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Campagne Google Ads: Tutto Quello Che Devi Sapere

France Web Design vi spiega il processo di creazione e di manutenzione di una campagna Google Ads di successo. Rispondiamo alle domande più diffuse. 

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Che cos’è una campagna Google Ads?

Una campagna Google Ads è una campagna pubblicitaria online gestita da Google Ads. Consente alle aziende di creare annunci che compaiono nella pagina dei risultati dei motori di ricerca (SERP) di Google e su altri siti Google come YouTube e Gmail.

L’obiettivo di una campagna Google Ads è aumentare la visibilità, generare contatti e ottenere conversioni. Tuttavia, deve essere impostata e monitorata con attenzione: dovete selezionare le parole chiave giuste, creare annunci convincenti e adeguare offerte e budget per garantire il successo delle vostre campagne.

 

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400€ di credito Google Ads offerti

 

All’apertura del vostro account, vi vengono assegnati gratuitamente 400€ di credito Google Ads

 

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I nostri servizi Google Ads

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In alcuni punti chiave 

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Analisi delle parole chiave & consigli specifici per il vostro settore

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Ottimizzazione continua delle vostre campagne in base alle performance

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Sviluppo di strategie ad alto R.O.I.

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Strumenti di misurazione delle visite, punti d’ingresso, conversioni

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Consulente Google Ads dedicato e un monitoraggio regolare

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Un budget controllato al 100% grazie a un tetto predefinito

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Quali sono le diverse strategie di offerta per gli annunci Google?

[\/et_pb_text][et_pb_blurb title= »CPC manuale  » url= »# » use_icon= »on » font_icon= »||divi||400″ image_icon_width= »45px » admin_label= »Service 01″ _builder_version= »4.19.2″ header_level= »h3″ header_font= »Montserrat|||| » header_text_color= »#1f1f1f » header_font_size= »22px » header_line_height= »1.1em » body_font= »|||||||| » body_font_size= »16px » body_line_height= »1.9em » background_size= »initial » background_position= »top_left » background_repeat= »repeat » text_orientation= »center » custom_margin= »||8px||| » custom_padding= »26px||||| » animation_style= »fold » animation_direction= »bottom » animation_intensity_fold= »30% » hover_enabled= »0″ icon_font_size= »45px » global_colors_info= »{} » sticky_enabled= »0″]

1. CPC manuale: La strategia di offerta CPC manuale è la più adatta quando desideri avere un migliore controllo sulle tue offerte e sul tuo costo per clic (CPC). È anche una buona opzione se stai iniziando con Google Ads e non disponi ancora di dati sufficienti per utilizzare una strategia automatizzata. Questo tipo di offerta funziona bene per le campagne che puntano su parole chiave o pubblici specifici, perché ti consente di impostare offerte diverse per ciascuna parola chiave o segmento di pubblico.

[\/et_pb_blurb][et_pb_blurb title= »CPC migliorato  » url= »# » use_icon= »on » font_icon= »l||divi||400″ image_icon_width= »45px » admin_label= »Service 01″ _builder_version= »4.19.2″ header_level= »h2″ header_font= »Montserrat|||| » header_text_color= »#1f1f1f » header_font_size= »22px » header_line_height= »1.1em » body_font= »|||||||| » body_font_size= »16px » body_line_height= »1.9em » background_color_gradient_direction= »99deg » parallax= »on » text_orientation= »center » custom_margin= »||0px » custom_padding= »13px||20px » animation_style= »fold » animation_direction= »bottom » animation_intensity_fold= »30% » hover_enabled= »0″ icon_font_size= »45px » global_colors_info= »{} » sticky_enabled= »0″]

CPC migliorato: questa strategia di offerta è simile al CPC manuale, ma consente a Google Ads di adeguare automaticamente le tue offerte verso l’alto o verso il basso al fine di massimizzare le conversioni.

