LinkedIn banner: what should you put on your profile?

LinkedIn banner: what should you put on your profile?

What is a LinkedIn banner? What are the benefits of having a LinkedIn banner? What tips exist for creating the perfect LinkedIn banner? What are the steps to add a banner to your LinkedIn profile? Whether it’s tips or key points, we will go over everything you need to know about creating a LinkedIn banner.

If the LinkedIn profile photo is important, the LinkedIn banner is just as much. Often forgotten or even neglected, it is nonetheless very useful for anyone or any company wishing to stand out among the 23 million active users per month. When well designed, this LinkedIn background image provides many significant advantages.

For everything you need to know about creating a LinkedIn banner, this way!

What is a LinkedIn banner? 

A LinkedIn banner, also called a LinkedIn cover photo, is the section that appears next to the profile photo. It is one of the first elements people see when they view your profile. That’s why it needs to be perfect. 

LinkedIn provides a default banner: a gray image with lines. The problem is that it’s uninteresting and the same for all profiles. 

It is recommended to choose a banner that highlights your values and skills with a beautiful design and text that speaks to your target audience.

Why have a LinkedIn banner for a job search?

A banner greatly contributes to the success of a profile on LinkedIn. Just like logo design for businesses, creating a LinkedIn banner offers many advantages highly appreciated by job-seeking candidates or companies looking to develop their online communication. Therefore, it is an important element of a LinkedIn profile. 

Adding a LinkedIn banner will:

1. Make your profile more attractive
2. Inform about your field of activity
3. Help showcase your skills
4. Give your profile some credibility
5. Make people want to learn more about you
6. Encourage people to get in touch with you
7. Improve your visibility on LinkedIn

These advantages clearly demonstrate that a LinkedIn banner consequently helps increase your chances of finding a job or strengthening your presence on that well-known social network.  

How to create the perfect LinkedIn banner?

A perfect LinkedIn banner or LinkedIn cover image should be sharp and understated with quality design. It is advisable not to overload it with text since other sections are dedicated to descriptions. Please comply with the conditions set by LinkedIn: 

• The image size must be 1584 x 396 pixels. 
• The file size must not exceed 8 MB. 
• The format may be png, gif, or jpeg. 

Consider choosing a banner that matches your business and audience. For a marketing banner, it is recommended that it be simple, clean and effective so as to clearly convey the promise you offer. Do not put photos of your pets unless you are a veterinarian. Please use more professional images. 

To create a banner LinkedIn, it’s simple with the Adobe Express design tool. Easy to use, you can create a professional-looking banner in minutes. You have thousands of templates. Get inspired by ideas and add your style with photos, icons, logos and fonts. 

What are the steps to add a banner to your LinkedIn profile?

Adding a LinkedIn banner can be done in just a few steps, both in the browser and via the LinkedIn app. 

Step 1: sign in to LinkedIn

Sign in to LinkedIn with your account details.

Step 2: go to the profile home page

Click the icon (a camera) that appears at the top right of your banner. 

Step 3: tap edit profile background

You can now upload the visual created on Adobe Express. Please click open to start the upload. 

Step 4: make sure of the proper layout

Once the visual is uploaded, you can better adjust and position it correctly so it doesn't look like a rushed job.

Step 5: Click save

Don't forget to click save to confirm adding the banner.

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