Introduction: The crucial role of SEO in educational institutions
With the meteoric rise of the digital era, the role of online marketing has evolved considerably to become a vital element of any sector of activity, including education. Search Engine Optimization (SEO) is a valuable tool that, if used well, can strengthen the online visibility of educational institutions and attract more prospective students. Beyond simply having a website, schools and universities must pay particular attention to their SEO strategy to stand out in this information-hypersaturated world.
SEO for school and university websites: Why is it important?
SEO isn’t only essential for businesses looking to sell products or services. It is also crucial for educational institutions that seek to attract new students or to effectively inform existing students and parents. A strong SEO strategy can significantly increase the online visibility of a school or university, making it easier to find for those searching for this type of institution or related educational content. In addition, good SEO practice can help promote the institution’s reputation and credibility, while improving user interaction and engagement.
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Understanding the search intent of prospective students
Before even writing the first line of code, an institution must map its audience’s expectations. Teenagers who ask Google «how to enroll in an engineering school after a STI2D baccalaureate« do not have the same intent as parents who search “private middle school boarding school Burgundy”. In 2022, the University of Manchester conducted a UX study: 71 % of its visitors started their journey on a “how to apply” query and not “Universi
ty of Manchester. Based on this data, the web team moved quick access to admissions procedures onto all program pages, gaining 13 % additional organic sessions in six months. The micro-moments defined by Google (I want to know, I want to go, I want to do, etc.) therefore fully apply to the academic world: the student “I want to know” looks for a bachelor’s ranking, the parent “I want to go” wants the campus address, the graduate “I want to do” looks for an MBA application form. Mapping these needs in a spreadsheet fed by Google Search Console, Search Intent, and internal surveys creates the foundation of user-centered SEO.
Educational-sector-specific keyword research
The challenge for a school isn’t to rank for «master’s in finance«—a query that’s too broad—but for transactional and geo-targeted phrases: «work-study master’s in finance Lyon«, “AACSB-accredited grande école program”. Using a tool like Semrush or Yooda Insight makes it possible to discover exact search volumes and academic competition, but on-the-ground expertise is irreplaceable. When the Université de Sherbrooke noticed a spike of interest in “microprograms in cybersecurity”, it created cluster-type content: pillar page + ten satellite articles answering specific questions (CISSP certification in Sherbrooke, SOC analyst salary in Quebec). In six months, 1,200 new monthly SEO visits came only from this semantic cluster. The secret lies in the long tail: 20 % of daily queries on Google have never been typed before, and many involve combinations of fields, degrees, and formats (evening classes data science Paris 15th).
On-page optimization: meta tags, structure, and educational content
The title </code> remains the first hook<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTAwIiBoZWlnaHQ9IjE2NjciIHZpZXdCb3g9IjAgMCAyNTAwIDE2NjciPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" data-optimage-mode="js" data-optimage="1" decoding="async" class="alignleft resizethreehundred img1" title="SEO and Educational Institutions: Tips for School and University Websites" data-src="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-eren-li-7241413.jpg" alt="Educational Web Optimization "optimisation web Éducative"" width="2500" height="1667" />for the student. A proven format: «[Level] [Discipline] – [Institution] – [City]”. Meta descriptions, for their part, must match the intent: Discover École X’s Bachelor in Graphic Design, admissions open until June 30. Note: Google rewrites 62 % of snippets. It’s therefore better to place the most strategic info at the start of the sentence. On the heading side, reserve the use of <code><h2></code> for major sections: Accreditations, Program, Career opportunities, Admissions, Testimonials. An audit of the London School of Economics showed that simply reorganizing H2/H3 tags, without adding content, increased the average position by 2.3 spots across 50 key keywords. Also think about optimized visuals: licence-biologie-bordeaux-amphitheatre.jpg + an alt attribute describing the scene and context (an accessibility and image-indexing criterion).</p><h3>Schema.org microdata specific to schools</h3><p>
Google recommends using the type <code>CollegeOrUniversity</code> or <code>EducationalOrganization</code>. Add the properties <code>address</code>, <code>logo</code>, <code>foundingDate</code>, <code>founders</code>, but also <code>knowsAbout</code> to map your disciplines. An experiment carried out on the Institut Polytechnique de Paris website showed that integrating Schema markup triggered the appearance of an enriched Knowledge Panel within 4 weeks, increasing the <em>click-through rate</em> brand CTR by 8 %. Let’s not forget the <code>BreadcrumbList</code> to make hierarchical navigation easier: Home › Programs › AI Master’s › Admissions. Rich snippets (review stars, start dates) can also reassure a student looking for reliable information.</p><h2>The weight of the technical side: performance, mobile-first and Core Web Vitals</h2><p>
