Creating an SEO-friendly blog is a crucial task for any blogger wishing to attract significant and steady traffic of readers to their blog. This requires certain know-how and the use of relevant strategies to properly structure your blog. Designed to be picked up by search engines, a blog correctly structured for SEO can increase your visibility and help you achieve your digital marketing goals.
What is an SEO-friendly blog?
An SEO-friendly blog is a blog that is designed and optimized in a way that appeals not only to readers, but also to search engines. Blog writers use various SEO tactics, including the use of keywords, optimization of meta descriptions, proper HTML markup, and creating quality links to make their blog favorable to search algorithms. The goal is to ensure that the blog content appears higher in search results, thereby attracting more visitors to the site.
The importance of properly structuring your blog
The structure of your blog plays a crucial role in its SEO. A well-structured blog will help search engines understand what your content is about and how relevant it is to users. This can in turn improve your ranking in search results, generating more visibility and traffic for your site. Good SEO structuring includes coherent organization of your posts, effective use of headings, internal linking, and proper markup of your content.
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The importance of understanding search intent before a single line of code
Before even choosing a WordPress theme or drawing the slightest wireframe in Figma, the cornerstone of an SEO-friendly blog remains user intent. Brian Dean, founder of Backlinko, attributes 70 % of his site’s organic growth to the alignment «keyword ↔ intent ↔ content. He has never published a(n)’
article on «apple pie recipe« even though he is an amateur baker, because his audience wants SEO case studies, not a dessert! This example shows that a keyword alone is not enough; you have to analyze the why and the context. Use Google Search Console’s «Discover” reports, cross-reference them with your personas’ “Jobs To Be Done” and you’ll get the list of topics to structure in your blog.
Choosing a CMS and hosting optimized for speed and indexing
WordPress, Ghost, Webflow, Hugo… all can rank, but not all with the same ease. Take the example of Smashing Magazine : the site moved from WordPress to Jamstack (Hugo + Netlify). Result: Core Web Vitals in the green and +40 % mobile traffic in six months. If you choose WordPress, select a host with NVMe drives, an integrated CDN, and a server cache plugin (Nginx FastCGI, Varnish). OVHcloud or Kinsta have proven themselves. For Ghost, favor DigitalOcean App Platform. Never underestimate the first five seconds of load time; according to Google, each additional second drops the conversion rate by 20 %.
Adopting a silo architecture or semantic cocoon
The French agency Korleon Biz has been popularizing the concept of a «semantic cocoon” since 2014: grouping related articles under virtual folders and strong thematic internal linking. A cooking blog could have /recipes/pastries/ then /recipes/pastries/pies/. The SEO benefit? Google bots understand the depth of the topic and the relevance of internal links. In 2022, the site Papilles & Pupilles reorganized 3,000 recipes into silos, leading to an 18 % increase in Top 3 positions. To get started, map your keywords into clusters, then create a mind map (XMind, Miro). Each clus
ter will become a category, and each branch an article, a tutorial, or an FAQ.
Illustration on a photography blog
Let’s assume three clusters: «shooting techniques«, «Lightroom editing”, “photo gear”. The root URLs (/technique/, /retouche/, /materiel/) radiate out to sub-articles (/materiel/objectifs-macro). Cross-links remain intra-cluster; we avoid a cross-link to Lightroom for an article about lenses, unless editorial relevance justifies it.
