SEO e Social Network: Come integrare la tua strategia SEO con i social media

Introduzione all’integrazione della strategia SEO e dei social network

L’attuale universo digitale, denso e in costante movimento, richiede una visione d’insieme specifica per trarre il massimo vantaggio da ciascuna delle sue piattaforme. Un approccio del genere è particolarmente essenziale per ambiti come la SEO e i social network. Questi due aspetti chiave del marketing digitale hanno molto da guadagnare dalla loro integrazione. Poter ottimizzare il proprio sito web per i motori di ricerca (SEO) attivando al contempo una presenza significativa sui social media è ormai un vantaggio considerevole. In questo contesto, la domanda non è se sia necessario armonizzare la propria strategia SEO con quella dei social network, bensì come procedere per farlo nel modo migliore.

Comprendere l’importanza della SEO e dei social network

La SEO, o Search Engine Optimization, è una strategia cruciale per aumentare la visibilità e il posizionamento di un sito web nei risultati dei motori di ricerca. D’altra parte, i social media offrono un modo potente per connettersi con il pubblico, promuovere il brand e generare traffico verso il sito web. Sebbene questi due elementi possano funzionare indipendentemente, la loro combinazione può massimizzare l’efficacia della vostra strategia di marketing. La chiave sta nel comprendere come questi due ambiti possano completarsi e rafforzarsi a vicenda.

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Comprendere la « co-occurence : quando le tue parole chiave viaggiano sui social

La « co-occurence indica la frequenza con cui una parola chiave A appare in prossimità di una parola chiave B nei documenti del Web. Dal 2013, gli ingegneri di Google utilizzano questo segnale semantico per collegare entità e intenzioni di ricerca. In pratica, ogni volta che pubblichi una Story Instagram menzionando « ricetta vegan mentre taggando il tuo sito di consegna di « meal-prep , crei un nuovo contesto semantico indicizzabile. L’effetto si moltiplica quando il tuo pubblico ricondivide la Story: ogni repost diventa un nodo in più nella rete di co-occurence attorno al tuo brand. BuzzFeed ha a lungo capitalizzato su questo fenomeno; tra il 2014 e il 2017, l’azienda si limitava a ospitare le sue liste « 15 tacos da provare prima di morire sul proprio dominio, poi declinava lo stesso wording su Facebook e Pinterest. Risultato: l’espressione « tacos to try before you die è entrata direttamente in Google Suggest, prova che un micro-slug social può risalire fino all’autosuggest delle SERP e dare un vantaggio SEO difendibile nel lungo periodo.

La struttura di collegamenti interni si estende all’esterno: creare « loop di traffico

In una logica UX, si parla spesso della struttura di collegamenti interni come di una circolazione fluida da una pagina all’altra. I social network, invece, funzionano come « spokes esterni che possono riportare il traffico verso queste stesse pagine, per poi ridistribuire la popolarità accumulata. Prendiamo l’esempio di Sephora. Il brand ha creato nel 2020 una campagna TikTok incentrata sulla hashtag challenge « #Lipstories , invitando i creator a raccontare la storia del loro rossetto. Ogni video rimandava tramite uno sticker « link in bio a una guida all’acquisto ospitata sul blog del marchio — struttura a silo — che a sua volta collegava le sue principali categorie e-commerce. Il loop era completo:
1) TikTok → blog (traffico referral),
2) blog → categorie (link juice interno),
3) categorie → articolo autorevole (ricircolazione).
L’algoritmo di Google ha percepito un aumento dell’engagement degli utenti (dwell time) sulla guida all’acquisto, agendo come segnale comportamentale positivo, mentre il CTR in SERP sulla query « lipstories sephora augmentava del 18 %. L’esercizio illustra come un linking esterno ben orchestrato possa tradursi in KPI SEO tangibili.

Ottimizzare i vostri profili social per la ricerca « brand SERP

Le pagine dei risultati « brand non mostrano solo il vostro sito: includono anche i vostri account Twitter, YouTube, LinkedIn. Nel 2022, Kalicube ha pubblicato uno studio indicando che, per una query di brand unica, il 48 % dei clic è distribuito su proprietà diverse dal dominio principale. Se le vostre bio social non riprendono le vostre parole chiave primarie, lasciate questi clic ai vostri concorrenti, o addirittura a siti di recensioni di terze parti. L’esempio più lampante è Airbnb. Prima del restyling del 2019, la sua pagina LinkedIn appariva in 4ª posizione dietro al blog di un analista indipendente. Airbnb ha semplicemente inserito le espressioni « vacation rentals e « homes & experiences nella sua descrizione LinkedIn, ha aggiunto link UTM tracciati verso landing page locali, e ha visto la sua proprietà risalire in 2ª posizione. Morale: il vostro SEO on-page inizia dove finiscono le vostre bio social.