Since the Page Experience update, speed has become a measurable ranking factor (First Contentful Paint, Largest Contentful Paint, Cumulative Layout Shift). Schools often have bloated CMSs, unnecessary carousels and thousands of PDFs. When the University of British Columbia moved from a monolithic WordPress to a headless setup based on Gatsby, the mobile Lighthouse score went from 45 to 92, while online enrollments increased by 11 % (likely correlation). For an institution that can’t redesign its site, image compression (WebP), native lazy-loading and a CDN (Cloudflare, Fastly) offer immediate ROI. Don’t forget caching brochure PDFs: a Node.js script can optimize a 20 MB document down to 3 MB without major loss, drastically reducing wait time for users on a 4G smartphone.</p><h2>Accessibility and SEO: legal obligations and opening up to a wider audience</h2><p>
In France, Law No. 2005-102 requires accessibility for any public service, and many universities receive formal notices each year from the Valentin Haüy Association. Yet better WCAG 2.1 compliance also means better indexability. ARIA tags <code>role="navigation"</code> or <code>role="search"</code> clarify the structure for screen readers, but also for Googlebot. Example: the University of Granada removed in its code more than 1,200 color combinations with insufficient contrast and added subtitles to 3,000 MOOC videos. Result: a 17 % increase in SEO traffic coming from YouTube and Google’s Video Search feature. Accessibility, far from being a constraint, thus becomes a lever for visibility and equal opportunity.</p><h2>Content strategies: blog, research news and student profiles</h2><p>
Academic content often suffers from a tone that’s too institutional. Yet search engines like storytelling. The University of Cambridge runs a blog « Research Horizons , where each scientific discovery is made accessible. An internal study showed that articles featuring a student testimonial and mainstream metaphors earned 3 times more backlinks than purely technical papers. For a business school, publishing case analyses written by professors can attract a B2B audience and therefore links from company sites. The CMS must enable automatic internal linking: an internal plugin can suggest links to program fact sheets, faculty pages and events. By aligning the editorial calendar with the academic year (start of term, open days, submission of Parcoursup choices), you match the seasonality of queries – Google Trends reveals a peak in BTS enrollments every year between January and March.</p><h2>Building authority through ethical link building</h2><p>
Link acquisition in the education sector has an advantage: the natural trust associated with institutions. Nevertheless, PageRank is not automatic. Johns Hopkins University set up a Faculty Blogging program: each researcher has a micro-site linked to the main domain, hosted on a faculty subdomain. In documentary, media partners (NPR, The Guardian) regularly cite these articles, creating a spiral of high-authority backlinks. For a small school, a well-referenced press release in specialized portals (EducPros, L’Étudiant) and organizing webinars with influential alumni are often enough to generate natural mentions. Avoid the traps, however: footer link exchanges, private networks, or scholarship sponsorship only in exchange for a dofollow backlink – Google has already penalized universities for paid link schemes (e.g., the Central Florida 2011 case).</p><h2>Local and international SEO for multi-level campuses</h2><p>
A school in Montpellier and a satellite campus in Dakar don’t have the same SERPs. Create a <em>landing page</em> geo-specific with <code>hreflang</code> : <code>fr-FR</code>, <code>fr-SN</code>, <code>en-US</code>. Indicate in Google Business Profile the distinct buildings (residence hall, library, admissions office). ESCP Business School, present in six countries, thus quadrupled incoming calls from the Call button on mobile after separating each campus into local listings. Don’t forget the dominant engines outside the West: Baidu (China), Naver (Korea), Yandex (Russia). Translating meta tags is not enough; some resources must be hosted locally, ICP rules (hosting license in China) must be followed, and a site must be delivered <code>. .cn</code> to remove the barriers of the Great Firewall. An international business master’s often targets a multilingual audience: plan for short URLs, without accents, and a language menu visible from the first scroll.</p><h2>Optimize program and course pages</h2><p>
Each track is a product; it deserves its own <em>template</em>. Include: an explicit title, a 150-word summary (active voice, primary keywords), highlights in bullet lists (UX), downloadable syllabi in optimized PDFs, video testimonials, and a <code>Call To Action</code> Apply. The University of Amsterdam added a Student Ambassador component (direct WhatsApp chat) and saw +23 % conversions. On the SEO side, internal linking must reflect the academic path: the Bachelor’s page links to the Master’s, which link to doctoral options. Using an audit plugin (e.g., Screaming Frog) helps detect orphan pages. Don’t forget the structured FAQ: tags <code>FAQPage</code>, questions in H3, succinct answers. Since 2019, these rich results have occupied up to 50 % of the mobile screen, increasing visibility without clicks (zero-click searches), but influencing awareness.</p><h2>The impact of social networks and user-generated content (UGC)</h2><p>
