Introduction to SEO Fundamentals: A Beginner's Guide
Search Engine Optimisation (SEO) is an essential part of any online marketing strategy. It's a dynamic and constantly evolving field that can seem intimidating to beginners. Yet mastering the basics of SEO is crucial for anyone who wants to showcase their website to the world.
This guide is designed to help beginners understand and apply the basic principles of SEO. We'll start by explaining what SEO is, why it's important, and how search engines work. Then we'll look in more detail at the most common techniques and strategies you can use to optimise your website for search engines. Finally, we'll finish with some tips to help you put what you've learned into practice and start improving your website's ranking today.
Whether you're new to SEO or looking to brush up on your skills, this guide to SEO basics is an excellent resource to help you improve your website's visibility and attract more traffic.
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The Fundamentals of Search Engine Optimisation: A Beginner's Guide
Search Engine Optimisation (SEO) is a framework that helps websites rank higher in search engine results. Many factors contribute to improving your website's ranking, including quality content, relevant keywords, quality backlinks and an easy-to-navigate site structure.
On-page SEO
On-page SEO refers to techniques applied directly to your website to improve its ranking. This includes optimising title tags, proper use of H1, H2 and H3 tags and meta descriptions, responsive design and page load speed.
Optimising title tags and meta descriptions
Title tags and meta descriptions play a central role in SEO. For example, the title tag for the home page of the Apple website is "Apple". This tag is highly optimised because it corresponds perfectly to the content of the page. What's more, the meta description for this page, "Discover Apple innovation, buy iPhone, iPad, Apple Watch, Mac and Apple TV, explore accessories, entertainment, and support", promotes the products available for purchase and effectively summarises the content of the page.
Responsive design and page load speed
Optimising page load speed and responsive design are also key elements of on-page SEO. A responsive design means that your website is able to adapt to any device, be it desktop, laptop, tablet or smartphone. What's more, page load speed has a direct impact on the site's bounce rate. If your site takes too long to load, users are more likely to leave the page.
Off-page SEO
Off-page SEO refers to the actions you take outside your website to improve its ranking. This mainly includes creating backlinks, social bookmarking and sharing on social networks.
Creating backlinks
Backlinks, also known as incoming links, are links that point to your website from other sites. These backlinks are considered by search engines as votes of confidence. So the more high-quality backlinks your site has, the more likely it is to rank higher. For example, if you write a high-quality blog post on "Photography for beginners" and that post is linked to by several reputable photography websites, your post is likely to climb up Google's search results for terms related to photography for beginners.
Sharing on social networks
Although sharing on social networks is not a direct ranking factor, it can help increase the visibility of your content, which can lead to more backlinks. For example, suppose you create an infographic on the history of coffee. You share this infographic on your Facebook page, where it is shared by thousands of people. The increased visibility of your infographic may encourage other websites to link to your content, improving your SEO.
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Introduction to SEO
Referencing a website means making it visible on search engines. It's a process that requires an understanding of many factors, such as keywords, quality content, inbound links, etc.
The basics of search engine optimisation
Certain SEO basics are essential for achieving online visibility. Here are some of the real basics:
Importance of keywords
Choosing the right keywords for the content of your site is essential for SEO.
Creating quality content
Quality content is another key factor in SEO. This means that the content must be original, interesting, relevant and well-written.
Image optimisation
Images play an important role in search engine optimisation. They must be optimised to reduce their file size and be accompanied by a descriptive alt tag.
Internal and external links
Internal and external links can help improve your site's SEO. Internal links help search engines to understand your site's content, while external links increase your site's credibility.
Conclusion
Search engine optimisation (SEO) is essential if you want your site to be visible on the web. By mastering these fundamentals, you can improve your site's visibility, increase its traffic and make it more attractive to your visitors.
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To find out more
1 "Getting started with SEO for dummies" - Google Search Console Help:
https://support.google.com/webmasters/answer/7451184?hl=fr
2. "Google natural referencing: how to reference your site? - SKA Webmarketing Agency:
https://www.agence-ska.com/fr/referencement-naturel-seo/
3. "The basics of SEO, what is SEO? - Lucy Chalençon, 2020, Dunod.
4. "SEO: 7 techniques to optimise your natural referencing and gain visibility" - Thomas Coëffé, BDM, 2020.
https://www.blogdumoderateur.com/techniques-seo/
5. "SEO: les 26 points à checker pour référencer votre site en 2020" - Rudy Viard, WebMarketing Conseil, 2020.
https://www.webmarketing-conseil.fr/referencement-naturel-google/
6. "SEO Guide 2021: What is SEO?" - SEMrush, 2021.
https://www.semrush.com/fr/blog/guide-seo-qu-est-ce-que-le-seo/
7. "SEO 2021: SEO Techniques that Work" - Rudy Viard, WebRankInfo, 2021.
https://www.webrankinfo.com/dossiers/techniques-seo
8. "SEO: how to optimise your website's natural referencing". - Chloé Delefosse, Sortlist, 2020.
https://www.sortlist.fr/blog/seo-comment-optimiser-le-referencement-naturel-de-son-site/
9. "Les 200 facteurs de référencement sur Google" - Laurent Bourrelly, 2020.
https://www.laurentbourrelly.com/blog/8120.php
10 "SEO techniques for optimising your search engine optimisation" - Olivier Duffez, WebRankInfo, 2020.
https://www.webrankinfo.com/dossiers/techniques-seo
These sources are ideal for people who want to understand the basics of SEO (Search Engine Optimization) and how to optimize website rankings on search engines. They contain guides and practical advice.
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