UGC, E-A-T e segnali di fiducia: il trio vincente

Il contenuto generato dagli utenti (UGC) ha un doppio effetto leva. Su Instagram, ogni foto che tagga il vostro brand aumenta la « popolarità apparente ; lato Search, Google valuta questi segnali per il suo approccio E-A-T (Competenza, Autorevolezza, Affidabilità), ormai integrato nel concetto ampliato di E-E-A-T (experience). Prendiamo GoPro : il brand ha costruito la sua strategia SEO attorno ai suoi canali YouTube, costituiti al 90 % da UGC. Nel 2017, quando Google ha rilasciato il documento « Rater Guidelines , si osservava già che i video GoPro emergevano per query molto competitive come « surf barrel POV . I raters consideravano che vedere un utente reale fare surf con una GoPro apportasse una prova di esperienza (« experience del E-E-A-T), il che spingeva l’autorevolezza del dominio principale. Per effetto di rimbalzo, le schede prodotto GoPro.com hanno guadagnato tre posizioni medie per la query transazionale « buy surf camera . L’UGC social, ben strutturato in playlist o caroselli, si rivela quindi una rendita SEO sottovalutata.

Strutturare i vostri dati social per il Knowledge Graph

Il Knowledge Graph di Google si alimenta in gran parte di Wikipedia e di Wikidata, ma anche delle « menzioni confermate provenienti da account social verificati. Twitter, grazie alla sua API pubblica, è una delle fonti di co-citazione più facili da crawlerizzare. Nel 2021, la startup francese Le Slip Français è riuscita a far apparire il suo riquadro knowledge panel senza disporre di un articolo Wikipedia. La chiave? Un allineamento perfetto tra:

Tag sameAs nel JSON-LD delle pagine Chi siamo.
Handle identici su Instagram, Facebook e Twitter.
Un post fissato in alto su Twitter contenente una biografia breve, un link con marcatura canonica e un’infografica « who we are riutilizzata su Pinterest.

Nel mese successivo, Google ha consolidato queste fonti in un unico nodo del Knowledge Graph, mostrando logo, fondatore e data di creazione. Risultato: +12 % di CTR organico per le query di brand, semplicemente grazie a un riquadro laterale arricchito e rassicurante.

Influencer e « share of SERP : occupare tutti i siti che rankano

L’obiettivo di un’integrazione Social-SEO non è solo migliorare il vostro ranking, ma controllare il massimo delle superfici nella pagina dei risultati. È qui che entrano in gioco gli influencer: mirando a quelli i cui canali YouTube o blog sono già posizionati, delegate contenuti che vi aiutano a saturare la SERP. Esempio concreto: per il lancio del Galaxy Z Flip3, Samsung France ha affidato test di prodotto a otto creator high-tech. Sei di loro possedevano blog WordPress ottimizzati (schema Product, FAQ). Due settimane dopo l’embargo, gli articoli degli influencer occupavano il 30 % dei primi dieci risultati su « Galaxy Z Flip3 avis . Samsung tratteneva così la maggior parte dei clic anche su proprietà che non possedeva. In seguito, il brand ha linkato queste recensioni dai suoi tweet, creando una rete cross-domain che ha inviato segnali di popolarità secondaria ai blog, consolidando simultaneamente la loro autorità e la visibilità globale di Samsung.

Social Listening: trovare le vostre parole chiave long tail prima che compaiano in Search Console

Le piattaforme di Social Listening (Talkwalker, Brandwatch) rilevano spesso nuovi termini fino a sei mesi prima che raggiungano un volume significativo in Google Keyword Planner. Per esempio, a marzo 2020, l’espressione « apéro visio ha iniziato a esplodere su Twitter Francia durante il primo confinamento. Le enoteche online che monitoravano queste menzioni hanno creato pagine target (« organizzare un apéro visio : i nostri cofanetti di vino ) prima che la concorrenza SEO si svegliasse. Risultato: al picco di aprile, queste pagine generavano 20 000 visite mensili con un tasso di conversione del 4 %. Combinando Social Listening e content gap SEO, potete così pre-emptare la long tail e rendere la vostra strategia editoriale più agile di un classico planning di parole chiave trimestrale.