Although social signals are not a direct ranking factor, they amplify content reach. Harvard Business School integrated an Instagram carousel #LifeAtHarvard into its program pages. Clicks from these mini-thumbnails stayed on the site on average 27 seconds longer than classic organic visitors. Google’s algorithm evaluates the’<abbr title="Expertise, Authoritativeness, Trustworthiness">E-A-T</abbr>; an authentic testimonial filmed in a student residence enhances the credibility of the marketing promise. To capture UGC, encourage students to publish their hackathon project on GitHub, LinkedIn, or Medium, mentioning the program they completed. Each contextualized backlink is valuable. To track these mentions, set up Talkwalker Alerts or Google Alerts on your program acronyms.</p><h2>Manage directories, guidance portals, and Wikipedia pages</h2><p>
French students heavily use Parcoursup, L’Étudiant, Studyrama. Make sure the data (enrollment numbers, tuition fees, phone number) is consistent with your own site; the slightest discrepancy hurts trust and NAP (Name, Address, Phone) consistency. A negative example: in 2021, a Paris design school mistakenly listed €9,999 as annual fees on a portal when the real rate was €7,400. The screenshot circulated on social media, leading to a drop in brochure requests. On the Wikipedia side, the encyclopedia is often the first non-institutional source. It’s better to monitor the page, but neutrally: any self-promotional change can be reverted. Prefer a discussion on the talk page and cite reliable sources (CNESER reports, EFMD accreditations). Remember that many knowledge panels display the Wikipedia summary; therefore, regularly check the accuracy of factual information.</p><h2>Measurement and management: Analytics, dashboards and Data Studio</h2><p>
Good SEO without reporting is like a lab without a microscope. Google Analytics 4 (GA4) enables event tracking: forms submitted, mailto clicks, reading time. By pairing GA4 with Google Looker Studio, a communications team can produce a monthly dashboard showing the number of applications coming from a query «msc data science . The Catholic University of Louvain automated a report that recalculates organic cost per lead (CPL); each program knows exactly how much an enrollment obtained through SEO costs. To go further, tag your PDF brochures with distinct UTM URLs by campaign. You’ll be able to measure which student fair or which TikTok ad generates the most downloads, then feed these insights back into the SEO strategy (priority to underperforming queries/landing pages).</p><h2>Structured FAQ, voice search and chatbots</h2><p>
Generation Z uses voice: Hey Siri, what are the best universities in aerospace engineering?. Voice assistants rely on featured snippets. Build a clear FAQ: short questions (50-60 characters), concise answers (20-30 words). Put the keyword in the question and rephrase it in the answer. For example: How do I enroll in the off-cycle intake? – To enroll in the February off-cycle intake, complete the online application before January 15 and attach your transcripts. Adding a chatbot (Intercom, Drift or open-source Rasa) can reduce the workload of the admissions office. Choose a semantic bot that draws from your FAQ base; each exchange enriches an internal corpus reusable in SEO (identifying new long-tail queries).</p><h2>Prepare for the future: generative AI, semantic search and open data</h2><p>
The rise of ChatGPT, Bard or Perplexity is reshaping how students search for information. A future applicant may ask: Compare the cost, reputation and quality of life between EPFL and Politecnico di Milano. To remain visible in this conversational paradigm, provide structured data and open APIs. MIT OpenCourseWare, distributed under a Creative Commons license, still generates links and academic citations today and feeds language models that cite MIT as an authoritative source. In parallel, take an interest in indexing in Google Scholar and Microsoft Academic Graph: a professor who publishes indirectly increases the institution’s TrustRank. Finally, experiment with vector search: a Pinecone or ElasticSearch database with a dense retrieval plugin could tomorrow allow your visitors to type AI ethics no-code course and get relevant internal results, regardless of the exact words.</p><h2>Deployment checklist and academic SEO governance</h2><p>
1. Create a cross-functional SEO committee (IT, communications, admissions, library).<br />
2. Audit the site structure (full crawl, duplicate analysis, blocked index).<br />
3. Define personas: French high school student, international student, parent, recruiter.<br />
4. Map keywords and intent in an editorial calendar aligned with the academic year.<br />
5. Implement Schema.org microdata and verify in Rich Results Test.<br />
6. Optimize Core Web Vitals; target LCP < 2.5 s, CLS < 0.1.<br />
7. Strengthen AA accessibility (contrast, keyboard navigation, transcripts).<br />
8. Create content clusters around priority programs.<br />
9. Build an ethical backlink network (academic media, alumni, R&D partnerships).<br />
10. Set up GA4 + Looker Studio tracking, with aligned goals (enrollments, visits to open days).<br />
11. Monitor your reputation (social listening, Wikipedia, portals).<br />
