5 reasons to create a website for your SME

France Web-Design helps local authorities in France develop their online visibility by creating custom websites and digital communications for small and medium-sized businesses.

Small businesses - those with fewer than 100 employees - can find it difficult to reach their customers, particularly if the establishment is located in a remote area. A web presence can offer a considerable advantage, as well as enabling you to reach new markets.

Here are the five main reasons why all small and medium-sized businesses need to build an online presence:

Attracting new prospects
As with any business, you can offer your customers a wide range of products. You can have your goods or services delivered to your home and office, or organise events on your premises. The reality is that you'll never reach as many people as you would if you could offer all these services online.
Adding value for existing customers
Creating an online presence can allow your small business to expand to new audiences, and you can reach more customers who may not be able to visit a physical shop.
Promoting your products and services to customers
A website will enable you to fulfil a much wider range of marketing objectives than through other means of communication. These include, in particular- The rapid launch of a new targeted marketing campaign- Running flash promotions- Creating A/B tests: publishing two ads and analysing the performance of each to select the best one.
Attract customers via social networks and automate cross sell / up sellIf you have a website, you can effectively use Facebook, Instagram and other platforms to market your business and develop a following. As a result, you'll be able to create a list of customers and send them information about your business and your goods.
Personalise your offers to your customers
Finally, one of the main advantages of an online presence - which is becoming increasingly relevant these days - is the ability to tailor your offers to the specific needs of your target customers via targeted campaigns. An online presence gives you extremely precise feedback, both qualitative and quantitative, on the use of your platform and your products.

We support your web project from A to Z

France Web-Design can help you with all aspects of your company's online communications

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Specific advice

Throughout our collaboration, we will advise you on the best practices for optimising your SME's website.

100% Secure

Your company's website is protected thanks to the SSL / HTTPS protocol and regular maintenance of the site, as well as updates to the modules.

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High visibility

You'll benefit from high visibility thanks to the creation of unique content optimised for your sector, as well as the addition of professional translations.