La strategia di CPC migliorato (eCPC) va utilizzata quando desideri aumentare il numero di conversioni delle tue campagne Google Ads. Questa strategia regola automaticamente le offerte per massimizzare le conversioni in base al tuo costo per conversione (CPA) target. L’eCPC è ideale quando hai un tasso di conversione costante e stai cercando di aumentare il volume delle conversioni mantenendo un certo CPA.

[\/et_pb_blurb][et_pb_blurb title= »CPA target » url= »# » use_icon= »on » font_icon= »R||divi||400″ image_icon_width= »45px » admin_label= »Service 01″ _builder_version= »4.19.2″ header_level= »h2″ header_font= »Montserrat|||| » header_text_color= »#1f1f1f » header_font_size= »22px » header_line_height= »1.1em » body_font= »|||||||| » body_font_size= »16px » body_line_height= »1.9em » background_size= »initial » background_position= »top_left » background_repeat= »repeat » text_orientation= »center » custom_padding= »15px||18px||false|false » animation_style= »fold » animation_direction= »bottom » animation_intensity_fold= »30% » hover_enabled= »0″ icon_font_size= »45px » global_colors_info= »{} » sticky_enabled= »0″]

CPA target: questa strategia di offerta ti consente di definire un costo per acquisizione (CPA) target e Google Ads adeguerà automaticamente le tue offerte per raggiungere questo obiettivo.

La strategia CPA target su Google Ads va utilizzata quando desideri massimizzare le conversioni controllando al contempo il tuo costo per acquisizione. Questa strategia è ideale per le campagne che hanno un tasso di conversione stabile e dati sufficienti per definire con precisione un CPA target. È inoltre consigliata agli inserzionisti che si sentono a proprio agio con l’automazione e che cercano di ottimizzare le loro offerte in base alle prestazioni dei loro annunci.

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Quali sono le diverse strategie di offerta per gli annunci Google?

[/et_pb_text][et_pb_blurb title= »ROAS target » url= »# » use_icon= »on » font_icon= »||divi||400″ image_icon_width= »45px » admin_label= »Service 01″ _builder_version= »4.19.2″ header_level= »h3″ header_font= »Montserrat|||| » header_text_color= »#1f1f1f » header_font_size= »22px » header_line_height= »1.1em » body_font= »|||||||| » body_font_size= »16px » body_line_height= »1.9em » background_size= »initial » background_position= »top_left » background_repeat= »repeat » text_orientation= »center » custom_margin= »||8px||| » custom_padding= »26px||||| » animation_style= »fold » animation_direction= »bottom » animation_intensity_fold= »30% » hover_enabled= »0″ icon_font_size= »45px » global_colors_info= »{} » sticky_enabled= »0″]

ROAS target: questa strategia di offerta ti consente di definire un ritorno sull’investimento target (ROAS) e Google Ads regolerà automaticamente le tue offerte per raggiungere questo obiettivo.

La strategia ROAS target su Google Ads viene utilizzata preferibilmente quando hai in mente un obiettivo specifico di ritorno sull’investimento (ROAS). Questa strategia può essere utilizzata per ottimizzare le tue campagne al fine di raggiungere il ROAS desiderato, mantenendo al contempo una certa flessibilità nelle offerte e nella pianificazione del budget. È utile anche se stai cercando di massimizzare le conversioni entro una determinata fascia di budget o di costo per clic (CPC).

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CPM visualizzabile: questa strategia di offerta ti consente di fare offerte sulle impression in base alla loro probabilità di essere viste dagli utenti.

Quota impression target: questa strategia di offerta ti consente di definire una quota impression target e Google Ads regolerà automaticamente le tue offerte per raggiungere questo obiettivo.

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Testimonianze France Web Design

[/et_pb_text][et_pb_divider color="#ffffff" divider_weight="3px" disabled_on="off|off|off" _builder_version="4.16" background_color_gradient_direction="90deg" max_width="100px" module_alignment="center" height="5px" custom_margin="||5px||false|false" custom_padding="||20px|" animation_style="slide" animation_direction="bottom" locked="off" global_colors_info="{}"][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_3,1_3,1_3" use_custom_gutter="on" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" width="84%" max_width="2560px" custom_padding="0px|||||" global_colors_info="{}"][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="Karla Bernat" job_title="profession libérale" portrait_url="https://www.france-webdesign.com/wp-content/uploads/2019/01/karla-bernat-1.jpg" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="right" animation_intensity_fold="20%" global_colors_info="{}"]

 « »È una totale soddisfazione lavorare con France Web-Design. Il sito creato supera davvero le mie aspettative.»