12. Prepare for conversational search (FAQ, open data, T&Cs, CGPT ready).<br />
Quarterly monitoring via a KPI dashboard (organic traffic, rankings, leads) makes it possible to adjust the roadmap and prioritize technical or editorial fixes.</p><div class="demositepromo"><h2 class="h2promodemo"> Discover our offers for WordPress site maintenance</h2><p> <a class="apromodemo" href="https://w-maintenance.pro/offre-maintenance-wordpress/" target="_blank" rel="noopener">Discover our offers</a></div></div><p></p></div></div><div class="elementor-element elementor-element-9010c56 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="9010c56" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"><div class="elementor-widget-container">
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SEO and Educational Institutions: Tips for School and University Websites </a></h2><div class="elementor-post__excerpt"><p>Introduction: The crucial role of SEO in educational institutions With the meteoric rise of the digital era, the role of online marketing has considerably</p></div><div class="elementor-post__read-more-wrapper">
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<time>May 2026</time> </span></li></ul></div></div><div class="elementor-element elementor-element-46acc5d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="46acc5d" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-title.default"><div class="elementor-widget-container"><h5 class="elementor-heading-title elementor-size-default"><a href="https://www.france-webdesign.com/en/the-future-of-100-digital-real-estate-agencies/">The future of 100 %% digital businesses</a></h5></div></div></div></div></div></section></div><div data-elementor-type="loop-item" data-elementor-id="908" class="elementor elementor-908 swiper-slide e-loop-item e-loop-item-988837 post-988837 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-immobilier category-blog-actualites" data-elementor-post-type="elementor_library" role="group" aria-roledescription="slide" data-custom-edit-handle="1"><section class="elementor-section elementor-top-section elementor-element elementor-element-08ad9a1 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default" data-id="08ad9a1" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6d7629" data-id="c6d7629" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5945f31 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="5945f31" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"><div class="elementor-widget-container">
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<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjY4MyIgdmlld0JveD0iMCAwIDEwMjQgNjgzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-optimage-mode="js" data-optimage-best="avif" data-optimage-avif-srcset="https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-150x150.avif 150w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-300x200.avif 300w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-768x512.avif 768w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-1024x683.avif 1024w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.avif 1500w" data-optimage-avif-src="https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-1024x683.avif" data-optimage-webp-srcset="https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-150x150.webp 150w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-300x200.webp 300w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-768x512.webp 768w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-1024x683.webp 1024w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.webp 1500w" data-optimage-webp-src="https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-1024x683.webp" data-optimage="1" width="1024" height="683" data-src="https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-1024x683.jpg" class="attachment-large size-large wp-image-988549" alt="" data-srcset="https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-1024x683.jpg 1024w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-300x200.jpg 300w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc-768x512.jpg 768w, https://www.france-webdesign.com/wp-content/uploads/2025/11/agence-web-immo-conseil-marketing-immobilier-digital-agence-woman-shaking-hands-to-a-real-estate-agent-2024-12-10-00-55-46-utc.jpg 1500w" data-sizes="(max-width: 1024px) 100vw, 1024px" /> </a></div></div><div class="elementor-element elementor-element-7e6f027 elementor-widget elementor-widget-post-info" data-id="7e6f027" data-element_type="widget" data-e-type="widget" data-widget_type="post-info.default"><div class="elementor-widget-container"><ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"><li class="elementor-icon-list-item elementor-repeater-item-02aa778 elementor-inline-item" itemprop="datePublished">
<span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date">