Utilizzare i dati CTR sociali per fare A/B test dei vostri tag Title

Su Facebook, un cambiamento di titolo si misura in poche ore; in Search, a volte servono settimane. Un metodo collaudato consiste nel pubblicare due titoli distinti sullo stesso articolo tramite Open Graph: prima versione in pubblicazione standard, seconda versione in un commento fissato che voi « booster . Confrontate il CTR e il tasso di condivisioni: la versione vincente fornisce un’ipotesi solida per il vostro tag </code>. Il media <em>TechCrunch</em> usa questa tecnica dal 2018. Dopo aver testato il titolo « iPhone X Review versus « We spent 24h with the iPhone X , hanno scelto la seconda variante per il tag Title. Su Google, la pagina ha guadagnato 2 posizioni e un CTR organico in aumento del 5 %. L’A/B testing social funge quindi da laboratorio a basso costo per validare le vostre ipotesi SEO prima di distribuirle in modo più duraturo.</p><h2>Core Web Vitals e condivisione social: quando la velocità influenza anche il virale</h2><p> Dall’aggiornamento « Page Experience , LCP, FID e CLS sono integrati come segnali di ranking leggeri. Le stesse metriche impattano il passaparola social: un utente che lascia la pagina prima che si carichi non premerà mai su « Condividi . <em>Financial Times</em> ha constatato che, per ogni secondo guadagnato sul suo LCP mobile, il numero di tweet spontanei aumentava del 3 %. In parallelo, il media osservava l«1 % di sessioni organiche in più. In altre parole: ottimizzare le performance web non serve solo alla SEO, ma rafforza la propensione alla condivisione, il che chiude il cerchio nell’equazione « più link, più engagement .</p><h2>Hashtag locali e SEO « near me : domare la ricerca di prossimità</h2><p> Le ricerche « near me sono aumentate del 900 % in cinque anni. Su Instagram o TikTok, l’equivalente passa per hashtag geolocalizzati (#parisbakery). Un caso di scuola si trova presso <em>Big Mamma Group</em>, catena italiana a Parigi. Nel 2019, l’insegna ha lanciato l’hashtag #pizzanapolitaineparis parallelamente a una pagina Google My Business intitolata « Pizza Napolitaine Paris — Big Mamma . L’hashtag ha generato più di 5 000 foto UGC, riprese in un carosello di Google Maps (funzione « In evidenza su Instagram ). Il CTR sul pack locale è salito al 28 %, e le query « pizza napolitaine paris 11e hanno iniziato a rimandare alla pagina Big Mamma in organico. Morale: scegliere un hashtag identico alla vostra parola chiave locale crea un ponte diretto tra Social Graph e Local Graph.</p><h2>Stories e query zero-click: usare il formato verticale per mettere al sicuro l’intento informazionale</h2><p> Le « zero-click searches aumentano: l’utente ottiene la risposta senza lasciare Google (featured snippet, People Also Ask). Su Instagram, esiste un fenomeno simile: le Stories bastano a rispondere a una micro-intenzione (es. « come tagliare un mango in 15 s). Il brand <em>Whole Foods</em> ha sfruttato questo parallelismo: per ogni tutorial culinario sul suo blog, l’azienda crea una Story di 7 slide riassuntive. Le slide includono uno sticker « Più dettagli che rimanda alla ricetta completa. Risultato: la query « cut a mango mostra ormai uno snippet video di YouTube (di proprietà di Whole Foods) mentre il video verticale, caricato anche in Web Stories AMP, occupa il top Stories di Google Discover. Il confine tra Story sociale e Story indicizzata si sfuma, e i brand capaci di ripacchettizzare i loro contenuti verticali consolidano la loro visibilità anche quando la SERP diventa senza clic.</p><h2><h3>Caso pratico: Calendario editoriale incrociato</h3></h2><p> Supponiamo una PMI B2B, fornitrice di colonnine di ricarica per veicoli elettrici. Fasi:</p><ol><li>Ricerca di parole chiave SEO: « colonnina di ricarica domestica 7 kW , volume 2 400.</li><li>Social listening: su LinkedIn e Reddit r/EVCharging, si discute di « ricaricare senza potenziare il contatore .</li><li>Creazione di una landing page ottimizzata « colonnina 7 kW senza potenziamento del contatore .</li><li>Serie di 3 post su LinkedIn: infografica. Ogni post fa deep-link a una sezione ancorata (#section-x) della landing page.</li><li>Video esplicativo YouTube incorporato nella pagina, sottotitolato e trascritto.</li><li>Newsletter che rilancia il video e invita a commentare sul thread LinkedIn (per aumentare l’engagement social).</li></ol><p>Dopo 6 settimane:</p><ul><li>+15 % di backlink, essenzialmente tramite blogger green che hanno scoperto l’argomento su LinkedIn.</li><li>Posizione #3 per « colonnina 7 kW senza potenziamento del contatore e 350 lead.</li><li>Tasso di engagement su LinkedIn: 6,8 %, il doppio della media del settore.