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Campañas de Google Ads: Todo lo que hay que saber

France Web Design le explica el proceso de creación y mantenimiento de una campaña de Google Ads exitosa. Respondemos a las preguntas más habituales. 

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¿Qué es una campaña de Google Ads?

Una campaña de Google Ads es una campaña de publicidad online gestionada por Google Ads. Permite a las empresas crear anuncios que aparecen en la página de resultados de los motores de búsqueda (SERP) de Google y en otros sitios de Google como YouTube y Gmail.

El objetivo de una campaña de Google Ads es aumentar la visibilidad, generar prospectos y obtener conversiones. Sin embargo, debe configurarse y controlarse cuidadosamente: debe seleccionar las palabras clave adecuadas, crear anuncios convincentes y ajustar las pujas y los presupuestos para garantizar el éxito de sus campañas.

 

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400€ de crédito de Google Ads ofrecidos

 

Al abrir su cuenta, se le asignan gratuitamente 400€ de crédito de Google Ads

 

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Nuestros servicios de Google Ads

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En unos pocos puntos clave 

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Análisis de palabras clave & consejos específicos para su sector

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Optimización continua de sus campañas en función del rendimiento

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Desarrollo de estrategias con alto R.O.I.

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Herramientas de medición de las visitas, puntos de entrada, conversiones

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Asesor de Google Ads dedicado y un seguimiento regular

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Un presupuesto controlado al 100% gracias a un techo predefinido

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¿Cuáles son las diferentes estrategias de puja para los anuncios de Google?

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1. CPC manual: La estrategia de puja CPC manual es la más adecuada cuando desea tener un mayor control sobre sus pujas y su coste por clic (CPC). También es una buena opción si está empezando con Google Ads y aún no dispone de suficientes datos para utilizar una estrategia automatizada. Este tipo de pujas funciona bien para las campañas que se dirigen a palabras clave o audiencias específicas, ya que le permite establecer pujas diferentes para cada palabra clave o segmento de audiencia.

[\/et_pb_blurb][et_pb_blurb title= »CPC amélioré  » url= »# » use_icon= »on » font_icon= »l||divi||400″ image_icon_width= »45px » admin_label= »Service 01″ _builder_version= »4.19.2″ header_level= »h2″ header_font= »Montserrat|||| » header_text_color= »#1f1f1f » header_font_size= »22px » header_line_height= »1.1em » body_font= »|||||||| » body_font_size= »16px » body_line_height= »1.9em » background_color_gradient_direction= »99deg » parallax= »on » text_orientation= »center » custom_margin= »||0px » custom_padding= »13px||20px » animation_style= »fold » animation_direction= »bottom » animation_intensity_fold= »30% » hover_enabled= »0″ icon_font_size= »45px » global_colors_info= »{} » sticky_enabled= »0″]

CPC mejorado: esta estrategia de puja es similar al CPC manual, pero permite a Google Ads ajustar automáticamente sus pujas al alza o a la baja para maximizar las conversiones.

La estrategia de CPC mejorado (eCPC) debe utilizarse cuando desea aumentar el número de conversiones de sus campañas de Google Ads. Esta estrategia ajusta automáticamente las pujas para maximizar las conversiones dentro de su coste por conversión (CPA) objetivo. El eCPC es ideal cuando tiene una tasa de conversión constante y busca aumentar el volumen de conversiones manteniendo un determinado CPA.

[\/et_pb_blurb][et_pb_blurb title= »CPA cible » url= »# » use_icon= »on » font_icon= »R||divi||400″ image_icon_width= »45px » admin_label= »Service 01″ _builder_version= »4.19.2″ header_level= »h2″ header_font= »Montserrat|||| » header_text_color= »#1f1f1f » header_font_size= »22px » header_line_height= »1.1em » body_font= »|||||||| » body_font_size= »16px » body_line_height= »1.9em » background_size= »initial » background_position= »top_left » background_repeat= »repeat » text_orientation= »center » custom_padding= »15px||18px||false|false » animation_style= »fold » animation_direction= »bottom » animation_intensity_fold= »30% » hover_enabled= »0″ icon_font_size= »45px » global_colors_info= »{} » sticky_enabled= »0″]

CPA objetivo: esta estrategia de puja le permite definir un coste por adquisición (CPA) objetivo y Google Ads ajustará automáticamente sus pujas para alcanzar este objetivo.

La estrategia de CPA objetivo en Google Ads debe utilizarse cuando desea maximizar las conversiones controlando al mismo tiempo su coste por adquisición. Esta estrategia es ideal para campañas que tienen una tasa de conversión estable y suficientes datos para definir con precisión un CPA objetivo. También se recomienda para los anunciantes que se sienten cómodos con la automatización y que buscan optimizar sus pujas en función del rendimiento de sus anuncios.

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¿Cuáles son las diferentes estrategias de puja para los anuncios de Google?

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ROAS objetivo: esta estrategia de puja le permite definir un retorno de la inversión objetivo (ROAS) y Google Ads ajustará automáticamente sus pujas para alcanzar este objetivo.

La estrategia de ROAS objetivo en Google Ads se utiliza preferentemente cuando tiene en mente un objetivo específico de retorno de la inversión (ROAS). Esta estrategia puede utilizarse para optimizar sus campañas con el fin de alcanzar el ROAS deseado, manteniendo al mismo tiempo cierta flexibilidad en las pujas y la presupuestación. También es útil si intenta maximizar las conversiones dentro de un cierto rango de presupuesto o de coste por clic (CPC).