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aria-hidden=\"true\"><\/i>","library":"fa-solid"},"toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-theme-underline"><ul id="menu-1-f7988a7" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9009"><a href="https://www.france-webdesign.com/en/?page_id=86" class="elementor-item">About</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9008"><a href="https://www.france-webdesign.com/en/?page_id=88" class="elementor-item">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9007"><a href="https://www.france-webdesign.com/en/?page_id=90" class="elementor-item">Careers</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9006"><a 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We've detected you might be speaking a different language. Do you want to change to:</div><div class="trp_ald_select_and_button"><div class="trp_ald_ls_container"><div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_popup_select_container" data-no-translation><div class="trp-ls-shortcode-current-language" id="fr_FR" special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language= "fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ls-shortcode-language"><div class="trp-ald-popup-select" id="fr_FR" data-trp-ald-selected-language = "fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ald-popup-select" id="en_US" data-trp-ald-selected-language = "en_US">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="" role="presentation" decoding="async" width="18" height="14" /> English</div><div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language = "es_ES">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/es_ES.svg" class="trp-flag-image" alt="Change language to Español" decoding="async" width="18" height="14" /> Español</div><div class="trp-ald-popup-select" id="it_IT" data-trp-ald-selected-language = "it_IT">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/it_IT.svg" class="trp-flag-image" alt="Change language to Italiano" decoding="async" width="18" height="14" /> Italiano</div></div></div></div><div class="trp_ald_button">
<a href="https://www.france-webdesign.com"
id="trp_ald_popup_change_language">
Change Language </a></div></div>
<a id="trp_ald_x_button_and_textarea" href="#">
<span id="trp_ald_x_button" title="Close and do not switch language"></span>
<span id="trp_ald_x_button_textarea" title="Close and do not switch language">
Close and do not switch language </span>
</a></div></div>
<template id="trp_ald_no_text_popup_template"><div id="trp_no_text_popup_wrap"><div id="trp_no_text_popup" class="trp_ald_no_text_popup" data-no-dynamic-translation data-no-translation><div id="trp_ald_not_text_popup_ls_and_button"><div id="trp_ald_no_text_popup_div">
<span id="trp_ald_no_text_popup_text">
We've detected you might be speaking a different language. Do you want to change to: </span></div><div class="trp_ald_ls_container"><div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_no_text_select"
data-no-translation><div class="trp-ls-shortcode-current-language" id="fr_FR"
special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language="fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ls-shortcode-language" id="trp_ald_no_text_popup_select_container"><div class="trp-ald-popup-select" id="fr_FR"
data-trp-ald-selected-language= "fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ald-popup-select" id="en_US"
data-trp-ald-selected-language="en_US">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="" role="presentation" decoding="async" width="18" height="14" /> English</div><div class="trp-ald-popup-select" id="es_ES"
data-trp-ald-selected-language="es_ES">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/es_ES.svg" class="trp-flag-image" alt="Change language to Español" decoding="async" width="18" height="14" /> Español</div><div class="trp-ald-popup-select" id="it_IT"
data-trp-ald-selected-language="it_IT">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/it_IT.svg" class="trp-flag-image" alt="Change language to Italiano" decoding="async" width="18" height="14" /> Italiano</div></div></div></div><div class="trp_ald_change_language_div">
<a href="https://www.france-webdesign.com" id="trp_ald_no_text_popup_change_language">
Change Language </a></div></div><div id="trp_ald_no_text_popup_x">
<button id="trp_close"></button></div></div></div>
</template><div data-elementor-type="popup" data-elementor-id="1012" class="elementor elementor-1012 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.3,"sizes":[]},"classes":"vamtam-header-mega-menu","a11y_navigation":"yes","timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-684588c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="684588c" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f7d145 elementor-hidden-mobile" data-id="3f7d145" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0eac6c8 visuallyhidden elementor-widget elementor-widget-heading" data-id="0eac6c8" data-element_type="widget" data-e-type="widget" tabindex="0" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inactive</h2></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5257a20" data-id="5257a20" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0d103a6 elementor-widget__width-initial elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="0d103a6" data-element_type="widget" data-e-type="widget" data-settings="{"skin":"classic"}" data-widget_type="search-form.default"><div class="elementor-widget-container">
<search role="search"><form class="elementor-search-form" action="https://www.france-webdesign.com/en" method="get" data-trp-original-action="https://www.france-webdesign.com/en"><div class="elementor-search-form__container">
<label class="elementor-screen-only" for="elementor-search-form-0d103a6" data-no-translation="" data-trp-gettext="">Search</label>
<input id="elementor-search-form-0d103a6" placeholder="Search here ..." class="elementor-search-form__input" type="search" name="s" value="">
<button class="elementor-search-form__submit" type="submit" aria-label="Search" data-no-translation-aria-label="">