</li></ul><p>Questo caso mostra come un calendario incrociato (SEO + Social) possa alimentare un funnel completo, dalla parola chiave alla generazione di lead.</p><h2>Misurare l’impatto: oltre le vanity metrics social</h2><p> Like e impression non bastano. Per valutare un vero ritorno SEO, tracciate:</p><ul><li>Il numero di sessioni organiche influenzate da un referente social (Google Analytics > Modello di attribuzione « Basato sulla posizione ).</li><li>La variazione delle posizioni sulle query brand + keyword dopo ogni campagna Hashtag.</li><li>Il rapporto di backlink fresh che compaiono in Ahrefs o Majestic e la cui prima citazione proviene da un social network.</li><li>L’evoluzione del pannello Knowledge Graph (comparsa di nuove entità, immagini, people also search for).</li></ul><p>L’obiettivo è isolare la causalità: un’ondata di retweet può precedere un aumento di backlink, che a sua volta porta a un miglioramento del ranking. Senza correlazione temporale, è difficile giustificare l’investimento Social presso i decisori finanziari.</p><h2>Automazione intelligente: API e no-code</h2><p> Zapier, Make (ex-Integromat) o n8n permettono di automatizzare attività poco scalabili. Esempio: ogni volta che pubblicate un nuovo articolo WordPress, uno scenario recupera il titolo, genera un <em>scheda citazione</em> tramite l’API di Canva, pubblicalo su LinkedIn, poi programma un tweet con Bitly per monitorare il CTR. I dati di Bitly vengono rinviati in un Google Sheet; se il tasso di clic supera il 2 %, uno script aggiorna l’Open Graph Title dell’articolo per riflettere la versione più performante. Conseguenza: chiudete il loop di feedback Social→SEO senza intervento umano. Presso <em>Mailchimp</em>, uno stack simile ha permesso di ridurre del 40 % il time-to-market di un’ottimizzazione del Title Tag, dimostrando che automatizzare non fa necessariamente rima con disumanizzare, ma con iterare più in fretta.</p><h2>Etica e segnali algoritmici: non oltrepassare la linea rossa</h2><p> Alcune tecniche sfiorano la manipolazione: pod Instagram per gonfiare l’engagement, acquisti di retweet per generare « social signals . Google ha precisato durante l’SMX West 2020 che « i link creati unicamente tramite campagne incentivanti a pagamento violerebbero potenzialmente le linee guida . Questo include post sponsorizzati senza attributo <code>rel="sponsored"</code>. Allo stesso modo, Facebook ha intensificato il rilevamento del « engagement baiting . Nel lungo periodo, queste pratiche rischiano di innescare un doppio filtraggio: reach social limitata, penalità SEO per link non naturali. L’approccio sostenibile consiste nel privilegiare il valore per l’utente, poi amplificare tramite campagne pubblicitarie chiaramente etichettate. L’esempio negativo del 2019 resta <em>Fashion Nova</em>, penalizzata dalla FTC per aver pagato influencer senza disclosure, poi da Google per link non contrassegnati. Il caso illustra la convergenza normativa tra social e search: la trasparenza si impone.</p><h2>Checklist operativa: integrare i vostri due team</h2><p> 1. Riunione kickoff mensile: content SEO, social media e PR. <br /> 2. Backlog condiviso su Trello/Asana con due etichette obbligatorie: « SEO e « Social , più un campo ROI stimato (traffico, engagement). <br /> 3. Guida di stile unificata: stesse lessie principali (es. « macchina espresso manuale vs « macchina per espresso ). <br /> 4. Calendario di ripubblicazione: un articolo pilastro si ripubblica in carosello Instagram a J+3, in infografica Pinterest a J+14, in thread Twitter a J+30. <br /> 5. KPI incrociati: Social Owner responsabile del tasso di clic verso il sito; SEO Owner responsabile dei backlink provenienti dal Social. <br /> 6. Budget comune per test A/B rapidi (titoli, visual). <br /> Questa metodologia elimina i silos e garantisce che ogni contenuto sia pensato per entrambi gli ambienti fin dalla progettazione.</p><h2>Prospettiva futura: il metaverso e la ricerca visiva</h2><p> In un futuro prossimo, le ricerche passeranno maggiormente attraverso la visione (Google Lens) e i mondi immersivi (Horizon Worlds). I brand dovranno ottimizzare i propri asset 3D come ottimizzano oggi le proprie immagini WebP. Collegamento con il Social: Snapchat e il suo « Scan influenzano già la Search visiva. Nel 2021, <em>Gucci</em> ha lanciato una sneaker AR esclusivamente su Snapchat ; le scansioni « green/cream sneaker with bee logo su Lens mostrano un carosello Shopping che include la pagina prodotto Gucci.com. I segnali social (numero di scansioni, condivisioni AR) alimentano l’indice visivo di Google. Preparare i vostri asset social — mesh, texture, metadati glTF — significa quindi pre-ottimizzare la vostra SEO 3D. La convergenza è inevitabile : domani, le vostre menzioni social in un mondo virtuale potranno posizionarsi in una SERP visiva.