Optimize URL structure: simplicity and semantics
Matt Cutts, former head of Google Webspam, used to remind that a good URL is «readable blindfolded”. Avoid /post.php?id=123. Prefer /blog/guide-sur-le-yaourt-maison. Short structures (/yaourt-maison) are acceptable if your CMS allows it without duplicating an internal ID. Keep the depth level low: three segments maximum. Dated numbers help freshness, but watch out for maintenance: «guide-seo-2023« will have to become “guide-seo-2024”. Some blogs solve the problem via a generic slug and a variable date in the
.</p><h2>Write compelling Title and Meta Description tags</h2><p>
Title tags influence ranking; the Meta Description influences CTR. HubSpot’s blog ran an A/B test on 50 articles: Title ≤ 55 characters vs. Title ≤ 65 characters. Result: +10 % clicks for the short version, faster to read on mobile. Insert the main keyword right at the beginning (<code>SEO Guide: 50 Quick Wins ...</code>). Use the SCQA concepts (Situation, Complication, Question, Answer). Example «Slow website? 7 tips to save 3 seconds of loading time .</p><h2>Use headings correctly <code><h2></code> and <code><h3></code></h2><p>
Title tags form the backbone of content. An internal test at Search Engine Journal showed that switching from unstructured lists to</p><h3> explicit ones increased by 14 % the number of passages in featured snippets. Place your secondary keywords in subheadings. Vary synonyms: «apartment price« can become “how much does a T2 cost? . Use only one</p><h2> per thematic block and possible cascade of</p><h3>. This makes navigation via screen readers (accessibility) and summarization by Google for People-Also-Ask easier.</p><h2>Strengthen internal linking to distribute PageRank</h2><p>
Wikipedia dominates the SERP thanks to dense internal linking; each page receives on average 50 internal links. On your blog, aim for a ratio of 3-5 internal links per 500 words. Use descriptive anchors; ban «click here . If you talk about ’image optimization , the anchor must contain that expression. The Ahrefs Site Audit tool flags «orphan pages« : reinsert them into high-traffic articles. At Buffer, reactivating old posts via 10 new internal links generated +12 % organic traffic in four weeks.</p><h2>Produce in-depth, up-to-date content that demonstrates E-E-A-T</h2><p>
Since the «Helpful Content« update (August 2022), Google values Experience, Expertise, Authoritativeness, Trust. Show your credentials, add an author bio, cite studies (Statista, INSEE). A 2,500-word article with data, infographics, and an FAQ has 3 times more backlinks than a 1,000-word post, according to a Backlinko study covering 912 million pages. Include «Update” chapters; the Moz blog adds the mention “Last updated” and changes the date in the sitemap, improving perceived freshness.</p><h2>Optimize images, videos, and downloadable files</h2><p>
PageSpeed Insights penalizes uncompressed images. Use WebP or AVIF: IKEA saved 2 MB per page after migration, finally getting under the 2.5 s LCP threshold. Name your files (<code>strategie-seo-tarifs.webp</code>) and fill in ALT attributes descriptively. For videos, favor YouTube embeds preloaded with «lazy load”, or better: <code><link rel="preconnect" href="https://www.youtube-nocookie.com"></code>. Offer a transcript for accessibility; Google will draw semantic context from it.</p><h2>Reduce load time: Core Web Vitals and best practices</h2><p>
The <em>Largest Contentful Paint</em> (LCP) must be < 2.5 s. Turn to the WP-Rocket plugin or the LiteSpeed Cache + QUIC.cloud stack. Native lazy-load ("]}]}<code>loading= »lazy »</code>) saves 35 % of bandwidth. Avoid blocking Google Fonts; host them locally or choose a system font. In 2021, the official GOV.UK blog removed its web fonts, gaining 300 ms and a Lighthouse performance score that went from 85 to 95.</p><h2>Ensure a mobile-first and responsive design</h2><p>
More than 60 % of requests come from mobile. Google now indexes in «Mobile-First. Test your templates via Chrome DevTools and the Search Console Mobile-Friendly Test. Tailwind CSS or Bootstrap 5 make fluid grids easier. Don’t hide content on mobile with <code>display:none</code> ; this practice can be interpreted as cloaking. Use ARIA accordions or content folding instead; SEO value is now preserved for folded content if the user can unfold it.</p><h2>Implement structured data Schema.org</h2><p>
The <em>rich snippets</em> increase CTR by 30 % (Searchmetrics 2022). A cooking blog can apply <code>@type=Recipe</code> ; a tech blog, <code>@type=HowTo</code>. The site <em>Serious Eats</em> added «Recipe and obtained recipe carousels in Google Discover, doubling its traffic from the feed. Use the Schema Markup testing tool or the Search Console «Rich Results Test. JSON-LD implementation (recommended) is simple in WordPress thanks to RankMath or Yoast.</p><h2>Take accessibility (a11y) into account: good for humans and SEO</h2><p>
Screen readers depend on the logical order of headings, ALT attributes, and explicit links. Harvard’s blog (harvard.edu) gained a WCAG AA score and reported longer engagement (time on page +22 %). Engagement signals, though not confirmed, often correlate with better rankings. Ensure a color contrast > 4.5:1, caption your videos, and provide keyboard navigation.</p><h2>Secure the blog via HTTPS and trust best practices</h2><p>