<i aria-hidden="true" class="fas fa-search"></i> </button></div>
<input type="hidden" name="trp-form-language" value="en"/></form>
</search></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="2720" class="elementor elementor-2720 elementor-location-popup" data-elementor-settings="{"open_selector":".mega-menu-solutions","vamtam_open_on_selector_hover":"yes","vamtam_close_on_hover_lost":"yes","classes":"vamtam-header-mega-menu","entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.3,"sizes":[]},"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-553af6bd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="553af6bd" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab32f0c" data-id="2ab32f0c" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-7df46be7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7df46be7" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-41320ea9" data-id="41320ea9" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-94c0d42 visuallyhidden elementor-widget elementor-widget-heading" data-id="94c0d42" data-element_type="widget" data-e-type="widget" tabindex="0" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inactive</h2></div></div><div class="elementor-element elementor-element-7d913208 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="7d913208" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/google-ads-campaign-for-real-estate-agency/" class="elementor-icon" tabindex="-1" aria-label="Paid Search Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-search-marketing"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/google-ads-campaign-for-real-estate-agency/" >
Paid Search Marketing </a>
</span></div></div></div></div><div class="elementor-element elementor-element-54f1fbee elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="54f1fbee" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/search-engine-optimization/" class="elementor-icon" tabindex="-1" aria-label="Search Engine Optimization">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-goal"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/search-engine-optimization/" >
Search Engine Optimization </a>
</span></div></div></div></div><div class="elementor-element elementor-element-1fea31a0 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="1fea31a0" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=103" class="elementor-icon" tabindex="-1" aria-label="Email Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-email"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=103" >
Email Marketing </a>
</span></div></div></div></div><div class="elementor-element elementor-element-5174459 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="5174459" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=105" class="elementor-icon" tabindex="-1" aria-label="Conversion Rate Optimization ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-rocket"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=105" >
Conversion Rate Optimization </a>
</span></div></div></div></div></div></div><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-20cc2f18" data-id="20cc2f18" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c8ab6ab elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="4c8ab6ab" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=107" class="elementor-icon" tabindex="-1" aria-label="Social Media Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-social-media"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=107" >
Social Media Marketing </a>
</span></div></div></div></div><div class="elementor-element elementor-element-60dc0e9e elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="60dc0e9e" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=109" class="elementor-icon" tabindex="-1" aria-label="Google Shopping">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-google"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=109" >
Google Shopping </a>
</span></div></div></div></div><div class="elementor-element elementor-element-4ffd672f elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="4ffd672f" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=111" class="elementor-icon" tabindex="-1" aria-label="Influencer Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-influencer"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=111" >
Influencer Marketing </a>
</span></div></div></div></div><div class="elementor-element elementor-element-33060d23 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="33060d23" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=113" class="elementor-icon" tabindex="-1" aria-label="Amazon Shopping">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-amazon"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=113" >
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ty of Manchester. Based on this data, the web team moved quick access to admissions procedures onto all program pages, gaining 13 % additional organic sessions in six months. The micro-moments defined by Google (I want to know, I want to go, I want to do, etc.) therefore fully apply to the academic world: the student “I want to know” looks for a bachelor’s ranking, the parent “I want to go” wants the campus address, the graduate “I want to do” looks for an MBA application form. Mapping these needs in a spreadsheet fed by Google Search Console, Search Intent, and internal surveys creates the foundation of user-centered SEO.