</p><h2>Conclusione operativa</h2><p> Integrare SEO e Media Social non è più un’opzione, è un imperativo strategico. Gli esempi di Sephora, Samsung o GoPro lo dimostrano : il valore si crea quando i segnali social alimentano la Search, e viceversa. Per riuscirci, allineate i vostri calendari editoriali, industrializzate l’ascolto social per individuare le parole chiave emergenti, automatizzate il test dei titoli e rispettate le regole etiche. Misurate tutto — dal CTR social alle posizioni SERP — e aggiustate in cicli brevi. La domanda non è più « Bisogna abbinare SEO e Social ? ma « Quale parte della nostra crescita organica accetteremo di sacrificare se non lo facciamo ? .</p><div class="demositepromo"><h2 class="h2promodemo"> Scoprite le nostre offerte per la manutenzione di siti WordPress</h2><p> <a class="apromodemo" href="https://w-maintenance.pro/offre-maintenance-wordpress/" target="_blank" rel="noopener">Scoprire le nostre offerte</a></div></div><p></p></div></div><div class="elementor-element elementor-element-9010c56 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="9010c56" data-element_type="widget" data-e-type="widget" data-widget_type="theme-post-featured-image.default"><div class="elementor-widget-container"> <img data-lazyloaded="1" 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elementor-align-center vamtam-has-underline-anim elementor-widget elementor-widget-button" data-id="328933f" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.france-webdesign.com/contact/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="vamtamtheme- vamtam-theme-arrow-right"></i> </span> <span class="elementor-button-text">Contattaci</span> </span> </a></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a5b196e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a5b196e" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc1498a" data-id="cc1498a" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-75cdc63 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="75cdc63" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Parole chiave</div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6405d47 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6405d47" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-no"><div 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data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b327f8f" data-id="b327f8f" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0c69f54 elementor-invisible elementor-widget elementor-widget-heading" data-id="0c69f54" data-element_type="widget" data-e-type="widget" data-settings="{"_animation":"fadeIn","_animation_tablet":"none","_animation_delay":200}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">L'agenzia che fa aumentare la tua visibilità</h2></div></div><div class="elementor-element elementor-element-88a707e elementor-widget 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method="post" name="New Form" aria-label="Nuovo modulo" action=""> <input type="hidden" name="post_id" value="1332"/> <input type="hidden" name="form_id" value="4bb38dd"/> <input type="hidden" name="referer_title" value="SEO et Réseaux Sociaux : Comment Intégrer Votre Stratégie SEO avec les Médias Sociaux" /><input type="hidden" name="queried_id" value="4471"/><div class="elementor-form-fields-wrapper elementor-labels-"><div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50"> <label for="form-field-name" class="elementor-field-label elementor-screen-only"> Nome </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Nome"></div><div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required"> <label for="form-field-email" class="elementor-field-label elementor-screen-only"> Email </label> <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Email" required="required"></div><div class="elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_27dce7c elementor-col-100 elementor-field-required"> <label for="form-field-field_27dce7c" class="elementor-field-label elementor-screen-only"> Telefono </label> <input size="1" type="tel" name="form_fields[field_27dce7c]" id="form-field-field_27dce7c" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Telefono" required="required" pattern="[0-9()#&+*-=.]+" title="Sono accettati solo numeri e caratteri telefonici (#, -, *, ecc.)