Since 2017, Chrome marks HTTP sites as «not secure. Let’s Encrypt makes the certificate free; installation is done in a single command line (<code>certbot --apache</code>). Enable HSTS to force HTTPS. Add a footer with legal notices, privacy policy, and a complete «About page: Google Quality Raters place importance on it to assess a blog’s trustworthiness.</p><h2>Develop an ethical backlink strategy</h2><p>
Inbound links remain a major criterion. The French blog <em>MyLittleReflex</em> offered exclusive studies and obtained press citations (<em>Les Numériques</em>, <em>01net</em>). Strategy: publish original data (surveys, polls). The <em>Journal du Geek</em> uses «Robin Hood Outreach”: find broken pages on .edu/.gov, propose a corrective link pointing to their content. Avoid link farms; Google Penguin hasn’t disappeared.</p><h2>Set up KPI tracking and the continuous improvement loop</h2><p>
Install Google Analytics 4, Matomo or Plausible. Define three KPIs: Search Console impressions, CTR, conversions (newsletter, sale). Set up Looker Studio to cross-reference this data. Buffer introduced the RICE model (Reach, Impact, Confidence, Effort) to prioritize article updates. Any new feature (FAQ, video, comparison tool) is scored, then integrated if the score > 30. Result: +15 % YOY growth without increasing the publishing pace.</p><h2>Common mistakes to absolutely avoid</h2><p>
1. «Thin content”: publishing 200 words to target a specific keyword. Potential penalty. <br />
2. Duplicating categories/tags: on WordPress, a single tag per page generates empty URLs. <br />
3. Using intrusive pop-ups on mobile: risk of an interstitial penalty. <br />
4. Forgetting to block indexing of staging: entire sites ended up duplicated (Asos case 2019). <br />
5. Renaming slugs without a 301 redirect: loss of PageRank. Use the Redirection plugin or a <code>.htaccess</code>.</p><h2>Inspiring case studies</h2><h3>Backlinko: the Skyscraper method applied to the blog</h3><p>
In 2015, Brian Dean observes that most SEO articles list «10 tips. He produces «200 ranking factors. Result: 6,943 unique backlinks. He optimizes internal linking: each new article points to the Skyscraper. Moral: a pillar content naturally attracts links, but it must be kept up to date (it went from 200 to 220 factors in 2023).</p><h3>La Redoute: fashion blog redesign and successful SEO migration</h3><p>
During the 2020 redesign, La Redoute’s «Mag migrated 5,000 URLs under <code>/magazine/</code>. They created a 301 redirect plan and reorganized the content into six silos: «Decor tips, «Trends, etc. Over 3 months, they recovered 98 % of the initial traffic and gained 8 % in positions thanks to internal linking between new collections ↔ advice articles. Lesson: migration isn’t a disaster if the structure is thought through.</p><h3>Buffer: from 0 to 1 million monthly visits via structural consistency</h3><p>
Buffer initially published on Medium, then internalized its blog to control the data. They adopted a simple URL structure (<code>/library/</code>) and FAQs <code>/library/what-is-social-proof</code>. The use of HowTo structured data on their Twitter guides propelled them to position 0, bringing +20,000 sessions/month.</p><h2>30-day action plan to take your blog to the next level</h2><p>
Day 1-3: Speed audit (PageSpeed), install a cache plugin. <br />
Day 4-6: Map your personas, list 30 topic clusters. <br />
Day 7-10: Rewrite Titles and Meta Descriptions of the 20 most visited pages. <br />
Day 11-15: Implement internal linking (3 links/500 words). <br />
Day 16-20: Add Schema.org to the «guides (HowTo) and «recipes (Recipe). <br />
Day 21-24: Compress images to WebP, enable lazy-load. <br />
Day 25-28: Create a pillar content > 3,000 words, Skyscraper method. <br />
Day 29-30: Analyze GA4 + Search Console, adjust what’s stagnating (CTR < 2 %).<br />
By repeating this cycle each month, you will get a resilient blog, capable of absorbing the ups and downs of algorithms.</p><h2>Operational conclusion</h2><p>
Structure is the invisible backbone that turns your blog into a magnet for organic traffic. Research intent, segment into silos, link intelligently, optimize performance, and refresh your content. The examples of Backlinko, La Redoute, or Buffer prove that a coherent architecture, combined with regular execution, generates measurable and lasting results, well beyond simple «on-page" adjustments. Your move.</p><div class="demositepromo"><h2 class="h2promodemo"> Discover our offers for WordPress site maintenance</h2><p> <a class="apromodemo" href="https://w-maintenance.pro/offre-maintenance-wordpress/" target="_blank" rel="noopener">Discover our offers</a></div></div><p></p></div></div><div class="elementor-element elementor-element-9010c56 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="9010c56" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"><div class="elementor-widget-container">
