Introduction to "Netlinking strategies: How to obtain quality links".
Netlinking is an essential tactic in the world of SEO. It is essentially defined as the act of obtaining quality inbound links to one's website from other high-authority sites. These inbound links, often referred to as 'backlinks', play a crucial role in increasing a website's visibility on search engines.
Our article "Netlinking strategies: How to obtain quality links" sheds light on how to implement an effective netlinking strategy. By focusing on quality rather than quantity, we guide you on how to obtain high-value backlinks that will benefit your natural referencing.
In this context, we develop strategies, advice and best practices for identifying link opportunities, building relationships with authoritative websites, and creating attractive and relevant content that naturally encourages other sites to link to yours.
All in all, simplifying the netlinking process can seem daunting, but with the right strategies it can be successfully managed, improving your website's visibility, traffic and authority.
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I. Quality rather than quantity
As evidenced by Google's 2012 Penguin algorithm update, which aims to penalise websites that violate Google's guidelines, link quality is far more important than link quantity. In fact, a small number of high-quality backlinks can be more valuable to your website's ranking than hundreds of poor-quality links.
The main reason is that Google values the user experience. If your site is linked from sites that are relevant to yourIf your content is considered to be of high authority in your niche, Google will see these links as validation of the quality of your content. So it's better to concentrate on obtaining quality links rather than accumulating hundreds of them.
II. Netlinking strategies to obtain quality backlinks
A. Use the Skyscraper technique
The Skyscraper technique, popularised by Brian Dean of Backlinko, is a link-building strategy that involves finding content in your niche that already has a large number of backlinks, improving that content and then contacting the sites that linked to the original to offer to link to your improved version. The idea is that if a site has already linked to similar content, they will probably be interested in your even better content.
A real-life example of this strategy would be, say, you run a travel blog and you find a popular article about the most underrated tourist destinations in Europe with a ton of backlinks. You can then create your own version of that article, perhaps adding more destinations, adding photos of each place, including information about accommodation, etc. Then you can contact the sites that linked the original article and offer to link your improved version.
B. Use Guest Blogging
Guest blogging is another effective netlinking strategy. It involves writing articles for other blogs in your niche and getting a link to your site in the process. The main advantage of this strategy is that it allows you to reach a wider audience, establish your authority in your niche, and get a high-quality backlink.
It is important to note that guest blogging necesses a lot of time and effort. You need to look for high-quality blogs that accept guest posts, propose a topic that interests their audience, and write an excellent article that adds value to their site. In addition, Google warns that guest blogging should not be used as a large-scale link-building tactic, as this may be considered a breach of their guidelines.
C. Create linkable content
Creating "linkable" content is probably the most sustainable and effective netlinking strategy. It involves creating high-quality content that is so unique, useful or interesting that other sites naturally want to link to it.
It could be anything from stunning infographics, detailed blog posts, how-to guides, well-researched case studies, interviews with industry authorities, and many more. The trick is to create something that brings real value to your audience and is unique enough to stand out from the competition.
III. Perseverance is the key to netlinking
Whatever netlinking strategy you choose, remember that perseverance is the key to obtaining quality backlinks. It's rare to get high-quality backlinks overnight. It usually takes a lot of time and effort to create quality content, build relationships with other webmasters, and promote your content properly.
However, the effort is certainly worthwhile. High-quality backlinks are one of the main influences on search engine rankings, so aiming for quality and being persistent in your netlinking efforts can significantly improve your site's visibility and increase organic traffic.
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1. Start with useful content: Your first netlinking strategy should be to create quality content. It's much easier to get links when you offer valuable, unique and interesting information.
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Your first netlinking strategy should be to create quality content. It's much easier to get links when you offer valuable, unique and interesting information.
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2. Reach out to other blogs: You can also try to reach out to other blogs or websites that are relevant to your niche. You can ask for a link exchange or offer to write a guest article.
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You can also try to reach out to other blogs or websites relevant to your niche. You can ask for a link exchange or offer to write a guest article.
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3. Use social media: An effective way of gaining good links to your website is to be active on social media. When you share valuable content, people are more likely to share it, which can lead to backlinks.
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An effective way of gaining good links to your website is to be active on social media. When you share valuable content, people are more likely to share it, which can lead to backlinks.
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4. Comments on blogs: Leaving comments on relevant blogs is another way of gaining backlinks. Make sure your comments add value and are not clearly automated.
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Leaving comments on relevant blogs is another way of gaining backlinks. Make sure that your comments add value and are not clearly automated.
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5. Use quality directories: There are online directories specifically designed to help websites obtain backlinks. Make sure you use quality directories to avoid spam.
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There are online directories specifically designed to help websites obtain backlinks. Make sure you use quality directories to avoid spam.
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6. Relationships with influencers: Try to build relationships with influencers in your niche. They can help you get quality backlinks when you create content that interests them.
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Try to build relationships with influencers in your niche. They can help you get quality backlinks when you create content that interests them.
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To find out more
1 "Netlinking strategies: how to obtain quality links" by Markentive :
https://www.markentive.fr/blog/strategies-de-netlinking-comment-obtenir-des-liens-de-qualite
2. "Le guide du netlinking - comment obtenir des liens de qualité" on WebRankInfo:
https://www.webrankinfo.com/dossiers/debutants/netlinking
3. "Netlinking strategy: techniques for obtaining quality backlinks" on the SEMRUSH blog:
https://fr.semrush.com/blog/netlinking-backlinks-de-qualite/
4. "Methods for obtaining quality backlinks" on the Journaldunet website:
https://www.journaldunet.com/solutions/seo-referencement/1196429-les-meilleures-techniques-pour-obtenir-des-backlinks-de-qualite/
5. "How to build an effective netlinking strategy in 2021" on the Eskimoz blog:
https://www.eskimoz.fr/strategie-netlinking/
6. "Netlinking: how to get good backlinks" on the Agence 90 website:
https://www.agence90.com/blog/netlinking-comment-obtenir-de-bons-backlinks
7. "5 free techniques to get quality backlinks" in the Metadosi blog :
https://www.metadosi.fr/5-techniques-gratuites-pour-obtenir-des-backlinks-de-qualite/
8. "How to obtain quality backlinks? Techniques that work" on the Journal du CM website:
https://www.journalducm.com/comment-obtenir-des-backlinks-de-qualite-16817/