As far as natural referencing is concerned, new pages created using free online tools (particularly with "solocal") are considered as sites in their own right by Google. However, the site editor retains control over how the sections are organised and how the search engines "read" your site.

there are generally very few (if any) site models on offer, which poses a problem - quite apart from the lack of originality - for the content duplication on Google: The search engine notes the similarities in the code of all these pages and the domain's ranking is downgraded, because although the text may be different, the code will be byte for byte similar to thousands of other websites.

By creating a site on the platform, the customer will give some referencing to the service provider's site by being obliged to keep links pointing to it. As the reverse does not exist, the service provider does not offer "naturally good" referencing to the site created on its platform, contrary to the arguments of many salespeople. This article bears witness to this.

Due to the exclusive nature of the platform on which you are creating your page, any attempt to upgrade your website will come up against the impossibility of being able to migrate to another system / platform. Your company You want to integrate an online shop or simply a module, you want to change the template of your website... All these "basic" functionalities available on open source platforms will be inaccessible to you because of the incompatibility foreseen by your service providers.

It's also clear that you won't be able to build yourself your company's visual identity because of the standardisation of the model used and the restricted nature of the functionalities. Remember that a Yellow Pages (Solocal), Wix, Jimdo Orange, Free or other site does not belong to you!