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<a class="elementor-post__thumbnail__link" href="https://www.france-webdesign.com/en/how-to-create-an-seo-friendly-blog-tips-for-structuring-your-blog-properly-2/" tabindex="-1" target="_blank"><div class="elementor-post__thumbnail"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMjAiIGhlaWdodD0iMjEzIiB2aWV3Qm94PSIwIDAgMzIwIDIxMyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" loading="lazy" data-optimage-mode="js" data-optimage-best="avif" data-optimage-avif-srcset="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-200x133.avif 200w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-320x213.avif 320w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-480x319.avif 480w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-768x510.avif 768w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-1024x680.avif 1024w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-1536x1021.avif 1536w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-2048x1361.avif 2048w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415.avif 2500w" data-optimage-avif-src="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-320x213.avif" data-optimage-webp-srcset="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-200x133.webp 200w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-320x213.webp 320w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-480x319.webp 480w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-768x510.webp 768w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-1024x680.webp 1024w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-1536x1021.webp 1536w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-2048x1361.webp 2048w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415.webp 2500w" data-optimage-webp-src="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-320x213.webp" data-optimage="1" width="320" height="213" data-src="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-320x213.jpg" class="attachment-medium size-medium wp-image-4429" alt="" decoding="async" data-srcset="https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-320x213.jpg 320w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-1024x680.jpg 1024w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-768x510.jpg 768w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-1536x1021.jpg 1536w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-2048x1361.jpg 2048w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-200x133.jpg 200w, https://www.france-webdesign.com/wp-content/uploads/2025/06/Agence-Web-Design-SEO-referencement-pexels-pixabay-267415-480x319.jpg 480w" data-sizes="(max-width: 320px) 100vw, 320px" /></div></a><div class="elementor-post__badge">SEO optimization</div><div class="elementor-post__text"><h2 class="elementor-post__title">
<a href="https://www.france-webdesign.com/en/how-to-create-an-seo-friendly-blog-tips-for-structuring-your-blog-properly-2/" target=""_blank"">
How to Create an SEO-Friendly Blog: Tips for Structuring Your Blog Properly </a></h2><div class="elementor-post__excerpt"><p>Creating an SEO-friendly blog is a crucial task for any blogger wishing to attract significant and consistent traffic of readers to their blog. This requires</p></div><div class="elementor-post__read-more-wrapper">
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Read more » </a></div></div></div></article></div></div></div><div class="vamtam-has-theme-widget-styles elementor-element elementor-element-328933f elementor-align-center vamtam-has-underline-anim elementor-widget elementor-widget-button" data-id="328933f" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
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<a href="https://www.france-webdesign.com/en/the-future-of-100-digital-real-estate-agencies/">
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<time>May 2026</time> </span></li></ul></div></div><div class="elementor-element elementor-element-46acc5d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="46acc5d" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-title.default"><div class="elementor-widget-container"><h5 class="elementor-heading-title elementor-size-default"><a href="https://www.france-webdesign.com/en/the-future-of-100-digital-real-estate-agencies/">The future of 100 %% digital businesses</a></h5></div></div></div></div></div></section></div><div data-elementor-type="loop-item" data-elementor-id="908" class="elementor elementor-908 swiper-slide e-loop-item e-loop-item-988837 post-988837 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-immobilier category-blog-actualites" data-elementor-post-type="elementor_library" role="group" aria-roledescription="slide" data-custom-edit-handle="1"><section class="elementor-section elementor-top-section elementor-element elementor-element-08ad9a1 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default" data-id="08ad9a1" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6d7629" data-id="c6d7629" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5945f31 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="5945f31" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"><div class="elementor-widget-container">