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CPM visible: Esta estrategia de puja le permite pujar por impresiones en función de su probabilidad de ser vistas por los usuarios.

Cuota de impresiones objetivo: Esta estrategia de puja le permite definir una cuota de impresiones objetivo y Google Ads ajustará automáticamente sus pujas para alcanzar este objetivo.

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Testimonios France Web Design

[\/et_pb_text][et_pb_divider color="#ffffff" divider_weight="3px" disabled_on="off|off|off" _builder_version="4.16" background_color_gradient_direction="90deg" max_width="100px" module_alignment="center" height="5px" custom_margin="||5px||false|false" custom_padding="||20px|" animation_style="slide" animation_direction="bottom" locked="off" global_colors_info="{}"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure="1_3,1_3,1_3" use_custom_gutter="on" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" width="84%" max_width="2560px" custom_padding="0px|||||" global_colors_info="{}"][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="Karla Bernat" job_title="profesión liberal" portrait_url="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2019\/01\/karla-bernat-1.jpg" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="right" animation_intensity_fold="20%" global_colors_info="{}"]

 « » Es una total satisfacción trabajar con France Web-Design. El sitio creado supera realmente mis expectativas. »

Descubra su sitio: Psicóloga francesa en Berlín  – creado con esta oferta

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="M. Yu" job_title="Emprendedor" portrait_url="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/portraits-circle-small_6.png" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="left" animation_intensity_fold="20%" locked="off" global_colors_info="{}"]

« Un enfoque profesional y un trabajo realizado. »

Descubra su sitio: Ascensores Fuji – creado con esta oferta

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type="1_3" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_testimonial author="Mme Chaveau" job_title="Profesión liberal" portrait_url="https:\/\/www.france-webdesign.com\/wp-content\/uploads\/2020\/09\/image-1.jpg" quote_icon="off" admin_label="Testimonial 01" _builder_version="4.16" body_font="||||" body_font_size="16px" use_background_color="off" background_size="initial" background_position="top_left" background_repeat="repeat" background_layout="dark" animation_style="fold" animation_direction="left" animation_intensity_fold="20%" locked="off" global_colors_info="{}"]

« Una implementación rápida y conforme.. »

Descubra su sitio: Clínica dental – creado con esta oferta

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400€ de crédito de Google Ads ofrecidos

 

Al abrir su cuenta, se le asignan gratuitamente 400€ de crédito de Google Ads

 

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¿Cómo puedo medir el rendimiento de mi campaña de Google Ads?

Para medir el rendimiento de su campaña de Google Ads, puede utilizar diferentes indicadores como el coste por clic (CPC), la tasa de clics (CTR), el coste por adquisición (CPA), la tasa de conversión y el retorno de la inversión (ROI). También puede utilizar las herramientas de informes integradas de Google Ads para seguir el rendimiento de su campaña a lo largo del tiempo. Además, puede utilizar herramientas de análisis de terceros para comprender mejor el rendimiento de sus campañas.

¿Qué herramientas puedo utilizar para medir las conversiones de los anuncios de Google?

Google Ads Conversion Tracking es la herramienta más utilizada para medir las conversiones a partir de Google Ads. Le permite realizar el seguimiento de las conversiones a partir de los clics en sus anuncios, incluidas las ventas, los leads y las inscripciones. También puede utilizar herramientas de terceros como Google Analytics, AdRoll y Mixpanel para medir las conversiones a partir de los anuncios de Google.

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1. Fije un presupuesto realista: Antes de crear una campaña de Google Ads, es importante fijar un presupuesto realista que pueda permitirse. Esto le permitirá evitar gastar demasiado y garantizar el éxito de su campaña.
2. Elija las palabras clave adecuadas: La elección de las palabras clave adecuadas para su campaña de Google Ads es esencial para su éxito. Asegúrese de investigar y seleccionar palabras clave relevantes para su empresa y su público objetivo.
3. Supervise sus campañas: Una vez lanzada su campaña de Google Ads, es importante supervisarla con regularidad para asegurarse de que ofrece los resultados esperados. Esto le ayudará a realizar ajustes si es necesario y a maximizar su retorno de la inversión.
4. Pruebe diferentes formatos de anuncios: Probar diferentes formatos de anuncios es una excelente manera de optimizar sus campañas de Google Ads. Pruebe diferentes formatos de anuncios, como anuncios de texto, anuncios de display, anuncios de vídeo y más, para ver cuáles funcionan mejor para su empresa.
5. Realice el seguimiento de las conversiones: El seguimiento de las conversiones es esencial para medir el éxito de sus campañas de Google Ads. Asegúrese de configurar el seguimiento de conversiones para poder medir el número de clientes potenciales o ventas que obtiene gracias a sus campañas.

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Desafortunadamente, no existe ninguna manera de saber si tus competidores consultan tus anuncios en las campañas de Google Ads. Google no proporciona ninguna información sobre las personas que hacen clic en tus anuncios. Sin embargo, puedes supervisar la actividad de tus competidores utilizando herramientas de terceros como SEMrush o SpyFu. Estas herramientas pueden proporcionarte información sobre las campañas publicitarias de tus competidores, incluyendo las palabras clave a las que se dirigen y las cantidades que gastan en sus campañas.

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