." data-no-translation-title=""></div><div class="elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_ce0b3a4 elementor-col-100 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class="elementor-button-text">Invia</span> </span> </button></div></div> <input type="hidden" name="trp-form-language" value="it"/></form></div></div><div class="elementor-element elementor-element-fc2fb17 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="fc2fb17" data-element_type="widget" data-e-type="widget" data-settings="{"_animation":"fadeIn","_animation_tablet":"none","_animation_delay":200}" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Pianificate una chiamata di 15 minuti per inquadrare la vostra esigenza</div></div><div class="vamtam-has-theme-widget-styles elementor-element elementor-element-21773cc elementor-align-right elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile vamtam-has-underline-anim elementor-widget elementor-widget-button" data-id="21773cc" data-element_type="widget" data-e-type="widget" data-widget_type="button.default"><div 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elementor-element elementor-element-8d18899" data-id="8d18899" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2461ba5 elementor-widget elementor-widget-heading" data-id="2461ba5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default">Soluzioni</h6></div></div><div class="vamtam-has-theme-widget-styles elementor-element elementor-element-ae3e8b3 elementor-nav-menu--dropdown-none elementor-widget__width-auto elementor-widget-mobile__width-inherit vamtam-has-mobile-disable-scroll elementor-widget elementor-widget-nav-menu" data-id="ae3e8b3" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-caret-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline"><ul id="menu-1-ae3e8b3" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8972"><a href="https://www.france-webdesign.com/it/servizi-web-digitali-agenzia-immobiliare/campagna-google-ads-per-agenzia-immobiliare/" class="elementor-item">Google Ads & acquisizione</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8973"><a href="https://www.france-webdesign.com/it/servizi-web-digitali-agenzia-immobiliare/ottimizzazione-per-i-motori-di-ricerca/" class="elementor-item">SEO & posizionamento naturale</a></li></ul></nav><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul 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data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-caret-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-theme-underline"><ul id="menu-1-209b4f9" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8974"><a href="https://www.france-webdesign.com/it/?page_id=103" class="elementor-item">Email marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8975"><a href="https://www.france-webdesign.com/it/?page_id=105" class="elementor-item">Ottimizzazione del tasso di conversione</a></li></ul></nav><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-209b4f9" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8974"><a href="https://www.france-webdesign.com/it/?page_id=103" class="elementor-item" tabindex="-1">Email marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8975"><a href="https://www.france-webdesign.com/it/?page_id=105" class="elementor-item" tabindex="-1">Ottimizzazione del tasso di conversione</a></li></ul></nav></div></div><div class="vamtam-has-theme-widget-styles elementor-element elementor-element-d5984ba elementor-nav-menu--dropdown-none elementor-widget__width-auto elementor-widget-mobile__width-inherit vamtam-has-mobile-disable-scroll elementor-widget elementor-widget-nav-menu" data-id="d5984ba" data-element_type="widget" data-e-type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"fas fa-caret-down\" aria-hidden=\"true\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"><div 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Do you want to change to:</div><div class="trp_ald_select_and_button"><div class="trp_ald_ls_container"><div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_popup_select_container" data-no-translation><div class="trp-ls-shortcode-current-language" id="fr_FR" special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language= "fr_FR"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ls-shortcode-language"><div class="trp-ald-popup-select" id="fr_FR" data-trp-ald-selected-language = "fr_FR"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ald-popup-select" id="en_US" data-trp-ald-selected-language = "en_US"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="Change language to English" decoding="async" width="18" height="14" /> English</div><div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language = "es_ES"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/es_ES.svg" class="trp-flag-image" alt="Change language to Español" decoding="async" width="18" height="14" /> Español</div><div class="trp-ald-popup-select" id="it_IT" data-trp-ald-selected-language = "it_IT"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/it_IT.svg" class="trp-flag-image" alt="" role="presentation" decoding="async" width="18" height="14" /> Italiano</div></div></div></div><div