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<time>May 2026</time> </span></li></ul></div></div><div class="elementor-element elementor-element-46acc5d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="46acc5d" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-title.default"><div class="elementor-widget-container"><h5 class="elementor-heading-title elementor-size-default"><a href="https://www.france-webdesign.com/en/why-work-with-a-real-estate-specialized-web-agency/">Why work with a specialized web agency</a></h5></div></div></div></div></div></section></div><div data-elementor-type="loop-item" data-elementor-id="908" class="elementor elementor-908 swiper-slide e-loop-item e-loop-item-988836 post-988836 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-actualites category-wordpress-immobilier" data-elementor-post-type="elementor_library" role="group" aria-roledescription="slide" data-custom-edit-handle="1"><section class="elementor-section elementor-top-section elementor-element elementor-element-08ad9a1 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default" data-id="08ad9a1" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6d7629" data-id="c6d7629" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5945f31 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="5945f31" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"><div class="elementor-widget-container">
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class="elementor-heading-title elementor-size-default">Solutions</h6></div></div><div class="vamtam-has-theme-widget-styles elementor-element elementor-element-ae3e8b3 elementor-nav-menu--dropdown-none elementor-widget__width-auto elementor-widget-mobile__width-inherit vamtam-has-mobile-disable-scroll elementor-widget elementor-widget-nav-menu" data-id="ae3e8b3" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-caret-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline"><ul id="menu-1-ae3e8b3" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8972"><a 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class="vamtam-has-theme-widget-styles elementor-element elementor-element-d5984ba elementor-nav-menu--dropdown-none elementor-widget__width-auto elementor-widget-mobile__width-inherit vamtam-has-mobile-disable-scroll elementor-widget elementor-widget-nav-menu" data-id="d5984ba" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-caret-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline"><ul id="menu-1-d5984ba" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8976"><a href="https://www.france-webdesign.com/en/?page_id=107" class="elementor-item">Social Media Marketing</a></li><li class="menu-item 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elementor-widget elementor-widget-nav-menu" data-id="a4c35e0" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-caret-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline"><ul id="menu-1-a4c35e0" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8983"><a href="https://www.france-webdesign.com/en/?page_id=111" class="elementor-item">Influencer marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8984"><a href="https://www.france-webdesign.com/en/?page_id=113" class="elementor-item">Amazon shopping</a></li></ul></nav><nav class="elementor-nav-menu--dropdown 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aria-hidden=\"true\"><\/i>","library":"fa-solid"},"toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-theme-underline"><ul id="menu-1-f7988a7" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9009"><a href="https://www.france-webdesign.com/en/?page_id=86" class="elementor-item">About</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9008"><a href="https://www.france-webdesign.com/en/?page_id=88" class="elementor-item">Blog</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9007"><a href="https://www.france-webdesign.com/en/?page_id=90" class="elementor-item">Careers</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9006"><a 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elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="96e5687" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b460d7" data-id="5b460d7" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7fed48c elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="7fed48c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default"><a href="https://www.france-webdesign.com/" target="_blank">© 2026 A brand of France Web 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.yoast-svg-icon-seo-score-bad, .yoast-svg-icon-seo-score-ok, .yoast-svg-icon-seo-score-good, #wp-admin-bar-trp_settings_page, #wpadminbar li.trp-edit-translation.hover>.ab-sub-wrapper , #hide-if-no-customize, #wp-admin-bar-elementor_inspector
{
display: none !important;
}</style> <script type="litespeed/javascript">document.addEventListener('DOMContentLiteSpeedLoaded',function(){if(!window.location.href.includes("confirm")){console.log("Page non valide pour la conversion, arrêt.");return}
var transactionElement=document.querySelector('.hb-resa-done-alphanum-id-hidden');if(!transactionElement||!transactionElement.value){console.log("Pas d'identifiant de transaction, arrêt. Un événement sans valeur");return}
if(sessionStorage.getItem('book_conversion_sent')){console.log("Conversion déjà envoyée, arrêt.");return}
sessionStorage.setItem('book_conversion_sent','true');booky_reservation_done()});function booky_reservation_done(){console.log("booky_reservation_done déclenché");var value=1;var transaction_id="";try{var paymentElement=document.querySelector('.hb-payment-data-summary');if(paymentElement){var totalPriceRaw=paymentElement.getAttribute('data-charged-total-price-raw');if(totalPriceRaw){value=parseFloat(totalPriceRaw)}}
