ROAS: this bidding strategy allows you to define a target return on investment (ROAS) and Google Ads will automatically adjust your bids to achieve this target.
The target ROAS strategy on Google Ads is best used when you have a specific return on investment (ROAS) objective in mind. This strategy can be used to optimise your campaigns to achieve the desired ROAS, while retaining some flexibility in bidding and budgeting. It is also useful if you are trying to maximise conversions within a certain budget or cost-per-click (CPC) range.
Less used: Displayable CPM and Target Print Share
Displayable CPM: This bidding strategy allows you to bid on impressions based on the likelihood of them being seen by users.
Target impression share: This bidding strategy allows you to define a target impression share and Google Ads will automatically adjust your bids to achieve this target.
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400 free Google Ads credit
When you open your account, you will receive €400 of free Google Ads credit
How can I measure the performance of my Google Ads campaign?
How can I measure the performance of my Google Ads campaign?
To measure the performance of your Google Ads campaign, you can use different indicators such as cost per click (CPC), click-through rate (CTR), cost per acquisition (CPA), conversion rate and return on investment (ROI). You can also use Google Ads' integrated reporting tools to track the performance of your campaign over time. In addition, you can use third-party analysis tools to better understand the performance of your campaigns.
What tools can I use to measure conversions from Google ads?
Google Ads Conversion Tracking is the most commonly used tool for measuring conversions from Google Ads. It allows you to track conversions from clicks on your ads, including sales, leads and registrations. You can also use third-party tools such as Google Analytics, AdRoll and Mixpanel to measure conversions from Google Ads.
What to look out for when creating a Google Ads campaign
- Set a realistic budget: Before creating a Google Ads campaign, it's important to set a realistic budget that you can afford. This will help you avoid overspending and ensure the success of your campaign.
- Choose the right keywords: Choosing the right keywords for your Google Ads campaign is essential to its success. Make sure you research and select keywords that are relevant to your business and your target audience.
- Monitor your campaigns: Once you've launched your Google Ads campaign, it's important to monitor it regularly to make sure it's delivering the results you want. This will help you make adjustments if necessary and maximise your return on investment.
- Test different ad formats: Testing different ad formats is a great way to optimise your Google Ads campaigns. Try out different ad formats such as text ads, display ads, video ads and more to see which ones perform best for your business.
- Track conversions: Conversion tracking is essential for measuring the success of your Google Ads campaigns. Make sure you set up conversion tracking so that you can measure the number of leads or sales you get from your campaigns.
How to know if your competitors are clicking on your ads in Google Ads campaigns
Unfortunately, there is no way of knowing whether your competitors are viewing your ads in Google Ads campaigns. Google does not provide any information about the people who click on your ads. However, you can monitor the activity of your competitors using third-party tools such as SEMrush or SpyFu. These tools can provide you with information about your competitors' advertising campaigns, including the keywords they target and how much they spend on their campaigns.
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