Scopri il suo sito: Psicologa francese a Berlino  – creato con questa offerta

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«Un approccio professionale e un lavoro portato a termine.»

Scopri il suo sito: Ascensori Fuji – creato con questa offerta

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«Un’implementazione rapida e conforme..»

Scopri il suo sito: Studio dentistico – creato con questa offerta

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400€ di credito Google Ads offerti

 

All’apertura del vostro account, vi vengono assegnati gratuitamente 400€ di credito Google Ads

 

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Come posso misurare le prestazioni della mia campagna Google Ads?

Per misurare le prestazioni della tua campagna Google Ads, puoi utilizzare diversi indicatori come il costo per clic (CPC), il tasso di clic (CTR), il costo per acquisizione (CPA), il tasso di conversione e il ritorno sull’investimento (ROI). Puoi anche utilizzare gli strumenti di reporting integrati di Google Ads per monitorare le prestazioni della tua campagna nel tempo. Inoltre, puoi utilizzare strumenti di analisi di terze parti per comprendere meglio le prestazioni delle tue campagne.

Quali strumenti posso usare per misurare le conversioni degli annunci Google?

Google Ads Conversion Tracking è lo strumento più comunemente utilizzato per misurare le conversioni da Google Ads. Ti consente di monitorare le conversioni dai clic sui tuoi annunci, incluse vendite, lead e registrazioni. Puoi anche utilizzare strumenti di terze parti come Google Analytics, AdRoll e Mixpanel per misurare le conversioni dagli annunci Google.

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1. Stabilisci un budget realistico: Prima di creare una campagna Google Ads, è importante stabilire un budget realistico che puoi permetterti. Questo ti permetterà di evitare di spendere troppo e di garantire il successo della tua campagna.
2. Scegli le parole chiave giuste: La scelta delle parole chiave giuste per la tua campagna Google Ads è essenziale per la sua riuscita. Assicurati di fare ricerche e di selezionare parole chiave pertinenti per la tua azienda e il tuo pubblico di riferimento.
3. Monitora le tue campagne: Una volta avviata la tua campagna Google Ads, è importante monitorarla regolarmente per assicurarti che dia i risultati attesi. Questo ti aiuterà a fare aggiustamenti se necessario e a massimizzare il tuo ritorno sull’investimento.
4. Testa diversi formati di annunci: Testare diversi formati di annunci è un ottimo modo per ottimizzare le tue campagne Google Ads. Prova diversi formati di annunci come gli annunci testuali, gli annunci display, gli annunci video e altro ancora, per vedere quali funzionano meglio per la tua azienda.
5. Traccia le conversioni: Il tracciamento delle conversioni è essenziale per misurare il successo delle tue campagne Google Ads. Assicurati di configurare il tracciamento delle conversioni in modo da poter misurare il numero di contatti o di vendite che ottieni grazie alle tue campagne.

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Purtroppo, non esiste alcun modo per sapere se i tuoi concorrenti visualizzano i tuoi annunci nelle campagne Google Ads. Google non fornisce alcuna informazione sulle persone che cliccano sui tuoi annunci. Tuttavia, puoi monitorare l’attività dei tuoi concorrenti utilizzando strumenti di terze parti come SEMrush o SpyFu. Questi strumenti possono fornirti informazioni sulle campagne pubblicitarie dei tuoi concorrenti, in particolare le parole chiave che targettizzano e le somme che spendono per le loro campagne.

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Parliamo del tuo progetto web!

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Contattare un esperto digitale

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[contact-form-7 id= »1213″ title= »Contact form 1″]

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