class="trp_ald_button"> <a href="https://www.france-webdesign.com" id="trp_ald_popup_change_language"> Change Language </a></div></div> <a id="trp_ald_x_button_and_textarea" href="#"> <span id="trp_ald_x_button" title="Close and do not switch language"></span> <span id="trp_ald_x_button_textarea" title="Close and do not switch language"> Close and do not switch language </span> </a></div></div> <template id="trp_ald_no_text_popup_template"><div id="trp_no_text_popup_wrap"><div id="trp_no_text_popup" class="trp_ald_no_text_popup" data-no-dynamic-translation data-no-translation><div id="trp_ald_not_text_popup_ls_and_button"><div id="trp_ald_no_text_popup_div"> <span id="trp_ald_no_text_popup_text"> We've detected you might be speaking a different language. Do you want to change to: </span></div><div class="trp_ald_ls_container"><div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_no_text_select" data-no-translation><div class="trp-ls-shortcode-current-language" id="fr_FR" special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language="fr_FR"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ls-shortcode-language" id="trp_ald_no_text_popup_select_container"><div class="trp-ald-popup-select" id="fr_FR" data-trp-ald-selected-language= "fr_FR"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" decoding="async" width="18" height="14" /> Français</div><div class="trp-ald-popup-select" id="en_US" data-trp-ald-selected-language="en_US"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="Change language to English" decoding="async" width="18" height="14" /> English</div><div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language="es_ES"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/es_ES.svg" class="trp-flag-image" alt="Change language to Español" decoding="async" width="18" height="14" /> Español</div><div class="trp-ald-popup-select" id="it_IT" data-trp-ald-selected-language="it_IT"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOCIgaGVpZ2h0PSIxNCIgdmlld0JveD0iMCAwIDE4IDE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" loading="lazy" data-src="https://www.france-webdesign.com/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/it_IT.svg" class="trp-flag-image" alt="" role="presentation" decoding="async" width="18" height="14" /> Italiano</div></div></div></div><div class="trp_ald_change_language_div"> <a href="https://www.france-webdesign.com" id="trp_ald_no_text_popup_change_language"> Change Language </a></div></div><div id="trp_ald_no_text_popup_x"> <button id="trp_close"></button></div></div></div> </template><div data-elementor-type="popup" data-elementor-id="1012" class="elementor elementor-1012 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.3,"sizes":[]},"classes":"vamtam-header-mega-menu","a11y_navigation":"yes","timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-684588c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="684588c" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f7d145 elementor-hidden-mobile" data-id="3f7d145" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0eac6c8 visuallyhidden elementor-widget elementor-widget-heading" data-id="0eac6c8" data-element_type="widget" data-e-type="widget" tabindex="0" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Inattivo</h2></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5257a20" data-id="5257a20" data-element_type="column" data-e-type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0d103a6 elementor-widget__width-initial elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form" data-id="0d103a6" data-element_type="widget" data-e-type="widget" data-settings="{"skin":"classic"}" data-widget_type="search-form.default"><div class="elementor-widget-container"> <search role="search"><form class="elementor-search-form" action="https://www.france-webdesign.com/it" method="get" data-trp-original-action="https://www.france-webdesign.com/it"><div class="elementor-search-form__container"> <label class="elementor-screen-only" for="elementor-search-form-0d103a6" data-no-translation="" data-trp-gettext="">Cerca</label> <input id="elementor-search-form-0d103a6" placeholder="Cerca qui ..." class="elementor-search-form__input" type="search" name="s" value=""> <button class="elementor-search-form__submit" type="submit" aria-label="Cerca" data-no-translation-aria-label=""> <i aria-hidden="true" class="fas fa-search"></i> </button></div> <input type="hidden" name="trp-form-language" value="it"/></form> </search></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="2720" class="elementor elementor-2720 elementor-location-popup" 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