var transactionElement=document.querySelector('.hb-resa-done-alphanum-id-hidden');if(transactionElement){transaction_id=transactionElement.value}}catch(error){console.warn("Erreur lors de la récupération des données :",error.message)}
console.log("Valeur de la transaction : ",value);console.log("ID de la transaction : ",transaction_id);if(typeof gtag==='function'){gtag('event','purchase',{'transaction_id':transaction_id,'value':value,'currency':'EUR','event_label':'Booky Resa'});console.log("Événement gtag envoyé avec succès.")}else{console.warn("gtag n'est pas défini")}}</script> <div class="trp_model_container" id="trp_ald_modal_container" style="display: none" data-no-dynamic-translation data-no-translation><div class="trp_ald_modal" id="trp_ald_modal_popup"><div id="trp_ald_popup_text">
We've detected you might be speaking a different language. Do you want to change to:</div><div class="trp_ald_select_and_button"><div class="trp_ald_ls_container"><div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_popup_select_container" data-no-translation><div class="trp-ls-shortcode-current-language" id="fr_FR" special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language= "fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ls-shortcode-language"><div class="trp-ald-popup-select" id="fr_FR" data-trp-ald-selected-language = "fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ald-popup-select" id="en_US" data-trp-ald-selected-language = "en_US">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="" role="presentation" decoding="async" width="18" height="14" /> English</div><div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language = "es_ES">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/es_ES.svg" class="trp-flag-image" alt="Change language to Español" decoding="async" width="18" height="14" /> Español</div><div class="trp-ald-popup-select" id="it_IT" data-trp-ald-selected-language = "it_IT">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/it_IT.svg" class="trp-flag-image" alt="Change language to Italiano" decoding="async" width="18" height="14" /> Italiano</div></div></div></div><div class="trp_ald_button">
<a href="https://www.france-webdesign.com"
id="trp_ald_popup_change_language">
Change Language </a></div></div>
<a id="trp_ald_x_button_and_textarea" href="#">
<span id="trp_ald_x_button" title="Close and do not switch language"></span>
<span id="trp_ald_x_button_textarea" title="Close and do not switch language">
Close and do not switch language </span>
</a></div></div>
<template id="trp_ald_no_text_popup_template"><div id="trp_no_text_popup_wrap"><div id="trp_no_text_popup" class="trp_ald_no_text_popup" data-no-dynamic-translation data-no-translation><div id="trp_ald_not_text_popup_ls_and_button"><div id="trp_ald_no_text_popup_div">
<span id="trp_ald_no_text_popup_text">
We've detected you might be speaking a different language. Do you want to change to: </span></div><div class="trp_ald_ls_container"><div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_no_text_select"
data-no-translation><div class="trp-ls-shortcode-current-language" id="fr_FR"
special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language="fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ls-shortcode-language" id="trp_ald_no_text_popup_select_container"><div class="trp-ald-popup-select" id="fr_FR"
data-trp-ald-selected-language= "fr_FR">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ald-popup-select" id="en_US"
data-trp-ald-selected-language="en_US">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="" role="presentation" decoding="async" width="18" height="14" /> English</div><div class="trp-ald-popup-select" id="es_ES"
data-trp-ald-selected-language="es_ES">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/es_ES.svg" class="trp-flag-image" alt="Change language to Español" decoding="async" width="18" height="14" /> Español</div><div class="trp-ald-popup-select" id="it_IT"
data-trp-ald-selected-language="it_IT">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/it_IT.svg" class="trp-flag-image" alt="Change language to Italiano" decoding="async" width="18" height="14" /> Italiano</div></div></div></div><div class="trp_ald_change_language_div">
<a href="https://www.france-webdesign.com" id="trp_ald_no_text_popup_change_language">
Change Language </a></div></div><div id="trp_ald_no_text_popup_x">
<button id="trp_close"></button></div></div></div>
</template><div data-elementor-type="popup" data-elementor-id="1012" class="elementor elementor-1012 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.3,"sizes":[]},"classes":"vamtam-header-mega-menu","a11y_navigation":"yes","timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-684588c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="684588c" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f7d145 elementor-hidden-mobile" data-id="3f7d145" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0eac6c8 visuallyhidden elementor-widget elementor-widget-heading" data-id="0eac6c8" data-element_type="widget" data-e-type="widget" tabindex="0" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inactive</h2></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5257a20" data-id="5257a20" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0d103a6 elementor-widget__width-initial elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="0d103a6" data-element_type="widget" data-e-type="widget" data-settings="{"skin":"classic"}" data-widget_type="search-form.default"><div class="elementor-widget-container">
<search role="search"><form class="elementor-search-form" action="https://www.france-webdesign.com/en" method="get" data-trp-original-action="https://www.france-webdesign.com/en"><div class="elementor-search-form__container">
<label class="elementor-screen-only" for="elementor-search-form-0d103a6" data-no-translation="" data-trp-gettext="">Search</label>
<input id="elementor-search-form-0d103a6" placeholder="Search here ..." class="elementor-search-form__input" type="search" name="s" value="">
<button class="elementor-search-form__submit" type="submit" aria-label="Search" data-no-translation-aria-label="">
<i aria-hidden="true" class="fas fa-search"></i> </button></div>
<input type="hidden" name="trp-form-language" value="en"/></form>
</search></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="2720" class="elementor elementor-2720 elementor-location-popup" data-elementor-settings="{"open_selector":".mega-menu-solutions","vamtam_open_on_selector_hover":"yes","vamtam_close_on_hover_lost":"yes","classes":"vamtam-header-mega-menu","entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.3,"sizes":[]},"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-553af6bd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="553af6bd" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab32f0c" data-id="2ab32f0c" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-7df46be7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7df46be7" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-41320ea9" data-id="41320ea9" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-94c0d42 visuallyhidden elementor-widget elementor-widget-heading" data-id="94c0d42" data-element_type="widget" data-e-type="widget" tabindex="0" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inactive</h2></div></div><div class="elementor-element elementor-element-7d913208 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="7d913208" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/google-ads-campaign-for-real-estate-agency/" class="elementor-icon" tabindex="-1" aria-label="Paid Search Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-search-marketing"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/google-ads-campaign-for-real-estate-agency/" >
Paid Search Marketing </a>
</span></div></div></div></div><div class="elementor-element elementor-element-54f1fbee elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="54f1fbee" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/search-engine-optimization/" class="elementor-icon" tabindex="-1" aria-label="Search Engine Optimization">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-goal"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/digital-web-services-real-estate-agency/search-engine-optimization/" >
Search Engine Optimization </a>
</span></div></div></div></div><div class="elementor-element elementor-element-1fea31a0 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="1fea31a0" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=103" class="elementor-icon" tabindex="-1" aria-label="Email Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-email"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=103" >
Email Marketing </a>
</span></div></div></div></div><div class="elementor-element elementor-element-5174459 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="5174459" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=105" class="elementor-icon" tabindex="-1" aria-label="Conversion Rate Optimization ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-rocket"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
<a href="https://www.france-webdesign.com/en/?page_id=105" >
Conversion Rate Optimization </a>
</span></div></div></div></div></div></div><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-20cc2f18" data-id="20cc2f18" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c8ab6ab elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box" data-id="4c8ab6ab" data-element_type="widget" data-e-type="widget" data-widget_type="icon-box.default"><div class="elementor-widget-container"><div class="elementor-icon-box-wrapper"><div class="elementor-icon-box-icon">
<a href="https://www.france-webdesign.com/en/?page_id=107" class="elementor-icon" tabindex="-1" aria-label="Social Media Marketing ">
<i aria-hidden="true" class="vamtamtheme- vamtam-theme-social-media"></i> </a></div><div class="elementor-icon-box-content"><span class="elementor-icon-box-title">
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article on «apple pie recipe« even though he is an amateur baker, because his audience wants SEO case studies, not a dessert! This example shows that a keyword alone is not enough; you have to analyze the why and the context. Use Google Search Console’s «Discover” reports, cross-reference them with your personas’ “Jobs To Be Done” and you’ll get the list of topics to structure in your blog.
ter will become a category, and each branch an article, a tutorial, or an FAQ.